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For Brand Engagement, Visuals Rule [INFOGRAPHIC]

Companies are quickly learning that visual media is one of the most effective ways to share their stories. Here's why.
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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
Curated by Richard Meyer
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The State of Digital Marketing in 2015 [INFOGRAPHIC]

The State of Digital Marketing in 2015 [INFOGRAPHIC] | Consumer Empowered Marketing | Scoop.it
Did you know that 40 percent of the world’s population - about 3 billion people - use the internet?
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9 of the Best Free Social Media Analytics Tools

9 of the Best Free Social Media Analytics Tools | Consumer Empowered Marketing | Scoop.it
Want to know what's working on social media? These 9 free analytics tools can help!
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Marketing Is Dead, and Loyalty Killed It

Marketing Is Dead, and Loyalty Killed It | Consumer Empowered Marketing | Scoop.it
Do you like your customers enough?
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Baby Boomers Are Opening Their Wallets

Baby Boomers Are Opening Their Wallets | Consumer Empowered Marketing | Scoop.it
Boomer spending is on the rebound. But marketers should take note: older and younger boomers are spending differently.
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Harris Interactive: Harris Polls > Do Americans Prefer Name-Brands or Store Brands? Well, That Depends.

Harris Interactive: Harris Polls > Do Americans Prefer Name-Brands or Store Brands? Well, That Depends. | Consumer Empowered Marketing | Scoop.it

Americans tend to purchase name-brands for food and beverage products where flavor, arguably, differs more between brands. This at least seems to be true for a majority of Americans who default to name-brands when purchasing breakfast cereal (62%), carbonated soft drinks (58%), bagged snacks (58%), prepared frozen foods (56%), coffee (55%), and yogurt (54%). Additionally, pluralities buy name-brand fruit juice (49%).

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Brands Now Depend on Modern Marketers to Get the Job Done Infographic

Brands Now Depend on Modern Marketers to Get the Job Done Infographic | Consumer Empowered Marketing | Scoop.it
Wanted Marketers with digital, social, content creation, and analytics skills.
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Why digital transformation is not as daunting as you think it is

Why digital transformation is not as daunting as you think it is | Consumer Empowered Marketing | Scoop.it
Everyone knows digital is a must for your company going forward, but it seems the roadblocks are too many to deal with. Or are they?
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Budweiser’s Awful Super Bowl Ad Is a Perfect Illustration of Why Young People Don’t Drink It

Budweiser’s Awful Super Bowl Ad Is a Perfect Illustration of Why Young People Don’t Drink It | Consumer Empowered Marketing | Scoop.it
Every once in a while, when I'm at a bar and feeling both lazy and sort of cheap, I order a Budweiser. If nothing else, it's reliable. It tastes slightly better than a light beer. I don't have to think about it. I do not consider this a ringing endorsement...
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After Holidays, January U.S. Consumer Spending Falls to $81

After Holidays, January U.S. Consumer Spending Falls to $81 | Consumer Empowered Marketing | Scoop.it
Americans' daily reports of spending averaged $81 in January. This is down $17 from December. However, spending generally falls after the holidays, and this January's estimate is stronger than those in any January from 2009 to 2012.
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Consumers always looking to dump brands - New Media and Marketing

Consumers always looking to dump brands - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
Customers are buying less from current providers, always keeping one eye open for something new. Out of the downturn, consumer spending across most major industries and key markets has been growing in the past six years. Yet during that time, the proportion of consumers in our study who expressed their intention to buy less from their current …
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The State of Digital Marketing 2015 [Infographic]

The State of Digital Marketing 2015 [Infographic] | Consumer Empowered Marketing | Scoop.it
What works best in Digital marketing today? In our latest infographic we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most e...
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The disconnect between digital marketing and marketers - New Media and Marketing

The disconnect between digital marketing and marketers - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
While more and more marketers are throwing money into digital marketing they are doing so blindly as report state “marketers lack the necessary information to tell leadership which digital marketing efforts have the highest return.”  In other words we know we need to do it but we don’t have the tools, foundation or structure to understand what we’re doing. Digital marketing has a lot of components and budget dollars can quickly be eaten up by tactics like SEM and online advertising.  If you spend too much on one tactic you might not have enough for other tactics that provide a higher ROI.
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Unpaid Social Media Marketing Is A Myth - B&T

Unpaid Social Media Marketing Is A Myth - B&T | Consumer Empowered Marketing | Scoop.it
Organic reach on social media is continuing to plummet as it attempts to monetise and change its algorithms.
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Connecting With Millennials: 7 Reasons Your Content Fails To Resonate With Millennials [INFOGRAPHIC]

Connecting With Millennials: 7 Reasons Your Content Fails To Resonate With Millennials [INFOGRAPHIC] | Consumer Empowered Marketing | Scoop.it
"Why do brands care about Millennials? By 2020, Millennials will have a total of more than $1.4 trillion in spending power. For brands, that means that if you are not reaching Millennials, you a
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10 Significant Things You Likely Didn't Know About Social Media But Should

10 Significant Things You Likely Didn't Know About Social Media But Should | Consumer Empowered Marketing | Scoop.it
You probably won't believe some of these facts about social media strategies, but the studies don't lie we hope. Test them yourself.
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After Holidays, January U.S. Consumer Spending Falls to $81

After Holidays, January U.S. Consumer Spending Falls to $81 | Consumer Empowered Marketing | Scoop.it
Americans' daily reports of spending averaged $81 in January. This is down $17 from December. However, spending generally falls after the holidays, and this January's estimate is stronger than those in any January from 2009 to 2012.
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Why Most Digital Marketing Fails -- And How To Fix It

Why Most Digital Marketing Fails -- And How To Fix It | Consumer Empowered Marketing | Scoop.it
This article was co-authored by Chris Abraham and Dorie Clark If you’re looking for insights about the future of digital communications, it pays to ask someone who’s been there from the beginning. Social media strategist Sally Falkow has been a keen observer of online trends since the mid 1990s, and started [...]
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What Top Digital Marketers Do Differently [Infographic]

What Top Digital Marketers Do Differently [Infographic] | Consumer Empowered Marketing | Scoop.it
Some may find it hard to tease out the ROI on social media marketing, but others make social work for their businesses in powerful ways.
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The Anatomy Of A Marketing Executive - #infographic

The Anatomy Of A Marketing Executive - #infographic | Consumer Empowered Marketing | Scoop.it
What kinds of people make good marketing team? Creative? Problem solvers? Industry innovators? Now imagine all those people in one room and having to coordinate all the chaos. The ability to thrive in a marketing leadership role would be a talent indeed. What does it take to head up a team with such a task? Here is an infographic from Pepperdine University outlining just that.
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Study: 80% of Companies Will Increase Digital Marketing Budgets

Study: 80% of Companies Will Increase Digital Marketing Budgets | Consumer Empowered Marketing | Scoop.it
As digital marketing rises in importance, 80% of companies plan to increase their digital marketing budgets, according to a study by Mondo.
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UniDistance Suisse's curator insight, January 30, 8:25 AM

No wonder! Marketers get so much data and information from digital Marketing! Our challenge is to keep up to date with rocket-speed changes and make the right choices. Analysing data is key but not all professionnals and companies are equipped to do so. Analysts and programmes are becoming our companions, soon to be replaced with prediction marketing tools.   

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When It Comes To The Super Bowl, The Game Is Still King, Burson-Marsteller Survey Reveals - Burson·Marsteller

When It Comes To The Super Bowl, The Game Is Still King, Burson-Marsteller Survey Reveals - Burson·Marsteller | Consumer Empowered Marketing | Scoop.it
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Q4 2014 Consumer Sharing Trends Report

Q4 2014 Consumer Sharing Trends Report | Consumer Empowered Marketing | Scoop.it
Mobile sharing continues to grow throughout the year, while Facebook dominates sharing making up more than 80 percent of all online sharing.
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