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Why Blogging Is Even More Critical In the Age of Social

Why Blogging Is Even More Critical In the Age of Social | Consumer Empowered Marketing | Scoop.it
No, the act of blogging itself does not matter any more, but the act of consistently creating education based content that is easy for search engines to find and index, easy to share, attracts links, creates a searchable and archivable body of work on a subject and will never be seen as inorganic by Google has never, ever been more important.
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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
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Amazon Dash Button - Official site - Request an invitation

Amazon Dash Button - Official site - Request an invitation | Consumer Empowered Marketing | Scoop.it
With Amazon Dash Button, you just press, and never run out. Choose from favorite household products.
Richard Meyer's insight:

The future of shopping??

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The Changing Landscape for Social Media and Marketing [INFOGRAPHIC]

The Changing Landscape for Social Media and Marketing [INFOGRAPHIC] | Consumer Empowered Marketing | Scoop.it
The constant innovation and the ever-changing technology forced companies and businesses to rethink their strategies. The tactics or marketing campaigns that were deployed in 2014 or ev
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Acquiring the capabilities you need to go digital | McKinsey & Company

Acquiring the capabilities you need to go digital | McKinsey & Company | Consumer Empowered Marketing | Scoop.it
Some of the talent and tools won’t necessarily be found in-house. Here’s how to create a sustainable strategy for sourcing the right people and products. A McKinsey & Company article.
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The 6 Hottest Trends & Insights from SXSW Interactive 2015

The 6 Hottest Trends & Insights from SXSW Interactive 2015 | Consumer Empowered Marketing | Scoop.it
We’ve reviewed our notes and chatted with some of our friends to identify the top trends and insights from SXSW Interactive 2015.
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How Marketers Will Earn the CEO's Trust - Kapost Content Marketing Blog

How Marketers Will Earn the CEO's Trust - Kapost Content Marketing Blog | Consumer Empowered Marketing | Scoop.it
I hate to say it but I’d rather it come from me, a stranger on the Internet, than from the big boss at the top of the corporate food chain: your CEO probab
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The disconnect between digital marketing and marketers - New Media and Marketing

The disconnect between digital marketing and marketers - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
While more and more marketers are throwing money into digital marketing they are doing so blindly as report state “marketers lack the necessary information to tell leadership which digital marketing efforts have the highest return.”  In other words we know we need to do it but we don’t have the tools, foundation or structure to understand what we’re doing. Digital marketing has a lot of components and budget dollars can quickly be eaten up by tactics like SEM and online advertising.  If you spend too much on one tactic you might not have enough for other tactics that provide a higher ROI.
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Unpaid Social Media Marketing Is A Myth - B&T

Unpaid Social Media Marketing Is A Myth - B&T | Consumer Empowered Marketing | Scoop.it
Organic reach on social media is continuing to plummet as it attempts to monetise and change its algorithms.
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Connecting With Millennials: 7 Reasons Your Content Fails To Resonate With Millennials [INFOGRAPHIC]

Connecting With Millennials: 7 Reasons Your Content Fails To Resonate With Millennials [INFOGRAPHIC] | Consumer Empowered Marketing | Scoop.it
"Why do brands care about Millennials? By 2020, Millennials will have a total of more than $1.4 trillion in spending power. For brands, that means that if you are not reaching Millennials, you a
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10 Significant Things You Likely Didn't Know About Social Media But Should

10 Significant Things You Likely Didn't Know About Social Media But Should | Consumer Empowered Marketing | Scoop.it
You probably won't believe some of these facts about social media strategies, but the studies don't lie we hope. Test them yourself.
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After Holidays, January U.S. Consumer Spending Falls to $81

After Holidays, January U.S. Consumer Spending Falls to $81 | Consumer Empowered Marketing | Scoop.it
Americans' daily reports of spending averaged $81 in January. This is down $17 from December. However, spending generally falls after the holidays, and this January's estimate is stronger than those in any January from 2009 to 2012.
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Why Most Digital Marketing Fails -- And How To Fix It

Why Most Digital Marketing Fails -- And How To Fix It | Consumer Empowered Marketing | Scoop.it
This article was co-authored by Chris Abraham and Dorie Clark If you’re looking for insights about the future of digital communications, it pays to ask someone who’s been there from the beginning. Social media strategist Sally Falkow has been a keen observer of online trends since the mid 1990s, and started [...]
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What Top Digital Marketers Do Differently [Infographic]

What Top Digital Marketers Do Differently [Infographic] | Consumer Empowered Marketing | Scoop.it
Some may find it hard to tease out the ROI on social media marketing, but others make social work for their businesses in powerful ways.
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The Most Important Customer Service Infographic

The Most Important Customer Service Infographic | Consumer Empowered Marketing | Scoop.it
This customer service infographic proves that great customer service and customer experience can grow existing customers and create new ones in the future.
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How Millennials Get News: Inside the Habits of America’s First Digital Generation | APNORC.org

How Millennials Get News: Inside the Habits of America’s First Digital Generation | APNORC.org | Consumer Empowered Marketing | Scoop.it
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Are CMOs wasting money on faulty marketing analytics? | VentureBeat | Marketing | by Manji Matharu, Infogix

Are CMOs wasting money on faulty marketing analytics? | VentureBeat | Marketing | by Manji Matharu, Infogix | Consumer Empowered Marketing | Scoop.it
GuestIn a digital era where it’s clear analytics are key, why are so few marketers taking the plunge?
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The State of Digital Marketing in 2015 [INFOGRAPHIC]

The State of Digital Marketing in 2015 [INFOGRAPHIC] | Consumer Empowered Marketing | Scoop.it
Did you know that 40 percent of the world’s population - about 3 billion people - use the internet?
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9 of the Best Free Social Media Analytics Tools

9 of the Best Free Social Media Analytics Tools | Consumer Empowered Marketing | Scoop.it
Want to know what's working on social media? These 9 free analytics tools can help!
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Marketing Is Dead, and Loyalty Killed It

Marketing Is Dead, and Loyalty Killed It | Consumer Empowered Marketing | Scoop.it
Do you like your customers enough?
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Baby Boomers Are Opening Their Wallets

Baby Boomers Are Opening Their Wallets | Consumer Empowered Marketing | Scoop.it
Boomer spending is on the rebound. But marketers should take note: older and younger boomers are spending differently.
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Harris Interactive: Harris Polls > Do Americans Prefer Name-Brands or Store Brands? Well, That Depends.

Harris Interactive: Harris Polls > Do Americans Prefer Name-Brands or Store Brands? Well, That Depends. | Consumer Empowered Marketing | Scoop.it

Americans tend to purchase name-brands for food and beverage products where flavor, arguably, differs more between brands. This at least seems to be true for a majority of Americans who default to name-brands when purchasing breakfast cereal (62%), carbonated soft drinks (58%), bagged snacks (58%), prepared frozen foods (56%), coffee (55%), and yogurt (54%). Additionally, pluralities buy name-brand fruit juice (49%).

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Brands Now Depend on Modern Marketers to Get the Job Done Infographic

Brands Now Depend on Modern Marketers to Get the Job Done Infographic | Consumer Empowered Marketing | Scoop.it
Wanted Marketers with digital, social, content creation, and analytics skills.
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Why digital transformation is not as daunting as you think it is

Why digital transformation is not as daunting as you think it is | Consumer Empowered Marketing | Scoop.it
Everyone knows digital is a must for your company going forward, but it seems the roadblocks are too many to deal with. Or are they?
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Budweiser’s Awful Super Bowl Ad Is a Perfect Illustration of Why Young People Don’t Drink It

Budweiser’s Awful Super Bowl Ad Is a Perfect Illustration of Why Young People Don’t Drink It | Consumer Empowered Marketing | Scoop.it
Every once in a while, when I'm at a bar and feeling both lazy and sort of cheap, I order a Budweiser. If nothing else, it's reliable. It tastes slightly better than a light beer. I don't have to think about it. I do not consider this a ringing endorsement...
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