Consumer Empowered Marketing
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Why Blogging Is Even More Critical In the Age of Social

Why Blogging Is Even More Critical In the Age of Social | Consumer Empowered Marketing | Scoop.it
No, the act of blogging itself does not matter any more, but the act of consistently creating education based content that is easy for search engines to find and index, easy to share, attracts links, creates a searchable and archivable body of work on a subject and will never be seen as inorganic by Google has never, ever been more important.
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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
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Networks Offer Taste of TV’s Ad Future. Marketers Are Hungry for More.

At this year’s presentations of coming fall lineups, there were signs that the networks were doing more to embrace viewers’ shift to digital platforms.
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Despite Interest, FPs Cite Barriers to Use of Telehealth

Despite Interest, FPs Cite Barriers to Use of Telehealth | Consumer Empowered Marketing | Scoop.it
Telehealth offers the promise of expanding access to care, but use among family physicians remains limited, and some report barriers to greater adoption.
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10 biggest mistakes brands make with digital marketing - New Media and Marketing

10 biggest mistakes brands make with digital marketing - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
You would think that brands have the fundamentals of digital marketing down to a science, but our consulting group keeps seeing the same mistakes over and over. Here is a list of some of the mistakes we see. 1ne: Overestimating/Underestimating the value of a branded website – Do consumers really have the time to go to …
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Marketers not happy with market research - New Media and Marketing

Marketers not happy with market research - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
Only a quarter of all respondents, in a survey,  globally are satisfied with their experience participating in research, indicating researchers lack of prioritizing the respondent experience shows through to respondents. Additional eye opening findings are: Over half of all respondents admitted that the design of a survey impacts their willingness to complete it. Over 50% …
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Report: Digital ad growth slows to single digits for first time

Report: Digital ad growth slows to single digits for first time | Consumer Empowered Marketing | Scoop.it
Search saw minor gains, while social and video sites continued to drive growth.
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Survey surprise: Consumers very forgiving of non-mobile-friendly websites

Survey surprise: Consumers very forgiving of non-mobile-friendly websites | Consumer Empowered Marketing | Scoop.it
recent online consumer survey
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YouGov | Two-thirds of US adults support boycotting brands over politics

YouGov | Two-thirds of US adults support boycotting brands over politics | Consumer Empowered Marketing | Scoop.it
New data also shows that half of Millennials approve of brands taking a stance on social issues
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The new battleground for marketing-led growth | McKinsey & Company

In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth.
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Marketers' Confidence Is At an All-time High in 2017, But They See Room for Improvement

Marketers' Confidence Is At an All-time High in 2017, But They See Room for Improvement | Consumer Empowered Marketing | Scoop.it
​Feb. 23, 2017

CMOs see opportunities to better quantify ROI, drive customer-centric culture, understand rapid tech changes and invest in insight analytics
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IPG Finds Skipping 'Skippable Ads' Has Become Ingrained Behavior, Offers Solutions

IPG Finds Skipping 'Skippable Ads' Has Become Ingrained Behavior, Offers Solutions | Consumer Empowered Marketing | Scoop.it
Seventy-six percent of consumers said they skip the ads because it is an ingrained habit
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The Future Of Advertising Is 360° Integration Campaigns. Here's How To Think About Them.

The Future Of Advertising Is 360° Integration Campaigns. Here's How To Think About Them. | Consumer Empowered Marketing | Scoop.it
You can't just rely on commercial spots or display ads any longer. You need to reach consumers on more platforms at more times. You need a 360° approach.
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The High Cost of a Home Is Turning American Millennials Into the New Serfs

The High Cost of a Home Is Turning American Millennials Into the New Serfs | Consumer Empowered Marketing | Scoop.it
This isn’t about lifestyle choices. It’s about a system in which the boomers are protecting their wealth and views at the expense of the rest of us.
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Use of Ad-Blocking Software Rises by 30% Worldwide

Use of Ad-Blocking Software Rises by 30% Worldwide | Consumer Empowered Marketing | Scoop.it
People are increasingly using the technology on their mobile devices and computers to block intrusive advertisements while surfing the web.
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The Danger of Assertive Advertising

The Danger of Assertive Advertising | Consumer Empowered Marketing | Scoop.it
Researchers find that ads that tell consumers what to do often end up turning them off instead.
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What kind of content do creatives like? Skippable, time-shifted and celebrity-free.

What kind of content do creatives like? Skippable, time-shifted and celebrity-free. | Consumer Empowered Marketing | Scoop.it
Tongal's first Creator Trends Report finds creatives' tastes don't line up with the work they're producing.. From Campaign US
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United Airlines as a brand is done

United Airlines as a brand is done | Consumer Empowered Marketing | Scoop.it
Negative perceptions of United Airlines’ corporate reputation increased 500 percent following the April 9 passenger incident, according to new research from The Harris Poll. Forty-two percent of U.S. consumers said United has a “bad” or “very bad” reputation when surveyed in April, compared to seven percent in late 2016.
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Why Advertising Urgently Needs More Weird. (Or, the Dark Side of Agency Culture)

Why Advertising Urgently Needs More Weird. (Or, the Dark Side of Agency Culture) | Consumer Empowered Marketing | Scoop.it
Creative brilliance and weirdness go hand-in-hand -- sadly for our ever-increasingly corporatized ad agency industry.
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YouGov | Brands beware: Ads adjacent to offensive online content can hurt

A new poll shows that nearly a third of the public thinks online ads placed next to racist or sexist content are endorsements
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YouGov | America's trust in advertising grows

YouGov | America's trust in advertising grows | Consumer Empowered Marketing | Scoop.it
New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally honest
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Snapchat Receives Poor Grades From Marketers

Snapchat Receives Poor Grades From Marketers | Consumer Empowered Marketing | Scoop.it
Marketers also said they're more interested in advertising on Instagram than Snapchat, according to a recent survey from RBC Capital Markets.
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The CMO Survey Highlights and Insights February 2017

Highlights and insights from the February 2017 CMO Survey.
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Marketers' Confidence Is At an All-time High in 2017, But They See Room for Improvement

Marketers' Confidence Is At an All-time High in 2017, But They See Room for Improvement | Consumer Empowered Marketing | Scoop.it
​Feb. 23, 2017

CMOs see opportunities to better quantify ROI, drive customer-centric culture, understand rapid tech changes and invest in insight analytics
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See Beyond the Customer Loyalty Illusion | Accenture

See Beyond the Customer Loyalty Illusion | Accenture | Consumer Empowered Marketing | Scoop.it
Companies can reclaim loyalty value by rethinking what loyalty means for customers and for your business. Find out how.
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IRI Consumer Connect Survey Finds Shoppers Feeling Optimistic About Personal Finances for 2017

IRI Consumer Connect Survey Finds Shoppers Feeling Optimistic About Personal Finances for 2017 | Consumer Empowered Marketing | Scoop.it
IRI provides the information, analytics, business intelligence solutions, consulting services and subject matter expertise the world’s leading CPG, retail and healthcare companies require to drive their insights.
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World’s biggest brands review almost $3 billion of programmatic ad spend: Survey

World’s biggest brands review almost $3 billion of programmatic ad spend: Survey | Consumer Empowered Marketing | Scoop.it
The world's largest advertisers are reviewing how they buy digital advertising programmatically, demanding more control and transparency from their suppliers
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