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Consumers Awaken, Many Fears Forsaken: Ahead of the Tape - WSJ.com

Consumers Awaken, Many Fears Forsaken: Ahead of the Tape - WSJ.com | Consumer Empowered Marketing | Scoop.it

The expected recovery in sales at the national level is eliciting sighs of relief.  Consumers are tired of not spending money and eventually they were going to start spending again

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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
Curated by Richard Meyer
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Forrester: Consumers Prefer Organic Search, Not Search Ads, For Discovery

Forrester: Consumers Prefer Organic Search, Not Search Ads, For Discovery | Consumer Empowered Marketing | Scoop.it
Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural sea
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The 1% Rule Of Content Marketing

The 1% Rule Of Content Marketing | Consumer Empowered Marketing | Scoop.it
If your content marketing isn't working, ask yourself why and then make small improvements to make a big impact over time, says columnist Quinn Whissen.
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Why Social Media Advertising Is Set To Explode In The Next 3 Years

Why Social Media Advertising Is Set To Explode In The Next 3 Years | Consumer Empowered Marketing | Scoop.it
Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game.

Via Rami Kantari, Gerrit Bes
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CIM Academy's curator insight, May 18, 5:00 AM

This article outlines that social media advertising is set to increase.

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It's Prime Time, Do you Know Where Your Buyers Are?

It's Prime Time, Do you Know Where Your Buyers Are? | Consumer Empowered Marketing | Scoop.it
In today’s world of growing content options across devices and platforms, reaching the audiences that matter most is paramount for both TV networks and advertisers. In an increasingly ROI-driven world, marketers are charged with generating revenue growth as efficiently as possible.
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Millennials leaving church in droves, study says - CNN.com

Millennials leaving church in droves, study says - CNN.com | Consumer Empowered Marketing | Scoop.it
A new study shows American Christianity declining to 70% of the population from 78% seven years ago, mainly because millennials are leaving the fold.
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5 Factors of Video Viewability – Think with Google

5 Factors of Video Viewability – Think with Google | Consumer Empowered Marketing | Scoop.it
A new currency in video advertising is viewable impressions. Things like player size and position determine viewability. So, are your video ads being seen?
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Gen X and baby boomers present a huge opportunity for online retailers

Gen X and baby boomers present a huge opportunity for online retailers | Consumer Empowered Marketing | Scoop.it
A disproportionate share of middle-aged consumers are shopping online.
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New hubspot.com blog redesign sucks? A revealing website conversion review...

New hubspot.com blog redesign sucks? A revealing website conversion review... | Consumer Empowered Marketing | Scoop.it
Hi guys! So in the spirit of conversion rate optimization month on Inbound.org (a great idea), I decided to do a live website review for a pretty major blog redesign - for Hubspot.com
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Addressable TV: How to Know If It’s Right For Your Brand - Signal

Addressable TV: How to Know If It’s Right For Your Brand - Signal | Consumer Empowered Marketing | Scoop.it
User-specific advertising has become commonplace in online display marketing. You know the drill: you visit a website and see an ad for an item you were recently researching online but didn’t end up buying. This tactic—retargeting—is typically used by display …
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Seven Reasons Millennials Don't Care About Your Content [Infographic]

Seven Reasons Millennials Don't Care About Your Content [Infographic] | Consumer Empowered Marketing | Scoop.it
Content - Is your content resonating with Millennials? It might not be if you're doing these seven things.
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How Does Physician EHR Use Affect Doctor-Patient Relationship? | EHRintelligence.com

How Does Physician EHR Use Affect Doctor-Patient Relationship? | EHRintelligence.com | Consumer Empowered Marketing | Scoop.it
Physician EHR use in particular is affecting the overall patient-doctor relationship during a medical visit.
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Laurent FLOURET's curator insight, May 19, 5:13 PM

Greater UI and connected devices should hopefully reduce the painful "data input" time, allowing increase in Patient-Doctor relationship...

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Study Finds Brand Reputation More Important to Consumers than Price

Study Finds Brand Reputation More Important to Consumers than Price | Consumer Empowered Marketing | Scoop.it
The results are in: When price and brand reputation seem misaligned, consumers are turned off. But when reputation soars, pricing becomes secondary.
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The True Cost of Not Meeting Your Customers' Expectations [Infographic]

The True Cost of Not Meeting Your Customers' Expectations [Infographic] | Consumer Empowered Marketing | Scoop.it
Uncover how the customer experience directly influences your company's ability to earn and retain new business.
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The Ridiculous Jobs Of The Digital Economy, Illustrated As Children's Book Characters

The Ridiculous Jobs Of The Digital Economy, Illustrated As Children's Book Characters | Consumer Empowered Marketing | Scoop.it
The BusinessTown Tumblr takes the ridiculous jobs and workplace archetypes of Silicon Valley and makes them cute animals in the style of Richard...
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Social Media: Why We Share Things Online

Social Media: Why We Share Things Online | Consumer Empowered Marketing | Scoop.it
Think you’re just a “random social sharer”? Think again. It turns out our personal identity drives most of what we choose to share. Read on to find out more.
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The 'Age Of The Customer' Is Here. What Are You Doing About It?

The 'Age Of The Customer' Is Here. What Are You Doing About It? | Consumer Empowered Marketing | Scoop.it

Arguably since the dawn of business, companies have been operating in the age of the seller, where they control the product, marketing, and customer experience. However, the proliferation of digital, along with the plethora of channels and platforms that have come to the marketplace, are shifting control from businesses to customers. It is the customer who now controls access to information and the

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10 Tactics for Launching a Product Using Social Media

10 Tactics for Launching a Product Using Social Media | Consumer Empowered Marketing | Scoop.it
Get customers excited with Facebook, Twitter, Instagram, Snapchat, Meerkat, and more.
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Big Companies Pay Later, Squeezing Their Suppliers

Big Companies Pay Later, Squeezing Their Suppliers | Consumer Empowered Marketing | Scoop.it
To help their cash flows, food and packaged goods companies are delaying payments to suppliers, a practice that at one time signaled trouble.
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