More than half of American Internet users log onto at least two social networks regularly, according a new research survey. While Facebook remains the dominant network, other networks like Instagram and Pinterest are growing in popularity.
More Americans are seeing tangible benefits from social media than in the past. Half of U.S. Adults (50%) have ever received a good suggestion for something to try, up 10 points from 2010 (40%). An increased number of Americans also cited that they made a connection regarding a job opportunity (21% today vs. 15% 2010) via social media, while a marginally higher percentage found a new apartment or house (11% today vs. 9% 2010).
While there are a host of often descriptive attributes associated with Millennials, they are a large and very diverse group, making it more challenging to market to them. Paige O'Neill, CMO of SDL provides insight and advice on how to effectively market to Millenials.
The 2015 detox plan that marketers need to follow, The tried, tested and comforting practices and shortcuts to which you default could be doing your brand - and you - more harm than good. | Marketing Magazine
The phrase "The customer is always right" is typically used by businesses to convince customers that they will get good service at this company and convince employees to give customers good service; however, I think businesses should abando...
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Racism and bullying are the topics the most likely to offend social media users. Americans on social media consider racist (29%) and bullying (21%) posts the most offensive, while less than one in ten find sexist (8%), homophobic (8%) or overly personal posts (9%) to be the most personally offensive. ...