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New Research: Email Converts 10 Times Better Than Social Media | 60 Second Marketer | @AskJamieTurner

New Research: Email Converts 10 Times Better Than Social Media | 60 Second Marketer | @AskJamieTurner | Consumer Empowered Marketing | Scoop.it
Email marketing converts at a much higher rate than social media, according to new research and data available on this infographic.
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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
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The State of Digital Marketing 2015 [Infographic]

The State of Digital Marketing 2015 [Infographic] | Consumer Empowered Marketing | Scoop.it
What works best in Digital marketing today? In our latest infographic we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most e...
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9 GIFs That Explain Responsive Design Brilliantly

9 GIFs That Explain Responsive Design Brilliantly | Consumer Empowered Marketing | Scoop.it
Can't tell a responsive website from a merely adaptive one? These GIFs courtesy of Froont will turn you into a pedant in no time.
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Top 3 Technology Trends Marketers Should Watch In 2015 [INFOGRAPHIC]

Top 3 Technology Trends Marketers Should Watch In 2015 [INFOGRAPHIC] | Consumer Empowered Marketing | Scoop.it
Where will the technology world head in 2015, and what technologies will people embrace? The team at ThinkWithGoogle identified 3 major trends that are likely to shape the face of technology in 2015.
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Americans Use More Online Social Networks

Americans Use More Online Social Networks | Consumer Empowered Marketing | Scoop.it
More than half of American Internet users log onto at least two social networks regularly, according a new research survey. While Facebook remains the dominant network, other networks like Instagram and Pinterest are growing in popularity.
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Why Chat Rooms Are The Hot Social Media In 2015

Why Chat Rooms Are The Hot Social Media In 2015 | Consumer Empowered Marketing | Scoop.it
The long-lost chat room is experiencing a renaissance, and social media companies new and old are hoping to capitalize on the trend.
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Harris Interactive: Harris Polls > Increasing Percentages of Americans Have Had Positive Outcomes from Social Media

Harris Interactive: Harris Polls > Increasing Percentages of Americans Have Had Positive Outcomes from Social Media | Consumer Empowered Marketing | Scoop.it

More Americans are seeing tangible benefits from social media than in the past. Half of U.S. Adults (50%) have ever received a good suggestion for something to try, up 10 points from 2010 (40%). An increased number of Americans also cited that they made a connection regarding a job opportunity (21% today vs. 15% 2010) via social media, while a marginally higher percentage found a new apartment or house (11% today vs. 9% 2010).

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How To More Effectively Market To Millennials: An Interview With CMO Paige O'Neill

How To More Effectively Market To Millennials: An Interview With CMO Paige O'Neill | Consumer Empowered Marketing | Scoop.it
While there are a host of often descriptive attributes associated with Millennials, they are a large and very diverse group, making it more challenging to market to them. Paige O'Neill, CMO of SDL provides insight and advice on how to effectively market to Millenials.
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The 2015 detox plan that marketers need to follow

The 2015 detox plan that marketers need to follow | Consumer Empowered Marketing | Scoop.it
The 2015 detox plan that marketers need to follow, The tried, tested and comforting practices and shortcuts to which you default could be doing your brand - and you - more harm than good. | Marketing Magazine
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Chart/table from: US Ad Spend Trends, by Medium, in Q3 2014

Chart/table from: US Ad Spend Trends, by Medium, in Q3 2014 | Consumer Empowered Marketing | Scoop.it
Zoom on marketing chart titled: Chart/table from: US Ad Spend Trends, by Medium, in Q3 2014
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Best and Worst Ads: Marketers Pitched in New Places in 2014

Best and Worst Ads: Marketers Pitched in New Places in 2014 | Consumer Empowered Marketing | Scoop.it
Advertisers found an array of new places to pitch their products in 2014, but that has added to the clutter facing consumers.
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Your Biggest Social Media Fans Might Not Be Your Best Customers - HBR

Your Biggest Social Media Fans Might Not Be Your Best Customers - HBR | Consumer Empowered Marketing | Scoop.it
How analytics can mislead marketers.
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Online Marketing 2015: Why Your Facebook Page Isn't Enough - noupe

Online Marketing 2015: Why Your Facebook Page Isn't Enough - noupe | Consumer Empowered Marketing | Scoop.it
Organic rather than generated content remains vital to maintaining an online presence. It used to be that having an active Facebook business page with rich
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Q4 2014 Consumer Sharing Trends Report

Q4 2014 Consumer Sharing Trends Report | Consumer Empowered Marketing | Scoop.it
Mobile sharing continues to grow throughout the year, while Facebook dominates sharing making up more than 80 percent of all online sharing.
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Don’t Try to Be a Publisher and a Platform at the Same Time

Don’t Try to Be a Publisher and a Platform at the Same Time | Consumer Empowered Marketing | Scoop.it
What seems like a great model in theory is tough to pull off in practice.
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Creating What Consumers Want

Creating What Consumers Want | Consumer Empowered Marketing | Scoop.it
A new approach can help CPG companies introduce products with the right features, price, and packaging.
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What We Learned from a Year of Content - Kapost Content Marketing Blog

What We Learned from a Year of Content - Kapost Content Marketing Blog | Consumer Empowered Marketing | Scoop.it
By now, you've no doubt been exposed to a litany of 2015 marketing predictions posts. You've heard how 2015 will bring the rise of , the fall of , how will
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Top 5 Reasons Why 'The Customer Is Always Right' Is Wrong

Top 5 Reasons Why 'The Customer Is Always Right' Is Wrong | Consumer Empowered Marketing | Scoop.it
The phrase "The customer is always right" is typically used by businesses to convince customers that they will get good service at this company and convince employees to give customers good service; however, I think businesses should abando...
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Forbes Takes Native Ads to New Level With AT&T-Sponsored Cover

Forbes Takes Native Ads to New Level With AT&T-Sponsored Cover | Consumer Empowered Marketing | Scoop.it
Forbes has taken its native advertising initiative to a new level by allowing AT&T to produce a second cover for its latest issue.
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2014: The year in numbers - FT.com

2014: The year in numbers - FT.com | Consumer Empowered Marketing | Scoop.it
What is an online auction site worth nowadays? What left Taylor Swift streaming in anger? How many Democratic senators are left in the US Deep South? And which has fallen further — the rouble or the oil price? The numbers that add up to 2014 $66bn
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Racists and Bullies Un-friended

Racists and Bullies Un-friended | Consumer Empowered Marketing | Scoop.it
Racism and bullying are the topics the most likely to offend social media users. Americans on social media consider racist (29%) and bullying (21%) posts the most offensive, while less than one in ten find sexist (8%), homophobic (8%) or overly personal posts (9%) to be the most personally offensive. ...
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Your Biggest Social Media Fans Might Not Be Your Best Customers - HBR

Your Biggest Social Media Fans Might Not Be Your Best Customers - HBR | Consumer Empowered Marketing | Scoop.it
How analytics can mislead marketers.
Richard Meyer's insight:

In fact, almost 90% of what you hear on social media comes from fewer than 30% of social media users

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How Effective is Online Advertising? | @AskJamieTurner

How Effective is Online Advertising? | @AskJamieTurner | Consumer Empowered Marketing | Scoop.it
The 60 Second Marketer is an award winning site with tips, tools, and tutorials about effectively using social media and mobile marketing to grow your business!
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