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The Social Media Minefield: Five factors blocking your success

The Social Media Minefield: Five factors blocking your success | Consumer Empowered Marketing | Scoop.it
Many companies are facing the same five hurdles to social media success. What do you do about it?
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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
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The Most Digital Companies Are Leaving All the Rest Behind

The Most Digital Companies Are Leaving All the Rest Behind | Consumer Empowered Marketing | Scoop.it
The U.S. economy operates at only 18% of its digital potential.
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Media, Productivity & Emojis Give Mobile Another Stunning Growth Year

Media, Productivity & Emojis Give Mobile Another Stunning Growth Year | Consumer Empowered Marketing | Scoop.it
Media, Productivity & Emojis Give Mobile Another Stunning Growth Year By: Simon Khalaf, SVP, Product & Engineering, Publisher Products, Yahoo In the seven years that Flurry has been reporting on...
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Where are the social media experts now?

Where are the social media experts now? | Consumer Empowered Marketing | Scoop.it
Social media marketing is not dead, but the idea that you can "sell" on social media is a pure canard.  Consumers are tired of being bombarded with a
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How to Tell Your Story in a Noisy Social World — Medium

How to Tell Your Story in a Noisy Social World — Medium | Consumer Empowered Marketing | Scoop.it
Professional boxing is the perfect metaphor for doing business in the social media age. Prizefighters don’t walk into the ring and…
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The disappearing middle class is threatening American mega brands

The disappearing middle class is threatening American mega brands | Consumer Empowered Marketing | Scoop.it
There's a growing gap between higher-income consumers and lower-income consumers.
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Warning: social media “experts” — Medium

Warning: social media “experts” — Medium | Consumer Empowered Marketing | Scoop.it
As a digital marketing person I have seen a lot of clients who were conned into believing that social media marketing was the answer to…
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The Internet is broken — Medium

The Internet is broken — Medium | Consumer Empowered Marketing | Scoop.it
The Internet is broken and a lot of websites and advertisers are to blame. Like a lot of other people I use an iPad during the day to stay…
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How Ads for Big Brands Could Benefit Rivals Instead

How Ads for Big Brands Could Benefit Rivals Instead | Consumer Empowered Marketing | Scoop.it
When market share is concentrated among a few companies, they advertise more. But that dynamic could actually benefit the competition.
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Rise of ad-blockers shows advertising does not understand mobile, say experts

Rise of ad-blockers shows advertising does not understand mobile, say experts | Consumer Empowered Marketing | Scoop.it
Apple has made ad-blocking mainstream, prompting fears in the $31.9bn mobile ad market. But those grappling with the problem say the user must come first
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CEOs are increasingly taking charge of digital strategies

CEOs are increasingly taking charge of digital strategies | Consumer Empowered Marketing | Scoop.it
CEOs are increasingly taking charge of digital strategies
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malek's curator insight, October 4, 2015 1:34 PM

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What Kinds of Advertising Do People Trust the Most? [NIELSEN POLL]

What Kinds of Advertising Do People Trust the Most? [NIELSEN POLL] | Consumer Empowered Marketing | Scoop.it
Nielsen just released the 2015 results of their Global Trust in Advertising poll. Overall, the numbers are slightly lower than they were in 2013. When you are trying to decide where to put your a
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The Fake Traffic Schemes That Are Rotting the Internet

The Fake Traffic Schemes That Are Rotting the Internet | Consumer Empowered Marketing | Scoop.it
An exclusive investigation into the bots that will cost companies over $6 billion this year
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Ad-block software is approaching 200 million users — here's how publishers are reacting

Ad-block software is approaching 200 million users — here's how publishers are reacting | Consumer Empowered Marketing | Scoop.it
Ad-block software usage may be more common than...
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What do users want in content? - New Media and Marketing

What do users want in content? - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
There is a lot of talk about content marketing, but what about a content strategy? The sad reality is that users don’t have the time read all the content marketers want them to read, but there are some things brands can do to ensure their content is maximized. RULE #1: DESIGN FOR THE MULTISCREEN REALITY- . While … Continue reading "What do users want in content?"
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Brands: You can’t hide from the truth — Medium

Brands: You can’t hide from the truth — Medium | Consumer Empowered Marketing | Scoop.it
Post Summary: The Internet has not only empowered consumersconsumers, it has made them more informed about current issues with brands and…
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When it comes to eCommerce, desktops rule — Medium

When it comes to eCommerce, desktops rule — Medium | Consumer Empowered Marketing | Scoop.it
You have to be on mobile, half of all holiday shopping will be done on mobile devices; bullshit !!!
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50 Top Tools for Social Media Monitoring, Analytics, and Management | Pamorama | Social Media Marketing Blog

50 Top Tools for Social Media Monitoring, Analytics, and Management | Pamorama | Social Media Marketing Blog | Consumer Empowered Marketing | Scoop.it
These 50 social media monitoring and management tools help you gather intelligence about your social media marketing efforts.
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Ads are not meant to entertain, they are meant to sell — Medium

Ads are not meant to entertain, they are meant to sell — Medium | Consumer Empowered Marketing | Scoop.it
Consumers don’t want to be bothered by ads on or offline so many advertisers believe that ads have to entertain audiences for success…
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New York Times editor: “We have to treat comments as content”

New York Times editor: “We have to treat comments as content” | Consumer Empowered Marketing | Scoop.it
News organizations must treat reader comments with the same level of consideration that they treat their own stories, New York Times community editor Bassey Etim said today speaking on a panel at this year's Computation + Journalism Symposium at Columbia University.

"We have to treat comme…
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The Cost of Mobile Ads on 50 News Websites

The Cost of Mobile Ads on 50 News Websites | Consumer Empowered Marketing | Scoop.it
Most of the data on the mobile homepages of the top 50 news websites comes from advertising, demonstrating the appeal of ad blockers.
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TV Ads Are About to Get Personal With New Targeting Tools

TV Ads Are About to Get Personal With New Targeting Tools | Consumer Empowered Marketing | Scoop.it
A phone company’s ad reaches a consumer looking for a new wireless plan. A car commercial is seen by a driver whose auto lease is about to expire. A bank gets its message in front of a small business owner who needs a loan.
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Transformation is crucial when digital disruption is the norm - FT.com

Transformation is crucial when digital disruption is the norm - FT.com | Consumer Empowered Marketing | Scoop.it
Memories of the last tech bubble, when big companies worried about being “dotcommed” by internet start-ups that wanted to take their trade, have faded. Instead businesses now fear being “Uber-ed”. From taxi drivers to television networks, from
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