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The Social Media Minefield: Five factors blocking your success

The Social Media Minefield: Five factors blocking your success | Consumer Empowered Marketing | Scoop.it
Many companies are facing the same five hurdles to social media success. What do you do about it?
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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
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Just How Many Baby Boomers Are There?

Just How Many Baby Boomers Are There? | Consumer Empowered Marketing | Scoop.it

There were actually a total of 76 million births in the United States from 1946 to 1964, the 19 years usually called the "baby boom." Of the 76 million baby boomers born, nearly 11 million had died by 2012, leaving some 65.2 million survivors. However, when immigrants are included (the number of people coming into the United States from other countries, minus those moving the other way), the number grows to an estimated 76.4 million because immigrants outweighed the number of baby-boomer deaths. The flow of immigrants greatly increased after passage of the Immigration Act of 1965, just as the baby boom was ending.

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Forget the Selfie: Samsung Is Out-Innovating Apple in Marketing

Forget the Selfie: Samsung Is Out-Innovating Apple in Marketing | Consumer Empowered Marketing | Scoop.it
A month after its selfie success, Samsung's dominant position is becoming clear.
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Advertisers Are Now Spending More Money On Digital Than Broadcast TV [THE BRIEF]

Advertisers Are Now Spending More Money On Digital Than Broadcast TV [THE BRIEF] | Consumer Empowered Marketing | Scoop.it
Digital ad spend is on the rise, Bud Light Platinum is moving to BBDO, and the rest of the latest news from AdLand.
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A Major Demographic Tailwind Is Coming That Could Make The US Boom For Years

A Major Demographic Tailwind Is Coming That Could Make The US Boom For Years | Consumer Empowered Marketing | Scoop.it
A new, younger generation is about to enter the workforce.
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Facebook Wants to Turn 25 Million Small Businesses Into Advertisers

Facebook Wants to Turn 25 Million Small Businesses Into Advertisers | Consumer Empowered Marketing | Scoop.it
Facebook is hoping that a more intuitive ad product and word-of-mouth evangelism will spur more ad spending by SMBs.
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Coming soon to your Twitter feed: 15 new types of ads

Coming soon to your Twitter feed: 15 new types of ads | Consumer Empowered Marketing | Scoop.it
Twitter will debut 15 types of new ad products and improved ways to target users over the next six months, as it seeks to compete with Facebook to win e-commerce companies and game advertisers.
Richard Meyer's insight:

Just what will drive more twitter users away from Twitter

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A Look at How Women Grocery Shop

A Look at How Women Grocery Shop | Consumer Empowered Marketing | Scoop.it
These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices, and are swayed by packaging that promotes fresh and low-fat ingredients.
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Patients are actually customers … Who knew?

Patients are actually customers … Who knew? | Consumer Empowered Marketing | Scoop.it
I was finally getting to my giant pile of reading this week when I saw an article in Health Care Information Week that included the following sentence: As consumer satisfaction...
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Real-time marketing - Wikipedia, the free encyclopedia

Real-time marketing

This article has multiple issues. Please help improve it or discuss these issues on the talk page . Real-time marketing is marketing performed "on-the-fly" to determine an appropriate or optimal approach to a particular customer at a particular time and place.

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The new CMO: customer service, product development, sales, data ... oh, and branding

The new CMO: customer service, product development, sales, data ... oh, and branding | Consumer Empowered Marketing | Scoop.it
In the good old days of fat cats and see-gars and THREE TV NETWORKS the chief marketing officer's job was easy, if it even existed at all: brand, positioning, and placement on TV, newspapers, magaz...
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Peet's Coffee & Tea Inks Profit-Sharing Deal with Razorfish to Boost E-Commerce

Peet's Coffee & Tea Inks Profit-Sharing Deal with Razorfish to Boost E-Commerce | Consumer Empowered Marketing | Scoop.it
Peet's Coffee & Tea tapped Publicis Groupe's Razorfish to catapult its e-commerce business, following an informal search for an e-commerce agency of record.
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Google+ and LinkedIn: More Engaged than Twitter, Facebook, Pinterest

Google+ and LinkedIn: More Engaged than Twitter, Facebook, Pinterest | Consumer Empowered Marketing | Scoop.it
Social discovery and sharing platform Shareaholic today released its first report examining engaged social referrals. Since many of us spend an egregious a
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Facebook Exec Snarkily Confirms Brands' Big Fear: Their Content Isn't Important

Facebook Exec Snarkily Confirms Brands' Big Fear: Their Content Isn't Important | Consumer Empowered Marketing | Scoop.it
With their organic reach plummeting, many brands worry that Facebook is becoming indifferent to their wants and needs.
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Truth in advertising: 50% don't trust what they see, read and hear

Truth in advertising: 50% don't trust what they see, read and hear | Consumer Empowered Marketing | Scoop.it
Half of Americans (50%) who are aware of advertising don’t trust what they see, read and hear in advertisements. 44% think that advertisements are dishonest. A clear majority (58%) thinks that there should be stronger requirements for proving claims in advertising. Trust in advertising is very much dependent on education. ...
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Digital Ad Revenue Skyrockets, But Still Lags TV

Digital Ad Revenue Skyrockets, But Still Lags TV | Consumer Empowered Marketing | Scoop.it
Reuters By now advertisers are well aware that American eyeballs are constantly darting between screens, from the TV to the smartphone. But a new report shows just how important online video and mobile advertising have become in competition with traditional TV. Internet advertising revenues jumped to $42.8 billion in 2013, a 17% spike from 2012, [...]
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Stay-at-Home Mothers on the Rise

Stay-at-Home Mothers on the Rise | Consumer Empowered Marketing | Scoop.it
The share of mothers who do not work outside the home rose to 29% in 2012, up from a modern-era low of 23% in 1999, according to a new Pew Research Center analysis of government data.
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Say Hello To The New Twitter

Say Hello To The New Twitter | Consumer Empowered Marketing | Scoop.it
Twitter is finally rolling out its much-anticipated redesign aimed at making the network easier for non-techies to use.
Richard Meyer's insight:

Pretty soon, you'll start to notice changes like an enormous splashy cover image hovering over your feed. All of Twitter's text and widgets are a bigger, theoretically making everything easier to read.

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Eight (No, Nine!) Problems With Big Data

Eight (No, Nine!) Problems With Big Data | Consumer Empowered Marketing | Scoop.it
It’s a valuable tool for analysis, but don’t believe all the hype.
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11 Major Rebranding Disasters And What You Can Learn From Them

11 Major Rebranding Disasters And What You Can Learn From Them | Consumer Empowered Marketing | Scoop.it
Don't mess with a classic.
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Monthly Cost of an Instagram Ad Campaign Can Approach $1M

Monthly Cost of an Instagram Ad Campaign Can Approach $1M | Consumer Empowered Marketing | Scoop.it
Much like Pinterest, Instagram is out pitching advertisers on a premium ad offering.
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Older Adults and Technology Use

Older Adults and Technology Use | Consumer Empowered Marketing | Scoop.it
America’s seniors have historically been late adopters to the world of technology compared to their younger compatriots, but their movement into digital life continues to deepen, according to newly released data from the Pew Research Center. In this report, we take advantage of a particularly large survey to conduct a unique exploration not only of technology use between Americans ages 65 or older and the rest of the population, but within the senior population as well.
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Social Media and Smartphone Facts: Review of Why Men Look For Business & Love While Women Seek Games & Knowledge | Finances Online™

Social Media and Smartphone Facts: Review of Why Men Look For Business & Love While Women Seek Games & Knowledge | Finances Online™ | Consumer Empowered Marketing | Scoop.it
Social media and mobile use give us a treasure hoard of insights about our general habits as a community. So it’s only inevitable that we find numerous surveys about ...
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Don't Look Now: The Digital Ad Economy Is Heading For a Correction

Don't Look Now: The Digital Ad Economy Is Heading For a Correction | Consumer Empowered Marketing | Scoop.it
Consumers moved to mobile but advertising hasn't, and that means we're headed for a correction.
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The Billion Dollar Question: What’s the Real Return in Investment from Online Advertising Expenditure?

The Billion Dollar Question: What’s the Real Return in Investment from Online Advertising Expenditure? | Consumer Empowered Marketing | Scoop.it
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How Are Brands Using Twitter For Marketing? [INFOGRAPHIC] - AllTwitter

How Are Brands Using Twitter For Marketing? [INFOGRAPHIC] - AllTwitter | Consumer Empowered Marketing | Scoop.it
How Are Brands Using Twitter For Marketing? [INFOGRAPHIC]
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