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The Social Media Minefield: Five factors blocking your success

The Social Media Minefield: Five factors blocking your success | Consumer Empowered Marketing | Scoop.it
Many companies are facing the same five hurdles to social media success. What do you do about it?
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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
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New hubspot.com blog redesign sucks? A revealing website conversion review...

New hubspot.com blog redesign sucks? A revealing website conversion review... | Consumer Empowered Marketing | Scoop.it
Hi guys! So in the spirit of conversion rate optimization month on Inbound.org (a great idea), I decided to do a live website review for a pretty major blog redesign - for Hubspot.com
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Addressable TV: How to Know If It’s Right For Your Brand - Signal

Addressable TV: How to Know If It’s Right For Your Brand - Signal | Consumer Empowered Marketing | Scoop.it
User-specific advertising has become commonplace in online display marketing. You know the drill: you visit a website and see an ad for an item you were recently researching online but didn’t end up buying. This tactic—retargeting—is typically used by display …
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Seven Reasons Millennials Don't Care About Your Content [Infographic]

Seven Reasons Millennials Don't Care About Your Content [Infographic] | Consumer Empowered Marketing | Scoop.it
Content - Is your content resonating with Millennials? It might not be if you're doing these seven things.
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There Is No More Social Media -- Just Advertising

There Is No More Social Media -- Just Advertising | Consumer Empowered Marketing | Scoop.it
Social media marketing is now advertising, Mike Proulx writes. Here are five strategies for brands in the era of #NotReally social media marketing.
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Amazon Dash Button - Official site - Request an invitation

Amazon Dash Button - Official site - Request an invitation | Consumer Empowered Marketing | Scoop.it
With Amazon Dash Button, you just press, and never run out. Choose from favorite household products.
Richard Meyer's insight:

The future of shopping??

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The Changing Landscape for Social Media and Marketing [INFOGRAPHIC]

The Changing Landscape for Social Media and Marketing [INFOGRAPHIC] | Consumer Empowered Marketing | Scoop.it
The constant innovation and the ever-changing technology forced companies and businesses to rethink their strategies. The tactics or marketing campaigns that were deployed in 2014 or ev
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Acquiring the capabilities you need to go digital | McKinsey & Company

Acquiring the capabilities you need to go digital | McKinsey & Company | Consumer Empowered Marketing | Scoop.it
Some of the talent and tools won’t necessarily be found in-house. Here’s how to create a sustainable strategy for sourcing the right people and products. A McKinsey & Company article.
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The 6 Hottest Trends & Insights from SXSW Interactive 2015

The 6 Hottest Trends & Insights from SXSW Interactive 2015 | Consumer Empowered Marketing | Scoop.it
We’ve reviewed our notes and chatted with some of our friends to identify the top trends and insights from SXSW Interactive 2015.
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How Marketers Will Earn the CEO's Trust - Kapost Content Marketing Blog

How Marketers Will Earn the CEO's Trust - Kapost Content Marketing Blog | Consumer Empowered Marketing | Scoop.it
I hate to say it but I’d rather it come from me, a stranger on the Internet, than from the big boss at the top of the corporate food chain: your CEO probab
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The disconnect between digital marketing and marketers - New Media and Marketing

The disconnect between digital marketing and marketers - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
While more and more marketers are throwing money into digital marketing they are doing so blindly as report state “marketers lack the necessary information to tell leadership which digital marketing efforts have the highest return.”  In other words we know we need to do it but we don’t have the tools, foundation or structure to understand what we’re doing. Digital marketing has a lot of components and budget dollars can quickly be eaten up by tactics like SEM and online advertising.  If you spend too much on one tactic you might not have enough for other tactics that provide a higher ROI.
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Unpaid Social Media Marketing Is A Myth - B&T

Unpaid Social Media Marketing Is A Myth - B&T | Consumer Empowered Marketing | Scoop.it
Organic reach on social media is continuing to plummet as it attempts to monetise and change its algorithms.
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10 Tactics for Launching a Product Using Social Media

10 Tactics for Launching a Product Using Social Media | Consumer Empowered Marketing | Scoop.it
Get customers excited with Facebook, Twitter, Instagram, Snapchat, Meerkat, and more.
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Big Companies Pay Later, Squeezing Their Suppliers

Big Companies Pay Later, Squeezing Their Suppliers | Consumer Empowered Marketing | Scoop.it
To help their cash flows, food and packaged goods companies are delaying payments to suppliers, a practice that at one time signaled trouble.
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Online Consumers Fed Up with Irrelevant Content on Favorite Websites, According to Janrain Study | Janrain

National Survey Reveals Up to Two-Thirds of Adults Would Leave a Site if Shown Wrong Ad   Portland, OR—July 31, 2013—According to the results of the 2013 Online Personal Experience study released today by Janrain, nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g., offers, ads, promotions) appears that has nothing... Read more »
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Companies are preaching to a new audience - FT.com

Companies are preaching to a new audience - FT.com | Consumer Empowered Marketing | Scoop.it
By stepping into the furore over Indiana’s religious freedom law, in defence of gay rights, Tim Cook is boldly taking Apple where companies have been wary about going before. But he is not the only US business leader advocating for a deeply-held
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The Most Important Customer Service Infographic

The Most Important Customer Service Infographic | Consumer Empowered Marketing | Scoop.it
This customer service infographic proves that great customer service and customer experience can grow existing customers and create new ones in the future.
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How Millennials Get News: Inside the Habits of America’s First Digital Generation | APNORC.org

How Millennials Get News: Inside the Habits of America’s First Digital Generation | APNORC.org | Consumer Empowered Marketing | Scoop.it
Seo Description
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Are CMOs wasting money on faulty marketing analytics? | VentureBeat | Marketing | by Manji Matharu, Infogix

Are CMOs wasting money on faulty marketing analytics? | VentureBeat | Marketing | by Manji Matharu, Infogix | Consumer Empowered Marketing | Scoop.it
GuestIn a digital era where it’s clear analytics are key, why are so few marketers taking the plunge?
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The State of Digital Marketing in 2015 [INFOGRAPHIC]

The State of Digital Marketing in 2015 [INFOGRAPHIC] | Consumer Empowered Marketing | Scoop.it
Did you know that 40 percent of the world’s population - about 3 billion people - use the internet?
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9 of the Best Free Social Media Analytics Tools

9 of the Best Free Social Media Analytics Tools | Consumer Empowered Marketing | Scoop.it
Want to know what's working on social media? These 9 free analytics tools can help!
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Marketing Is Dead, and Loyalty Killed It

Marketing Is Dead, and Loyalty Killed It | Consumer Empowered Marketing | Scoop.it
Do you like your customers enough?
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