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The Social Media Minefield: Five factors blocking your success

The Social Media Minefield: Five factors blocking your success | Consumer Empowered Marketing | Scoop.it
Many companies are facing the same five hurdles to social media success. What do you do about it?
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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
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Marketers tricked into wasting $1bn on invisible app ads - FT.com

Marketers tricked into wasting $1bn on invisible app ads - FT.com | Consumer Empowered Marketing | Scoop.it
Thousands of mobile applications in Google and Apple’s app stores mislead marketers by loading “invisible” adverts that cannot possibly be seen by real people, costing an estimated $1bn a year, according to fraud detection company Forensiq. The
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A simple SEO guide in 2015 (Infographic)

A simple SEO guide in 2015 (Infographic) | Consumer Empowered Marketing | Scoop.it
Is SEO really a harder game to play as KunoCreative's Dan Stasiewski put it in this excellent SEO guide infographic? Maybe for black hat SEO hackers.
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Step Aside, Creators. Brands Are Taking Over YouTube

Step Aside, Creators. Brands Are Taking Over YouTube | Consumer Empowered Marketing | Scoop.it
The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000 strong, with top-tier creators from Vine, Vimeo, Tumblr and Meerkat, just to name a few. Some of the biggest brands on the planet will also be in attendance.
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Smartphone Owners Primarily Rely on Computers for Shopping

Smartphone Owners Primarily Rely on Computers for Shopping | Consumer Empowered Marketing | Scoop.it
Source: Gallup

Notes: US adult smartphone users are almost three times as likely to say they spend more time comparing prices and browsing products using a computer (62%) than to say they spend more time on these activities using their phone (21%), according to a recent survey from Gallup....
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The American consumer is feeling increasingly optimistic

The American consumer is feeling increasingly optimistic | Consumer Empowered Marketing | Scoop.it
The New York Fed's June Survey of Consumer Expectations shows an uptick in how consumers expect to grow their spending in the next year.
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Digital news consumers unlikely to pay for content and increasingly block ads

Digital news consumers unlikely to pay for content and increasingly block ads | Consumer Empowered Marketing | Scoop.it
The takeaway from Reuters' vast new study of the world's digital news consumers is that the disruptive trends publishers have been grappling with the last few years have crystallized into something more lasting, not just in the United...
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How Digital Media is Shaping a New Generation of Commerce (Infographic)

How Digital Media is Shaping a New Generation of Commerce (Infographic) | Consumer Empowered Marketing | Scoop.it
Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market.
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Health Insurance Companies Seek Big Rate Increases for 2016 - NYTimes.com

Health Insurance Companies Seek Big Rate Increases for 2016 - NYTimes.com | Consumer Empowered Marketing | Scoop.it

  Health insurance companies around the country are seeking rate increases of 20 percent to 40 percent or more, saying their new customers under the Affordable Care Act turned out to be sicker than expected. Federal officials say they are determined to see that the requests are scaled back.

Blue Cross and Blue Shield plans — market leaders in many states — are seeking rate increases that average 23 percent

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New Survey Reveals Social Media Data Not Actionable According to Top Marketing Executives

NEW YORK, June 9, 2015 /PRNewswire-USNewswire/ -- Two nationwide surveys commissioned by the Marketing...
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Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?

Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online? | Consumer Empowered Marketing | Scoop.it
A brick-and-mortar store searches for a response to “showrooming.”
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How Does Physician EHR Use Affect Doctor-Patient Relationship? | EHRintelligence.com

How Does Physician EHR Use Affect Doctor-Patient Relationship? | EHRintelligence.com | Consumer Empowered Marketing | Scoop.it
Physician EHR use in particular is affecting the overall patient-doctor relationship during a medical visit.
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Laurent FLOURET's curator insight, May 19, 5:13 PM

Greater UI and connected devices should hopefully reduce the painful "data input" time, allowing increase in Patient-Doctor relationship...

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MTV is at death's door

MTV is at death's door | Consumer Empowered Marketing | Scoop.it
Viacom could go the way of film developing, a prominent industry watcher charged Wednesday. Bernstein analyst Todd Juenger’s report — “Is Viacom the Next Eastman Kodak?” — said the disturbing compa...
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Banners Have 99 Problems And A Click Ain't One | B2B Marketing Insider

Banners Have 99 Problems And A Click Ain't One | B2B Marketing Insider | Consumer Empowered Marketing | Scoop.it
A couple of years ago, when he was still with WPP's Mindshare, I heard Scott Sorokin explain how 99.9% of people who see a banner ad will ignore it. This h
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10 Surprising Things You Should Know About Social Media (Infographic)

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
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Infographic: Why Brands Are Chasing the Enthusiast Audience

Infographic: Why Brands Are Chasing the Enthusiast Audience | Consumer Empowered Marketing | Scoop.it
Every brand wants a passionate audience, but not all audiences are as engaged as brands would like. Some consumers simply buy a product and then go on their way, never to be heard from again. That isn't exactly the thrilling, long-lasting customer journey that gets drawn up in boardrooms and talked about by marketing leaders.
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Liberty Mutual's Commercials Have Reached Peak Stupid

Liberty Mutual's Commercials Have Reached Peak Stupid | Consumer Empowered Marketing | Scoop.it
Selling car insurance is a tricky thing, because you aren’t really selling something someone wants. Most of the time it’s just something they have to have. But when it comes to incessantly stupid, Liberty Mutual’s new campaign has the market cornered.
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Is this the end for apps?

Apple and Google, as the two most important entities in the mobile industry, are leading the way and opening up new, exciting possibilities for app creators. But questions have recently been raised about what the future holds for custom apps, as mobile operating systems become more intelligent.
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Marketers Say They Would Spend Even More on Digital Ads If Measurement Improved

Marketers Say They Would Spend Even More on Digital Ads If Measurement Improved | Consumer Empowered Marketing | Scoop.it
One major point of frustration for marketers in the digital age: measurement. According to a new study by WPP agency Millward Brown Digital, more than 70% of marketing executives polled said they would increase their spending on mobile, digital and social platforms if there were better ways to measure return on investment.
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Wall Street braced for profit declines - FT.com

Wall Street braced for profit declines - FT.com | Consumer Empowered Marketing | Scoop.it
Wall Street is bracing itself for the first year-on-year decline in profits in almost three years with S&P 500 companies forecast to report a 4.5 per cent drop in second-quarter earnings. The fall ends 10 consecutive quarters of growth and
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9 Things You’ll Wish You’d Known When You Were Younger

9 Things You’ll Wish You’d Known When You Were Younger | Consumer Empowered Marketing | Scoop.it
There are always some things we wish we had known. Here are some important life lessons you'll wish you had known when you were younger. Life
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As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf | Consumer Empowered Marketing | Scoop.it
Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a velocity never seen before.
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Forrester: Consumers Prefer Organic Search, Not Search Ads, For Discovery

Forrester: Consumers Prefer Organic Search, Not Search Ads, For Discovery | Consumer Empowered Marketing | Scoop.it
Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural sea
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