Sales for 55% of new products begin to slide as soon as their second year in the market. By year three, sales for 69% of new products have declined. This decline isn’t trivial, either; data from Nielsen’s recent How to Succeed in Years Two and Three report reveals that, among new products with declining sales, the majority see a sales dip of 30% or more following year one.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar “-David Ogilvy. This is another reason why so much content fails on websites and in ads. Remember that a lot of people scan the …
Investors and most economists are expecting the US economy to experience a solid second half in 2015, despite a lackadaisical start to the year. This view is largely driven by the expectation that household consumption, roughly 68 per cent of gross
Even if you spend hours, weeks and months on the developing the “perfect” marketing plan it still can fail. Why ? Because you don’t treat your employees better than you treat your customers and over time they have become disengaged. Employee engagement may seem like a frill in a downturn economy. But it can make …
As more marketers have focused on the Millennial Generation with efforts focused on capturing this cohort’s attentions, major budgets are being planned in the mistaken belief that Millennials are less brand loyal than other age cohorts, and require additional attention to create brand preference.
Post Summary: Despite spending high amounts of money and energy acquiring traffic, marketers are not following through by devoting significant funds to optimization strategies that can increase their returns. In fact, 81% of the more than 1,700 digital marketers surveyed reported spending 15% or less of their marketing budgets on optimization activities. And beyond this …
Millennials are a much scrutinized generation that has caught the rapt attention of brands and agencies. This tech-savvy, socially responsible and customization-craving population wants to create their own individual experiences with each brand from which they buy. Brands that can succeed in giving Millennial shoppers what they want stand a large chance of capturing this generation’s loyalty throughout their lives; our first Millennials report released last year showed that 64% of Millennials are more brand-loyal than or as brand-loyal as their parents. This is great news for marketers—but how does it tie into how Millennials really shop online and engage with advertising?
“I have never been a futurist, and every passing year my interest in the future declines,” says David Ogilvy in the closing of his book On Advertising, a classic. When his publisher asked him to predict the changes we will see in the ad business from his vantage point of industry leader writing somewhere in 1985, he says: 1. The quality of research will improve, and this will generate bigger corpus of knowledge as to what works and what doesn't. Creative people will learn to exploit this knowled
Thousands of mobile applications in Google and Apple’s app stores mislead marketers by loading “invisible” adverts that cannot possibly be seen by real people, costing an estimated $1bn a year, according to fraud detection company Forensiq. The
The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000 strong, with top-tier creators from Vine, Vimeo, Tumblr and Meerkat, just to name a few. Some of the biggest brands on the planet will also be in attendance.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.