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The Social Media Minefield: Five factors blocking your success

The Social Media Minefield: Five factors blocking your success | Consumer Empowered Marketing | Scoop.it
Many companies are facing the same five hurdles to social media success. What do you do about it?
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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
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Why Don't People Click on Mobile Advertisements?

Why Don't People Click on Mobile Advertisements? | Consumer Empowered Marketing | Scoop.it
In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this?
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Re/wind: Twitter Numbers, Microsoft's Slam Poetry Poster and More

Re/wind: Twitter Numbers, Microsoft's Slam Poetry Poster and More | Consumer Empowered Marketing | Scoop.it
Tech's week in review.
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No Thanks: 8 Things Women Have Stopped Buying

No Thanks: 8 Things Women Have Stopped Buying | Consumer Empowered Marketing | Scoop.it
Less Diet Coke, more scarves
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What influences purchase of your product or service? [Infographic] - Smart Insights Digital Marketing Advice

What influences purchase of your product or service? [Infographic] - Smart Insights Digital Marketing Advice | Consumer Empowered Marketing | Scoop.it
Understanding your customer buying decision journey Getting cut through is a key challenge for marketers today since there are so many online influences on. Marketing topic(s):Consumer buying behaviour. Advice by Danyl Bosomworth.
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American Consumers Careful With Spending in Summer 2014

American Consumers Careful With Spending in Summer 2014 | Consumer Empowered Marketing | Scoop.it
Most Americans are using cost-saving measures to purchase items this summer. A majority have recently bought generic goods and gone online to find the best deal, while fewer have gone shopping for fun or made major purchases.
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The 9 Circles of Hell for Millennials

The 9 Circles of Hell for Millennials | Consumer Empowered Marketing | Scoop.it
If Dante wrote The Inferno today...
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Multi-generational Household Population Continues to Rise Post-Recession

Multi-generational Household Population Continues to Rise Post-Recession | Consumer Empowered Marketing | Scoop.it
The number of Americans living in multi-generational households, which spiked during the Great Recession, has risen to a record 57 million in 2012, including about one-in-four young adults ages 25-34.
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Twitter Offers Data-Backed Tips On How To Engage With Millennials - Search Engine Journal

Twitter Offers Data-Backed Tips On How To Engage With Millennials - Search Engine Journal | Consumer Empowered Marketing | Scoop.it
Twitter recently released a report sharing some key insights into how millennials prefer to engage on Twitter. In addition, the report also provides data-b
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A Guide to Facebook's Advertising Targeting Options

A Guide to Facebook's Advertising Targeting Options | Consumer Empowered Marketing | Scoop.it
Here is a comprehensive guide Facebook's advertising targeting options. Use it to create more well-targeted ads.
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88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

88% Of Consumers Trust Online Reviews As Much As Personal Recommendations | Consumer Empowered Marketing | Scoop.it
We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes toward online reviews. In May-June, we sent a questionnaire to our […]
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Offices For All! Why Open-Office Layouts Are Bad For Employees, Bosses, And Productivity

Offices For All! Why Open-Office Layouts Are Bad For Employees, Bosses, And Productivity | Consumer Empowered Marketing | Scoop.it
In part one of our two-part series, Fast Company senior editor Jason Feifer makes a case for giving all workers a little alone time--behind an office...
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2014 Study impact of Social Media on News: more crowd-checking, less fact-checking

2014 Study impact of Social Media on News: more crowd-checking, less fact-checking | Consumer Empowered Marketing | Scoop.it
The Social Media Impact (#SMING14) survey conducted by ING among an international group of journalists and PR professionals shows that dialogue on social media is gaining importance. Journalists widely use social media posts despite having doubts about their reliability. At the same time PR professionals believe that news is becoming less reliable as journalists do less fact-checking.
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Gallup's Buzzy Social Media Report Appears 'Deeply Flawed'

Gallup's Buzzy Social Media Report Appears 'Deeply Flawed' | Consumer Empowered Marketing | Scoop.it
Gallup released a report yesterday called the State of the American Consumer that said 62 percent of U.S. consumers believe Facebook, Twitter, LinkedIn, Google+, etc. do not affect their purchase decisions. The polling company also found that 48 percent of millennial shoppers were uninfluenced by social media.
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Marketers Are Sizing Up the Millennials

Marketers Are Sizing Up the Millennials | Consumer Empowered Marketing | Scoop.it
Marketers, manufacturers and retailers are recognizing the group’s potential as the consumers who will drive the economy in the decades ahead.
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Yahoo CEO Marissa Mayer Has Sold $11.6 Million Worth Of Yahoo Shares This Year

Yahoo CEO Marissa Mayer Has Sold $11.6 Million Worth Of Yahoo Shares This Year | Consumer Empowered Marketing | Scoop.it
And activist shareholder Eric Jackson is not happy about it.
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Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - AllTwitter

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - AllTwitter | Consumer Empowered Marketing | Scoop.it
Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]
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How Facebook Sold You Krill Oil

How Facebook Sold You Krill Oil | Consumer Empowered Marketing | Scoop.it
To grab some of TV’s ad dollars, the social network is trying to help advertisers reach the perfect customer.
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3 Biggest Changes That Will Influence Mobile Marketing (Infographic) | Mobile Commerce Blog - SeeMore Interactive

3 Biggest Changes That Will Influence Mobile Marketing (Infographic) | Mobile Commerce Blog - SeeMore Interactive | Consumer Empowered Marketing | Scoop.it
The mobile landscape is changing in a radical manner with each passing year. According to a new study by FunMobility, 2014 is going to be a game changing year
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American Consumers Careful With Spending in Summer 2014

American Consumers Careful With Spending in Summer 2014 | Consumer Empowered Marketing | Scoop.it
Most Americans are using cost-saving measures to purchase items this summer. A majority have recently bought generic goods and gone online to find the best deal, while fewer have gone shopping for fun or made major purchases.
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Marketing Cloud

Marketing Cloud | Consumer Empowered Marketing | Scoop.it
Richard Meyer's insight:

26% of marketers don't know which channel delivers best leads

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Email Deliverability 101 [Infographic]

Email Deliverability 101 [Infographic] | Consumer Empowered Marketing | Scoop.it
We have had email in our working and personal lives for some time now and despite the way technology evolves so quickly, it is still a very
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Globally, Consumers Say They Spend More Time Shopping Offline Than Online

Globally, Consumers Say They Spend More Time Shopping Offline Than Online | Consumer Empowered Marketing | Scoop.it
Source: PayPal [pdf]

Notes: Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online, with China (narrowly in
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A Breakdown Of Pinterest Users - infographic

A Breakdown Of Pinterest Users - infographic | Consumer Empowered Marketing | Scoop.it
Pinterest Users Don't Mind Ads—Up to a Point Adding value to conversations is key to acceptance. A new study has reveled. Check out this infographic for rest of the findings.
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Is 'marketing' ready for digital transformation? | ZDNet

Is 'marketing' ready for digital transformation? | ZDNet | Consumer Empowered Marketing | Scoop.it
Research explains how marketers and the CMO can become leaders in digital business transformation.
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Millennials Are Old News — Here’s Everything You Should Know About Generation Z

Millennials Are Old News — Here’s Everything You Should Know About Generation Z | Consumer Empowered Marketing | Scoop.it
The new generation of consumers.
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