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The Social Media Minefield: Five factors blocking your success

The Social Media Minefield: Five factors blocking your success | Consumer Empowered Marketing | Scoop.it
Many companies are facing the same five hurdles to social media success. What do you do about it?
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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
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How Americans Spend: 1993 vs. 2013

How Americans Spend: 1993 vs. 2013 | Consumer Empowered Marketing | Scoop.it
In 2013 Americans earned and spent less in general, but spent more on health care and housing compared to the year before. What about 20 years ago?
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Experts Tell All: The 20 Laws of Sales & Marketing

Experts Tell All: The 20 Laws of Sales & Marketing | Consumer Empowered Marketing | Scoop.it
Get inspired by these 20 quotes from sales and marketing experts.
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Social Media Spending is on the Rise But Impact Is Hard to Measure

Social Media Spending is on the Rise But Impact Is Hard to Measure | Consumer Empowered Marketing | Scoop.it
Social media is taking up a bigger portion of marketing budgets, but few companies said they have been able to quantitatively measure its impact.
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Marketers Are Sizing Up the Millennials

Marketers Are Sizing Up the Millennials | Consumer Empowered Marketing | Scoop.it
Marketers, manufacturers and retailers are recognizing the group’s potential as the consumers who will drive the economy in the decades ahead.
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Yahoo CEO Marissa Mayer Has Sold $11.6 Million Worth Of Yahoo Shares This Year

Yahoo CEO Marissa Mayer Has Sold $11.6 Million Worth Of Yahoo Shares This Year | Consumer Empowered Marketing | Scoop.it
And activist shareholder Eric Jackson is not happy about it.
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Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - AllTwitter

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - AllTwitter | Consumer Empowered Marketing | Scoop.it
Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]
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How Facebook Sold You Krill Oil

How Facebook Sold You Krill Oil | Consumer Empowered Marketing | Scoop.it
To grab some of TV’s ad dollars, the social network is trying to help advertisers reach the perfect customer.
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3 Biggest Changes That Will Influence Mobile Marketing (Infographic) | Mobile Commerce Blog - SeeMore Interactive

3 Biggest Changes That Will Influence Mobile Marketing (Infographic) | Mobile Commerce Blog - SeeMore Interactive | Consumer Empowered Marketing | Scoop.it
The mobile landscape is changing in a radical manner with each passing year. According to a new study by FunMobility, 2014 is going to be a game changing year
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American Consumers Careful With Spending in Summer 2014

American Consumers Careful With Spending in Summer 2014 | Consumer Empowered Marketing | Scoop.it
Most Americans are using cost-saving measures to purchase items this summer. A majority have recently bought generic goods and gone online to find the best deal, while fewer have gone shopping for fun or made major purchases.
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Marketing Cloud

Marketing Cloud | Consumer Empowered Marketing | Scoop.it
Richard Meyer's insight:

26% of marketers don't know which channel delivers best leads

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Email Deliverability 101 [Infographic]

Email Deliverability 101 [Infographic] | Consumer Empowered Marketing | Scoop.it
We have had email in our working and personal lives for some time now and despite the way technology evolves so quickly, it is still a very
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Globally, Consumers Say They Spend More Time Shopping Offline Than Online

Globally, Consumers Say They Spend More Time Shopping Offline Than Online | Consumer Empowered Marketing | Scoop.it
Source: PayPal [pdf]

Notes: Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online, with China (narrowly in
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A Breakdown Of Pinterest Users - infographic

A Breakdown Of Pinterest Users - infographic | Consumer Empowered Marketing | Scoop.it
Pinterest Users Don't Mind Ads—Up to a Point Adding value to conversations is key to acceptance. A new study has reveled. Check out this infographic for rest of the findings.
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17 Statistics That Show Social Media is the Future of Customer Service

17 Statistics That Show Social Media is the Future of Customer Service | Consumer Empowered Marketing | Scoop.it
Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how - not if - they will respond. Listening is no longer an end, but rather a means to evaluating where you need to engage.
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Why Are PC Sales Up And Tablet Sales Down? | TechCrunch

Why Are PC Sales Up And Tablet Sales Down? | TechCrunch | Consumer Empowered Marketing | Scoop.it
When iPads first came out, they were hailed as the undoing of the PC. Finally, a cheap and reliable computing device for the average user instead of the..
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Why Don't People Click on Mobile Advertisements?

Why Don't People Click on Mobile Advertisements? | Consumer Empowered Marketing | Scoop.it
In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this?
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Re/wind: Twitter Numbers, Microsoft's Slam Poetry Poster and More

Re/wind: Twitter Numbers, Microsoft's Slam Poetry Poster and More | Consumer Empowered Marketing | Scoop.it
Tech's week in review.
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No Thanks: 8 Things Women Have Stopped Buying

No Thanks: 8 Things Women Have Stopped Buying | Consumer Empowered Marketing | Scoop.it
Less Diet Coke, more scarves
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What influences purchase of your product or service? [Infographic] - Smart Insights Digital Marketing Advice

What influences purchase of your product or service? [Infographic] - Smart Insights Digital Marketing Advice | Consumer Empowered Marketing | Scoop.it
Understanding your customer buying decision journey Getting cut through is a key challenge for marketers today since there are so many online influences on. Marketing topic(s):Consumer buying behaviour. Advice by Danyl Bosomworth.
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American Consumers Careful With Spending in Summer 2014

American Consumers Careful With Spending in Summer 2014 | Consumer Empowered Marketing | Scoop.it
Most Americans are using cost-saving measures to purchase items this summer. A majority have recently bought generic goods and gone online to find the best deal, while fewer have gone shopping for fun or made major purchases.
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The 9 Circles of Hell for Millennials

The 9 Circles of Hell for Millennials | Consumer Empowered Marketing | Scoop.it
If Dante wrote The Inferno today...
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Multi-generational Household Population Continues to Rise Post-Recession

Multi-generational Household Population Continues to Rise Post-Recession | Consumer Empowered Marketing | Scoop.it
The number of Americans living in multi-generational households, which spiked during the Great Recession, has risen to a record 57 million in 2012, including about one-in-four young adults ages 25-34.
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Twitter Offers Data-Backed Tips On How To Engage With Millennials - Search Engine Journal

Twitter Offers Data-Backed Tips On How To Engage With Millennials - Search Engine Journal | Consumer Empowered Marketing | Scoop.it
Twitter recently released a report sharing some key insights into how millennials prefer to engage on Twitter. In addition, the report also provides data-b
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A Guide to Facebook's Advertising Targeting Options

A Guide to Facebook's Advertising Targeting Options | Consumer Empowered Marketing | Scoop.it
Here is a comprehensive guide Facebook's advertising targeting options. Use it to create more well-targeted ads.
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88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

88% Of Consumers Trust Online Reviews As Much As Personal Recommendations | Consumer Empowered Marketing | Scoop.it
We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes toward online reviews. In May-June, we sent a questionnaire to our […]
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