Thousands of mobile applications in Google and Apple’s app stores mislead marketers by loading “invisible” adverts that cannot possibly be seen by real people, costing an estimated $1bn a year, according to fraud detection company Forensiq. The
The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000 strong, with top-tier creators from Vine, Vimeo, Tumblr and Meerkat, just to name a few. Some of the biggest brands on the planet will also be in attendance.
Notes: US adult smartphone users are almost three times as likely to say they spend more time comparing prices and browsing products using a computer (62%) than to say they spend more time on these activities using their phone (21%), according to a recent survey from Gallup....
The takeaway from Reuters' vast new study of the world's digital news consumers is that the disruptive trends publishers have been grappling with the last few years have crystallized into something more lasting, not just in the United...
Health insurance companies around the country are seeking rate increases of 20 percent to 40 percent or more, saying their new customers under the Affordable Care Act turned out to be sicker than expected. Federal officials say they are determined to see that the requests are scaled back.
Blue Cross and Blue Shield plans — market leaders in many states — are seeking rate increases that average 23 percent
Every brand wants a passionate audience, but not all audiences are as engaged as brands would like. Some consumers simply buy a product and then go on their way, never to be heard from again. That isn't exactly the thrilling, long-lasting customer journey that gets drawn up in boardrooms and talked about by marketing leaders.
Selling car insurance is a tricky thing, because you aren’t really selling something someone wants. Most of the time it’s just something they have to have. But when it comes to incessantly stupid, Liberty Mutual’s new campaign has the market cornered.
Apple and Google, as the two most important entities in the mobile industry, are leading the way and opening up new, exciting possibilities for app creators. But questions have recently been raised about what the future holds for custom apps, as mobile operating systems become more intelligent.
One major point of frustration for marketers in the digital age: measurement. According to a new study by WPP agency Millward Brown Digital, more than 70% of marketing executives polled said they would increase their spending on mobile, digital and social platforms if there were better ways to measure return on investment.
Wall Street is bracing itself for the first year-on-year decline in profits in almost three years with S&P 500 companies forecast to report a 4.5 per cent drop in second-quarter earnings. The fall ends 10 consecutive quarters of growth and
Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a velocity never seen before.
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