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The Social Media Minefield: Five factors blocking your success

The Social Media Minefield: Five factors blocking your success | Consumer Empowered Marketing | Scoop.it
Many companies are facing the same five hurdles to social media success. What do you do about it?
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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
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Ad-block software is approaching 200 million users — here's how publishers are reacting

Ad-block software is approaching 200 million users — here's how publishers are reacting | Consumer Empowered Marketing | Scoop.it
Ad-block software usage may be more common than...
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Launch It Like You Mean It: Best Practices for Long-Term Innovation Success

Launch It Like You Mean It: Best Practices for Long-Term Innovation Success | Consumer Empowered Marketing | Scoop.it
Sales for 55% of new products begin to slide as soon as their second year in the market. By year three, sales for 69% of new products have declined. This decline isn’t trivial, either; data from Nielsen’s recent How to Succeed in Years Two and Three report reveals that, among new products with declining sales, the majority see a sales dip of 30% or more following year one.
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2015 Social Media Usage

2015 Social Media Usage | Consumer Empowered Marketing | Scoop.it
Pew Research Center has released its 2015 study on Social Media and Mobile Messaging. “Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends…
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Bad brands kill good ideas - New Media and Marketing

Bad brands kill good ideas - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar “-David Ogilvy.  This is another reason why so much content fails on websites and in ads.  Remember that a lot of people scan the …
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US consumers are less healthy than investors hope - FT.com

US consumers are less healthy than investors hope - FT.com | Consumer Empowered Marketing | Scoop.it
Investors and most economists are expecting the US economy to experience a solid second half in 2015, despite a lackadaisical start to the year. This view is largely driven by the expectation that household consumption, roughly 68 per cent of gross
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Even a perfect marketing strategy can fail - New Media and Marketing

Even a perfect marketing strategy can fail - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
Even if you spend hours, weeks and months on the developing the “perfect” marketing plan it still can fail.  Why ?  Because you don’t treat your employees better than you treat your customers and over time they have become disengaged.   Employee engagement may seem like a frill in a downturn economy. But it can make …
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Brand Keys – Millennials Can Be More Loyal Than Other Age Cohorts – But Only If Brands Deliver On Emotional Values & Expectations

Brand Keys – Millennials Can Be More Loyal Than Other Age Cohorts – But Only If Brands Deliver On Emotional Values & Expectations | Consumer Empowered Marketing | Scoop.it

As more marketers have focused on the Millennial Generation with efforts focused on capturing this cohort’s attentions, major budgets are being planned in the mistaken belief that Millennials are less brand loyal than other age cohorts, and require additional attention to create brand preference.

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Myths about millennials

Myths about millennials | Consumer Empowered Marketing | Scoop.it
ONE of the perks of getting old is that you are allowed to talk nonsense about the young. Plato was said to have complained that young people “disrespect their...
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MTV is at death's door

MTV is at death's door | Consumer Empowered Marketing | Scoop.it
Viacom could go the way of film developing, a prominent industry watcher charged Wednesday. Bernstein analyst Todd Juenger’s report — “Is Viacom the Next Eastman Kodak?” — said the disturbing compa...
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Banners Have 99 Problems And A Click Ain't One | B2B Marketing Insider

Banners Have 99 Problems And A Click Ain't One | B2B Marketing Insider | Consumer Empowered Marketing | Scoop.it
A couple of years ago, when he was still with WPP's Mindshare, I heard Scott Sorokin explain how 99.9% of people who see a banner ad will ignore it. This h
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10 Surprising Things You Should Know About Social Media (Infographic)

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
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Digital marketing = continual optimization - New Media and Marketing

Digital marketing = continual optimization - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
Post Summary: Despite spending high amounts of money and energy acquiring traffic, marketers are not following through by devoting significant funds to optimization strategies that can increase their returns. In fact, 81% of the more than 1,700 digital marketers surveyed reported spending 15% or less of their marketing budgets on optimization activities. And beyond this …
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How the Recession Changed the Ways Americans Spend Money

How the Recession Changed the Ways Americans Spend Money | Consumer Empowered Marketing | Scoop.it
Americans are spending again, but what they are spending their money on has changed in the wake of the Great Recession.
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The Problem With Customer Service - Consumer Reports

The Problem With Customer Service - Consumer Reports | Consumer Empowered Marketing | Scoop.it
Consumer Reports looks at the problem with customer service. A new survey shows that company promises and even new technology haven’t made the customer-service experience much less painful.
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Marketing to Millennials

Marketing to Millennials | Consumer Empowered Marketing | Scoop.it


Millennials are a much scrutinized generation that has caught the rapt attention of brands and agencies. This tech-savvy, socially responsible and customization-craving population wants to create their own individual experiences with each brand from which they buy. Brands that can succeed in giving Millennial shoppers what they want stand a large chance of capturing this generation’s loyalty throughout their lives; our first Millennials report released last year showed that 64% of Millennials are more brand-loyal than or as brand-loyal as their parents. This is great news for marketers—but how does it tie into how Millennials really shop online and engage with advertising?


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Coke Takes Cold $1 Billion Bath on Keurig

Coke Takes Cold $1 Billion Bath on Keurig | Consumer Empowered Marketing | Scoop.it
Coca-Cola's investment in Keurig Green Mountain hasn't worked out so well so far.
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Food Brands Find Recipe for Success in…Recipes | L2: The Daily

Food Brands Find Recipe for Success in…Recipes | L2: The Daily | Consumer Empowered Marketing | Scoop.it
Some food for thought for food brands using social media: Less than 10% of millennials who share Food content go on to actually buy the product. However, 47% are “very willing” to try a...
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Ad Woes Pummel TV Firms

Ad Woes Pummel TV Firms | Consumer Empowered Marketing | Scoop.it
More than $35 billion in market value was wiped out across seven media companies this week, as investors questioned the future health of the TV ecosystem.
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TV networks are stuffing more and more ads into the commercial breaks in a 'desperate' attempt to counter plummeting ratings

TV networks are stuffing more and more ads into the commercial breaks in a 'desperate' attempt to counter plummeting ratings | Consumer Empowered Marketing | Scoop.it
Sanford C. Bernstein says the continued ad stuffing is an "obvious and unsustainable" attempt to prop up ad revenue as ratings decline.
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Ogilvy on Advertising: I Predict 13 Changes

Ogilvy on Advertising: I Predict 13 Changes | Consumer Empowered Marketing | Scoop.it
“I have never been a futurist, and every passing year my interest in the future declines,” says David Ogilvy in the closing of his book On Advertising, a classic. When his publisher asked him to predict the changes we will see in the ad business from his vantage point of industry leader writing somewhere in 1985, he says: 1. The quality of research will improve, and this will generate bigger corpus of knowledge as to what works and what doesn't. Creative people will learn to exploit this knowled
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Marketers tricked into wasting $1bn on invisible app ads - FT.com

Marketers tricked into wasting $1bn on invisible app ads - FT.com | Consumer Empowered Marketing | Scoop.it
Thousands of mobile applications in Google and Apple’s app stores mislead marketers by loading “invisible” adverts that cannot possibly be seen by real people, costing an estimated $1bn a year, according to fraud detection company Forensiq. The
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A simple SEO guide in 2015 (Infographic)

A simple SEO guide in 2015 (Infographic) | Consumer Empowered Marketing | Scoop.it
Is SEO really a harder game to play as KunoCreative's Dan Stasiewski put it in this excellent SEO guide infographic? Maybe for black hat SEO hackers.
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Step Aside, Creators. Brands Are Taking Over YouTube

Step Aside, Creators. Brands Are Taking Over YouTube | Consumer Empowered Marketing | Scoop.it
The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000 strong, with top-tier creators from Vine, Vimeo, Tumblr and Meerkat, just to name a few. Some of the biggest brands on the planet will also be in attendance.
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