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The Social Media Minefield: Five factors blocking your success

The Social Media Minefield: Five factors blocking your success | Consumer Empowered Marketing | Scoop.it
Many companies are facing the same five hurdles to social media success. What do you do about it?
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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
Curated by Richard Meyer
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The Most Wonderful Digital Marketing Stats of the Year - #infographic

The Most Wonderful Digital Marketing Stats of the Year - #infographic | Consumer Empowered Marketing | Scoop.it
68 percent of marketers say email is core to their business. While, 46 percent of marketers say social media marketing is core to their business.
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Four in 10 marketers will look for a new job next year: Font

Four in 10 marketers will look for a new job next year: Font | Consumer Empowered Marketing | Scoop.it
ASIA-PACIFIC - Dissatisfaction with pay and benefits, lack of professional development and long working hours, in that order, are prompting 42 per cent of marketers in the region to look for new jobs next year, according to recruitment company Font.
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comScore Releases October 2014 U.S. Desktop Search Engine Rankings

comScore Releases October 2014 U.S. Desktop Search Engine Rankings | Consumer Empowered Marketing | Scoop.it
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace.
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Americans are 40% poorer than before the recession

Americans are 40% poorer than before the recession | Consumer Empowered Marketing | Scoop.it
The Great Recession is officially over, but Americans are still 40% poorer today than they were in 2007, the year before the global financial crisis.
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Most boomers plan to keep working in retirement years [chart]

Most boomers plan to keep working in retirement years [chart] | Consumer Empowered Marketing | Scoop.it
Middle-income boomers view $500,000 in investable assets as the financial threshold for retirement security.
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The 7 Attributes of CEOs Who Get Social Media

The 7 Attributes of CEOs Who Get Social Media | Consumer Empowered Marketing | Scoop.it
They’re there to connect, not to promote.
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Art Jones's curator insight, December 3, 1:24 PM

Engage & Nurture Conversations

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Sluggish start to sales season as more shoppers stay home

Sluggish start to sales season as more shoppers stay home | Consumer Empowered Marketing | Scoop.it
New Yorkers weren’t gobbling up Thanksgiving-Day steals Thursday morning — ditching door-busting deals to stay home with their families and enjoy the holiday. Kmart’s early opening Thursday was a b...
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Best Ad of 2014 | A deep look into emotional branding

Best Ad of 2014 | A deep look into emotional branding | Consumer Empowered Marketing | Scoop.it
There is something to be said when an online marketing campaign finds a way to reach into the core of human emotion. The depths of this creative expression helps to open a gateway of deep human psy...
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Facebook Cuts Brands' Reach Once Again

Facebook Cuts Brands' Reach Once Again | Consumer Empowered Marketing | Scoop.it
In January Facebook will begin cutting the organic reach of brands' page posts deemed too promotional.
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Consumers Want Government to Tighten Regulations for Advertisers, Pew Study Says

Consumers Want Government to Tighten Regulations for Advertisers, Pew Study Says | Consumer Empowered Marketing | Scoop.it
A new Pew Research Center Internet Project study found 64% of participants want government to do more to regulate advertisers.
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Facebook Gives People a New Way to 'Turn Down' Annoying Brands

Facebook Gives People a New Way to 'Turn Down' Annoying Brands | Consumer Empowered Marketing | Scoop.it
facebook is giving people a way to dial down the number of posts they see from a given friend or brand without completely hiding them.
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The American consumer is still hurting-Implications for marketers - New Media and Marketing

The American consumer is still hurting-Implications for marketers - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
Marketers may be happy that unemployment is falling, but don’t think for a minute that consumers are going back to their free spending ways.  The fact is that new jobs are paying less than jobs before the recession and with employers pushing higher health care costs to employees most middle-class consumers haven’t seen a raise …
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Developing a great social media marketing initiative - New Media and Marketing

Developing a great social media marketing initiative  - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
It seems that every social media expert is evaluating social media marketing, especially on facebook.   While social media marketing is currently “old news” to a lot of brands there are still a big percentage who are trying to determine just how much time and budget dollars should be allocated to this channel.  However, remember …
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Harris Interactive: Harris Polls > Americans’ Spending/Saving Plans Suggest Cautious Optimism

Harris Interactive: Harris Polls > Americans’ Spending/Saving Plans Suggest Cautious Optimism | Consumer Empowered Marketing | Scoop.it
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Twitter Rated Most Effective for Content Marketing [INFOGRAPHIC] - AllTwitter

Twitter Rated Most Effective for Content Marketing [INFOGRAPHIC] - AllTwitter | Consumer Empowered Marketing | Scoop.it
Twitter Rated Most Effective for Content Marketing [INFOGRAPHIC]
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Is Your PPC Budget Setting You Up To Fail? | PPC Hero®

Is Your PPC Budget Setting You Up To Fail? | PPC Hero® | Consumer Empowered Marketing | Scoop.it
Do you have the right digital marketing budgets for your industry? Learn which digital marketing channels are expected to grow in 2015 and how to budget
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Women: CEO's of the household - New Media and Marketing

Women: CEO's of the household - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
The Internet has become a 24-7 activity. More than half of survey respondents say they are connected nearly every waking hour. Is it to kill time endlessly surfing the Web? Hardly.  Women are CEO’s of their family and use smartphones and the Internet to help them manage their families. With more women working than ever …
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Global adspend to grow by 5% in 2015 and by 6% in 2016

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to reach US$545 billion in 2015. The global economy is expected to improve (the IMF predicts 3.8% global GDP growth in 2015, up from 3.3% in 2014), but advertising faces a tough year-on-year comparison after the Winter Olympics, World Cup and US mid-term elections in 2014. Adspend growth will therefore be slightly below 2014’s 5.1%.

Richard Meyer's insight:

Mobile is by some distance the main driver of global adspend growth, and we forecast it to account for 51% of all new advertising dollars between 2014 and 2017, growing by US$42 billion. We expect mobile advertising to grow by an average of 38% a year between 2014 and 2017, driven by the rapid spread of devices, innovations in ad technology and improvements in user experiences.

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The Evolution of SEO [Infographic]

The Evolution of SEO [Infographic] | Consumer Empowered Marketing | Scoop.it
Check out this infographic for a clear comparison of what SEO used to be versus what it is now.
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10 Marketing Predictions for 2015 [INFOGRAPHIC]

10 Marketing Predictions for 2015 [INFOGRAPHIC] | Consumer Empowered Marketing | Scoop.it
There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?
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9 Social Media Marketing Mistakes [INFOGRAPHIC]

9 Social Media Marketing Mistakes [INFOGRAPHIC] | Consumer Empowered Marketing | Scoop.it
I don’t like to dwell on mistakes. But having an awareness of our mistakes is one of the best ways to improve our future behavior. In the rapid-fire industry of social media marketing, mistakes are some of the greatest tools for improvement that you have.
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Victor Juarez's curator insight, November 15, 1:30 PM

9 consejos sencillos de aplicar para no cometer errores en redes sociales. 

Juliet O'Connor's curator insight, November 16, 3:25 PM

This article focuses on the mistakes that a business can make when creating a social media site. The author explains that the point it to improve sites. there is a list a 9 tips. these tips are all things that would make a site better and if a business could improve on all of them then they would pretty much be perfect. 

I agree with all of these mistakes. a lot of them deal with the type of content. If its too much or too little, if there’s no theme, not providing a right hook etc. I think that content is one of the most important aspects of having a social media site. The content is what will interest the users to keep coming back. Like Vaynerchuk says you need to hit them with a few jabs first to get their attention and then throw them the right hook so that they will be encouraged to buy whatever product or service the business is selling. I also thing that doing too much is also a mistake when sites become spammy they are ignored or even hidden form view because they annoy people. A site must reach a happy medium of content to satisfy users. 

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Infographic: Year End Social Marketing Trends | Mobile Marketing Watch

Infographic: Year End Social Marketing Trends | Mobile Marketing Watch | Consumer Empowered Marketing | Scoop.it

With the holiday shopping season beckoning, digital marketers have already put on their thinking caps to begin planning how social media will factor into their marketing over the critically important weeks to come

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SEO Is Dead! Long Live USEO!

SEO Is Dead! Long Live USEO! | Consumer Empowered Marketing | Scoop.it
Ever since we started in the internet marketing game, we’ve heard warnings about the death of SEO. And frankly, we’ve always hoped that these warnings would come true.
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How Data Is Failing Marketers

How Data Is Failing Marketers | Consumer Empowered Marketing | Scoop.it
For decades, data has promised to revolutionize business, allowing marketers to become more customer-centric, develop more personal campaigns, and create more efficient processes. In the early 1990s, Don Peppers and Martha Rogers predicted the impact of data and the Internet, outlining the end of mass marketing and the dawning of a “one-to-one” age. But this glorious future remains a fantasy. Instead, companies spend less time than ever interacting directly with customers. Rather than offering a
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Developing a great social media marketing initiative - New Media and Marketing

Developing a great social media marketing initiative  - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
It seems that every social media expert is evaluating social media marketing, especially on facebook.   While social media marketing is currently “old news” to a lot of brands there are still a big percentage who are trying to determine just how much time and budget dollars should be allocated to this channel.  However, remember …
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