Consumer Empowered Marketing
6.1K views | +0 today
Follow
 
Scooped by Richard Meyer
onto Consumer Empowered Marketing
Scoop.it!

Walmart Cuts Ties To Firm Of Employee That Posed As Reporter

Walmart Cuts Ties To Firm Of Employee That Posed As Reporter | Consumer Empowered Marketing | Scoop.it

Wal-Mart, Inc. and a public relations firm have parted ways after an employee of the firm posed as a reporter at a Los Angeles event staged by the store's critics.  The move comes after it was revealed by employee group Warehouse Workers United that Stephanie Harnett, an associate at Mercury, showed up at one of their news conferences posing as a reporter.

more...
No comment yet.
Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
Curated by Richard Meyer
Your new post is loading...
Your new post is loading...
Scooped by Richard Meyer
Scoop.it!

Here's What It's Going to Take for Brands to Win Over Consumers in 2017

Here's What It's Going to Take for Brands to Win Over Consumers in 2017 | Consumer Empowered Marketing | Scoop.it
What does it take for a brand to be wanted by consumers in today's world?
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

10 Digital Media and Marketing Predictions for 2017

10 Digital Media and Marketing Predictions for 2017 | Consumer Empowered Marketing | Scoop.it
We queried a panel of digital marketing and technology experts about their predictions for the future of influencer marketing, digital customer service and more. Here’s what they had to say:
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Newspaper and TV News Trusted More Than Online Sources

Fresh off the heels of research suggesting that adults trust traditional media ads more than digital ones, a study from YouGov [pdf] indicates that Americans are more likely to trust news that they read about in the newspaper or see on TV than they are to trust what they read online. (Th
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Twitter overcharged video advertisers due to error in its Android app

Twitter overcharged video advertisers due to error in its Android app | Consumer Empowered Marketing | Scoop.it
Twitter has refunded advertisers whose Android campaigns were incorrectly measured due to a technical glitch.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Embrace influencers - New Media and Marketing

Embrace influencers - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
A digital influencer is someone who has increased their social presence by creating content that engages audiences. They have the ability to affect opinions and change behaviors because they are trusted sources of information amongst their followers. So why don’t more brands reach out to them? When I worked with Microsoft on the rollout of …
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

one company’s employees are other company’s customers - New Media and Marketing

one company’s employees are other company’s customers - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
The U.S. recovery from the Great Recession is still one of the worst recoveries in history.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Programmatic ads to grow 31% in 2017, ahead of all other channels - Zenith

Programmatic ads to grow 31% in 2017, ahead of all other channels - Zenith | Consumer Empowered Marketing | Scoop.it
Programmatic advertising will grow 31% in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts, published today. This report, which covers 41 key advertising markets, estimates that programmatic will grow comfortably faster than social media (which will grow 25%) and online video (20%) – and a growing proportion of these other …
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Perverse Agency Incentives Are Behind the Ad Blocking 'Problem'

Perverse Agency Incentives Are Behind the Ad Blocking 'Problem' | Consumer Empowered Marketing | Scoop.it
Media agencies' compensation model encourages them to spend client budgets quickly and fully, writes Aquiles La Grave, CEO of Brandzooka.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

48 Hours in Facebook’s Unreality

48 Hours in Facebook’s Unreality | Consumer Empowered Marketing | Scoop.it
Mark Zuckerberg thinks it’s a ‘crazy idea’ that fake news on Facebook helped elect Trump. He should look at the most shared stories of the last two days.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Online, Everything Is Alternative Media

Online, Everything Is Alternative Media | Consumer Empowered Marketing | Scoop.it
As witnessed in the presidential election, social networks and alternative media represent a new platform leveling the playing field with traditional news media.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

NFL Ratings Just Fell Off a Cliff: Why?

NFL Ratings Just Fell Off a Cliff: Why? | Consumer Empowered Marketing | Scoop.it
Four culprits: Presidential debates, cord-cutters, Twitter streams, and Peyton Manning.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Survey: Email Is Evolving And Time Spent With It Growing

Survey: Email Is Evolving And Time Spent With It Growing | Consumer Empowered Marketing | Scoop.it
Email usage is on the rise, driven primarily by consumers’ shift to mobile, according to a new study by Adobe Digital Insights.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Top 10 Marketing Trends for 2017: An Intent Monitoring Study [Infographic] - True Influence

Top 10 Marketing Trends for 2017: An Intent Monitoring Study [Infographic] - True Influence | Consumer Empowered Marketing | Scoop.it
The study, utilizing our flagship Intent Monitoring platform, InsightBASE™ gives us a valuable window into the near real-time actions of marketers
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Marketers Have Data, But They Don't Know How To Make It Actionable

Marketers Have Data, But They Don't Know How To Make It Actionable | Consumer Empowered Marketing | Scoop.it
Marketers Have Data, But They Don't Know How To Make It Actionable - 12/23/2016
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

mHealth Apps Still Miss The Mark When It Comes To Health Benefits

mHealth Apps Still Miss The Mark When It Comes To Health Benefits | Consumer Empowered Marketing | Scoop.it
A study from earlier this year found only 2 percent of patients were using mHealth apps at the nation’s major hospitals,
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

The drug industry's biggest middleman just said we might see fewer drug price hikes in 2017

The drug industry's biggest middleman just said we might see fewer drug price hikes in 2017 | Consumer Empowered Marketing | Scoop.it
"You're probably going to see some restraint compared to what we have maybe seen in the last couple of years."
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Breaking Out in a Competitive Marketplace - New Media and Marketing

Breaking Out in a Competitive Marketplace - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
The number one question potential customers ask today is: “Why should I do business with you?” You answer that question with your Unique Value Promise or UVP. There’s no point talking about your products, your service or even your expertise – that’s irrelevant. Instead, talk about the value you will deliver the customer and the …
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Social Media Update 2016

Social Media Update 2016 | Consumer Empowered Marketing | Scoop.it
Facebook usage and engagement is on the rise, while adoption of other social networking platforms holds steady.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

This year's Black Friday shoppers went online more — and spent less

This year's Black Friday shoppers went online more — and spent less | Consumer Empowered Marketing | Scoop.it
Consumers increasingly turned online during the Black Friday weekend, boosting traffic during the crucial start to the holiday shopping season. But they spent less than last year.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Black Friday’s Slow Death Drags On as Shoppers Migrate Online

Black Friday’s Slow Death Drags On as Shoppers Migrate Online | Consumer Empowered Marketing | Scoop.it
The decades-old retail tradition known as Black Friday suffered another blow this week after early deals and online shopping robbed the event of many brick-and-mortar customers.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Online, Everything Is Alternative Media

Online, Everything Is Alternative Media | Consumer Empowered Marketing | Scoop.it
As witnessed in the presidential election, social networks and alternative media represent a new platform leveling the playing field with traditional news media.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Brand Loyalty Insights: Love in a Time of Infinite Choice

Brand Loyalty Insights: Love in a Time of Infinite Choice | Consumer Empowered Marketing | Scoop.it
Brand loyalty is not dead: discover what loyalty means today for Millennials, New Parents and people on Facebook. Get insights on what loyalty means to different generations.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016 | Ipsos

Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016 | Ipsos | Consumer Empowered Marketing | Scoop.it
Ipsos is a leader in market research, specializing in advertising, loyalty, marketing, media and public affairs research.
more...
No comment yet.