Consumer Empowered Marketing
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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
Curated by Richard Meyer
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Social Media Usage: 2005-2015

Social Media Usage: 2005-2015 | Consumer Empowered Marketing | Scoop.it
Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began tracking social media usage in 2005.
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85 percent of Facebook video is watched without sound - Digiday

85 percent of Facebook video is watched without sound - Digiday | Consumer Empowered Marketing | Scoop.it
A majority of video views for publishers and advertisers on Facebook happen with the sound off -- the result of embracing the platform's unique features.
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The 10 Brands Most Disappointing to Their Customers

Brands such as Apple and Netflix continue to lead their respective categories in emotional engagement, per recently-released research from Brand Keys. Now the firm has issued its annual list of the least engaging brands [pdf]; those that "substantively disappointed thei
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Invasion of Ad Blockers Threatens Future of Digital Advertising Market, New Accenture Survey Finds | Accenture Newsroom

Invasion of Ad Blockers Threatens Future of Digital Advertising Market, New Accenture Survey Finds | Accenture Newsroom | Consumer Empowered Marketing | Scoop.it
Accenture research reveals that 61 percent of consumers are aware of several options for removing advertising such as ad blockers.
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Baby Boomers, Just Eclipsed by Millennials, Will Soon Be No. 3

Baby Boomers, Just Eclipsed by Millennials, Will Soon Be No. 3 | Consumer Empowered Marketing | Scoop.it
Within the next few years, the long-dominant baby-boom generation is likely to be overtaken by Generation Z. In a brief span, the baby boomers will fall from America's largest generation to No. 3.
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Mobile Use, Attention Spans and How to Reach the Next Generation of Social Customers

Mobile Use, Attention Spans and How to Reach the Next Generation of Social Customers | Consumer Empowered Marketing | Scoop.it
The average human attention span is reducing - so what does that mean for how we optimize our marketing and advertising messages for best effect?
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Disconnect between awareness and conversion - New Media and Marketing

Disconnect between awareness and conversion - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
Awareness, of most brands and products, is not going to lead to conversion. You may be aware of the new Kia but when it comes time to buy a new care Kia may not even be on your list for consideration.  There is a disconnect between awareness and conversion. Once again advertising creative people are patting …
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The Most Digital Companies Are Leaving All the Rest Behind

The Most Digital Companies Are Leaving All the Rest Behind | Consumer Empowered Marketing | Scoop.it
The U.S. economy operates at only 18% of its digital potential.
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Media, Productivity & Emojis Give Mobile Another Stunning Growth Year

Media, Productivity & Emojis Give Mobile Another Stunning Growth Year | Consumer Empowered Marketing | Scoop.it
Media, Productivity & Emojis Give Mobile Another Stunning Growth Year By: Simon Khalaf, SVP, Product & Engineering, Publisher Products, Yahoo In the seven years that Flurry has been reporting on...
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Where are the social media experts now?

Where are the social media experts now? | Consumer Empowered Marketing | Scoop.it
Social media marketing is not dead, but the idea that you can "sell" on social media is a pure canard.  Consumers are tired of being bombarded with a
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How to Tell Your Story in a Noisy Social World — Medium

How to Tell Your Story in a Noisy Social World — Medium | Consumer Empowered Marketing | Scoop.it
Professional boxing is the perfect metaphor for doing business in the social media age. Prizefighters don’t walk into the ring and…
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The disappearing middle class is threatening American mega brands

The disappearing middle class is threatening American mega brands | Consumer Empowered Marketing | Scoop.it
There's a growing gap between higher-income consumers and lower-income consumers.
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Warning: social media “experts” — Medium

Warning: social media “experts” — Medium | Consumer Empowered Marketing | Scoop.it
As a digital marketing person I have seen a lot of clients who were conned into believing that social media marketing was the answer to…
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43 percent of social media users don't know where the stories they read originally appeared - Digiday

43 percent of social media users don't know where the stories they read originally appeared - Digiday | Consumer Empowered Marketing | Scoop.it
A
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10 Myths about YouTube Users [Infographic] | Daily Infographic

10 Myths about YouTube Users [Infographic] | Daily Infographic | Consumer Empowered Marketing | Scoop.it
Usage statistics can shed light on the reality of negative stereotypes of YouTube users, and internet users in general.
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Nearly Two-Thirds of Americans Prefer Saving to Spending

Nearly Two-Thirds of Americans Prefer Saving to Spending | Consumer Empowered Marketing | Scoop.it
Sixty-five percent of Americans now prefer saving money to spending it, continuing a trend that started after the 2008 financial crisis. The percentage who say they are spending less tops the percentage saying they are spending more.
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Instagram for Business

Instagram for Business | Consumer Empowered Marketing | Scoop.it
Reaching Moms on Instagram Mother’s Day is around the corner in the US. To better understand moms on Instagram, we commissioned a study on how they use the platform. As a result, we discovere
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What Influences the Purchase Decisions of Parents? [Infographic]

What Influences the Purchase Decisions of Parents? [Infographic] | Consumer Empowered Marketing | Scoop.it
Facebook has released new data on the factors that influence the purchase decisions of the modern parent. 
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Top Drivers For Launching A Branded Online Community

Source: Leader Networks / CMX Media

Notes: Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so, according to a recently-released...
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Ad-block software is approaching 200 million users — here's how publishers are reacting

Ad-block software is approaching 200 million users — here's how publishers are reacting | Consumer Empowered Marketing | Scoop.it
Ad-block software usage may be more common than...
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What do users want in content? - New Media and Marketing

What do users want in content? - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
There is a lot of talk about content marketing, but what about a content strategy? The sad reality is that users don’t have the time read all the content marketers want them to read, but there are some things brands can do to ensure their content is maximized. RULE #1: DESIGN FOR THE MULTISCREEN REALITY- . While … Continue reading "What do users want in content?"
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Brands: You can’t hide from the truth — Medium

Brands: You can’t hide from the truth — Medium | Consumer Empowered Marketing | Scoop.it
Post Summary: The Internet has not only empowered consumersconsumers, it has made them more informed about current issues with brands and…
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When it comes to eCommerce, desktops rule — Medium

When it comes to eCommerce, desktops rule — Medium | Consumer Empowered Marketing | Scoop.it
You have to be on mobile, half of all holiday shopping will be done on mobile devices; bullshit !!!
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