Brands such as Apple and Netflix continue to lead their respective categories in emotional engagement, per recently-released research from Brand Keys. Now the firm has issued its annual list of the least engaging brands [pdf]; those that "substantively disappointed thei
Awareness, of most brands and products, is not going to lead to conversion. You may be aware of the new Kia but when it comes time to buy a new care Kia may not even be on your list for consideration. There is a disconnect between awareness and conversion. Once again advertising creative people are patting …
Sixty-five percent of Americans now prefer saving money to spending it, continuing a trend that started after the 2008 financial crisis. The percentage who say they are spending less tops the percentage saying they are spending more.
Notes: Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so, according to a recently-released...
There is a lot of talk about content marketing, but what about a content strategy? The sad reality is that users don’t have the time read all the content marketers want them to read, but there are some things brands can do to ensure their content is maximized. RULE #1: DESIGN FOR THE MULTISCREEN REALITY- . While … Continue reading "What do users want in content?"
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