The moral of this article is that communication is the most important key factor in any business. In relation to the IMC process without good communication, a company can obtain many faulties which can lead to an unstable brand equity, image and reputation. Everyone plays an important part in keeping a company current. No matter how good your products are, without good communication skills within a business and towards your consumers, a company will be sure to experience tough times and relationships as well as miscommunication and misunderstandings which can lead to many flaws.
3Digg me Ever wonder how you make a decision when you buy something? Do you naturally go through a process? Well, research has shown, that a consumer goes through a buying decision process when purchasing something.
This article is briefly decribing the six stages of the consumer buying decision process; problem recognition, information search, evaluation of alternatives, purchase decision, purchase and post-purchase evaluation. It is significant for marketers to understand this process of consumer buying decision making. Competing companies need to know that various clients mean various needs. They also need to understand that customers buy due to certain needs, they explore their purchases from various companies before making their final decision. Understanding the process of consumer buying decision making can be very beneficial to a company and their sales.
With the help of partner iQ by Intel, PSFK builds a hypothetical retail store that can better engage customers with the use of digital displays.
In the age of Amazon.com, physical stores have to compete more than ever to provide customers with a shopping experience that rivals the ease and convenience of online shopping.
The use of interactive digital displays are helping to provide customers with an immersive experience that engages multiple senses, something that’s impossible to replicate on the web.
But how and where in-store to best capture the hearts and minds of your shoppers? In this piece, created in partnership with iQ by Intel, PSFK takes a journey around a hypothetical store to point out where a retailer could use digital displays to augment the current experience.
IMC perception is the process of how customers select, recieve, organise and comprehend information to create an important picture of the world. Consumers are attracted to what they see which is also known as perception. This article discusses how interactive technology displays can effect and pursade a consumers perception of a brand or company. It portrays an understanding of the positive effects of involving customers through digital displays such as increase in sales and clients.
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