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Net-A-Porter encourages Black Friday sales via CSR tie-in I Luxury Daily

Net-A-Porter encourages Black Friday sales via CSR tie-in I Luxury Daily | CONSUMER COMMUNICATIONS | Scoop.it

Online retailer Net-A-Porter is taking a charitable approach to Black Friday participation.

On Black Friday Nov. 25, Net-A-Porter will hold a “donation day” to benefit the White Ribbon Alliance, a global network of maternal health advocates. High-end retailers do not often fully participate in the steep discounts seen at mass brands, but encouraging a feel good purchase may entice consumers to shop Net-A-Porter over a competitor during the shopping holiday.

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Marc Jacobs looks to social audience to recruit beauty vloggers I Luxury Daily

Marc Jacobs looks to social audience to recruit beauty vloggers I Luxury Daily | CONSUMER COMMUNICATIONS | Scoop.it

U.S. fashion brand Marc Jacobs has retooled its “Cast Me Marc” casting call to find the brand’s next beauty vlogger.

The Cast Me Marc effort relies on social media and Marc Jacobs community of followers to source the brand’s ambassadors. In the past, Marc Jacobs has hosted Cast Me Marc sessions for its fashion-related campaigns, but has relaunched its casting call for its Marc Jacobs Beauty line.

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Snapchat now lets you add Bitmojis to on-demand geofilters I Venture Beat

Snapchat now lets you add Bitmojis to on-demand geofilters I Venture Beat | CONSUMER COMMUNICATIONS | Scoop.it

Geofilters on Snapchat are getting a bit more creative now that the company is supporting Bitmojis, the cartoon-like designs that Snapchat acquired four months ago. So when you create your own custom geofilter, be it for an anniversary party, wedding, graduation, or any other special event where people are snapping away, you can design it with a Bitmoji in mind.

When creating your geofilter, authenticate with your Bitmoji account, and you’ll then be able to insert the colorful avatars into your work. What’s more, should you have a friend with a Bitmoji account set up in Snapchat, you’ll be able to see your “friendmoji” (an emoji avatar that features both of you). If you’re doing a Snapchat-centric event, it makes sense to have both main participants be fluent in the ephemeral messaging app, right?

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Top 10 luxury brand digital efforts of Q3 I Luxury Daily

Top 10 luxury brand digital efforts of Q3 I Luxury Daily | CONSUMER COMMUNICATIONS | Scoop.it

As the boundaries between digital and social platforms continue to intersect, brands have worked to seamlessly integrate both mediums for a winning formula of consumer engagement.

In the third quarter of 2016, nearly all digital efforts feature a social component to ensure visibility and interaction among aspirational and established consumer demographics. Digital touch points are expanding beyond the average, to include aspects of daily life ranging from curated music playlists to replications of the showroom experience.

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For Young Brands, Is the Instagram Opportunity Shrinking? I BOF

When Andrew Jennings launched minimalist watch brand Larsson & Jennings in April 2012, Instagram was still young. Only 18 months after launch, with 30 million users (a fraction of its current user base, which exceeds half a billion people), the platform had just been acquired by Facebook. But Jennings was quick to identify its potential for driving buzz and sales for his fledgling direct-to-consumer brand without a large marketing budget. Through a combination of his own  content and collaborations with emerging influencers, by the end of 2013, Larsson & Jennings had acquired 100,000 Instagram followers. Over the same period, Larsson & Jennings drove £2.5 million (about $3.18 million) in revenue. While “it is impossible to draw an exact correlation,” Jennings says, “[through Instagram] we managed to reach a much bigger audience than any print or other digital marketing would have been able to … and during that time we did have a really big spike in sales.”

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What Marriott learned from its faulty Facebook Messenger chatbot I Digiday 

What Marriott learned from its faulty Facebook Messenger chatbot I Digiday  | CONSUMER COMMUNICATIONS | Scoop.it

Marriott’s first foray into Facebook Messenger in March 2016 was a complete disaster. The bot immediately misfired, sliding into customers Facebook inboxes to make unsolicited suggestions. Customers who had recently browsed through rooms at Courtyard Marriott Chicago online, for example, were sent personal messages asking if they still wanted to book a room.

Marriott’s faithful balked and the chatbot was euthanized within just two hours. Marriott chatbot, you will not be missed.

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New Study Concludes Influencers Rule the Social Media Beauty Landscape I WWD

New Study Concludes Influencers Rule the Social Media Beauty Landscape I WWD | CONSUMER COMMUNICATIONS | Scoop.it

Influencers have earned their title.

No matter how slick social-media spots by beauty brands are getting, a new study by video advertising technology firm Pixability provides evidence that brand-generated digital content is falling behind the content produced by individual creators. The study, called “Digital Makeover: The Social Video Beauty Ecosystem,” found beauty brands commanded a mere 2.6 percent of the beauty conversation on YouTube this year, down from 4.6 percent last year, and 86 percent of the top 200 beauty YouTube videos are produced by creators.

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And now there are 500K active advertisers on Instagram I TechCrunch

And now there are 500K active advertisers on Instagram I TechCrunch | CONSUMER COMMUNICATIONS | Scoop.it

For those of you following Instagram’s ad business, my headline might seem a bit familiar — yes, the Facebook-owned photo-sharing service announced another advertiser milestone back in February, but at the time there were only 200,000 advertisers, less than half of the 500,000 advertisers that Instagram says it has today.

To be clear, the company says that’s the number of active advertisers in a given month, so it’s not counting someone who ran a campaign a year ago and never came back. And it says 1.5 million businesses have converted to the new business profiles that launched at the beginning of summer.

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Marc Jacobs, Prada Usher In Google Experiment To Curate Fashion Content I Luxury Daily

Marc Jacobs, Prada Usher In Google Experiment To Curate Fashion Content I Luxury Daily | CONSUMER COMMUNICATIONS | Scoop.it

Marc Jacobs, Tom Ford, Prada, Burberry and Hermès are working with Google in an experiment to provide better visibility and purchasing capability to consumers searching for Fashion Week information. Users who type in phrases related to NYFW or partnered brands on Google will see a high-quality design with pictures and video from events happening during the week.

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Minkoff Uses Innovative Technology To Cozy Up To Consumers I WWD

Minkoff Uses Innovative Technology To Cozy Up To Consumers I WWD | CONSUMER COMMUNICATIONS | Scoop.it

Rebecca Minkoff has invited about 350 consumers to its #RunwaytoRetail fashion show Saturday, but for those unable to snag an invitation, the company will use innovative technology to make them feel as if they are actually there.

Minkoff plans to live-stream the show in 360 virtual reality. The show will take place on the street outside the company’s boutique at 96 Greene Street on Saturday at noon featuring fall 2016 merchandise.

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Sephora, Macy’s Embrace Instagram Stories For Easier Accessibility Than On Snapchat I Luxury Daily

Sephora, Macy’s Embrace Instagram Stories For Easier Accessibility Than On Snapchat I Luxury Daily | CONSUMER COMMUNICATIONS | Scoop.it
LVMH's Sephora and retailer Macy's are just a few of the marketers flocking to Instagram’s new Stories feature, which offers better visibility compared to Snapchat.

Instagram is thickening the competition with Snapchat by introducing a feature that allows users to record video and pictures, which appear at the top of selected newsfeeds for only 24 hours, whether they follow the user or not. Brands are immediately embracing the intimate feature, hoping to gain back the attention they might have lost after the photo-sharing application changed its algorithm.
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Birchbox Tests Snapchat For Customer Service I Digiday

Birchbox Tests Snapchat For Customer Service I Digiday | CONSUMER COMMUNICATIONS | Scoop.it

Some of Snapchat’s best marketing features are hidden. While most companies started experimenting on the platform with geo-filters or branded lenses, Birchbox is turning to the revamped video and voice calling features that are ignored by many.

Birchbox tested them on Monday, when two marketers from the company — Juliette Dallas-Feeney, senior social media manager, and Lorelei Orfeo, senior manager of trends and content development – posted a Snapchat story inviting Birchbox’s Snapchat followers to call them from 2 p.m. ET to 3 p.m. ET. There wasn’t a reason given for people to contact them; it was just a test. Within an hour, they received around 30 calls from a wide spectrum of age groups ranging from teens to mothers of teens. On average, each of the seven calls they took lasted around five minutes.

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Shiseido Invites Millennial Consumers To Kiss Virtually On Peer-to-peer Platform I Luxury Daily 

Shiseido Invites Millennial Consumers To Kiss Virtually On Peer-to-peer Platform I Luxury Daily  | CONSUMER COMMUNICATIONS | Scoop.it

Japanese beauty brand Shiseido is puckering up to a younger consumer demographic via a connected digital experience.

In an effort to get “up close and personal” to millennial and Generation Z consumers, Shiseido has developed the “Rouge Rouge Kiss Me” concept. The effort, built around the brand’s Rouge Rouge lipstick line, is Shiseido’s first interactive digital campaign and was developed with Tokyo-based creatives teamLab and its talent collective including CGI animators, engineers, mathematicians, architects, editors, programmers and graphic designers.

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Marketers like what they see in Snapchat Spectacles I Digiday 

Marketers like what they see in Snapchat Spectacles I Digiday  | CONSUMER COMMUNICATIONS | Scoop.it

Snapchat’s Spectacles have been making the rounds. The company’s latest offering, which hit the streets just over a week ago, is a hit among marketers, with brands and agencies like Sour Patch Kids, Mountain Dew, VaynerMedia and Space150 already trying them out.

The pair of sunglasses can take 10-second videos from the point of view of the wearer, which the wearer can then upload to Snapchat. When played on Snapchat, the videos can be viewed both horizontally and vertically capturing the full range of the circular lens. And when the videos are shared to other platforms, they show up in a new circular format.

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Instagram launches disappearing Live video and messages I TechCrunch

Instagram launches disappearing Live video and messages I TechCrunch | CONSUMER COMMUNICATIONS | Scoop.it

Instagram is combining the best of Snapchat and Periscope to help you get comfortable on camera. Rather than overlap with Facebook Live and Messenger, Instagram is putting an ephemeral spin on video streaming and private messaging.

Today, two big new features begin rolling out to Instagram Stories on iOS and Android over the next few weeks. Instagram Live lets you broadcast video to your followers in real-time, but they can only watch while you’re still streaming. No replays. But you will be able to browse an algorithmically curated Explore page of the best Instagram Live videos happening right now.

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Snapchat stops autoplay, marketers grapple with declining view counts I Digiday

Snapchat stops autoplay, marketers grapple with declining view counts I Digiday | CONSUMER COMMUNICATIONS | Scoop.it

When venture capitalist Hunter Walk tweeted on Sunday that views on his Snapchat Stories has dropped by 33 percent since the platform started removing its autoplay feature on Oct. 7, he struck a chord.

Twitter user Alex Brooks commented that the brand he is working for has seen a 35-40 percent drop in views, as well. Meanwhile, based on metrics from more than 100 Snapchat accounts with over 10,000 views per snap, Snapchat analytics platform Delmondo found that view counts have dropped by an average of 15 percent since Snapchat removed autoplay.

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Google acquires FameBit to connect YouTube creators with marketers I TechCrunch

Google acquires FameBit to connect YouTube creators with marketers I TechCrunch | CONSUMER COMMUNICATIONS | Scoop.it

Google just announced that it has acquired FameBit, a marketplace that connects video creators with marketers who want to sponsor their content.

This could be an important step for Google’s YouTube, where monetization has been a big concern — not just for YouTube as a whole, but also for individual creators. YouTube has been working to provide more support on this front through its partner program, but we’ve also seen the growth of multi-channel networks that creators join up with for ad sales and business resources.

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6 things we learned today about the Google Assistant I Venture Beat

6 things we learned today about the Google Assistant I Venture Beat | CONSUMER COMMUNICATIONS | Scoop.it

The computing world has been shaped by massive changes that tend to come about every 10 years, said Google CEO Sundar Pichai Tuesday at a major press event where Google Home, Google WiFi and the Daydream VR headset made their debut.

The personal computer, the web, and mobile devices led massive change in decades past. In the decade to come, artificial intelligence will lead the way, and Google Assistant will be your guide.

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Meet the Milan-ennials: How luxury fashion houses are trying to win over a generation who can’t yet afford their clothes I Telegraph

Meet the Milan-ennials: How luxury fashion houses are trying to win over a generation who can’t yet afford their clothes I Telegraph | CONSUMER COMMUNICATIONS | Scoop.it

At Sunday afternoon’s Dolce & Gabbana show, throngs of squealing teenage girls lined the railings outside.

Whilst teaming hoards outside a show is not an anomaly – the fact that no street style photographer, or their wannabe prey has yet been mown down by Anna Wintour’s towncar is perhaps fashion’s biggest fluke – pubescents are an oddity. These Italian super-fans were desperately calling out 'Cam-e-ron Da-llas?’ to show goers attempting to enter the venue.

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Marc Jacobs teams up with Apple Music to play digital DJ | Glossy 

Marc Jacobs teams up with Apple Music to play digital DJ | Glossy  | CONSUMER COMMUNICATIONS | Scoop.it

First luxury e-commerce site Farfetch partnered with Apple Music, and now designers themselves are teaming up with the platform to share brand playlists.

Following Alexander Wang’s debut with Apple Music in June, Marc Jacobs is the latest designer to step up to the digital DJ booth as a featured contributor this month. Apple describes him as “the most rock n’ roll fashion designer of his generation” on their featured page, which includes Jacobs’s personal music “muses” and select playlists for New York, London and Milan Fashion Week. Users can access the playlists through an Apple Music subscription only.

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4 Fashion Brands That Are Getting Creative With Shoppable Video I Digiday

4 Fashion Brands That Are Getting Creative With Shoppable Video I Digiday | CONSUMER COMMUNICATIONS | Scoop.it

Shoppable video has been around in various guises since the early 2010s. Its appeal for brands is pretty obvious: closing the gap between moments of inspiration and actually clicking “buy.”

More recently, brands have been stepping up their shoppable content as the technology has become more sophisticated and the companies behind it more moneyed. There’s even interest from platforms too. YouTube’s click-to-buy function is operational, while Facebook is rumored to be exploring shoppable video ads.

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Ted Baker Claims Fashion First With Google Collaboration On 'Mission Impeccable' I Campaign

Ted Baker Claims Fashion First With Google Collaboration On 'Mission Impeccable' I Campaign | CONSUMER COMMUNICATIONS | Scoop.it

The film launches later today on Ted Baker’s site, Selfridges.com, Nordstrom.com and YouTube, and has been preceded by an 11-day social campaign. It credits Guy Ritchie as executive producer through Crowns & Owls, and was created by Ted Baker’s in-house team.

The brand has collaborated with Poke and a number of tech partners to extend the campaign beyond online video, incorporating shoppable video, interactive store windows and innovative social media.

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Burberry Customizes Pinterest Boards To Raise Beauty Product Awareness I Luxury Daily

Burberry Customizes Pinterest Boards To Raise Beauty Product Awareness I Luxury Daily | CONSUMER COMMUNICATIONS | Scoop.it

British heritage brand Burberry is demonstrating the importance of beauty personalization as it introduces its latest mascara.

For the launch of Cat Lashes mascara, Burberry has partnered with social platform Pinterest to create individualized inspiration boards based on consumers’ beauty preferences. Recently outfitted with ecommerce capabilities, Pinterest has emerged as the go-to platform for sharing favorite products, discovering new must-haves and exploring how-to tutorials, making it ideal for beauty promotions.

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Tiffany Incorporates Snapchat Lens, Geofilter Into #LoveNotLike Effort I Luxury Daily

Tiffany Incorporates Snapchat Lens, Geofilter Into #LoveNotLike Effort I Luxury Daily | CONSUMER COMMUNICATIONS | Scoop.it

Tiffany & Co. is continuing to strengthen its latest social campaign as it bids for awareness among today’s youth.

Tiffany’s #LoveNotLike hashtag is part of its ongoing social campaign for its Return to Tiffany Love collection, an add-on to its popular Return to Tiffany line. Recently, the jeweler has worked to show younger consumers what it stands for through social pushes and its first celebrity-fronted advertisements.

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L’Oréal's New Themed Emojis Are A Response To A 'Lack Of Authentic Beauty Creative' I Adweek

L’Oréal's New Themed Emojis Are A Response To A 'Lack Of Authentic Beauty Creative' I Adweek | CONSUMER COMMUNICATIONS | Scoop.it

Plenty of brands have launched one-off apps in an attempt to get onboard with the emoji craze, but L'Oréal hopes to make emojis part of a longer-term discussion about beauty trends and culture. The beauty giant is launching an emoji app called Beaumoji today with 130 custom decals and images it plans to update continuously based on input from consumers.

"We saw that there was a lack of authentic beauty creative within that space that L'Oréal could start to provide, both around our brands and emojis that were missing in the market," said Rachel Weiss, vp of innovation and entrepreneurship at L'Oreal USA. "We wanted it to be something that was really extensive and could grow, change and evolve as the tech grows and as we think about what creative people like and what they want over time."

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