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Replicating and Extending a Facebook Uses & Gratifications Study: Five Years Later

Social media change rapidly: new technological features become available and new communication practices emerge at a seemingly ever-accelerating pace. These dynamics raise questions about the validity of applying findings from past research to understand current systems. This paper explores this issue by a 2012 replication and extension of a prominent 2007 Uses and Gratifications (U&G) study on Facebook. The current study effectively built on the previous work by employing the same questionnaire items to measure and determine gratifications for using Facebook. Reassuringly, there was a high degree of similarity. However, an open-ended question that allowed participants to expand on the suggested set of gratifications yielded a large number of suggestions, indicating that a more comprehensive U&G study on Facebook may identify novel motivations for use, reflecting the increased scale, reach, and functionality of the site. The original study was also extended with the collection of empirical, numerical data derived from the Facebook API describing detailed Facebook usage and personal network structure. Motivations, challenges, successes and limitations of the replication and its extension are discussed.

To read the article, you can obtain a free copy from: http://ceur-ws.org/Vol-976/tpaper3.pdf

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‘You have one identity’: performing the self on Facebook and LinkedIn

Social media are popular stages for self-expression, communication and self-promotion. Rather than facilitating online identity formation, they are sites of struggle between users, employers and platform owners to control online identities – a struggle played out at the level of the interface. This article offers a comparative interface analysis between Facebook and LinkedIn. While Facebook is particularly focused on facilitating personal self-presentation, LinkedIn’s interface caters towards the need for professional self-promotion. And yet, both platforms deploy similar principles of connectivity and narrative – strategies that can be succinctly revealed in recent interface changes. These changing digital architectures form the necessary backdrop for asking critical questions about online self-presentation: How are public identities shaped through platform interfaces? How do these features enable and constrain the sculpting of personal and professional persona? And what are the consequences of imposed connectivity and narrative uniformity on people’s online identities?

 

Source: http://mcs.sagepub.com/content/35/2/199.short

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Factors affecting users' attitude toward Facebook application in Thailand

Factors affecting users' attitude toward Facebook application in Thailand | Consumer Behaviour on the web | Scoop.it

Since Facebook was launched, privacy related issues had been discussed intensively. Facebook's third-party applications became a huge challenge in maintaining user's privacy since user's information can be shared to the developers outside Facebook. This paper studies factors that affect user's attitude on using Facebook application. Based on our hypothesis, three factors are: brand loyalty, user's self benefit and user's social benefit. We conducted an online survey which collected opinions from 246 respondents in Thailand. Respondents were asked to answer the online questionnaire twice, once before and again after reading the story about risk of information disclosure. We performed a regression analysis to test our hypotheses and the result showed that before reading the story, only self benefit affects user's attitude. However, after reading the story, brand loyalty becomes the only factor that user takes into consideration.  

 

Source: http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=6488360&tag=1

 

 

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