Social media change rapidly: new technological features become available and new communication practices emerge at a seemingly ever-accelerating pace. These dynamics raise questions about the validity of applying findings from past research to understand current systems. This paper explores this issue by a 2012 replication and extension of a prominent 2007 Uses and Gratifications (U&G) study on Facebook. The current study effectively built on the previous work by employing the same questionnaire items to measure and determine gratifications for using Facebook. Reassuringly, there was a high degree of similarity. However, an open-ended question that allowed participants to expand on the suggested set of gratifications yielded a large number of suggestions, indicating that a more comprehensive U&G study on Facebook may identify novel motivations for use, reflecting the increased scale, reach, and functionality of the site. The original study was also extended with the collection of empirical, numerical data derived from the Facebook API describing detailed Facebook usage and personal network structure. Motivations, challenges, successes and limitations of the replication and its extension are discussed.
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