67% of Businesses Say Social is Integral to Marketing Plans [infographic] | Consumer Behaviour on the web | Scoop.it
New research from Econsultancy and Adobe found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.

The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.

 

The Quarterly Digital Intelligence Briefing: Managing and Measuring Social examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. Visit the link to view the infographic, as well as further interesting findings from the research data...


Via Lauren Moss