4 Types of Content Consumption (Research)
For many today, content consumption is no longer a focused activity. Instead we’re always connected and using multiple screens.
Using more than one device at a time, we seamlessly move from one piece of content on one device to another on a different device either sequentially, simultaneously or separately. These evolving content consumption patterns have important implications for marketers.
Partnering with Flamingo Research and Ipsos OTX, in February 2013, Microsoftsurveyed global consumers from Sydney, Sao Paulo, Toronto, London, and Chicago, aged 18 to 54, who owned multiple devices including televisions, smartphones, tablets, e-readers, gaming consoles and laptops and used a second screen daily. (Note: Microsoft’s content consumption terms were used in this post. You may also want to check Google’s research on content consumption and content marketing effectiveness.)
Via Russ Merz, Ph.D.