Healthcare: about 50% of people would try to self-diagnose, while only 7% would definitely not. http://t.co/EMcuQlul5j
Liwei Zhou's insight:
It is a very interesting topic. Understanding consumer attitudes, trends and behaviour around the globe helps us to make an appropriate market strategy. The author described different attitude to different product. The attitudes towards food for example, Dutch and Chinese peopel never prize local product. I do not how Dutch market works, however, I am quite familiar with Chinese market. It is ture that most of Chinese people do not trust the quality of local products such as milk powder. Even the quality of the milk powder is good enough, they still like to buy milk powder from overseas. In their mind, anything from overseas is much better than products in local market.
Girls, low-income teens more likely to access internet via mobile
Teen digital mavens have been quick to adapt their web habits to mobile devices, and now some are even using their phones as their primary internet access point.
According to a September 2012 study of teens and technology conducted by the Pew Internet & American Life Project, 95% of youths aged 12 to 17 had access to the internet, 74% had mobile access to the internet (i.e., via phone or tablet), and 25% accessed the internet primarily through a mobile device.
The demographics shows that there is significant increase in use of smartphones found among internet users as a whloe. It is quite interesting that I found 30% of teens in households with annual income under $30,000 accessed the internet primarily via mobile, compared with 14% of teens in households earning $50,000 to $74,999, and 24% of teens in households earning $75,000 or more. I was wondering why the percentage of teens from lower income family using mobil accessing internet is higher than the teens from mid income family. It is because of the teens from lower income family can use smartphones which is cheaper to access internet instead of using computers. understanding consumer behaviour of teens helps business to make a appropirate maket segament strategy in the future. For example, the software or plantiform designed for teen mobile device user is more likely to fulfuil teenagers' needs.
Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon). But Placed, a mobile analytics company, found that those retailers are far from alone in being showroomed.
Placed gets its data from measuring the physical location of mobile phone users who consent to be tracked and overlaying it with survey data about people's brick-and-mortar shopping behaviors, and also dug up some interesting data about showrooming habits by gender. And there's more reason for retailers to be concerned.
According to Gartner research, less than 10 percent of consumers give the business to the online site of the retailer that they showroomed
I believe that the retailers with showroom is getting more difficult to get profit than ever before. the main reason why is because of the fast developing digital informaion industy. Nowadays, information sharing is far more faster than ever. The price of the product customers are looking for is one the top reason to consider with. It is unblieveable that no more than 10 percent of consumers give the business to the online site of hte retailer that they showroomed. It seems that retailer with showroom provide a platiform to customer to choose what they want but make final buy on other website which offers cheaper price. customer behaviours is getting changed time by time, it is a big challenge for traditional retailers with showroom in entire world. How to push customers make fianl buy decision in where they visit is a serious topic for now and future.
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