Milestone 2 (Deelan Patel)
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Milestone 2 (Deelan Patel)
Consumer Behaviour, Brands Attitude, post purchase thinking
Curated by Deelan Patel
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Rescooped by Deelan Patel from The Consumer and the Communication Process, Week 4
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eBay seeks acquisitions to speed impulse buys | stuff.co.nz

eBay seeks acquisitions to speed impulse buys | stuff.co.nz | Milestone 2 (Deelan Patel) | Scoop.it

EBay is hunting for acquisitions to speed up its development of image recognition and augmented reality features as the online retailer and auctioneer seeks to capitalize on the potential of mobile phones to help consumers make impulse purchases...


Via Chris Mays
Deelan Patel's insight:

Ebay is trying to make their search engine more responsive and faster. this is to grab impulsive buys from their customers.

beacause of the amount of mobile shoppers, ebay wants to capatalise on this and grab the potential sales that sit behind the customers. By giving consumers the idea that the product they're after is readily available and at a good price, this will, in eBay's case, hopefully increase impulse buys and close the sale while the customer is in the mindset that they want to buy the product.

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Sam Russell's comment, April 9, 2013 9:52 AM
Really cool what ebay is trying to do! Business must keep up with technology in order to maintain customers and they and doing juts that! From computerts to laptops, now phones have become the fastest way to access the web as they are always on people and a page can be loaded within seconds of turning the device on! It used to take a bit of effort to take a photo on a camera, then upload it to the computer and from their on to an auction website, but with what ebay is planning it could again all be done in just seconds via taking a photo with your phone and then uploading that.
Chris Mays's comment, April 9, 2013 5:09 PM
This just goes to show how technology is being used to create new and exciting, groundbreaking ways to market products. Not only will the integration of image recognition and augmented reality make it easier for consumers, but it will also increase consumer satisfaction as the process of buying a product will be easier than ever before.
Kiran Ramji's comment, April 9, 2013 6:09 PM
i agree... ebay are swag. having personally used ebay... i feel the longer it takes for you to find the product the less willing you are to purchase it, whereas if it popped up as soon as you finished typing in what youre searching for you'll be more ready and willing to puchase it. swag.
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Mobility is reshaping consumers’ spending behaviour

Mobility is reshaping consumers’ spending behaviour | Milestone 2 (Deelan Patel) | Scoop.it
Networking capabilities and entertainment adding fuel to demand
Deelan Patel's insight:

Technology is constantly changing, which is also changing the environment we live in. With this constant change in technology, consumer spending beheviour is also constantly changing. Now with everything at your finger tips its quite easy to spalsh put a few extra $$ for something else. Gone where the days you had to travel down to the local shopping center to buy things you needed, you can pratically buy anything and everything over the internet. Technology will continue to chance and evolve, and so will the behviour of consumers.

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Sam Russell's comment, April 9, 2013 10:04 AM
Well said Dee, I very much agree with what you have written. When the purchasing power becomes stronger, it becomes harder for consumers to avoid wanting something and ultimitely they give in. Persoanlly I have found that since having a smart phone I transfer much more money from my savings just because I can do it so fast and from almost anywhere. Buying things without paying with cash I believe makes people feel like they are not really spending money so they are inclined to buy more also
Chris Mays's comment, April 9, 2013 6:18 PM
With internet now a part of the majority of everyone's lives, buying products or searching for information is now easier than ever. With more than a billion smartphones being used all over the world, with the majority of these having 3G or 4G data connections, customers can easily make a purchase while, for instance, on a train or while while at a sports match. It has made consumers for "productive" as we can get other things done and buy products at the same time. We don't need to hop in our car and drive to the local retailer to get information on a particular product. With so many websites detailing features of a product at our disposal, its like visiting many shops and getting several different opinions on a product AND without the hassle of dealing with a pushy salesperson capitalising on your ignorance.
Kiran Ramji's curator insight, April 9, 2013 6:21 PM

this article talks about how demand has increased through convience of purchasing and recieving products... consumers dont even need to leave their house to get a new wardrobe, theres millions of sites on the internet that ship their products directly to you now... you're basic needs from supermarkets can arrive to your door daily.. its expected that such convience will increase consumers spending behaviour however it also means that firms aren't just competing with other local firms but also other companies from all around the world.. consumers are still going to search for the best deal.

 

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McDonald's offers FREE McWrap with $1 drink purchase - WOAI

McDonald's offers FREE McWrap with $1 drink purchase - WOAI | Milestone 2 (Deelan Patel) | Scoop.it
McDonald's offers FREE McWrap with $1 drink purchase
WOAI
This week, you can get a FREE Premium McWrap with the purchase of a $1 drink. The deal is available at participating McDonald's April 8 through April 11 from 11 a.m.
Deelan Patel's insight:

what an way to get custtomers into the door! this is a great way for McDonalds to promote their snack wrap to customers, giving them away to customers, asking them how they like the product and how it can be better improved. 

this marketing scheme will help increase the reputatuion of McDonalds and hopefully get more customers into their restaurants

 

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Sam Russell's comment, April 9, 2013 9:56 AM
McDonalds is killing a few birds with one stone here I believe, as you stated Deelan, a great way to lead customers into trying their product which will lead to future sales, but I am sure McDonalds is making money off this as well as something still needs to be brought in order to get the free wrap!
Chris Mays's comment, April 9, 2013 6:09 PM
Spot on guys. The whole idea of giving customers a free product is a) to get customers in the door with such an attractive offering b) to trial their snack wraps whilst retaining customer loyalty - even if customers don't like the new product, they got it for free and therefore McDonald's reputation is kept in tact and c) to make sure that any customers wanting something to eat will go to McDonalds and not to any other fast food outlet.