Consumer Behaviour
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Developing a fine-grained look at how digital consumers behave | McKinsey & Company

Developing a fine-grained look at how digital consumers behave | McKinsey & Company | Consumer Behaviour | Scoop.it
Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what. A McKinsey & Company article.

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Predicting Customer Behavior with Analytics - Business 2 Community

Predicting Customer Behavior with Analytics - Business 2 Community | Consumer Behaviour | Scoop.it

Recent research from AbsolutData and Alteryx has found that 82 percent of businesses are using customer analytics today, and 95 percent plan to increase their investment in analytics technology in the near future. However, understanding these analytics requires a new, holistic approach that turns information into insight and insight into impact that many companies are failing to deliver. The accompanying infographic outlines the top three challenges companies are currently facing when it comes to leveraging customer analytics.


Via Kamal Bennani
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Rim Riahi's curator insight, August 5, 2013 1:59 AM

Recent research from AbsolutData and Alteryx has found that 82 percent of businesses are using customer analytics today, and 95 percent plan to increase their investment in analytics technology in the near future. However, understanding these analytics requires a new, holistic approach that turns information into insight and insight into impact that many companies are failing to deliver. The accompanying infographic outlines the top three challenges companies are currently facing when it comes to leveraging customer analytics.

Rescooped by Marlene Serrano from Digital marketing and user experience
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User Experience Is More Than Design—It’s Strategy :: UXmatters

User Experience Is More Than Design—It’s Strategy :: UXmatters | Consumer Behaviour | Scoop.it
User Experience Is More Than Design—It’s Strategy :: UXmatters http://t.co/gOKX37NIsc via @sharethis

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