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"The Mindy Project" Is Advertising on Tinder with Fake Profiles

"The Mindy Project" Is Advertising on Tinder with Fake Profiles | Consumer Behaviour | Scoop.it
The last time we asked Tinder about its apparent brand-synergy-third-base-score with FOX, it clammed up.

Via Ally Greer
Kelly Moeahu's insight:

Interesting article about the use (or misuse) of dating app Tinder by "The Mindy Project" as a way to promote the show through fake profiles of it's characters.  Marketing synergy or marketing suicide?

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Ally Greer's curator insight, January 2, 2014 2:14 PM

Proof: When someone creates a social network - any social network - marketers will figure out a way to advertise on it.

Kelly Moeahu's curator insight, March 21, 2014 9:48 AM

Interesting article about the use (or misuse) of dating app Tinder by "The Mindy Project" as a way to promote the show through fake profiles of it's characters.  Marketing synergy or marketing suicide?

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Rescooped by Kelly Moeahu from Digital Marketing Digest
Scoop.it!

"The Mindy Project" Is Advertising on Tinder with Fake Profiles

"The Mindy Project" Is Advertising on Tinder with Fake Profiles | Consumer Behaviour | Scoop.it
The last time we asked Tinder about its apparent brand-synergy-third-base-score with FOX, it clammed up.

Via Ally Greer
Kelly Moeahu's insight:

Interesting article about the use (or misuse) of dating app Tinder by "The Mindy Project" as a way to promote the show through fake profiles of it's characters.  Marketing synergy or marketing suicide?

more...
Ally Greer's curator insight, January 2, 2014 2:14 PM

Proof: When someone creates a social network - any social network - marketers will figure out a way to advertise on it.

Kelly Moeahu's curator insight, March 21, 2014 9:48 AM

Interesting article about the use (or misuse) of dating app Tinder by "The Mindy Project" as a way to promote the show through fake profiles of it's characters.  Marketing synergy or marketing suicide?

Rescooped by Kelly Moeahu from Integrated Marketing Communications | IMC
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5 Social Media Trends for 2014, New Research

5 Social Media Trends for 2014, New Research | Consumer Behaviour | Scoop.it
Social media research reveals which social media trends are important, including social listening, social advertising, integrated marketing and more.

Via IMCyclopedia.com
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Rescooped by Kelly Moeahu from QR Code Art
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Chocolate Graphics releases the latest in mobile marketing through QR code embossed treats | QR Code Press

Chocolate Graphics releases the latest in mobile marketing through QR code embossed treats | QR Code Press | Consumer Behaviour | Scoop.it
Chocolate Graphics releases the latest in mobile marketing through QR code ...: Chocolate Graphics, a unique con...

Via QRCArtist
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Rescooped by Kelly Moeahu from IMC
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Old Spice’s Wild Collection Introduces New Scents

Old Spice’s Wild Collection Introduces New Scents | Consumer Behaviour | Scoop.it

Communicating more than just a scent, Old Spice’s Wild Collection markets the man! P&G’s advertising campaign for their new line of Old Spice scents aims to show men that not only will the Wild Collection make you smell great, but also invoke immeasurable confidence, offering success and sex appeal. The available TV advertisements utilize a “Fantasy” executional framework to lift consumers out of the real world and appeal to ones emotions. The advertisements show men winning poker matches through intimidation or confidently whisking a woman off her feet at a gala. Using a peripheral route to persuasion, the campaign plays heavily on the sex appeal ones deodorant offers and is specifically targeted at men ages 18 to 24. Moreover, unlike other deodorant brands, Old Spice wants to inspire confidence among an age group that is now trying to figure out life, not just girls, as they progress through college and into their careers. The ultimate objective though is to effect preference and conviction among their target audience to influence their evaluation of alternatives and purchase decision. Deodorant consumers have such an array of options that brands must differentiate themselves and fill unmet needs both within their own lineup of scents, but in comparison to other brands as well. Despite this challenge, The Wild Collection campaign is on its way towards effectively meeting the needs of consumers who have previously been unable to find a scent that met their needs and did not remind them of their grandfathers or their pre-pubescent selves. 

 

Sean Connacher | 0599-5347 | COMM 335-2 | Article, Advertising, Old Spice, Emotion, Fantasy 


Via Joachim Scholz, PhD, Radhika
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Radhika's curator insight, March 16, 2014 2:13 AM

Old spice effectively tries taking on central routes of persuasion as they approach the needs of their consumers, appealing to their insecurities and trying to connect with their feelings offering a mature solution.