I wrote a blog series exploring whether sustainability should leverage shame and guilt. I was reminded of it while watching Brene Brown’s TED speech this year on shame, and thought it might be time...
Rosaria Gordon's insight:
This article discusses the idea that we use consuming as a way of filling the empty spaces in our lives. The author states that his experience with consumerism started in his childhood when he recalls his dad often saying "he never had enough money to buy shirts. It seemed he always needed shirts. Today, I have way too many shirts in my closet because they symbolize overcoming the scarcity I grew up with. In my head, shirts equal success" and I think if everybody is honest, we can all say we indulge in material possesions to make ourselves feel good. But a good question is posed in this article, how do we overcome the sense of shame that drives overconsumption? do you think this issue can be recitifed or do you think our society has fallen to deep in the consumer behaviour belief of always needing more 'things'?
New York Times columnist David Pogue takes aim at technology’s worst interface-design offenders, and provides encouraging examples of products that get it right. To funny things up, he bursts into song.
Joseph Pine explains that customers want to feel what they buy is authentic and that achieving this is extremely hard in our consumer society today. He discusses the significance of not only providing a product, but also an experience for the consumer to associate with a brand. I believe it is important for organisations to develop systems where customers can co create value with them, and from here, true authenticity is established. Do you agree that the service is just as important as the product?