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55 Shareable Stats on Content Marketing Trends and Tactics

55 Shareable Stats on Content Marketing Trends and Tactics | Consumer Behavior + Social Media | Scoop.it

Tweetable Facts and Figures

Shannon Steuart's insight:

Saving the best stats for last- 90% of consumers find custom content useful; 78% believe that the organizations behind the content are interested in building good relationships. 

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Rescooped by Shannon Steuart from Internet Marketing Strategy 2.0
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Why Storytelling Is The Future of Marketing


Via Robin Good
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Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Andrea Luyken's curator insight, October 9, 2013 1:10 PM

Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

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Marketing to Women | Social Media Today

Marketing to Women | Social Media Today | Consumer Behavior + Social Media | Scoop.it
Nike had an high-testosterone image (Just Do It) and their advertising featured top male athletes shown in winning scenarios. They had 50% of the market share of the men’s fitness market, but only 20% of Nike’s revenue came from women’s products.
Shannon Steuart's insight:

Dove, mentioned in the article, is one of the most successful companies that has marketed to customers based upon promoting positive self-image among women in today's society. 

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Social Media is a Conversation | Social Media Today

Social Media is a Conversation | Social Media Today | Consumer Behavior + Social Media | Scoop.it
Image By now, small business owners should have seen the light when it comes to social media.
Shannon Steuart's insight:

Attention to all business owners out there, key tips on continuing engagement with your customers over social media. Don't start a conversation and walk away from it, your customers want to develop relationships with the companies they are purchasing from. 

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Go Deep, Not Thin, to Win

Go Deep, Not Thin, to Win | Consumer Behavior + Social Media | Scoop.it
Understanding what makes people tick can help us develop leaders, organizations and social movements. ("Go Deep ...": Psychology & individual motivation in organizing for social change.
Shannon Steuart's insight:

To all those who told me psychology was a useless degree, please feel free to read along. 

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Google's Mother's Day Ad Also Plugs Google Plus

Google's Mother's Day Ad Also Plugs Google Plus | Consumer Behavior + Social Media | Scoop.it
Google gives a plug for Plus in its Mother's Day ad. (#Marketing Google's Mother's Day Ad Also Plugs Google Plus - If you need another reminder that Mother's Day is jus...
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Boulder County law enforcement agencies embrace social media

Boulder County law enforcement agencies embrace social media | Consumer Behavior + Social Media | Scoop.it
#FlagstaffFire. #TheaterShooting. #JessicaRidgeway. #BostonMarathon. Social media has changed the way people follow breaking news in times of emergency and disaster.
Shannon Steuart's insight:

New ages call for new communication systems. 

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12 Off-Page SEO Tips That You Must Follow

12 Off-Page SEO Tips That You Must Follow | Consumer Behavior + Social Media | Scoop.it
12 Off-Page SEO Tips That You Must Follow (12 Off-Page SEO Tips That You Must Follow http://t.co/xEfjZxrzOS Is your business following these tips?
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Why We Can't Just Be SEOs Anymore

Why We Can't Just Be SEOs Anymore | Consumer Behavior + Social Media | Scoop.it

Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. 

 

 


Via Antonino Militello
Shannon Steuart's insight:

Seeing the greater connectedness when using these marketing strategies in unison with one another is the key to having an overall effective digital impact and seeing measurable results.

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David Pangione's comment, May 11, 2013 7:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment, May 11, 2013 7:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.
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Five B2B Social Media Tips From Digital Native, Chris Heggem — It's All About Revenue: The Revenue Marketing Blog

Five B2B Social Media Tips From Digital Native, Chris Heggem — It's All About Revenue: The Revenue Marketing Blog | Consumer Behavior + Social Media | Scoop.it
I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. As in, how can a guy this young know this much.
Shannon Steuart's insight:

Great piece of advice to remember: While content is important, it will be rendered useless when out of context (not used on the right audiences at the right time or in the right place).

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20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]

20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare] | Consumer Behavior + Social Media | Scoop.it
Get tips on how to improve your social media marketing that all stem from real research and data. (HubSpot Blog Post: 20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare] - Check it out!
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Six 'Megatrends' That Will Shape The Future Of Digital Media - Forbes

Six 'Megatrends' That Will Shape The Future Of Digital Media - Forbes | Consumer Behavior + Social Media | Scoop.it
Six 'Megatrends' That Will Shape The Future Of Digital Media Forbes We've taken a careful look at the forces shaping how people are creating and sharing digital media today, and perhaps even more importantly, what the world of digital media will...
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55 Shareable Stats on Content Marketing Trends and Tactics

55 Shareable Stats on Content Marketing Trends and Tactics | Consumer Behavior + Social Media | Scoop.it

Tweetable Facts and Figures

Shannon Steuart's insight:

Saving the best stats for last- 90% of consumers find custom content useful; 78% believe that the organizations behind the content are interested in building good relationships. 

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Rescooped by Shannon Steuart from Psychology of Consumer Behaviour
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Branding everything: Putting a new spin on language, culture, politics

Branding everything: Putting a new spin on language, culture, politics | Consumer Behavior + Social Media | Scoop.it
Brands are taking on a whole new meaning in the age of social media, and it’s a shift that has a host of major implications for all of us, Ira Basen writes.

Via k3hamilton
Shannon Steuart's insight:

"We  have people behaving like brands, and brands behaving like people." Great article, I definitely recommend this read.

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A Blueprint for Using Social Media for Business Success

A Blueprint for Using Social Media for Business Success | Consumer Behavior + Social Media | Scoop.it
U.S. News bloggers Miriam Salpeter and Hannah Morgan share social media tips from their new book.
Shannon Steuart's insight:

Informative article-- outlines how Internet strategies can truly establish and support your business success through customer engagement. Read on, I really recommend it. 

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Rescooped by Shannon Steuart from Public Relations & Social Media Insight
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Eight inspiring themes from the Future of Digital Marketing

Eight inspiring themes from the Future of Digital Marketing | Consumer Behavior + Social Media | Scoop.it

Must-read for social marketers...I can promise you only inspiring case studies, titbits and mantras in this post.All taken from our future gazing conference, Future of Digital Marketing, which we held last week....


Via Jeff Domansky
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"Be smart. Be respectful. Be human." Retail social customer service case studies: Best Buy, M&S, Tesco, Next & Boots | eModeration

"Be smart. Be respectful. Be human." Retail social customer service case studies: Best Buy, M&S, Tesco, Next & Boots | eModeration | Consumer Behavior + Social Media | Scoop.it
Social customer service is under the spotlight. We look at UK and US retailers rated as the pick of the crop and see what lessons brands can learn from them. ("Be Smart. Be Human. Be Respectful." Great cases on retail social #customerservice.
Shannon Steuart's insight:

Great article! 

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Rescooped by Shannon Steuart from Everything Marketing You Can Think Of
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Quora Best Practice Tips for Brands

Quora Best Practice Tips for Brands | Consumer Behavior + Social Media | Scoop.it
Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Here's a deeper look at how brands and businesses are using Q&A site Quora.

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, April 26, 2013 12:18 PM

Good tips for brands on how to use Quora by Jim Yu via Search Engine Watch. Some of his tips include:

 

Follow related topics;

Contribute to discussions;

Track metrics to measure your engagement; and

Use Quora as a blogging platform.

 

 

Neil Ferree's comment, April 26, 2013 3:27 PM
Quora is a Powerful Web 2.0 property to showcase ones SME
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Instagram Has A New Tagging Feature It Believes Will Be Huge For Brands

Instagram Has A New Tagging Feature It Believes Will Be Huge For Brands | Consumer Behavior + Social Media | Scoop.it
How to use "Photos of You." (new tagging feature on instagram, perfect marketing tool http://t.co/U6Ouulhvc1)
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Rescooped by Shannon Steuart from Social Intelligence | Social Analytics
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Social Ad Spending Forecast [INFOGRAPHIC] | Social Media Today

Social Ad Spending Forecast [INFOGRAPHIC] | Social Media Today | Consumer Behavior + Social Media | Scoop.it
Social media ad revenues expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013.

Via Billie Ginther
Shannon Steuart's insight:

With the increasing number of consumers with smartphones, it only makes sense that companies utilize channels that their audiences use most often. Depending on the client's industry, they could be wasting money if sending the right message on the wrong channel because it's missing the intended audience.

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Edelman Digital 2013 Social Media Trends

More people are using social media than ever before – and for longer, on an increasingly diverse array of devices.
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Mobile Apps Influence Consumer Behavior - Midsize Insider

Mobile Apps Influence Consumer Behavior - Midsize Insider | Consumer Behavior + Social Media | Scoop.it
Mobile Apps Influence Consumer Behavior
Midsize Insider
Mobile apps are being downloaded at a rapid pace and changing consumer habits. That's according to a new study by Parks Associates.
Shannon Steuart's insight:

mCommerce is on the up and up!

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Social Media Purpose and Tactics - The Truth About Content and Engagement

Social Media Purpose and Tactics - The Truth About Content and Engagement | Consumer Behavior + Social Media | Scoop.it
Recently eMarketer released a new report that purported to cover Social Media Tactics and which work best. Though the report has a lot of valuable information, most is based on a highly misguided v...
Shannon Steuart's insight:

Nice point- Engagement should be a part of the process of social marketing, not the end purpose. 

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Rescooped by Shannon Steuart from Consumer Behavior in Digital Environments
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Infographic: Inside The ‘Explosion in Mobile’ | Mobile Marketing Watch

Infographic: Inside The ‘Explosion in Mobile’ | Mobile Marketing Watch | Consumer Behavior + Social Media | Scoop.it

A new infographic created byInteractive Media in Retail Group (IMRG) is generating a lot of attention today.

 

The United Kingdom’s industry association for e-retail presents no shortage of valuable tidbits about mCommerce, which continues to grow at a breakneck pace across multiple continents.

 

To learn more about the biggest trends in mobile shopping, technology, and communications today, check out the infographic below.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 29, 2013 10:49 AM

Infographic with useful stats about how the mobile commerce world has changed.

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2013 Trends: The Current Content Marketing Landscape [Chart]

2013 Trends: The Current Content Marketing Landscape [Chart] | Consumer Behavior + Social Media | Scoop.it
This chart shows all the aspects that will affect your content marketing campaign, and how they are all interconnected to get you the results you want.
Shannon Steuart's insight:

Content marketing when used effectively can have great implications for a company's credibility and brand reputation. 

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