Nike had an high-testosterone image (Just Do It) and their advertising featured top male athletes shown in winning scenarios. They had 50% of the market share of the men’s fitness market, but only 20% of Nike’s revenue came from women’s products.
Shannon Steuart's insight:
Dove, mentioned in the article, is one of the most successful companies that has marketed to customers based upon promoting positive self-image among women in today's society.
Image By now, small business owners should have seen the light when it comes to social media.
Shannon Steuart's insight:
Attention to all business owners out there, key tips on continuing engagement with your customers over social media. Don't start a conversation and walk away from it, your customers want to develop relationships with the companies they are purchasing from.
Get tips on how to improve your social media marketing that all stem from real research and data. (HubSpot Blog Post: 20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare] - Check it out!
Six 'Megatrends' That Will Shape The Future Of Digital Media Forbes We've taken a careful look at the forces shaping how people are creating and sharing digital media today, and perhaps even more importantly, what the world of digital media will...
Must-read for social marketers...I can promise you only inspiring case studies, titbits and mantras in this post.All taken from our future gazing conference, Future of Digital Marketing, which we held last week....
Social customer service is under the spotlight. We look at UK and US retailers rated as the pick of the crop and see what lessons brands can learn from them. ("Be Smart. Be Human. Be Respectful." Great cases on retail social #customerservice.
Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Here's a deeper look at how brands and businesses are using Q&A site Quora.
With the increasing number of consumers with smartphones, it only makes sense that companies utilize channels that their audiences use most often. Depending on the client's industry, they could be wasting money if sending the right message on the wrong channel because it's missing the intended audience.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.