Consumer Behavior in Digital Environments
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Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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How Women and Men Use Social Media and Mobile Differently - Marketing Technology Blog

How Women and Men Use Social Media and Mobile Differently - Marketing Technology Blog | Consumer Behavior in Digital Environments | Scoop.it

How Women and Men Use Social Media and Mobile Differently by Douglas Karr on Marketing Technology Blog

 

Did you know that women are more likely to play games on their smartphone, more likely to like a brand to get deals and more likely to utilize mobile and social media to keep tabs on family and communicate with one another? +

The gender difference revolves around three distinct areas: our personal and professional relationships, the need for information and entertainment, and consumer behavior. On that note, we prepared this infographic based on those parameters for a broader look at how men and women differ. There are distinct variances. For instance, men are more likely to use social media for business and dating, while women for relationships, sharing, entertainment, and self-help.

Understanding your audience is key when you’re developing content – so recognizing what content may resonate with the gender you’re trying to attract is imperative… this infographic from FinancesOnline.com details some of the key differences.

 

Russ Merz, Ph.D.'s insight:

Recent #stats on #gender differences in the use of #socialmedia and #mobile devices. Good reference material worth keeping, especially if you need to win any arguments...

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Tammy Sykes's curator insight, January 1, 2015 12:33 PM

Reasons why men and women use social media differently and how. Three basis behind the social media differences:   our personal and professional relationships, the need for information and entertainment, and consumer behavior. 

 

Module 4 SOCI 330

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A Look at Women and Their Relationship With Mobile Phones

A Look at Women and Their Relationship With Mobile Phones | Consumer Behavior in Digital Environments | Scoop.it

Women really, really like their mobile devices. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important devices in their lives (significantly higher than men, at 43 percent).

 

Not only is their smartphone the first thing she looks at in the morning (for 78 percent), it consumes their free time throughout the day, when they use it for engaging with social media, texting and shopping. While this time spent on their mobiles would suggest opportunities to advertise to women, fully 91 percent of women dislike ads they consider intrusive.

Russ Merz, Ph.D.'s insight:

A useful look at the #demographics of #mobile phone usage by women (and men).

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9 Consumer Social Media Habits You Need to Know, Research | Social Media Examiner

9 Consumer Social Media Habits You Need to Know, Research | Social Media Examiner | Consumer Behavior in Digital Environments | Scoop.it
This recent social media research provides insights about consumer behavior based and key takeaways that you can apply for your own business.
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How Men and Women Use Mobile and Social Media Differently (Infographic)

How Men and Women Use Mobile and Social Media Differently (Infographic) | Consumer Behavior in Digital Environments | Scoop.it

As the old saying goes, men are from Mars and women are from Venus.

An infographic from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.

 

For example, men are more likely to use social media for business and dating, whereas women are more likely to use it for relationships, sharing and entertainment.

 

But the differences don't end there.

 

Did you know that men prefer quick access to deals and information on social media, whereas women would rather have an encounter with a brand? And while only 18 percent of men will follow an organization for deals, 71 percent of women will.

 

But there are some aspects of social media on which both genders agree: Both enjoy social media ads that are funny or feature celebrity endorsements. (Hey, it's something, right?)

 

Learn more about how men and women use social media in the infographic. 

Russ Merz, Ph.D.'s insight:

Some useful comparative stats about difference across genders regarding #mobile and #socialmedia use.

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LuceCEM's curator insight, April 24, 2014 7:54 AM

Interesante artículo sobre las diferencias en el Uso del `Social Media´ entre hombres y mujeres

Mai Lam's curator insight, April 27, 2014 5:59 AM

This article states that women and men have different ways of using social media and mobile. It reveals women tend to rely on social media and mobile for relationship, sharing and entertainment purposes where as men use social media for business and dating reasons. Furthermore, Men are more likely to scan coupons or QR codes than women, in contrast, women tend to follow a brand for deals/sales. This article is relevant to IMC as it can be a source or an idea for a company to focus on a targeted market where they can endorse their products or services instead of aiming for a broad market. 

Inside Market Strategy's curator insight, May 16, 2014 5:38 PM

Very interesting.

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Infographic: 15% Use Social Media to Find Local Businesses - Marketing Technology Blog

Infographic: 15% Use Social Media to Find Local Businesses - Marketing Technology Blog | Consumer Behavior in Digital Environments | Scoop.it

Did you know 15 percent of consumers use social networking sites to search  for local businesses? Too many companies are missing out on the  opportunity to develop their own community within social media, helping to grow  their authority and awareness within the networks of people most interested in  their products and services. Even those who recognize the opportunity are still  struggling to execute it, though.

 

We’ve discussed Balihoo’s local marketing automation toolset on the blog  previously. They recently released this infographic with social media  facts every business should know.

 

Read more: http://www.marketingtechblog.com/social-media-facts/#ixzz2Rwqp9Tbl

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