Numerous studies show that consumers shop on their smartphones and tablets but buy in stores.
It’s also no secret that many consumers also use their phones in stores as they shop and a recent survey gives some indication of the range of mobile activities going on in stores.
Many consumers are comparing prices, looking for deals and checkout product reviews, according to the survey by Marketing Land. Here’s the range of what shoppers do:
31% -- Compare prices of products through Amazon, other online retailers30% -- Look for offers and coupons28% -- Call friends or family for advice27% -- Look for product reviews18% -- Found other stores that have a desired product in stock15% -- Scan barcodes or QR codes13% -- Look for gift ideas