Consumer Behavior in Digital Environments
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Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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How Women and Men Use Social Media and Mobile Differently - Marketing Technology Blog

How Women and Men Use Social Media and Mobile Differently - Marketing Technology Blog | Consumer Behavior in Digital Environments | Scoop.it

How Women and Men Use Social Media and Mobile Differently by Douglas Karr on Marketing Technology Blog

 

Did you know that women are more likely to play games on their smartphone, more likely to like a brand to get deals and more likely to utilize mobile and social media to keep tabs on family and communicate with one another? +

The gender difference revolves around three distinct areas: our personal and professional relationships, the need for information and entertainment, and consumer behavior. On that note, we prepared this infographic based on those parameters for a broader look at how men and women differ. There are distinct variances. For instance, men are more likely to use social media for business and dating, while women for relationships, sharing, entertainment, and self-help.

Understanding your audience is key when you’re developing content – so recognizing what content may resonate with the gender you’re trying to attract is imperative… this infographic from FinancesOnline.com details some of the key differences.

 

Russ Merz, Ph.D.'s insight:

Recent #stats on #gender differences in the use of #socialmedia and #mobile devices. Good reference material worth keeping, especially if you need to win any arguments...

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Tammy Sykes's curator insight, January 1, 2015 12:33 PM

Reasons why men and women use social media differently and how. Three basis behind the social media differences:   our personal and professional relationships, the need for information and entertainment, and consumer behavior. 

 

Module 4 SOCI 330

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Global Businesses That Capitalize on Consumer Behavior Changes Will Thrive


Via janlgordon
Russ Merz, Ph.D.'s insight:

Infographic that contrasts consumer behaviors in emergng versus developed markets.

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janlgordon's curator insight, January 26, 2013 3:46 PM

This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone.


Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw


Here is what the report covers:

 

**Draws on research from four sources:


**a global consumer behavior survey (10,000 online consumers),


a **global executive survey (600 business executives),


**industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics.


Here are a few highlights that caught my attention:


**See opportunity in consumer behavior change


**Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016


**One of the key insights that Accenture brings as a result of some of its latest research is,


**you have to look beyond the ‘who’ and the ‘where’ of what is
happening in consumer segments to really understanding the ‘how’ and ‘why’


**looking at how consumer behaviour is changing and the pace and scale of that change can be even faster than the
growth rates in emerging markets.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see infograph [bit.ly/WsB6Vwhic]  

Stephane Bilodeau's curator insight, January 27, 2013 8:54 AM

Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.

 

A growing opportunity 

By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016.

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MediaPost Publications 31% Compare Prices While Shopping, 34% Don't Use Phone in Store 12/18/2013

MediaPost Publications 31% Compare Prices While Shopping, 34% Don't Use Phone in Store 12/18/2013 | Consumer Behavior in Digital Environments | Scoop.it

Numerous studies show that consumers shop on their smartphones and tablets but buy in stores.

 

It’s also no secret that many consumers also use their phones in stores as they shop and a recent survey gives some indication of the range of mobile activities going on in stores.

 

Many consumers are comparing prices, looking for deals and checkout product reviews, according to the survey by Marketing Land. Here’s the range of what shoppers do:

 

31% -- Compare prices of products through Amazon, other online retailers30% -- Look for offers and coupons28% -- Call friends or family for advice27% -- Look for product reviews18% -- Found other stores that have a desired product in stock15% -- Scan barcodes or QR codes13% -- Look for gift ideas

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Russ Merz, Ph.D.'s curator insight, December 19, 2013 1:20 PM

Mobile shopping patterns are complex, and as more technology is incorporated into the devices, the complexity increases. At a minimum there are four basic dimensions that define the patterns, the device used (smartphone, tablet, etc.), the task (research, purchase, etc.), the location (e.g., instore,at home, at work, etc.), and the software platform (e.g., email, qrcode, website, apps, etc.). The sequencing and types of interactions have numerous possible combinations that can be captured in a digital data stream and analyzed.