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Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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Smartphone M-Commerce Revenues Grew 141 Percent In Q3 -- Report

Smartphone M-Commerce Revenues Grew 141 Percent In Q3 -- Report | Consumer Behavior in Digital Environments | Scoop.it

This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable demands of multi-device shopping and mainstream mobile commerce.

The company said that smartphone traffic to e-commerce sites grew by more than 62 percent and revenue grew 141 percent. Tablet revenue and traffic grew by a more modest 20 percent. Though still dominant, PC-based commerce growth “continued its decline.”

PCs generated 57 percent of traffic to e-commerce sites but were responsible for 76 percent of revenues in the aggregate. Smartphones drove 28 percent of traffic but only 11 percent of revenue. Tablets generated 15 percent of traffic and 13 percent of revenue.

The gap between smartphone traffic and conversions is a function of the fact that m-commerce experiences are typically suboptimal. Accordingly and as part of the broader mobile traffic shift, MarketLive reported an overall 2 percent decline in conversions vs. a year ago. Shopping cart and checkout abandonment were both higher as well, up almost 3 percent and almost 7 percent respectively.

Russ Merz, Ph.D.'s insight:

This recent report by MarketLive points to the growing importance of #mobile shopping on #ecommerce. The article contains some very interesting #benchmarking #stats documenting the relationship and alignment of traffic and revenues. For instance, while social media accounts for 2% of the traffic it only accounts for 1% of the revenues.

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Alert! Magazine First Quarter 2014 A 4-Dimensional View of the Digitally Engaged Consumer | Marketing Research Association

Alert! Magazine First Quarter 2014 A 4-Dimensional View of the Digitally Engaged Consumer | Marketing Research Association | Consumer Behavior in Digital Environments | Scoop.it

Introduction
This paper[1] examines work conducted in support of a single-source methodology in order to understand how, when applied to consumers’ devices, the new research tracking technologies complement and enhance the traditional survey question approach. The aim of this research is to better understand the complex world of multiple devices and how consumers engage with them, and to establish standards for a research methodology that assesses the current multi-channel communication scheme.

 

Context
Technology has replaced the middleman, creating endless opportunities for consumers to search and purchase a product, as well as interact with brands. For brands, technology has opened up new channels of communication, offering a broad spectrum of targeting capabilities. Displaying the right message to the right person at the right time has, for the last few years, been the mantra of online media companies.

Consumers are now the center of attention and their online lives are no longer a mystery. They can be metered, tracked and cookied with the newest technology – which is transparent, precise and permission-based, with no hidden spyware or pop-ups. Consumers are also no longer “hiding” online or pretending that they are someone else with a higher household income, better car or a different lifestyle. Today there are too many benefits to being who you really are online.

Experian Marketing Services and Research Now used a single-source, multi-mode approach in this study to uncover new trends and patterns in consumer behaviors during the busiest shopping times of the year. In addition to behaviors, respondents’ survey answers and a robust demographic and segmentation scheme are used to demystify the new digitally-engaged consumer.

Experian Marketing Services has over a decade of consumers’ online behavioral tracking data with expertise in consumer’s behaviors, online seasonality and trends. Research Now offers over 6 million active opt-in panelists globally.

Russ Merz, Ph.D.'s insight:

A very useful review of some developments in building single source databases for the study of digital consumer behaviors.

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A Look at Women and Their Relationship With Mobile Phones

A Look at Women and Their Relationship With Mobile Phones | Consumer Behavior in Digital Environments | Scoop.it

Women really, really like their mobile devices. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important devices in their lives (significantly higher than men, at 43 percent).

 

Not only is their smartphone the first thing she looks at in the morning (for 78 percent), it consumes their free time throughout the day, when they use it for engaging with social media, texting and shopping. While this time spent on their mobiles would suggest opportunities to advertise to women, fully 91 percent of women dislike ads they consider intrusive.

Russ Merz, Ph.D.'s insight:

A useful look at the #demographics of #mobile phone usage by women (and men).

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Infographic: Mobile social drains batteries, wallets and emotional intelligence | SMI

Infographic: Mobile social drains batteries, wallets and emotional intelligence | SMI | Consumer Behavior in Digital Environments | Scoop.it

With Facebook recently announcing a revamped Newsfeed designed to more closely mimic a mobile browsing experience, it’s clear that social networking ‘on the go’ is the direction the landscape is shifting. But while the adverse effects of staring at a computer screen are well documented, the negative impact of continually checking smartphones for updates has never really evolved beyond complaints that it’s just a bit rude.

 

Until now. This hugely comprehensive infographic from electronics retailer LiGo shows that mobile social is big on convenience but low on promoting quality of life – for both users and phone batteries. Happily, it also offers some advice on beating ‘the drain’.

 

Take a look.

Russ Merz, Ph.D.'s insight:

Very informative collection of stats related to mobile and social usage.

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Global Businesses That Capitalize on Consumer Behavior Changes Will Thrive


Via janlgordon
Russ Merz, Ph.D.'s insight:

Infographic that contrasts consumer behaviors in emergng versus developed markets.

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janlgordon's curator insight, January 26, 2013 3:46 PM

This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone.


Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw


Here is what the report covers:

 

**Draws on research from four sources:


**a global consumer behavior survey (10,000 online consumers),


a **global executive survey (600 business executives),


**industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics.


Here are a few highlights that caught my attention:


**See opportunity in consumer behavior change


**Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016


**One of the key insights that Accenture brings as a result of some of its latest research is,


**you have to look beyond the ‘who’ and the ‘where’ of what is
happening in consumer segments to really understanding the ‘how’ and ‘why’


**looking at how consumer behaviour is changing and the pace and scale of that change can be even faster than the
growth rates in emerging markets.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see infograph [bit.ly/WsB6Vwhic]  

Stephane Bilodeau's curator insight, January 27, 2013 8:54 AM

Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.

 

A growing opportunity 

By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016.

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Survey: Consumers Ready For Indoor Location, Marketing

Survey: Consumers Ready For Indoor Location, Marketing | Consumer Behavior in Digital Environments | Scoop.it

A new consumer survey by “iBeacon marketing platform” provider Swirl, which works with specialty retailers such as Alexi and Ani and Timberland, shows that consumers are ready for indoor location and marketing. Industry and retailer fears about consumer acceptance of indoor location tracking may thus be overblown.

 

It is true that consumers are concerned about who has access to their location data in the abstract. However when they receive clear value for sharing it they’re more than comfortable with doing so. 

According to the Swirl survey of 1,000 US adults, 85 percent of consumers have used some sort of mobile shopping app while in stores. Among those apps are a mix of different functions and content:

 
Russ Merz, Ph.D.'s insight:

This article provides some recent research findings that seem to support the readiness of consumers to participate in #location-based marketing activities (#hyperlocal). The key is for retailers and others using the technology to build trust by communicating the benefits of participation to the consumer. That's not too difficult is it?

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MediaPost Publications 31% Compare Prices While Shopping, 34% Don't Use Phone in Store 12/18/2013

MediaPost Publications 31% Compare Prices While Shopping, 34% Don't Use Phone in Store 12/18/2013 | Consumer Behavior in Digital Environments | Scoop.it

Numerous studies show that consumers shop on their smartphones and tablets but buy in stores.

 

It’s also no secret that many consumers also use their phones in stores as they shop and a recent survey gives some indication of the range of mobile activities going on in stores.

 

Many consumers are comparing prices, looking for deals and checkout product reviews, according to the survey by Marketing Land. Here’s the range of what shoppers do:

 

31% -- Compare prices of products through Amazon, other online retailers30% -- Look for offers and coupons28% -- Call friends or family for advice27% -- Look for product reviews18% -- Found other stores that have a desired product in stock15% -- Scan barcodes or QR codes13% -- Look for gift ideas

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Russ Merz, Ph.D.'s curator insight, December 19, 2013 1:20 PM

Mobile shopping patterns are complex, and as more technology is incorporated into the devices, the complexity increases. At a minimum there are four basic dimensions that define the patterns, the device used (smartphone, tablet, etc.), the task (research, purchase, etc.), the location (e.g., instore,at home, at work, etc.), and the software platform (e.g., email, qrcode, website, apps, etc.). The sequencing and types of interactions have numerous possible combinations that can be captured in a digital data stream and analyzed. 

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Infographic: Inside The ‘Explosion in Mobile’ | Mobile Marketing Watch

Infographic: Inside The ‘Explosion in Mobile’ | Mobile Marketing Watch | Consumer Behavior in Digital Environments | Scoop.it

A new infographic created byInteractive Media in Retail Group (IMRG) is generating a lot of attention today.

 

The United Kingdom’s industry association for e-retail presents no shortage of valuable tidbits about mCommerce, which continues to grow at a breakneck pace across multiple continents.

 

To learn more about the biggest trends in mobile shopping, technology, and communications today, check out the infographic below.

Russ Merz, Ph.D.'s insight:

Infographic with useful stats about how the mobile commerce world has changed.

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Petition to make unlocking phones legal again passes 100,000 signatures; White House now required to respond

Petition to make unlocking phones legal again passes 100,000 signatures; White House now required to respond | Consumer Behavior in Digital Environments | Scoop.it
A White House petition to make unlocking cell phones legal again has passed the 100,000 signature mark. Passing the milestone means the US government has to issue an official response.

There ...
Russ Merz, Ph.D.'s insight:

The consumers are speaking out "loud and clear" on this issue.

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