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Infographic that contrasts consumer behaviors in emergng versus developed markets.
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This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone.
Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw
Here is what the report covers:
**Draws on research from four sources:
**a global consumer behavior survey (10,000 online consumers),
a **global executive survey (600 business executives),
**industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics.
Here are a few highlights that caught my attention:
**See opportunity in consumer behavior change
**Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016
**One of the key insights that Accenture brings as a result of some of its latest research is,
**you have to look beyond the ‘who’ and the ‘where’ of what ishappening in consumer segments to really understanding the ‘how’ and ‘why’
**looking at how consumer behaviour is changing and the pace and scale of that change can be even faster than thegrowth rates in emerging markets.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read article and see infograph [bit.ly/WsB6Vwhic]
Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.
A growing opportunity
By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016.