Consumer Behavior in Digital Environments
12.8K views | +0 today
Follow
Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
Your new post is loading...
Your new post is loading...
Scooped by Russ Merz, Ph.D.
Scoop.it!

The 10 Most Popular iPhone Apps

The 10 Most Popular iPhone Apps | Consumer Behavior in Digital Environments | Scoop.it
Mobile - The Facebook app has the most monthly iPhone users in the United States of any third-party app, and it is also the app on which iPhone users spend th
Russ Merz, Ph.D.'s insight:
Any surprises here? It is interesting that Spotify is not in top 10 for monthly users but is for the most time spent.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Why People Share Content on Facebook

Why People Share Content on Facebook | Consumer Behavior in Digital Environments | Scoop.it
Social Media - What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network?
Russ Merz, Ph.D.'s insight:
Are you curious about why people share content on Facebook? Here are some research findings that provide insights to that question.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The science of viral content: Why certain emotions ignite social engagement

The science of viral content: Why certain emotions ignite social engagement | Consumer Behavior in Digital Environments | Scoop.it
Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing.
Russ Merz, Ph.D.'s insight:
Do you know how emotional content can impact social engagement? This article provides some insight and guidelines to follow.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

4 in 10 internet users are LinkedIn members

4 in 10 internet users are LinkedIn members | Consumer Behavior in Digital Environments | Scoop.it
Yesterday’s announcement that Microsoft was buying LinkedIn came as a surprise to many. But our data shows one of the reasons why LinkedIn is a smart purchase.
Russ Merz, Ph.D.'s insight:
Membership growth at LinkedIn partially explains the Microsoft purchase, the bigger reason is the three part revenue model of premium memberships, advertising and recruiting tools recently described by NYU's Scott Galloway. [see https://www.l2inc.com/professor-galloway-called-it-linkedin-acquired/2016/blog? ]
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The Content Sharing Habits of Facebook Users

The Content Sharing Habits of Facebook Users | Consumer Behavior in Digital Environments | Scoop.it
Social Media - More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.
Russ Merz, Ph.D.'s insight:
Do you know how content sharing differs between genders and generational age groups? Here are some survey results that reveal different patterns of digital behaviors.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Internet users have average of 7 social accounts

Internet users have average of 7 social accounts | Consumer Behavior in Digital Environments | Scoop.it
To mark the release of our new GWI Social report, today we look at multi-networking behaviors across our 34 countries
Russ Merz, Ph.D.'s insight:
Internet users have average of 7 social media accounts.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Growth in Time Spent with Media Is Slowing - eMarketer

Growth in Time Spent with Media Is Slowing - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
By 2018, growth in total time spent is expected to be a negligible 0.1%
Russ Merz, Ph.D.'s insight:
Recent trend data suggests daily media usage levels are straight-lining. What are the implications for brands?
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

TV ads remain most impactful advertising channel

TV ads remain most impactful advertising channel | Consumer Behavior in Digital Environments | Scoop.it
GWI tracks 20+ brand discovery channels across our 34 different markets, with this week’s first chart showing that TV ads remain the most powerful among them.
Russ Merz, Ph.D.'s insight:
Across 34 global markets TV ads remain most impactful channel.
more...
Pharma Guy's curator insight, June 11, 2016 8:51 AM

Pharma knows this: "TV DTC Advertising Is Not Dead Yet!"; http://sco.lt/701QtF 

Scooped by Russ Merz, Ph.D.
Scoop.it!

Infographic: Here's How Gen Z Girls Prefer to Shop and Socialize Online

Infographic: Here's How Gen Z Girls Prefer to Shop and Socialize Online | Consumer Behavior in Digital Environments | Scoop.it
Millennials are still the demographic du jour, but that's going to change soon. Enter: Gen Z. The youngest members of the cohort are in middle school, while the oldest are finishing up college.
Russ Merz, Ph.D.'s insight:
What do you know about Gen Z consumer behavior? Here is some recent research about the shopping behaviors of Gen Z girls and young women.
more...
Luis Cardoso de Meneses's curator insight, May 11, 2016 10:35 AM
...quem tem adolescentes em casa certamente identificará alguns padrões... :-)
Scooped by Russ Merz, Ph.D.
Scoop.it!

Time Spent with Facebook Still Growing, but Not by Much - eMarketer

Time Spent with Facebook Still Growing, but Not by Much - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Americans will spend just one minute more on Facebook by 2018
Russ Merz, Ph.D.'s insight:
There are only 24 hours in a day--how much more time can you spend each day on Facebook?
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How Media Consumption Habits Are Changing [Infographic]

How Media Consumption Habits Are Changing [Infographic] | Consumer Behavior in Digital Environments | Scoop.it
Customer Behavior - Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte.
Russ Merz, Ph.D.'s insight:
What assumptions are you making about the media consumption behaviors of your customers? See this article for some research based insights about evolving media habits.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

8 in 10 internet users now shopping online

8 in 10 internet users now shopping online | Consumer Behavior in Digital Environments | Scoop.it
A glance at our chart shows just how mainstream online commerce has become, it’s now almost 80% of internet users who are shopping online.
Russ Merz, Ph.D.'s insight:
Did you know that 8 in 10 internet users are now shopping online? How should brands respond?
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Mobiles capture 50% of time for 16-24s

Mobiles capture 50% of time for 16-24s | Consumer Behavior in Digital Environments | Scoop.it
Today’s chart draws on data from our new Mobile Tipping Point trend to look at how much time is being spent on mobiles vs other devices.
Russ Merz, Ph.D.'s insight:
Did you know that 16-24s spend 50% of their time on mobile devices? How should brands respond?
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

How Popular Is the Sharing Economy? - eMarketer

How Popular Is the Sharing Economy? - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
It depends on what’s included in the definition
Russ Merz, Ph.D.'s insight:
How popular Is the sharing economy? Research examines the size, growth potential, and attitudes toward the collaborative economy.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

The Top Reasons Consumers Abandon Online Shopping Carts

The Top Reasons Consumers Abandon Online Shopping Carts | Consumer Behavior in Digital Environments | Scoop.it
Customer Behavior - Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO.
Russ Merz, Ph.D.'s insight:
Do you know the top reasons consumers abandon online shopping carts? See this article for the top reasons from a recent survey, plus some incentives that might help in completing the purchase.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

New Research Reveals to Retailers What Millennial Consumers are Thinking - Mobile Marketing Watch

New Research Reveals to Retailers What Millennial Consumers are Thinking - Mobile Marketing Watch | Consumer Behavior in Digital Environments | Scoop.it
New Research Reveals to Retailers What Millennial Consumers are Thinking
Russ Merz, Ph.D.'s insight:
Recent research reveals the top 5 millennial shopping behaviors. See this report to learn what they are.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Global gaming trends: 10% of leisure time now spent gaming | Netimperative - latest digital marketing news

Global gaming trends: 10% of leisure time now spent gaming | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Gaming has firmly moved out of the basement and into the living room and beyond, taking up 10% of global user’s leisure times, according to new research. The study, from Nielsen, found that more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave o
Russ Merz, Ph.D.'s insight:
Do you know that the global online gaming industry now consumes 10% of leisure time? But there are some major differences across markets according to new Nielsen research.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

4 in 10 use social media to fill up spare time

4 in 10 use social media to fill up spare time | Consumer Behavior in Digital Environments | Scoop.it
Filling up spare time is the second most important reason for using social networks, behind staying in touch with what friends are doing.
Russ Merz, Ph.D.'s insight:
Why do your customers use social media? Here are some recent stats about usage motivations.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Streaming Video Spending to Rise by Double Digits This Year - eMarketer

Streaming Video Spending to Rise by Double Digits This Year - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
The DVD market is in decline
Russ Merz, Ph.D.'s insight:
Product category switching effects in the digital entertainment marketplace are showing clear winners and losers. How should brands respond?
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Even During TV Time, Digital Devices Play Prominent Role - eMarketer

Even During TV Time, Digital Devices Play Prominent Role - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Nearly 85% of internet users surf the web while watching TV
Russ Merz, Ph.D.'s insight:
Digital multitasking among TV audiences continues to climb. How should brands respond?
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Lack of Trust in Internet Privacy and Security May Deter Economic and Other Online Activities

Lack of Trust in Internet Privacy and Security May Deter Economic and Other Online Activities | Consumer Behavior in Digital Environments | Scoop.it
Every day, billions of people around the world use the Internet to share ideas, conduct financial transactions, and keep in touch with family, friends, and colleagues. Users send and store personal medical data, business communications, and even intimate conversations over this global network. But for the Internet to grow and thrive, users must continue to trust that their personal information will be secure and their privacy protected.
NTIA’s analysis of recent data shows that Americans are increasingly concerned about online security and privacy at a time when data breaches, cybersecurity incidents, and controversies over the privacy of online services have become more prominent. These concerns are prompting some Americans to limit their online activity, according to data collected for NTIA in July 2015 by the U.S. Census Bureau. This survey included several privacy and security questions, which were asked of more than 41,000 households that reported having at least one Internet user.
Perhaps the most direct threat to maintaining consumer trust is negative personal experience. Nineteen percent of Internet-using households—representing nearly 19 million households—reported that they had been affected by an online security breach, identity theft, or similar malicious activity during the 12 months prior to the July 2015 survey. Security breaches appear to be more common among the most intensive Internet-using households. For example, while 9 percent of online households that used just one type of computing device (either a desktop, laptop, tablet, Internet-connected mobile phone, wearable device, or TV-connected device) reported security breaches, 31 percent of those using at least five different types of devices suffered this experience (see Figure 1).
Russ Merz, Ph.D.'s insight:
Are you deterred from engaging online because of a lack of trust in privacy and security? Recent research from the US Dept of Commerce finds 45% of Americans are concerned.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

What Do Consumers Want? Look at Their Selfies

What Do Consumers Want? Look at Their Selfies | Consumer Behavior in Digital Environments | Scoop.it
Companies are paying to have people to take selfies with their products to learn about consumer behavior, and marketers say the insights are eye-opening.
Russ Merz, Ph.D.'s insight:
Want to find out how customers are using your brand? Digital ethnographic research has arrived as brands pay for consumers for product usage selfies.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Why Consumer Intent Is More Powerful Than Demographics

Why Consumer Intent Is More Powerful Than Demographics | Consumer Behavior in Digital Environments | Scoop.it
Demographics alone won't help you reach your target customers. Intent is the key to unlocking a larger, and potentially more engaged, audience.
Russ Merz, Ph.D.'s insight:
Which is a more powerful tool for reaching potential customers--demographics or intentions? Read this article and find out.
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Decline in personal sharing on social networks

Decline in personal sharing on social networks | Consumer Behavior in Digital Environments | Scoop.it
“Context collapse” is a trend that is seeing people becoming less likely to post or share things related to their personal lives.
Russ Merz, Ph.D.'s insight:
There appears to be a change occurring in why people use social networks? How should businesses respond?
more...
No comment yet.
Scooped by Russ Merz, Ph.D.
Scoop.it!

Trust hampers Internet of Things adoption- report | Netimperative - latest digital marketing news

Trust hampers Internet of Things adoption- report | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Nearly two-thirds (60%) of global consumers are worried about a world connected through the Internet of Things. The study, from MEF, looked at consumers’ concerns around the Internet of Things and the impact on future adoption. Headline findings from the research (conducted among 5,000 global mobile users) include: – Over two thirds (67%) of U
Russ Merz, Ph.D.'s insight:
Overcoming perceived security and privacy risks are major hurdles for the wide spread adoption of the "internet of things". How should brands respond?
more...