Brands can now learn more about their customers via images than ever before.
Earlier this month we documented a new startup named Curalate that offers image analytics that is able to determine whether a post on social media will gain likes, comments and shares. Now their investors are on the hunt for a slicker model.
Apu Gupta and his co-founder and CTO Nick Shiftan started with an idea that would enable brands to get involved with Pinterest in a more calculated, meaningful way by offering a service that would analyze Pins for their potential to expose campaigns and products. As Gupta began to write the code, he realized many people don’t use text on Pinterest as they do on other social media sites and therefore needed to figure out a way to specifically analyze images on their own.