Consumer Behavior in Digital Environments
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Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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New Research Reveals to Retailers What Millennial Consumers are Thinking - Mobile Marketing Watch

New Research Reveals to Retailers What Millennial Consumers are Thinking - Mobile Marketing Watch | Consumer Behavior in Digital Environments | Scoop.it
New Research Reveals to Retailers What Millennial Consumers are Thinking
Russ Merz, Ph.D.'s insight:
Recent research reveals the top 5 millennial shopping behaviors. See this report to learn what they are.
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Global gaming trends: 10% of leisure time now spent gaming | Netimperative - latest digital marketing news

Global gaming trends: 10% of leisure time now spent gaming | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Gaming has firmly moved out of the basement and into the living room and beyond, taking up 10% of global user’s leisure times, according to new research. The study, from Nielsen, found that more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave o
Russ Merz, Ph.D.'s insight:
Do you know that the global online gaming industry now consumes 10% of leisure time? But there are some major differences across markets according to new Nielsen research.
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4 in 10 use social media to fill up spare time

4 in 10 use social media to fill up spare time | Consumer Behavior in Digital Environments | Scoop.it
Filling up spare time is the second most important reason for using social networks, behind staying in touch with what friends are doing.
Russ Merz, Ph.D.'s insight:
Why do your customers use social media? Here are some recent stats about usage motivations.
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Streaming Video Spending to Rise by Double Digits This Year - eMarketer

Streaming Video Spending to Rise by Double Digits This Year - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
The DVD market is in decline
Russ Merz, Ph.D.'s insight:
Product category switching effects in the digital entertainment marketplace are showing clear winners and losers. How should brands respond?
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Even During TV Time, Digital Devices Play Prominent Role - eMarketer

Even During TV Time, Digital Devices Play Prominent Role - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Nearly 85% of internet users surf the web while watching TV
Russ Merz, Ph.D.'s insight:
Digital multitasking among TV audiences continues to climb. How should brands respond?
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Lack of Trust in Internet Privacy and Security May Deter Economic and Other Online Activities

Lack of Trust in Internet Privacy and Security May Deter Economic and Other Online Activities | Consumer Behavior in Digital Environments | Scoop.it
Every day, billions of people around the world use the Internet to share ideas, conduct financial transactions, and keep in touch with family, friends, and colleagues. Users send and store personal medical data, business communications, and even intimate conversations over this global network. But for the Internet to grow and thrive, users must continue to trust that their personal information will be secure and their privacy protected.
NTIA’s analysis of recent data shows that Americans are increasingly concerned about online security and privacy at a time when data breaches, cybersecurity incidents, and controversies over the privacy of online services have become more prominent. These concerns are prompting some Americans to limit their online activity, according to data collected for NTIA in July 2015 by the U.S. Census Bureau. This survey included several privacy and security questions, which were asked of more than 41,000 households that reported having at least one Internet user.
Perhaps the most direct threat to maintaining consumer trust is negative personal experience. Nineteen percent of Internet-using households—representing nearly 19 million households—reported that they had been affected by an online security breach, identity theft, or similar malicious activity during the 12 months prior to the July 2015 survey. Security breaches appear to be more common among the most intensive Internet-using households. For example, while 9 percent of online households that used just one type of computing device (either a desktop, laptop, tablet, Internet-connected mobile phone, wearable device, or TV-connected device) reported security breaches, 31 percent of those using at least five different types of devices suffered this experience (see Figure 1).
Russ Merz, Ph.D.'s insight:
Are you deterred from engaging online because of a lack of trust in privacy and security? Recent research from the US Dept of Commerce finds 45% of Americans are concerned.
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What Do Consumers Want? Look at Their Selfies

What Do Consumers Want? Look at Their Selfies | Consumer Behavior in Digital Environments | Scoop.it
Companies are paying to have people to take selfies with their products to learn about consumer behavior, and marketers say the insights are eye-opening.
Russ Merz, Ph.D.'s insight:
Want to find out how customers are using your brand? Digital ethnographic research has arrived as brands pay for consumers for product usage selfies.
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Why Consumer Intent Is More Powerful Than Demographics

Why Consumer Intent Is More Powerful Than Demographics | Consumer Behavior in Digital Environments | Scoop.it
Demographics alone won't help you reach your target customers. Intent is the key to unlocking a larger, and potentially more engaged, audience.
Russ Merz, Ph.D.'s insight:
Which is a more powerful tool for reaching potential customers--demographics or intentions? Read this article and find out.
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Decline in personal sharing on social networks

Decline in personal sharing on social networks | Consumer Behavior in Digital Environments | Scoop.it
“Context collapse” is a trend that is seeing people becoming less likely to post or share things related to their personal lives.
Russ Merz, Ph.D.'s insight:
There appears to be a change occurring in why people use social networks? How should businesses respond?
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Trust hampers Internet of Things adoption- report | Netimperative - latest digital marketing news

Trust hampers Internet of Things adoption- report | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Nearly two-thirds (60%) of global consumers are worried about a world connected through the Internet of Things. The study, from MEF, looked at consumers’ concerns around the Internet of Things and the impact on future adoption. Headline findings from the research (conducted among 5,000 global mobile users) include: – Over two thirds (67%) of U
Russ Merz, Ph.D.'s insight:
Overcoming perceived security and privacy risks are major hurdles for the wide spread adoption of the "internet of things". How should brands respond?
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Checking Messages Is Part of Almost Everyone's Morning Routine - eMarketer

Checking Messages Is Part of Almost Everyone's Morning Routine - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Most check before breakfast
Russ Merz, Ph.D.'s insight:
The penetration of digital influences into the lifestyles of people shows clear demographic differences.
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Demographics of the Online Grocery Shopper | Marketing Technology

Demographics of the Online Grocery Shopper | Marketing Technology | Consumer Behavior in Digital Environments | Scoop.it
Demographics of the Online Grocery Shopper by Douglas Karr on Marketing Technology
Russ Merz, Ph.D.'s insight:
Do you know the demographics of the online grocery shopper? See this surprising profile.
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Younger US Internet Users More Plugged in to Digital, Mobile Banking - eMarketer

Younger US Internet Users More Plugged in to Digital, Mobile Banking - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Mobile payment services appeal more to the younger set
Russ Merz, Ph.D.'s insight:
Younger US internet users are turning to digital and mobile Banking more often. What are the implications for financial services industry?
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4 in 10 internet users are LinkedIn members

4 in 10 internet users are LinkedIn members | Consumer Behavior in Digital Environments | Scoop.it
Yesterday’s announcement that Microsoft was buying LinkedIn came as a surprise to many. But our data shows one of the reasons why LinkedIn is a smart purchase.
Russ Merz, Ph.D.'s insight:
Membership growth at LinkedIn partially explains the Microsoft purchase, the bigger reason is the three part revenue model of premium memberships, advertising and recruiting tools recently described by NYU's Scott Galloway. [see https://www.l2inc.com/professor-galloway-called-it-linkedin-acquired/2016/blog? ]
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The Content Sharing Habits of Facebook Users

The Content Sharing Habits of Facebook Users | Consumer Behavior in Digital Environments | Scoop.it
Social Media - More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.
Russ Merz, Ph.D.'s insight:
Do you know how content sharing differs between genders and generational age groups? Here are some survey results that reveal different patterns of digital behaviors.
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Internet users have average of 7 social accounts

Internet users have average of 7 social accounts | Consumer Behavior in Digital Environments | Scoop.it
To mark the release of our new GWI Social report, today we look at multi-networking behaviors across our 34 countries
Russ Merz, Ph.D.'s insight:
Internet users have average of 7 social media accounts.
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Growth in Time Spent with Media Is Slowing - eMarketer

Growth in Time Spent with Media Is Slowing - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
By 2018, growth in total time spent is expected to be a negligible 0.1%
Russ Merz, Ph.D.'s insight:
Recent trend data suggests daily media usage levels are straight-lining. What are the implications for brands?
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TV ads remain most impactful advertising channel

TV ads remain most impactful advertising channel | Consumer Behavior in Digital Environments | Scoop.it
GWI tracks 20+ brand discovery channels across our 34 different markets, with this week’s first chart showing that TV ads remain the most powerful among them.
Russ Merz, Ph.D.'s insight:
Across 34 global markets TV ads remain most impactful channel.
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Pharma Guy's curator insight, June 11, 8:51 AM

Pharma knows this: "TV DTC Advertising Is Not Dead Yet!"; http://sco.lt/701QtF 

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Infographic: Here's How Gen Z Girls Prefer to Shop and Socialize Online

Infographic: Here's How Gen Z Girls Prefer to Shop and Socialize Online | Consumer Behavior in Digital Environments | Scoop.it
Millennials are still the demographic du jour, but that's going to change soon. Enter: Gen Z. The youngest members of the cohort are in middle school, while the oldest are finishing up college.
Russ Merz, Ph.D.'s insight:
What do you know about Gen Z consumer behavior? Here is some recent research about the shopping behaviors of Gen Z girls and young women.
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Luis Cardoso de Meneses's curator insight, May 11, 10:35 AM
...quem tem adolescentes em casa certamente identificará alguns padrões... :-)
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Time Spent with Facebook Still Growing, but Not by Much - eMarketer

Time Spent with Facebook Still Growing, but Not by Much - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Americans will spend just one minute more on Facebook by 2018
Russ Merz, Ph.D.'s insight:
There are only 24 hours in a day--how much more time can you spend each day on Facebook?
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How Media Consumption Habits Are Changing [Infographic]

How Media Consumption Habits Are Changing [Infographic] | Consumer Behavior in Digital Environments | Scoop.it
Customer Behavior - Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte.
Russ Merz, Ph.D.'s insight:
What assumptions are you making about the media consumption behaviors of your customers? See this article for some research based insights about evolving media habits.
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8 in 10 internet users now shopping online

8 in 10 internet users now shopping online | Consumer Behavior in Digital Environments | Scoop.it
A glance at our chart shows just how mainstream online commerce has become, it’s now almost 80% of internet users who are shopping online.
Russ Merz, Ph.D.'s insight:
Did you know that 8 in 10 internet users are now shopping online? How should brands respond?
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Mobiles capture 50% of time for 16-24s

Mobiles capture 50% of time for 16-24s | Consumer Behavior in Digital Environments | Scoop.it
Today’s chart draws on data from our new Mobile Tipping Point trend to look at how much time is being spent on mobiles vs other devices.
Russ Merz, Ph.D.'s insight:
Did you know that 16-24s spend 50% of their time on mobile devices? How should brands respond?
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Just 2% are Online-Only TV Viewers

Just 2% are Online-Only TV Viewers | Consumer Behavior in Digital Environments | Scoop.it
In a preview of data from our new Online TV report, today we look at how many TV viewers have switched to online-only watching.
Russ Merz, Ph.D.'s insight:
Despite the hype, the vast majority of TV viewers are still sitting in front of the big screen as before. 
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3 in 4 Digital Consumers are Banking Online

3 in 4 Digital Consumers are Banking Online | Consumer Behavior in Digital Environments | Scoop.it
For our final Chart of the Day this week, we look at an online activity that has long been mainstream: online banking.
Russ Merz, Ph.D.'s insight:
Do you know that 75% of Digital Consumers are Banking Online? What are the implications for financial technology?
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