In keeping with our SOP of the last few years though, we’re doing a few “sneak peeks” on some subjects we covered in the most recent GRIT study. One of the perennial favorite topics is the adoption of newer approaches into the researcher toolkit, so here is at least a little bit of what we found.
Now, on to the reason you clicked on this link: what emerging methods are growing and approaching mainstream penetration? The Top 5 are:
Online CommunitiesMobile SurveysSocial Media AnalyticsText AnalyticsBig Data Analytics