Consumer Behavior in Digital Environments
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GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research

GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research | Consumer Behavior in Digital Environments | Scoop.it

In keeping with our SOP of the last few years though, we’re doing a few “sneak peeks” on some subjects we covered in the most recent GRIT study. One of the perennial favorite topics is the adoption of newer approaches into the researcher toolkit, so here is at least a little bit of what we found.

 

Now, on to the  reason you clicked on this link: what emerging methods are growing and approaching mainstream penetration? The Top 5 are:

 

Online CommunitiesMobile SurveysSocial Media AnalyticsText AnalyticsBig Data Analytics
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A look at what marketing researchers consider to be the top emerging methods for acquiring informatin about consumers and the market.

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Joachim Scholz, PhD's curator insight, December 8, 2013 1:05 PM

As a qualitative researcher, the graph above is great news for me: Qualitative and interpretive methods are more and more integrated into Marketing Research professionals. Surveys have ruled as King over the MR toolkit for a long time, but this reign has come to an end. Not a revolution, but a much needed diversification.

 

Online Community analysis is used by almost half of all 2,229 respondents to this survey (see, method diversification works both ways). Social Media Analytics is another great example of method diversification wrapped-in-one, because it often involves a mix of quantified metrics (sentiment analysis, volume, etc) and a qualitative analysis of individual mentions on social media. Text analysis is another tool on the top 5 used MR tools that carries a heavy interpretivist bent (though could also be automated, of which I am rather sceptical, given the complexity of human language).

 

Outside the top 5 most used tools, we see many more qualitative methods being used to a fair share, and some of them show an incredible potential in terms of how many MR professionals are planning to use them: Webcam-Based Interviewing, Mobile Qualitative and Mobile Ethnography are all qualitative research methods that can generate deep insights into consumers' lives. And especially the last two show a great potential with almost 40% of respondents planning to use these methods in the future. 

 

What comes out of this data is that recent technological advances have given qualitative methods a great boost. As qualitative researchers, we should embrace these technologies and venture further into videography and mobile technologies, using consumers' own devices as often as we can.

Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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Why Consumer Intent Is More Powerful Than Demographics

Why Consumer Intent Is More Powerful Than Demographics | Consumer Behavior in Digital Environments | Scoop.it
Demographics alone won't help you reach your target customers. Intent is the key to unlocking a larger, and potentially more engaged, audience.
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Which is a more powerful tool for reaching potential customers--demographics or intentions? Read this article and find out.
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Decline in personal sharing on social networks

Decline in personal sharing on social networks | Consumer Behavior in Digital Environments | Scoop.it
“Context collapse” is a trend that is seeing people becoming less likely to post or share things related to their personal lives.
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There appears to be a change occurring in why people use social networks? How should businesses respond?
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Trust hampers Internet of Things adoption- report | Netimperative - latest digital marketing news

Trust hampers Internet of Things adoption- report | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Nearly two-thirds (60%) of global consumers are worried about a world connected through the Internet of Things. The study, from MEF, looked at consumers’ concerns around the Internet of Things and the impact on future adoption. Headline findings from the research (conducted among 5,000 global mobile users) include: – Over two thirds (67%) of U
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Overcoming perceived security and privacy risks are major hurdles for the wide spread adoption of the "internet of things". How should brands respond?
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Checking Messages Is Part of Almost Everyone's Morning Routine - eMarketer

Checking Messages Is Part of Almost Everyone's Morning Routine - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Most check before breakfast
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The penetration of digital influences into the lifestyles of people shows clear demographic differences.
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Demographics of the Online Grocery Shopper | Marketing Technology

Demographics of the Online Grocery Shopper | Marketing Technology | Consumer Behavior in Digital Environments | Scoop.it
Demographics of the Online Grocery Shopper by Douglas Karr on Marketing Technology
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Do you know the demographics of the online grocery shopper? See this surprising profile.
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Younger US Internet Users More Plugged in to Digital, Mobile Banking - eMarketer

Younger US Internet Users More Plugged in to Digital, Mobile Banking - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Mobile payment services appeal more to the younger set
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Younger US internet users are turning to digital and mobile Banking more often. What are the implications for financial services industry?
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How to use social at each stage of the customer journey | ClickZ

How to use social at each stage of the customer journey | ClickZ | Consumer Behavior in Digital Environments | Scoop.it
Social media is an integral channel throughout the entire customer journey. However, each stage requires a different approach and messaging to effectively reach and engage customers.

Here’s how to use social media at each stage of the customer journey.

Customers need different things from brands at each stage of their journey. At the start, they need more information on their options and details on the product/service.

In the middle, after they’ve begun to narrow their choices, they need to verify the options.

And toward the end, they need ongoing support and ways to easily share their experience.

Social media is an integral channel throughout this journey, but plays a different role at each stage for both the consumer and for your brand.

Following are the foundational ways to use social media and set expectations throughout the customer journey.
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Do you know how social media conversations can be used at each stage of the customer journey? Here are 6 ideas to consider. 
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Fred Zimny's curator insight, March 13, 8:13 AM
Do you know how social media conversations can be used at each stage of the customer journey? Here are 6 ideas to consider. 
massimo facchinetti's curator insight, March 13, 8:20 AM
Do you know how social media conversations can be used at each stage of the customer journey? Here are 6 ideas to consider. 
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Mind games: 65 statistics about ecommerce psychology [INFOGRAPHIC] | Netimperative - latest digital marketing news

Mind games: 65 statistics about ecommerce psychology [INFOGRAPHIC] | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Most online customer behaviour boils down to human psychology. In this infographic, coupon and deals site BargainFox has gathered 65 proven statistics to demonstrate 20 key factors that determine a consumer behavior in e-commerce. Based on personal experience, we all know that the speed of a website is a major determinant of the success of ...
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Looking for a handy compendium of e-commerce stats? Here are 65 stats about consumer behaviors organized around 20 e-commerce categories you might find useful.

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The psychology of trust in websites [INFOGRAPHIC] | Netimperative - latest digital marketing news

The psychology of trust in websites [INFOGRAPHIC] | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
1 in 4 people don’t trust any online organisation with their personal details and 43% of users are worried about the general security issues of shopping online, according to this new infographic from Symantec. Symantec conducted a survey on how users perceive security on online sites. The charts below are based on Symantec’s survey data, ...
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How well does your website meet the psychological indicators of trust? Here are some you should know.

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What makes your online fans click 'unfollow'

What makes your online fans click 'unfollow' | Consumer Behavior in Digital Environments | Scoop.it
Brand managers must understand their online audiences in order to build loyalty and trust. If you're wondering why some of your followers have jumped ship, this infographic can shed some light.
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Do You Know What makes your Online Fans Click Unfollow? Here are Some Reasons from Recent Research.

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In What Situations Are Americans Willing to Share Personal Information? [Infographic]

In What Situations Are Americans Willing to Share Personal Information? [Infographic] | Consumer Behavior in Digital Environments | Scoop.it
Customer Behavior - Under various circumstances, many Americans would share personal information or permit surveillance in return for getting something of perceived value, according to a recent report from the Pew Research Center.
Russ Merz, Ph.D.'s insight:

When are most people willing to share personal information? Recent research reveals six acceptable scenarios. 

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Growth of Time Spent on Mobile Devices Slows - eMarketer

Growth of Time Spent on Mobile Devices Slows - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably.
Russ Merz, Ph.D.'s insight:

The surprising stat to me in this article is the total row...12 hours a day being spent per day with major media forms. Presumably people are doing other things in their life besides interacting with media.

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Consumer trust in traditional ads falls (but friend recommendations still most credible) | Netimperative - latest digital marketing news

Consumer trust in traditional ads falls (but friend recommendations still most credible) | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research. The study, from Nielsen’s latest biennial Global Survey of Trust in Advertising, polled 30,000 online respondents in 60 countries. In the ...
Russ Merz, Ph.D.'s insight:

Do you know the most trusted form of brand promotion? Here are some recent research findings by Nielsen addressing that issue.

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How Media Consumption Habits Are Changing [Infographic]

How Media Consumption Habits Are Changing [Infographic] | Consumer Behavior in Digital Environments | Scoop.it
Customer Behavior - Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte.
Russ Merz, Ph.D.'s insight:
What assumptions are you making about the media consumption behaviors of your customers? See this article for some research based insights about evolving media habits.
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8 in 10 internet users now shopping online

8 in 10 internet users now shopping online | Consumer Behavior in Digital Environments | Scoop.it
A glance at our chart shows just how mainstream online commerce has become, it’s now almost 80% of internet users who are shopping online.
Russ Merz, Ph.D.'s insight:
Did you know that 8 in 10 internet users are now shopping online? How should brands respond?
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Mobiles capture 50% of time for 16-24s

Mobiles capture 50% of time for 16-24s | Consumer Behavior in Digital Environments | Scoop.it
Today’s chart draws on data from our new Mobile Tipping Point trend to look at how much time is being spent on mobiles vs other devices.
Russ Merz, Ph.D.'s insight:
Did you know that 16-24s spend 50% of their time on mobile devices? How should brands respond?
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Just 2% are Online-Only TV Viewers

Just 2% are Online-Only TV Viewers | Consumer Behavior in Digital Environments | Scoop.it
In a preview of data from our new Online TV report, today we look at how many TV viewers have switched to online-only watching.
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Despite the hype, the vast majority of TV viewers are still sitting in front of the big screen as before. 
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3 in 4 Digital Consumers are Banking Online

3 in 4 Digital Consumers are Banking Online | Consumer Behavior in Digital Environments | Scoop.it
For our final Chart of the Day this week, we look at an online activity that has long been mainstream: online banking.
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Do you know that 75% of Digital Consumers are Banking Online? What are the implications for financial technology?
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92% of 16-24s visiting YouTube

92% of 16-24s visiting YouTube | Consumer Behavior in Digital Environments | Scoop.it
Today’s chart previews more data from our new GWI Social report to look at the ongoing battle between Facebook and YouTube.
Russ Merz, Ph.D.'s insight:
Do you know that 92% of 16-24s are visiting YouTube? How should brands respond?
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Facebookers using average of 4.6 social networks

Facebookers using average of 4.6 social networks | Consumer Behavior in Digital Environments | Scoop.it
One of Facebook’s biggest challenges has been to stay relevant to its users and to remain at the center-point of their networking activities.
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Facebook may be facing increasing competitive pressure from other social networks? How should brands respond?
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Virtual Reality: Changing the Way Marketers are Conducting Research

Virtual Reality: Changing the Way Marketers are Conducting Research | Consumer Behavior in Digital Environments | Scoop.it
Virtual reality presents businesses with an opportunity to study their audience in greater depth than ever before in a cost-effective manner. To learn more,
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Do you Know How Virtual Reality is Changing the Conduct of Marketing Research? See this Article to Find Out.

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Over 50% of 16-34s post reviews online

Over 50% of 16-34s post reviews online | Consumer Behavior in Digital Environments | Scoop.it
Globally, it’s almost half of internet users who are posting reviews about products or companies online each month.
Russ Merz, Ph.D.'s insight:

How actively do your customers share brand experiences via online reviews? Here are some recent stats about review activity among demographic groups.

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What Marketers Need to Know About Snapchat [Infographic]

What Marketers Need to Know About Snapchat [Infographic] | Consumer Behavior in Digital Environments | Scoop.it
Mobile - Snapchat has emerged from its murky roots to become a popular app with 100 million daily active users. So, should marketers consider having a strategy for this video messaging app?
Russ Merz, Ph.D.'s insight:

Thinking about incorporating Snapchat into your digital marketing program? Here are some facts about users you might want to know. #digitalmarketing

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Infographic: How Voters Are Consuming Political News on Mobile Devices

Infographic: How Voters Are Consuming Political News on Mobile Devices | Consumer Behavior in Digital Environments | Scoop.it
Voters increasingly are turning to social media to stay informed about the 2016 presidential race. According to new data from programmatic advertising company RadiumOne, social channels are the second most popular way for voters to keep up with political news. In fact, one in three voters follows at least one candidate on social media.
Russ Merz, Ph.D.'s insight:

Voters Consuming More Political News on Mobile Devices. Is Mobile Voting Next?

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Report: 92% of Online Consumers Use Emoji (Infographic)

Report: 92% of Online Consumers Use Emoji (Infographic) | Consumer Behavior in Digital Environments | Scoop.it
A new report from Emogi documents the rising use of emoji, and the connection emoji selection has on consumer opinions to advertising.
Russ Merz, Ph.D.'s insight:

Do you use emoji's? Apparently you are not alone. How should brands respond? 

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