Consumer Behavior in Digital Environments
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How Are We Using Social Media? [INFOGRAPHIC] - AllTwitter

How Are We Using Social Media? [INFOGRAPHIC] - AllTwitter | Consumer Behavior in Digital Environments | Scoop.it

How Are We Using Social Media? [INFOGRAPHIC]

 

Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?

 

But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.

 

Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in the infographic.

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Nandy Lihandra's curator insight, April 8, 2013 6:24 AM

Although this article may not cover the whole thing of decison making, I think it contributes to one of the decision making process of "information search". Nowadays due to modern technology, people are spending a lot of time on the internet looking at things. There's online shopping, social networks, etc. When a consumer is in the decision making process and they have recognised the problem, they move on to information search. Many people now turn to social networks such as Facebook and Twitter to do their research, may it be from the opinion of their friends or from others who have had the same problem. For example, someone may have recognised the problem that they need a new phone and interested in getting an iPhone. They will then research whether iPhone 4S or iPhone 5 is better. They may do their research on Google, but they may also post a status up on Facebook to get opinions from their peers and people who may have those phones. It's important for a brand to successfully win over their customers, as their opinions about the brand to others may lead to an increase in customers who choose that brand over others.

Nakita Samuel-Carter's comment, April 9, 2013 6:43 PM
I agree with you it does highlight that communication and having a myriad of information platforms for the consumer is imperative to the decision making process for consumers. And we have become aware that our consumers are no longer passive and are taking control of finding information on the products and services available to them.
Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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What Americans Really Think about Trump’s Immigration Ban and Why

What Americans Really Think about Trump’s Immigration Ban and Why | Consumer Behavior in Digital Environments | Scoop.it
Our text analytics software empowers market research professionals to analyze unstructured text and unlock valuable insights.
Russ Merz, Ph.D.'s insight:
Excellent example of how text analytics can be used to diagnose public opinions by Tom Anderson. "What Americans Really Think about Trump’s Immigration Ban and Why"
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Consumer Trust Is Evolving in the Digital Age - eMarketer

Consumer Trust Is Evolving in the Digital Age - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
More than eight in 10 users trust print ads when making a purchasing decision
Russ Merz, Ph.D.'s insight:
Do you know the most trusted info sources? Consumer trust Is evolving in the digital age.
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What is emotion analytics and why is it important?

What is emotion analytics and why is it important? | Consumer Behavior in Digital Environments | Scoop.it
In today’s Internet world, humans express their Emotions, Sentiments and Feelings via text/comments, emojis, likes and dislikes. Understanding the true meanings behind the combinations of these electronic symbols is very crucial and this is what this article explains.
Russ Merz, Ph.D.'s insight:
Are you up to speed on emotion analytics? Here's a KDnuggets article that you might find useful.
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Factoring customer lifetime value into ecommerce marketing planning - Smart Insights Digital Marketing Advice

Factoring customer lifetime value into ecommerce marketing planning - Smart Insights Digital Marketing Advice | Consumer Behavior in Digital Environments | Scoop.it
How can online marketers handle the new challenges with the help of one KPI – Customer Lifetime Value? Marketers are facing a new era in online retail, com. Marketing topic(s):Customer engagement strategy. Advice by Expert commentator.
Russ Merz, Ph.D.'s insight:
Need a tutorial on customer lifetime value (CLV)? See this article for detailed explanations and formulas.
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The evolution of video games [INFOGRAPHIC] | Netimperative - latest digital marketing news

The evolution of video games [INFOGRAPHIC] | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
From Pong to Pokemon Go!, this infographic from Lottoland looks at the biggest video games over the decade, and tracks the rise of mobile and augemeted reality gaming. Starting with the launch of Pong in 1972, right up to this years’ Pokemon Go, and taking into account games built for Atari, Nintendo, Sony, Sega, Android ... [Read more...]
Russ Merz, Ph.D.'s insight:
Are you betting on the best horse in the video game race? See how the industry has evolved in this infographic.
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Smartphones Take Over Paid Search - eMarketer

Smartphones Take Over Paid Search - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
US mobile search ad spending to grow by 43.1% this year
Russ Merz, Ph.D.'s insight:
Smartphones displace Desktops and take over leading position in paid search.
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Tired of Being 'Bombarded,' US Internet Users Turn to Ad Blockers - eMarketer

Tired of Being 'Bombarded,' US Internet Users Turn to Ad Blockers - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Ad blocking is expected to grow by double digits this year
Russ Merz, Ph.D.'s insight:
How is ad blocking behavior by potential customers affecting your brand ad campaign? Usage among internet users expected to grow by double digits this year.
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Marketers Turn to Algorithms to Improve Attribution - eMarketer

Marketers Turn to Algorithms to Improve Attribution - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
More sophisticated tools help marketers shift media spending on the fly
Russ Merz, Ph.D.'s insight:
Are you still using "last touch" or "first touch" criteria for attribution? See how new statistically based algorithms are increasingly being used to improve them.
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How Reconnect Research is Resurrecting Telephone Research In The Age Of AI

How Reconnect Research is Resurrecting Telephone Research In The Age Of AI | Consumer Behavior in Digital Environments | Scoop.it
Reconnect Research has built a truly random sample phone survey router, with access to billions of consumers annually.
Russ Merz, Ph.D.'s insight:
Do you consider telephone based survey research obsolete? Think again because Reconnect Research has developed a novel workaround that you may want to consider.
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Promotions Influence Millennials' Purchase Decisions - eMarketer

Promotions Influence Millennials' Purchase Decisions - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
At least on a few occasions
Russ Merz, Ph.D.'s insight:
Do you know how social media activities influence digital shopping behaviors? Recent research provides some insights.
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Online Press Grabs 50 Minutes a Day

Online Press Grabs 50 Minutes a Day | Consumer Behavior in Digital Environments | Scoop.it
Although stories about the “death of print” are sometimes exaggerated, internet users are spending longer each day reading online press.
Russ Merz, Ph.D.'s insight:
Do you know that internet users are spending 50 minutes a day with online news media? What are the implications for publishers and news organizations?
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Can You Detect When Digital Customers Are Struggling? - eMarketer

Can You Detect When Digital Customers Are Struggling? - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
13% felt their organization has no useful capability in detecting customer struggles
Russ Merz, Ph.D.'s insight:
How confident are you about where your digital customers struggle? Recent research shows 53% of marketers lack customer journey understanding.
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6 in 10 are social networking for entertainment

6 in 10 are social networking for entertainment | Consumer Behavior in Digital Environments | Scoop.it
Today we showcase part of GWI’s new Social Segmentation, looking at some of the main motivations which are driving engagement with this activity.
Russ Merz, Ph.D.'s insight:
Looking for some insight about why people use social networks? Here is some recent research from GlobalWebIndex identifying user segments in social networks.
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Amazon, Hulu Gain Ground on Netflix in Customer Satisfaction - eMarketer

Amazon, Hulu Gain Ground on Netflix in Customer Satisfaction - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Survey finds rivals are closing gap with Netflix in terms of satisfaction, but market leader still has advantages
Russ Merz, Ph.D.'s insight:
Amazon and Hulu gain ground on Netflix in Customer Satisfaction, but lag on feature performance. Is Netflix vulnerable?
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14 key facts on website speed. 4 top tips when it's slow

14 key facts on website speed. 4 top tips when it's slow | Consumer Behavior in Digital Environments | Scoop.it
Website speed has long been recognized as a important factor that impacts search engine rankings. More important, it can cause a bad user experience.
Russ Merz, Ph.D.'s insight:
Do you know how your website speed affects customer experience? Here are 14 key facts about website speed and 4 top tips for when it’s slow.
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50%+ in the Americas Watching Netflix

Last week, Netflix announced third quarter results that exceeded expectations. We look at Netflix’s success and the opportunities that exist for it globally.
Russ Merz, Ph.D.'s insight:
New stats from GlobalWebIndex show 50%+ in the Americas watching Netflix. How should brands respond?
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Most Millennials Have Installed Ad Blockers - eMarketer

Most Millennials Have Installed Ad Blockers - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
14% of US millennials use an ad blocker on both their desktop and mobile device
Russ Merz, Ph.D.'s insight:
Are you trying to reach millennial target markets with digital ads? Recent research finds that 2 in 3 are using ad blockers.
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Is Internet Time All About Apps? - eMarketer

Is Internet Time All About Apps? - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Strong majorities of smartphone and tablet time are spent with apps
Russ Merz, Ph.D.'s insight:
Is Internet usage time all about apps ? Apparently yes, research confirms app dominance in smartphones. 
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77% of Internet Users Networking via Mobile

77% of Internet Users Networking via Mobile | Consumer Behavior in Digital Environments | Scoop.it
GWI’s data shows that virtually all online adults are visiting social networks every month, with almost as many engaging with chat or instant messaging services
Russ Merz, Ph.D.'s insight:
Do you know that 77% of internet users are networking via mobile? What are the implications for your brand?
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A Third of Online Time Spent On Social Media

A Third of Online Time Spent On Social Media | Consumer Behavior in Digital Environments | Scoop.it
To mark the release of our new GWI Social Flagship Report, today we take stock of time spent on social media.
Russ Merz, Ph.D.'s insight:
How much time do your customers spend on social media? GlobalWebIndex reports that an average of 2 hours per day are spent using social media among internet users.
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Everything You Wanted To Know About Automation & MR – But Were Afraid To Ask

Everything You Wanted To Know About Automation & MR – But Were Afraid To Ask | Consumer Behavior in Digital Environments | Scoop.it
Download our free new report into the impact of Automation (including AI) on market research and insight.
Russ Merz, Ph.D.'s insight:
Do you want to know how automation and AI are affecting marketing research? See this report by GreenBook.
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1 in 3 Online Minutes Now Spent on Mobile

1 in 3 Online Minutes Now Spent on Mobile | Consumer Behavior in Digital Environments | Scoop.it
Today we look at one of the major trends being tracked by GWI - the share of time spent online per day being captured by mobiles.
Russ Merz, Ph.D.'s insight:
How much time are your customers spending on mobile devices? GlobalWebIndex reports that internet users spend one minute in every three on a mobile device.
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6 in 10 in the US are Netflixers

6 in 10 in the US are Netflixers | Consumer Behavior in Digital Environments | Scoop.it
To mark the founding of Netflix 18 years ago, today’s Chart of the Day takes a look at where the leading OTT service is performing best.
Russ Merz, Ph.D.'s insight:
Do you know that almost 60% of internet users in the U.S. have used NetFlix in the last 30 days? How should media brands respond?
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50 facts about online consumer behavior not to ignore

50 facts about online consumer behavior not to ignore | Consumer Behavior in Digital Environments | Scoop.it
Marketing is about reaching consumers at moments that most influence their buying decision; understanding online consumer behavior is key for any business.
Russ Merz, Ph.D.'s insight:
Need a concise summary of key digital consumer behaviors? Here are 50 you might want to know.
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How Pokémon Go Players Engage With Businesses [Infographic]

How Pokémon Go Players Engage With Businesses [Infographic] | Consumer Behavior in Digital Environments | Scoop.it
Pokémon Go
Russ Merz, Ph.D.'s insight:
Wondering how Pokémon Go players engage with businesses? See these recent survey results with demographics and tips.
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