Consumer Behavior in Digital Environments
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What Happens On The Internet Every Second, Minute, Hour And Day? [INFOGRAPHIC] - AllTwitter

What Happens On The Internet Every Second, Minute, Hour And Day? [INFOGRAPHIC] - AllTwitter | Consumer Behavior in Digital Environments | Scoop.it

There are now close to 2.5 billion internet users around the world – one-third of the entire global population – and all of these folks, collectively, get through an awful lot of internet each and every day.

 

And when you break it down to how much we do online every hour, minute, or even second, the numbers are mind-blowing.

 

In one second, 1,633 tweets are published on Twitter. In one minute, there are 694,445 searches made on Google. In one hour, 780,000 apps are downloaded on the iPhone.

 

And in one day? 172 million different people visit Facebook, 98 years of video are uploaded to YouTube and the world spends the equivalent of 133,133 years online.

Russ Merz, Ph.D.'s insight:

Consumer behaviors in aggregated numbers.

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Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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Mobile-First vs Mobile-Heavy Users

Mobile-First vs Mobile-Heavy Users | Consumer Behavior in Digital Environments | Scoop.it
Our final Chart this week continues our preview of GWI’s new segmentations, exploring two of our new Mobile audiences: Mobile-First and Mobile-Heavy users.
Russ Merz, Ph.D.'s insight:
Are you a global digital marketer using mobile as part of your strategy? Recent research by GlobalWebIndex reveals differences in mobile-first and mobile heavy usage.
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2 Hours Per Day Spent on Social Media & Messaging

2 Hours Per Day Spent on Social Media & Messaging | Consumer Behavior in Digital Environments | Scoop.it
Our first Chart of the Day this week confirms just how important social media remains within the daily online habits of internet users.
Russ Merz, Ph.D.'s insight:
Do you know how much on-line time per day is spent on social media and messaging? See this chart from GlobalWebIndex for the 5 year trend.
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The five types of millennials: From mobile mavens to thrifty traditionalists | Netimperative - latest digital marketing news

The five types of millennials: From mobile mavens to thrifty traditionalists | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed. Global audience technology company surveyed more than 5,000 consumers to understand how cultural, environmental and life events influence purchase behaviour, media viewing habits, device preferences and the impact on consume
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Are you treating all millennials the same in your marketing programs? New segmentation research reveals 5 different types.
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YouTube ad viewability reaches 93% [INFOGRAPHIC] | Netimperative - latest digital marketing news

YouTube ad viewability reaches 93% [INFOGRAPHIC] | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web. Viewability is a relatively new online advertising metric that aims to track only impressions that can actually be seen by users. For example, if a
Russ Merz, Ph.D.'s insight:
How well is your brand's video advertising performing? What level of viewability is it getting? Compare it against the guidelines found in the recent Google research report.
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Transformation IQ: Join the Journey

Transformation IQ: Join the Journey | Consumer Behavior in Digital Environments | Scoop.it
what it takes to remain competitive in today’s rapidly evolving research and insights industry.
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What does it takes to remain competitive in the evolving marketing research & insights industry? Here are ten themes on the roadmap to successful transformation.
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Infographic: Analysing your customers' eight second attention span

Infographic: Analysing your customers' eight second attention span | Consumer Behavior in Digital Environments | Scoop.it
Russ Merz, Ph.D.'s insight:
Want to know how to keep your customer's attention in an era of decreasing attention spans? See this article for 8 actions you can take.
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How Popular Is the Sharing Economy? - eMarketer

How Popular Is the Sharing Economy? - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
It depends on what’s included in the definition
Russ Merz, Ph.D.'s insight:
How popular Is the sharing economy? Research examines the size, growth potential, and attitudes toward the collaborative economy.
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The Top Reasons Consumers Abandon Online Shopping Carts

The Top Reasons Consumers Abandon Online Shopping Carts | Consumer Behavior in Digital Environments | Scoop.it
Customer Behavior - Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO.
Russ Merz, Ph.D.'s insight:
Do you know the top reasons consumers abandon online shopping carts? See this article for the top reasons from a recent survey, plus some incentives that might help in completing the purchase.
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New Research Reveals to Retailers What Millennial Consumers are Thinking - Mobile Marketing Watch

New Research Reveals to Retailers What Millennial Consumers are Thinking - Mobile Marketing Watch | Consumer Behavior in Digital Environments | Scoop.it
New Research Reveals to Retailers What Millennial Consumers are Thinking
Russ Merz, Ph.D.'s insight:
Recent research reveals the top 5 millennial shopping behaviors. See this report to learn what they are.
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Global gaming trends: 10% of leisure time now spent gaming | Netimperative - latest digital marketing news

Global gaming trends: 10% of leisure time now spent gaming | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Gaming has firmly moved out of the basement and into the living room and beyond, taking up 10% of global user’s leisure times, according to new research. The study, from Nielsen, found that more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave o
Russ Merz, Ph.D.'s insight:
Do you know that the global online gaming industry now consumes 10% of leisure time? But there are some major differences across markets according to new Nielsen research.
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4 in 10 use social media to fill up spare time

4 in 10 use social media to fill up spare time | Consumer Behavior in Digital Environments | Scoop.it
Filling up spare time is the second most important reason for using social networks, behind staying in touch with what friends are doing.
Russ Merz, Ph.D.'s insight:
Why do your customers use social media? Here are some recent stats about usage motivations.
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Streaming Video Spending to Rise by Double Digits This Year - eMarketer

Streaming Video Spending to Rise by Double Digits This Year - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
The DVD market is in decline
Russ Merz, Ph.D.'s insight:
Product category switching effects in the digital entertainment marketplace are showing clear winners and losers. How should brands respond?
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Even During TV Time, Digital Devices Play Prominent Role - eMarketer

Even During TV Time, Digital Devices Play Prominent Role - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Nearly 85% of internet users surf the web while watching TV
Russ Merz, Ph.D.'s insight:
Digital multitasking among TV audiences continues to climb. How should brands respond?
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28% block ads out of frustration

28% block ads out of frustration | Consumer Behavior in Digital Environments | Scoop.it
Today we showcase part of GWI’s new ad-blocking segmentation, profiling some of the main reasons why people are hitting the “block” button.
Russ Merz, Ph.D.'s insight:
Do you know why people are using ad blocking software? Here is a typology of 4 user groups: frustrated, selective, privacy and practical users. 
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YouGov | The multi-screeners: observant of ads and in search of buying advice

YouGov | The multi-screeners: observant of ads and in search of buying advice | Consumer Behavior in Digital Environments | Scoop.it
Data from YouGov Profiles shows that those who text, shop, and browse the web while watching TV aren't as distracted as they might seem
Russ Merz, Ph.D.'s insight:
Are your ads working for multi-screen users? Recent research sheds some light on multi-screen users.
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Pokémon Go: Gamification Lessons For Research

Pokémon Go: Gamification Lessons For Research | Consumer Behavior in Digital Environments | Scoop.it
How has Pokémon Go garnered such success so quickly? What can we learn, as researchers, from the first legitimately successful augmented reality application?
Russ Merz, Ph.D.'s insight:
What consumer insight opportunities do augmented reality games like Pokémon Go open for the marketing research industry? Here is some food for thought.
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Finding the treasure trove: Making consumer insights pay off [INFOGRAPHIC] | Netimperative - latest digital marketing news

Finding the treasure trove: Making consumer insights pay off [INFOGRAPHIC] | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Thanks to digital channels, consumer product companies now have a direct connection to the needs and aspirations – the ‘pulse’ – of consumers. This new report from Capgemini looks at how they make the most of these insights. The Capgemini Consulting report; ‘Consumer Insights: Finding and Guarding the Treasure Trove’ conducted a global survey o
Russ Merz, Ph.D.'s insight:
Do want want to make your investment in consumer insights pay off? See this report for some guidelines.
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What is predictive analytics and how could you use it?

What is predictive analytics and how could you use it? | Consumer Behavior in Digital Environments | Scoop.it
Predictive analytics. What is it? What can it be used for in marketing? Is it easy to implement?
Russ Merz, Ph.D.'s insight:
Need a primer on predictive analytics and how you can use them? See this article for a basic overview.
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The 10 Most Popular iPhone Apps

The 10 Most Popular iPhone Apps | Consumer Behavior in Digital Environments | Scoop.it
Mobile - The Facebook app has the most monthly iPhone users in the United States of any third-party app, and it is also the app on which iPhone users spend th
Russ Merz, Ph.D.'s insight:
Any surprises here? It is interesting that Spotify is not in top 10 for monthly users but is for the most time spent.
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Why People Share Content on Facebook

Why People Share Content on Facebook | Consumer Behavior in Digital Environments | Scoop.it
Social Media - What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network?
Russ Merz, Ph.D.'s insight:
Are you curious about why people share content on Facebook? Here are some research findings that provide insights to that question.
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The science of viral content: Why certain emotions ignite social engagement

The science of viral content: Why certain emotions ignite social engagement | Consumer Behavior in Digital Environments | Scoop.it
Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing.
Russ Merz, Ph.D.'s insight:
Do you know how emotional content can impact social engagement? This article provides some insight and guidelines to follow.
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4 in 10 internet users are LinkedIn members

4 in 10 internet users are LinkedIn members | Consumer Behavior in Digital Environments | Scoop.it
Yesterday’s announcement that Microsoft was buying LinkedIn came as a surprise to many. But our data shows one of the reasons why LinkedIn is a smart purchase.
Russ Merz, Ph.D.'s insight:
Membership growth at LinkedIn partially explains the Microsoft purchase, the bigger reason is the three part revenue model of premium memberships, advertising and recruiting tools recently described by NYU's Scott Galloway. [see https://www.l2inc.com/professor-galloway-called-it-linkedin-acquired/2016/blog? ]
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The Content Sharing Habits of Facebook Users

The Content Sharing Habits of Facebook Users | Consumer Behavior in Digital Environments | Scoop.it
Social Media - More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.
Russ Merz, Ph.D.'s insight:
Do you know how content sharing differs between genders and generational age groups? Here are some survey results that reveal different patterns of digital behaviors.
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Internet users have average of 7 social accounts

Internet users have average of 7 social accounts | Consumer Behavior in Digital Environments | Scoop.it
To mark the release of our new GWI Social report, today we look at multi-networking behaviors across our 34 countries
Russ Merz, Ph.D.'s insight:
Internet users have average of 7 social media accounts.
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Growth in Time Spent with Media Is Slowing - eMarketer

Growth in Time Spent with Media Is Slowing - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
By 2018, growth in total time spent is expected to be a negligible 0.1%
Russ Merz, Ph.D.'s insight:
Recent trend data suggests daily media usage levels are straight-lining. What are the implications for brands?
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