Consumer Behavior in Digital Environments
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Five fundamentals required for 'ME-tailing' success | RetailCustomerExperience.com

Five fundamentals required for 'ME-tailing' success | RetailCustomerExperience.com | Consumer Behavior in Digital Environments | Scoop.it

It's the "Age of the Consumer." That's not news. The lead articles on retail are chocked full of stories about how consumers are now empowered through their mobile devices and online shopping. Consumers have indeed changed their behaviors, and more importantly their expectations. With the ability to shop any time anywhere, consumers have come to expect new levels of personalized service. This age of retail has truly become all about what you can do for me. What does this new level of personalization mean for retailers

Russ Merz, Ph.D.'s insight:

According to recent studies by the Interactive Advertising Bureau and IDCthe stats on your recent behavior are very revealing:

76% said they used mobility in-store to help make a purchase decision

53% said they abandoned an in-store purchase because of information, prices or consumer reviews they found online

64% of consumers believe that in-store use of smartphones will turn up information as useful as going online at home before coming to the store.

As a consequence, retailers are now facing the need to connect with consumers at many levels, but especially a personalized engagement level across channels. Consider the following stats:

70% of consumers are more likely to buy from retailers that support shopping apps

58% of consumers are more likely to engage with brands integrating social media

62% are more likely to stay engage through multi-channel personalization

So the question is: are retailers adapting to you the consumer? What does it in fact take for retailers to offer and exercise personalized service?

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Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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Customer Referral Programs: Top Methods and Rewards

Customer Referral Programs: Top Methods and Rewards | Consumer Behavior in Digital Environments | Scoop.it
The most effective method for a current customer to refer a prospect to a business is a verbal recommendation, followed by lead forms. See this study for best-converting methods and incentives.
Russ Merz, Ph.D.'s insight:
Do you know which customer referral methods convert best? See these marketing study results.
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4 in 10 US Internet Users Shopping on Mobiles | GlobalWebIndex

4 in 10 US Internet Users Shopping on Mobiles | GlobalWebIndex | Consumer Behavior in Digital Environments | Scoop.it
To begin, we take a look at the online purchasing habits of one of the biggest e-commerce markets in the world – the USA.
Russ Merz, Ph.D.'s insight:
Do you know that 4 in 10 US internet users are shopping on mobile devices? What will move the needle higher? See this article.
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Digital Consumers Now Average 16 Online Activities via Mobile - GlobalWebIndex Blog

Digital Consumers Now Average 16 Online Activities via Mobile - GlobalWebIndex Blog | Consumer Behavior in Digital Environments | Scoop.it
The migration of online activities from PCs and laptops is a much-discussed trend but GWI’s long-term and granular data can quantify this process exactly.
Russ Merz, Ph.D.'s insight:
Digital consumers now average 16 online activities via mobile devices. The trend in the last year shows large decline in PC/Laptop usage. What are the implications for digital marketers?
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Norbert gray's curator insight, July 10, 8:34 PM
Digital consumers now average 16 online activities via mobile devices. The trend in the last year shows large decline in PC/Laptop usage. What are the implications for digital marketers?
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Is Millennial Shopping Behavior Really That Different? | MarTech

Is Millennial Shopping Behavior Really That Different? | MarTech | Consumer Behavior in Digital Environments | Scoop.it
Is Millennial Shopping Behavior Really That Different? by Douglas Karr on MarTech
Russ Merz, Ph.D.'s insight:
How is millennial shopping behavior different from other cohorts? Here are some differences.
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1 in 3 Graduates Interested in Taking Post-Graduate Course - GlobalWebIndex Blog

1 in 3 Graduates Interested in Taking Post-Graduate Course - GlobalWebIndex Blog | Consumer Behavior in Digital Environments | Scoop.it
The multi-billion dollar post-graduate education industry is today's topic, and as is clear from our chart, the potential for growth here is significant.
Russ Merz, Ph.D.'s insight:
Looks Like A Large Market Potential for Higher Education--How Many Are Willing to Take Courses Online?
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The future of car sales: Virtual test drives and mobile purchases | Netimperative - latest digital marketing news

The future of car sales: Virtual test drives and mobile purchases | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few years and car showrooms of tomorrow could exist almost entirely online, according to a new report. Automotive digital marketing analysts Sophus3 have released their quarterly summary on the latest research into ... [Read more...]
Russ Merz, Ph.D.'s insight:
In Europe online auto shopping is gaining ground--Is this the future of car sales?
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30% of Vacationers are Using Travel Apps - GlobalWebIndex Blog

30% of Vacationers are Using Travel Apps - GlobalWebIndex Blog | Consumer Behavior in Digital Environments | Scoop.it
Thanks to the increased availability of low-cost air travel, more than 1 in 3 internet users are traveling abroad for vacation on a yearly basis or more.
Russ Merz, Ph.D.'s insight:
Digital Behavior Factoid of the Day=>30% of Vacationers are Using Travel Apps
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Alexa, Say What?! Voice-Enabled Speaker Usage to Grow Nearly 130% This Year - eMarketer

Alexa, Say What?! Voice-Enabled Speaker Usage to Grow Nearly 130% This Year - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Amazon controls 70% of the voice-enabled speaker device market
Russ Merz, Ph.D.'s insight:
Growth in virtual assistant usage to reach 130% with big cross-generational differences. How should brands react?
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Market Research Participants Arent Satisfied With the Process. What Can Be Done?

Market Research Participants Arent Satisfied With the Process. What Can Be Done? | Consumer Behavior in Digital Environments | Scoop.it
Slightly fewer than half of market research participants rate their satisfaction with their average experience as a top-3 box score on a 10-point scale, according to the 2017 Global Respondent Engagement Study presented by GreenBook. So what are the problems - and how can the
Russ Merz, Ph.D.'s insight:
How well is your survey research working? New research by GreenBook finds survey research participants are not happy with the experience, especially those taking mobile surveys. Five key takeaways are outlined.
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62% Using Music-Streaming Services, but just 13% Paying - GlobalWebIndex Blog

62% Using Music-Streaming Services, but just 13% Paying - GlobalWebIndex Blog | Consumer Behavior in Digital Environments | Scoop.it
In a deal with Universal Music, Spotify has announced that new albums from certain artists on the record label will only be available to paying Spotify members for the first two weeks of their release.
Russ Merz, Ph.D.'s insight:
Survey finds 62% Using Music-Streaming Services, but just 13% Paying. What are implications for these services?
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John Purdy's curator insight, April 13, 4:44 PM

More people use free versions of streaming music services than paid versions, which directly affects the financial success of these steaming music services and will likely cause them to stop offering free services.

Gage Reyes's curator insight, April 15, 11:43 PM
This feels like just another claim for the service providers to make for their case. People can't get paid well for their music because there's just no money being put into the service. How do artists expect these services to stay alive without a flow of money? Instead of fighting it why not promote it and help yourself and the service out like many indie artists already do?
AlfredRedd's curator insight, April 16, 12:28 PM
Katie Young talks about the growth in streaming compared to the decrease in actual consumers purchasing music.
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How the YMCA used journey-mapping to boost member retention | Articles | Quirks.com

How the YMCA used journey-mapping to boost member retention | Articles | Quirks.com | Consumer Behavior in Digital Environments | Scoop.it
After an attempt to enhance customer experience using Six Sigma fell short, the YMCA of the Greater Twin Cities turned to journey-mapping.
Russ Merz, Ph.D.'s insight:
Need a detailed customer journey mapping case study? See this article from Quirk's Marketing Research Review .
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How to Use Product Recommendations to Encourage Purchase Behavior [Infographic]

How to Use Product Recommendations to Encourage Purchase Behavior [Infographic] | Consumer Behavior in Digital Environments | Scoop.it
Customers who purchase based on product recommendations account for a 20% higher average order value. Check out these best-practices for implementing product recommendations for your brand.
Russ Merz, Ph.D.'s insight:
Need to know how to use product reviews to influence customer buying decisions? See this article for some guidelines.
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28% Have Used a Mobile Payment Service

28% Have Used a Mobile Payment Service | Consumer Behavior in Digital Environments | Scoop.it
A key development underpinning the growth in online commerce has been the rise of mobile payment services. So what are the demographics behind this trend?
Russ Merz, Ph.D.'s insight:
Did You Know 28% Smartphone Owners Have Used a Mobile Payment Service? What Are The Implications For Your Brand?
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How In-Store Tech Use and Preferences Differ by Gender [Infographic]

How In-Store Tech Use and Preferences Differ by Gender [Infographic] | Consumer Behavior in Digital Environments | Scoop.it
Though 42% of women take photos of products in-store to remember them later, only 30% of men do so. Check out other ways men and women use technology differently during their in-store experience.
Russ Merz, Ph.D.'s insight:
Do you know how in-store technology use & preferences differ by gender? See these survey results.
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For Many, Technology Addiction Is Real - eMarketer

For Many, Technology Addiction Is Real - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Younger users are more likely to struggle with attachment
Russ Merz, Ph.D.'s insight:
Find it hard to put down your smartphone? Here's why for many, technology addiction Is real.
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Being in the Moment: The Effects of Ephemeral Communication in Social Media - MSI Web Site »

Being in the Moment: The Effects of Ephemeral Communication in Social Media - MSI Web Site » | Consumer Behavior in Digital Environments | Scoop.it
Using a functional ephemeral messaging app, explores how the transient nature of ephemeral communications affects consumers and marketing implications.
Russ Merz, Ph.D.'s insight:
New research demonstrates the marketing value of ephemeral "in the moment" communications media (e.g., SnapChat) on four types of consumer behavior outcomes. Findings indicate some clear Implications for both C2C, and B2C applications. 
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5 Ways You Can Use Gestalt Principles for Powerful Imagery

5 Ways You Can Use Gestalt Principles for Powerful Imagery | Consumer Behavior in Digital Environments | Scoop.it
Gestalt principles describe the way our brain organizes visual information. This article explains how to use gestalt principles in your visual marketing.
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Do You Know the 5 Ways Using Gestalt Psychology Principles Can Improve Your Visual Marketing? See This Article for a Review.
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The great British Brexit robbery: how our democracy was hijacked

The great British Brexit robbery: how our democracy was hijacked | Consumer Behavior in Digital Environments | Scoop.it
A shadowy operation involving big data, billionaire friends of Trump and the disparate forces of the Leave campaign heavily influenced the result of the EU referendum. Is our electoral process still fit for purpose?
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The great British Brexit robbery: Was democracy hijacked by data weaponization? 
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Rise of reviews: 75% of UK shoppers trust other customers over retail staff | Netimperative - latest digital marketing news

Rise of reviews: 75% of UK shoppers trust other customers over retail staff | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand. A recent survey conducted by iAdvize has found that three quarters (75%) of customers trust their peers’ ... [Read more...]
Russ Merz, Ph.D.'s insight:
Consumer purchase decisions are more influenced by the product reviews of other customers than retail staff. How does your brand compare?
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Industry Websites Most Influential for B2B Buyers - GlobalWebIndex Blog

Industry Websites Most Influential for B2B Buyers - GlobalWebIndex Blog | Consumer Behavior in Digital Environments | Scoop.it
Many factors influence the purchase decisions of B2B buyers, but this group identify their single most influential purchase driver as industry websites.
Russ Merz, Ph.D.'s insight:
Do you know what info sources are most influential for B2B Buyers? See this article.
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The Phones We Love Too Much

The Phones We Love Too Much | Consumer Behavior in Digital Environments | Scoop.it
If you had to make a choice, would you choose your phone or your partner? Don’t answer that.
Russ Merz, Ph.D.'s insight:
Our love-hate #relationship with #Smartphones and what we can do about it.
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Brands Recognize Realities of the Customer Journey - eMarketer

Brands Recognize Realities of the Customer Journey - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
It’s nonlinear and omnichannel
Russ Merz, Ph.D.'s insight:
How does your brand visualize the customer journey? Here are the nonlinear and omnichannel realities.
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Retail Strategy Today: A Blended Online and In-Store Shopping Journey [Infographic]

Retail Strategy Today: A Blended Online and In-Store Shopping Journey [Infographic] | Consumer Behavior in Digital Environments | Scoop.it
Online and offline retail channels shouldn't compete. See why blended, complementary digital and in-store customer experiences are vital to today's shopping journey - and to retail strategy.
Russ Merz, Ph.D.'s insight:
Do you know how a customer's digital experience can affect their in-store purchases? See this article for details and guidance.
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Digital democracy survey, 11th edition | Deloitte US | Media & Entertainment

Digital democracy survey, 11th edition | Deloitte US | Media & Entertainment | Consumer Behavior in Digital Environments | Scoop.it
The movement of consumers away from traditional media viewing and toward streamed online content continues to accelerate, forcing companies to restrategize.
Russ Merz, Ph.D.'s insight:
Want the latest info about US media usage habits? See Deloitte's 11th Digital Democracy Survey report.
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eMarketer Retail

eMarketer Retail | Consumer Behavior in Digital Environments | Scoop.it
Browse retail articles featuring eMarketer's latest data and insights on digital marketing. Topics include media, marketing, industries, companies, social, ad spending and more.
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US Online Shoppers Less Likely to Cross-Border Shop Than Consumers Elsewhere.
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