Consumer Behavior in Digital Environments
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Here’s How People Are Shopping With Their Phones And What Business Can Do To Grab Them

Here’s How People Are Shopping With Their Phones And What Business Can Do To Grab Them | Consumer Behavior in Digital Environments | Scoop.it
Not only is the market rapidly growing in size, tablet shoppers already tend to spend more per session than traditional PC users: [...] what can retailers do to take advantage of the trend?
Russ Merz, Ph.D.'s insight:

So what can retailers do to take advantage of the trend?

 

The first, and most obvious step, is to make great iPhone and iPad apps. We're being  brand specific there for a reason. The CEOs of ecommerce companies Fab and Rue La La both  say that iPhone and iPad users shop and spend a lot more than  Android users.

 

For retailers with an offline presence, the next step is building an app that  takes advantage of Apple's passbook and Google  Wallet, which allow users to pay for things with their phones.

 

According to BI  Intelligence analyst Marcelo Ballvé, "mobile payments are not so much  about the act of effecting a 'wallet-less' payment via a mobile device, but  about the extra value such an app can create as a direct link between brands and  consumers."

Think about coupons, loyalty rewards, and  ticketing.

 

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Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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Is Internet Time All About Apps? - eMarketer

Is Internet Time All About Apps? - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Strong majorities of smartphone and tablet time are spent with apps
Russ Merz, Ph.D.'s insight:
Is Internet usage time all about apps ? Apparently yes, research confirms app dominance in smartphones. 
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77% of Internet Users Networking via Mobile

77% of Internet Users Networking via Mobile | Consumer Behavior in Digital Environments | Scoop.it
GWI’s data shows that virtually all online adults are visiting social networks every month, with almost as many engaging with chat or instant messaging services
Russ Merz, Ph.D.'s insight:
Do you know that 77% of internet users are networking via mobile? What are the implications for your brand?
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A Third of Online Time Spent On Social Media

A Third of Online Time Spent On Social Media | Consumer Behavior in Digital Environments | Scoop.it
To mark the release of our new GWI Social Flagship Report, today we take stock of time spent on social media.
Russ Merz, Ph.D.'s insight:
How much time do your customers spend on social media? GlobalWebIndex reports that an average of 2 hours per day are spent using social media among internet users.
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Everything You Wanted To Know About Automation & MR – But Were Afraid To Ask

Everything You Wanted To Know About Automation & MR – But Were Afraid To Ask | Consumer Behavior in Digital Environments | Scoop.it
Download our free new report into the impact of Automation (including AI) on market research and insight.
Russ Merz, Ph.D.'s insight:
Do you want to know how automation and AI are affecting marketing research? See this report by GreenBook.
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1 in 3 Online Minutes Now Spent on Mobile

1 in 3 Online Minutes Now Spent on Mobile | Consumer Behavior in Digital Environments | Scoop.it
Today we look at one of the major trends being tracked by GWI - the share of time spent online per day being captured by mobiles.
Russ Merz, Ph.D.'s insight:
How much time are your customers spending on mobile devices? GlobalWebIndex reports that internet users spend one minute in every three on a mobile device.
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6 in 10 in the US are Netflixers

6 in 10 in the US are Netflixers | Consumer Behavior in Digital Environments | Scoop.it
To mark the founding of Netflix 18 years ago, today’s Chart of the Day takes a look at where the leading OTT service is performing best.
Russ Merz, Ph.D.'s insight:
Do you know that almost 60% of internet users in the U.S. have used NetFlix in the last 30 days? How should media brands respond?
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50 facts about online consumer behavior not to ignore

50 facts about online consumer behavior not to ignore | Consumer Behavior in Digital Environments | Scoop.it
Marketing is about reaching consumers at moments that most influence their buying decision; understanding online consumer behavior is key for any business.
Russ Merz, Ph.D.'s insight:
Need a concise summary of key digital consumer behaviors? Here are 50 you might want to know.
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How Pokémon Go Players Engage With Businesses [Infographic]

How Pokémon Go Players Engage With Businesses [Infographic] | Consumer Behavior in Digital Environments | Scoop.it
Pokémon Go
Russ Merz, Ph.D.'s insight:
Wondering how Pokémon Go players engage with businesses? See these recent survey results with demographics and tips.
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The Rise of Comparison Shopping on Mobile: Which-One's-Best Moments

The Rise of Comparison Shopping on Mobile: Which-One's-Best Moments | Consumer Behavior in Digital Environments | Scoop.it
New research on how digital, especially mobile, affects comparison shopping and what retail marketers can do about it.
Russ Merz, Ph.D.'s insight:
Want an inside look at the steps consumers are taking as they increasing rely upon mobile to comparison shop for what they need.? See this article by Think with Google.
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The Best Tools for Consumer Insights: Lessons From Google BrandLab

The Best Tools for Consumer Insights: Lessons From Google BrandLab | Consumer Behavior in Digital Environments | Scoop.it
Learn more about the Google tools that make it easy to find research that can inform your marketing strategies.
Russ Merz, Ph.D.'s insight:
Are you up-to-speed on how Google Brandlab tools can be used to gather consumer insights? If not, see this article for descriptions and examples.
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Social Media Users Satisfied, But Not With Facebook and Twitter: Study

Social Media Users Satisfied, But Not With Facebook and Twitter: Study | Consumer Behavior in Digital Environments | Scoop.it
Americans are spending more and more time on social media, but are increasingly dissatisfied with the experience, a new survey shows.
Russ Merz, Ph.D.'s insight:
See the latest ACSI customer satisfaction scores for the top social media platforms. Should advertisers be concerned?
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28% block ads out of frustration

28% block ads out of frustration | Consumer Behavior in Digital Environments | Scoop.it
Today we showcase part of GWI’s new ad-blocking segmentation, profiling some of the main reasons why people are hitting the “block” button.
Russ Merz, Ph.D.'s insight:
Do you know why people are using ad blocking software? Here is a typology of 4 user groups: frustrated, selective, privacy and practical users. 
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YouGov | The multi-screeners: observant of ads and in search of buying advice

YouGov | The multi-screeners: observant of ads and in search of buying advice | Consumer Behavior in Digital Environments | Scoop.it
Data from YouGov Profiles shows that those who text, shop, and browse the web while watching TV aren't as distracted as they might seem
Russ Merz, Ph.D.'s insight:
Are your ads working for multi-screen users? Recent research sheds some light on multi-screen users.
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Smartphones Take Over Paid Search - eMarketer

Smartphones Take Over Paid Search - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
US mobile search ad spending to grow by 43.1% this year
Russ Merz, Ph.D.'s insight:
Smartphones displace Desktops and take over leading position in paid search.
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Tired of Being 'Bombarded,' US Internet Users Turn to Ad Blockers - eMarketer

Tired of Being 'Bombarded,' US Internet Users Turn to Ad Blockers - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Ad blocking is expected to grow by double digits this year
Russ Merz, Ph.D.'s insight:
How is ad blocking behavior by potential customers affecting your brand ad campaign? Usage among internet users expected to grow by double digits this year.
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Marketers Turn to Algorithms to Improve Attribution - eMarketer

Marketers Turn to Algorithms to Improve Attribution - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
More sophisticated tools help marketers shift media spending on the fly
Russ Merz, Ph.D.'s insight:
Are you still using "last touch" or "first touch" criteria for attribution? See how new statistically based algorithms are increasingly being used to improve them.
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How Reconnect Research is Resurrecting Telephone Research In The Age Of AI

How Reconnect Research is Resurrecting Telephone Research In The Age Of AI | Consumer Behavior in Digital Environments | Scoop.it
Reconnect Research has built a truly random sample phone survey router, with access to billions of consumers annually.
Russ Merz, Ph.D.'s insight:
Do you consider telephone based survey research obsolete? Think again because Reconnect Research has developed a novel workaround that you may want to consider.
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Promotions Influence Millennials' Purchase Decisions - eMarketer

Promotions Influence Millennials' Purchase Decisions - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
At least on a few occasions
Russ Merz, Ph.D.'s insight:
Do you know how social media activities influence digital shopping behaviors? Recent research provides some insights.
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Online Press Grabs 50 Minutes a Day

Online Press Grabs 50 Minutes a Day | Consumer Behavior in Digital Environments | Scoop.it
Although stories about the “death of print” are sometimes exaggerated, internet users are spending longer each day reading online press.
Russ Merz, Ph.D.'s insight:
Do you know that internet users are spending 50 minutes a day with online news media? What are the implications for publishers and news organizations?
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Can You Detect When Digital Customers Are Struggling? - eMarketer

Can You Detect When Digital Customers Are Struggling? - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
13% felt their organization has no useful capability in detecting customer struggles
Russ Merz, Ph.D.'s insight:
How confident are you about where your digital customers struggle? Recent research shows 53% of marketers lack customer journey understanding.
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6 in 10 are social networking for entertainment

6 in 10 are social networking for entertainment | Consumer Behavior in Digital Environments | Scoop.it
Today we showcase part of GWI’s new Social Segmentation, looking at some of the main motivations which are driving engagement with this activity.
Russ Merz, Ph.D.'s insight:
Looking for some insight about why people use social networks? Here is some recent research from GlobalWebIndex identifying user segments in social networks.
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Young Internet Users Say They Are Addicted to Their Devices - eMarketer

Young Internet Users Say They Are Addicted to Their Devices - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Smartphone ownership among teens is growing
Russ Merz, Ph.D.'s insight:
According to recent research large proportions of internet users say they are addicted to their devices. How does this affect your brand's digital marketing program?
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Ready, Set, Pokémon Go – MRX and the Augmented Consumer

Ready, Set, Pokémon Go – MRX and the Augmented Consumer | Consumer Behavior in Digital Environments | Scoop.it
Pokémon Go has already changed the exercise habits of millions. How might Augmented Reality in general change consumer habits?
Russ Merz, Ph.D.'s insight:
Looking for ideas for how brands can use augmented reality to build engagement and better understand consumers? See this brief compilation and links.
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Mobile-First vs Mobile-Heavy Users

Mobile-First vs Mobile-Heavy Users | Consumer Behavior in Digital Environments | Scoop.it
Our final Chart this week continues our preview of GWI’s new segmentations, exploring two of our new Mobile audiences: Mobile-First and Mobile-Heavy users.
Russ Merz, Ph.D.'s insight:
Are you a global digital marketer using mobile as part of your strategy? Recent research by GlobalWebIndex reveals differences in mobile-first and mobile heavy usage.
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2 Hours Per Day Spent on Social Media & Messaging

2 Hours Per Day Spent on Social Media & Messaging | Consumer Behavior in Digital Environments | Scoop.it
Our first Chart of the Day this week confirms just how important social media remains within the daily online habits of internet users.
Russ Merz, Ph.D.'s insight:
Do you know how much on-line time per day is spent on social media and messaging? See this chart from GlobalWebIndex for the 5 year trend.
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