Consumer Behavior in Digital Environments
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Summation: Cre-8-TVT will trump systems thinking

Summation: Cre-8-TVT will trump systems thinking | Consumer Behavior in Digital Environments | Scoop.it
The Right Brain Revolution Over the next 100 years, the importance of creativity will trump systems thinking due to the rapidly escalating power of computers. No, I’m not talking about an apocalyptic “Rise of the Machines,” but rather about the...
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A thought provoking discussion about the increasing importance of creative thinking. The true source of "awesomeness". Take the test at the end of the article to see if you are right or left brain dominant.

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Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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Promotions Influence Millennials' Purchase Decisions - eMarketer

Promotions Influence Millennials' Purchase Decisions - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
At least on a few occasions
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Do you know how social media activities influence digital shopping behaviors? Recent research provides some insights.
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Online Press Grabs 50 Minutes a Day

Online Press Grabs 50 Minutes a Day | Consumer Behavior in Digital Environments | Scoop.it
Although stories about the “death of print” are sometimes exaggerated, internet users are spending longer each day reading online press.
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Do you know that internet users are spending 50 minutes a day with online news media? What are the implications for publishers and news organizations?
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Can You Detect When Digital Customers Are Struggling? - eMarketer

Can You Detect When Digital Customers Are Struggling? - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
13% felt their organization has no useful capability in detecting customer struggles
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How confident are you about where your digital customers struggle? Recent research shows 53% of marketers lack customer journey understanding.
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6 in 10 are social networking for entertainment

6 in 10 are social networking for entertainment | Consumer Behavior in Digital Environments | Scoop.it
Today we showcase part of GWI’s new Social Segmentation, looking at some of the main motivations which are driving engagement with this activity.
Russ Merz, Ph.D.'s insight:
Looking for some insight about why people use social networks? Here is some recent research from GlobalWebIndex identifying user segments in social networks.
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Young Internet Users Say They Are Addicted to Their Devices - eMarketer

Young Internet Users Say They Are Addicted to Their Devices - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Smartphone ownership among teens is growing
Russ Merz, Ph.D.'s insight:
According to recent research large proportions of internet users say they are addicted to their devices. How does this affect your brand's digital marketing program?
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Ready, Set, Pokémon Go – MRX and the Augmented Consumer

Ready, Set, Pokémon Go – MRX and the Augmented Consumer | Consumer Behavior in Digital Environments | Scoop.it
Pokémon Go has already changed the exercise habits of millions. How might Augmented Reality in general change consumer habits?
Russ Merz, Ph.D.'s insight:
Looking for ideas for how brands can use augmented reality to build engagement and better understand consumers? See this brief compilation and links.
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Mobile-First vs Mobile-Heavy Users

Mobile-First vs Mobile-Heavy Users | Consumer Behavior in Digital Environments | Scoop.it
Our final Chart this week continues our preview of GWI’s new segmentations, exploring two of our new Mobile audiences: Mobile-First and Mobile-Heavy users.
Russ Merz, Ph.D.'s insight:
Are you a global digital marketer using mobile as part of your strategy? Recent research by GlobalWebIndex reveals differences in mobile-first and mobile heavy usage.
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2 Hours Per Day Spent on Social Media & Messaging

2 Hours Per Day Spent on Social Media & Messaging | Consumer Behavior in Digital Environments | Scoop.it
Our first Chart of the Day this week confirms just how important social media remains within the daily online habits of internet users.
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Do you know how much on-line time per day is spent on social media and messaging? See this chart from GlobalWebIndex for the 5 year trend.
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The five types of millennials: From mobile mavens to thrifty traditionalists | Netimperative - latest digital marketing news

The five types of millennials: From mobile mavens to thrifty traditionalists | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed. Global audience technology company surveyed more than 5,000 consumers to understand how cultural, environmental and life events influence purchase behaviour, media viewing habits, device preferences and the impact on consume
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Are you treating all millennials the same in your marketing programs? New segmentation research reveals 5 different types.
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YouTube ad viewability reaches 93% [INFOGRAPHIC] | Netimperative - latest digital marketing news

YouTube ad viewability reaches 93% [INFOGRAPHIC] | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web. Viewability is a relatively new online advertising metric that aims to track only impressions that can actually be seen by users. For example, if a
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How well is your brand's video advertising performing? What level of viewability is it getting? Compare it against the guidelines found in the recent Google research report.
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Transformation IQ: Join the Journey

Transformation IQ: Join the Journey | Consumer Behavior in Digital Environments | Scoop.it
what it takes to remain competitive in today’s rapidly evolving research and insights industry.
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What does it takes to remain competitive in the evolving marketing research & insights industry? Here are ten themes on the roadmap to successful transformation.
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Infographic: Analysing your customers' eight second attention span

Infographic: Analysing your customers' eight second attention span | Consumer Behavior in Digital Environments | Scoop.it
Russ Merz, Ph.D.'s insight:
Want to know how to keep your customer's attention in an era of decreasing attention spans? See this article for 8 actions you can take.
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How Popular Is the Sharing Economy? - eMarketer

How Popular Is the Sharing Economy? - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
It depends on what’s included in the definition
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How popular Is the sharing economy? Research examines the size, growth potential, and attitudes toward the collaborative economy.
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6 in 10 in the US are Netflixers

6 in 10 in the US are Netflixers | Consumer Behavior in Digital Environments | Scoop.it
To mark the founding of Netflix 18 years ago, today’s Chart of the Day takes a look at where the leading OTT service is performing best.
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Do you know that almost 60% of internet users in the U.S. have used NetFlix in the last 30 days? How should media brands respond?
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50 facts about online consumer behavior not to ignore

50 facts about online consumer behavior not to ignore | Consumer Behavior in Digital Environments | Scoop.it
Marketing is about reaching consumers at moments that most influence their buying decision; understanding online consumer behavior is key for any business.
Russ Merz, Ph.D.'s insight:
Need a concise summary of key digital consumer behaviors? Here are 50 you might want to know.
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How Pokémon Go Players Engage With Businesses [Infographic]

How Pokémon Go Players Engage With Businesses [Infographic] | Consumer Behavior in Digital Environments | Scoop.it
Pokémon Go
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Wondering how Pokémon Go players engage with businesses? See these recent survey results with demographics and tips.
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The Rise of Comparison Shopping on Mobile: Which-One's-Best Moments

The Rise of Comparison Shopping on Mobile: Which-One's-Best Moments | Consumer Behavior in Digital Environments | Scoop.it
New research on how digital, especially mobile, affects comparison shopping and what retail marketers can do about it.
Russ Merz, Ph.D.'s insight:
Want an inside look at the steps consumers are taking as they increasing rely upon mobile to comparison shop for what they need.? See this article by Think with Google.
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The Best Tools for Consumer Insights: Lessons From Google BrandLab

The Best Tools for Consumer Insights: Lessons From Google BrandLab | Consumer Behavior in Digital Environments | Scoop.it
Learn more about the Google tools that make it easy to find research that can inform your marketing strategies.
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Are you up-to-speed on how Google Brandlab tools can be used to gather consumer insights? If not, see this article for descriptions and examples.
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Social Media Users Satisfied, But Not With Facebook and Twitter: Study

Social Media Users Satisfied, But Not With Facebook and Twitter: Study | Consumer Behavior in Digital Environments | Scoop.it
Americans are spending more and more time on social media, but are increasingly dissatisfied with the experience, a new survey shows.
Russ Merz, Ph.D.'s insight:
See the latest ACSI customer satisfaction scores for the top social media platforms. Should advertisers be concerned?
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28% block ads out of frustration

28% block ads out of frustration | Consumer Behavior in Digital Environments | Scoop.it
Today we showcase part of GWI’s new ad-blocking segmentation, profiling some of the main reasons why people are hitting the “block” button.
Russ Merz, Ph.D.'s insight:
Do you know why people are using ad blocking software? Here is a typology of 4 user groups: frustrated, selective, privacy and practical users. 
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YouGov | The multi-screeners: observant of ads and in search of buying advice

YouGov | The multi-screeners: observant of ads and in search of buying advice | Consumer Behavior in Digital Environments | Scoop.it
Data from YouGov Profiles shows that those who text, shop, and browse the web while watching TV aren't as distracted as they might seem
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Are your ads working for multi-screen users? Recent research sheds some light on multi-screen users.
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Pokémon Go: Gamification Lessons For Research

Pokémon Go: Gamification Lessons For Research | Consumer Behavior in Digital Environments | Scoop.it
How has Pokémon Go garnered such success so quickly? What can we learn, as researchers, from the first legitimately successful augmented reality application?
Russ Merz, Ph.D.'s insight:
What consumer insight opportunities do augmented reality games like Pokémon Go open for the marketing research industry? Here is some food for thought.
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Finding the treasure trove: Making consumer insights pay off [INFOGRAPHIC] | Netimperative - latest digital marketing news

Finding the treasure trove: Making consumer insights pay off [INFOGRAPHIC] | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Thanks to digital channels, consumer product companies now have a direct connection to the needs and aspirations – the ‘pulse’ – of consumers. This new report from Capgemini looks at how they make the most of these insights. The Capgemini Consulting report; ‘Consumer Insights: Finding and Guarding the Treasure Trove’ conducted a global survey o
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Do want want to make your investment in consumer insights pay off? See this report for some guidelines.
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What is predictive analytics and how could you use it?

What is predictive analytics and how could you use it? | Consumer Behavior in Digital Environments | Scoop.it
Predictive analytics. What is it? What can it be used for in marketing? Is it easy to implement?
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Need a primer on predictive analytics and how you can use them? See this article for a basic overview.
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The 10 Most Popular iPhone Apps

The 10 Most Popular iPhone Apps | Consumer Behavior in Digital Environments | Scoop.it
Mobile - The Facebook app has the most monthly iPhone users in the United States of any third-party app, and it is also the app on which iPhone users spend th
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Any surprises here? It is interesting that Spotify is not in top 10 for monthly users but is for the most time spent.
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