X is a relatively nascent discipline: a boisterous, hopeful, opinionated, and insightful young adult who sometimes lacks perspective.
Need evidence? Just yesterday personas were a UX designers’ BFF, but today? Well, not so much.
There’s been some gossip about how they are ‘fakes’ and really don’t help build empathy.
Some have even called for their total abandonment. What’s behind this trajectory from love to hate? Is there hope for personas as real empathy builders?