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Petition to make unlocking phones legal again passes 100,000 signatures; White House now required to respond

Petition to make unlocking phones legal again passes 100,000 signatures; White House now required to respond | Consumer Behavior in Digital Environments | Scoop.it
A White House petition to make unlocking cell phones legal again has passed the 100,000 signature mark. Passing the milestone means the US government has to issue an official response.

There ...
Russ Merz, Ph.D.'s insight:

The consumers are speaking out "loud and clear" on this issue.

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Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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Americans Rely On Online Reviews Despite Not Trusting Them

Americans Rely On Online Reviews Despite Not Trusting Them | Consumer Behavior in Digital Environments | Scoop.it
Americans rely on online reviews to make purchase decisions but at the same time they do not trust that reviews are true and fair.

The majority of Americans rely on online reviews. 78% check out the review section before making a purchase and nearly half of Americans (44%) are active contributors, actively writing reviews if only occasionally. Americans rely heavily on online review ratings and comments despite believing that many ratings are untrustworthy.

Back in January 2014 we asked reviewers if they ever wrote reviews for products or services they had never actually purchased or tried. 21% said that they had – and the numbers of fraudulent reviewers has remained constant.

 

In this latest Omnibus survey we look in more depth at how people use reviews and why they are so important to the purchase decision process when so many know first hand that they are not always reliable.

 

Those who admit to often writing reviews for products they have no experience of are men (11%) or millennials (13%). Although the over 55s do admit to ever writing fraudulent reviews, only 3% claim to do it often. If you want to trust a reviewer then try to find one from the Midwest – they admit to significantly fewer fraudulent reviews than those from the Northeast and South.

 
Russ Merz, Ph.D.'s insight:

Recent survey research findings from YouGov provides insight into how consumers perceive the usefulness and veracity of online #reviews about and often provided by e-commerce business or third party vendors.  The article also contains some good summary stats about the frequency of use and the beliefs about why people write reviews. It is useful to keep in mind that any data provided by people such as online reviews, responses on surveys, or eyewitness reports, all contain measurement error that compromises the reliability of the information contained therein. Still the article is worth a reading.

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How Individual Identity Influences The Way Audiences Share [Survey Data]

How Individual Identity Influences The Way Audiences Share [Survey Data] | Consumer Behavior in Digital Environments | Scoop.it

What motivates us to share content? Contributor Kelsey Libert delves into a recent study by Fractl detailing how and why we share on social media.

 

From content influencers to “lurkers,” the content that people choose to share online has come to play a major role in how they curate their self-image and control how they present themselves to others online.

But what makes a person identify with a piece of content? Which aspects of their personal identity are more effective at enticing users to share it?

 

Understanding this complex relationship is the key to understanding users’ engagement with content – or lack thereof. Nobody knows this better than BuzzFeed, the internet’s most successful publisher.

 

BuzzFeed founder Jonah Peretti built the site around the idea that one of the ways people form their self-identity is by appropriating and incorporating cultural artifacts from media (such as songs, movies, TV shows, etc.). In the internet age, those types of cultural artifacts take the form of memes, tweets, and social media posts.

Russ Merz, Ph.D.'s insight:

A detailed description of the findings from a recent survey conducted by Fractl. In it they explored how 5 types of individual identity relate to online social sharing behaviors and the motives for doing so. Interesting stuff, well worth a reading.

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How Moms Use Smartphones to Shop

How Moms Use Smartphones to Shop | Consumer Behavior in Digital Environments | Scoop.it

Moms are using their smartphones throughout the shopping process both online and in stores, according to a recent report from BabyCenter.

 

The survey of 1,000 moms in the US who own smartphones found the majority of moms use their devices to get product ideas (55% say they do so), compare product features (56%), get product recommendations (58%), compare prices (68%), and find coupons/deals (59%).

 

Nearly half (49%) of the moms surveyed say they also use their smartphones to decide where to buy.

 

Russ Merz, Ph.D.'s insight:

This article reviews a recent study detailing the use of smartphones during the #digital shopping #behaviors of mothers. Five key questions are explored about the path to purchase, product categories shopped, the frequency of smartphone use, types of stores shopped and the apps used, together with descriptive #stats. Very good reference value.

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Tara Sfida's curator insight, December 9, 11:47 PM

This article describes how moms are using smartphones to shop more often than through traditional media. Most of these moms use their device to purchase products, and this is important information for many businesses in order to reach this type of consumer.

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How Social Media Could Damage Your Employer Brand [INFOGRAPHIC]

How Social Media Could Damage Your Employer Brand [INFOGRAPHIC] | Consumer Behavior in Digital Environments | Scoop.it

We all know that recruiters use social media as a way of sussing out potential employees, but what about existing ones?

Can negative posts from employees harm a brand? To learn more, check out the infographic below from Rise Smart.


TAKEAWAYS: 

50% of people post about their employers online – it’s an easy place to air discrepancies or praise a brand.There are over 400 millions tweets sent out a day – I wonder how many are complaints about bosses…Recruiters! Recognising an employees hard work can equate to a positive tweet about the brand or business
Russ Merz, Ph.D.'s insight:

A summary of some statistics about how social media conversations are related to employer brands. Basically the infographic is attempting to make a case for three actions that may result in positive reviews.

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Majority of Digital Travel Researchers Will Be Mobile by Next Year - eMarketer

Majority of Digital Travel Researchers Will Be Mobile by Next Year - eMarketer | Consumer Behavior in Digital Environments | Scoop.it

Another [product category where most of the 2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts. And smartphones are more commonly used for both researching and booking travel than tablets.

 

Based on eMarketer's latest forecast of digital and mobile travel researching and booking, 128.8 million people in the US will research travel on the internet this year, or 63.0% of internet users. Of that group, 47.4% will do so via mobile. Meanwhile, 106.3 million people (52.0% of internet users) will actually book travel online, including 31.6% of the total who will book travel on their mobile devices. 

Russ Merz, Ph.D.'s insight:

As reported by eMarketer it appears travel is another product category where most of the #digital engagement by consumers is shifting to #mobile devices.

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Mobile Search Market Too Big for Test-and-Learn - eMarketer

Mobile Search Market Too Big for Test-and-Learn - eMarketer | Consumer Behavior in Digital Environments | Scoop.it

The growing population of mobile searchers, coupled with changes made to algorithms and advertising platforms, have forced marketers to include mobile-specific tactics in their search engine optimization (SEO) and search engine marketing (SEM) strategies. But marketers need to brace themselves for another wave of change: Consumers are increasingly conducting vertical searches in category-specific apps, not mobile search engines. 

 

The rise of in-app search promises another challenge for marketers to turn into an opportunity. eMarketer analyzed data from several surveys on app vs. browser use for search, and while apps paled in comparison to the search engine shares, any research that suggests 10% to 33% of mobile users are searching in apps first, or in apps only, should be a wake-up call for many marketers. - See more at: http://www.emarketer.com/Article/Mobile-Search-Market-Too-Big-Test-and-Learn/1011529/1#sthash.dvHlVocw.dpuf

Russ Merz, Ph.D.'s insight:

Just when marketers were thinking they had #mobile #SEO figured out, #digital #consumerbehavior is throwing them a curve. Now it appears that consumers are engaging in vertical search behaviors within apps along with more broadly based horizontal search using browsers. While the gap is still large between the two types it may close rapidly as apps improve their search capabilities. 

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The (completely subjective) digital psychology top ten countdown

The (completely subjective) digital psychology top ten countdown | Consumer Behavior in Digital Environments | Scoop.it

Digital Psychology is a relatively new discipline that combines theory from the worlds of behavioural economics, psychology and digital marketing to create digital communications that are compelling and persuasive to our unconscious minds. 


The great thing about combining social science theory with contemporary digital best practise is that marketers are able to hypothesise and test assumptions on a statistically significant number of subjects (customers) in a relatively short period of time.  

 

Also, through the medium of A/B and multivariate testing, put the lessons learnt into practise almost immediately.

 

This means that there should be some excellent proven examples of digital psychology out there on the web, and I’ve taken the opportunity to rank what I think are the top performers.

 

From small companies, to international giants, all those listed are employing some pretty clever tricks from the digital psychology toolkit.

 

Is your company one of them? 

Russ Merz, Ph.D.'s insight:

Here are 10 examples of how the emerging science of #digitalpsychology has been applied to #digitalmarketing communications.

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Channel Migration - The road to growth has many lanes | IRI Reports content from Supermarket News

Channel Migration - The road to growth has many lanes | IRI Reports content from Supermarket News | Consumer Behavior in Digital Environments | Scoop.it

IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. To provide a framework for protecting and growing share of the nearly $737 billion omni-channel CPG world, IRI conducted a granular analysis of consumers’ evolving path to purchase and its impact on existing and emerging channel trends.

In brief

 

Economic conditions, demographic changes, consumer behavior and technology innovations…during the past decade, these forces converged to set off cataclysmic changes in the consumer packaged goods (CPG) industry. They spawned a consumer marketplace that demands and is adept at finding value. They have supported growth of less traditional grocery channels, such as drug, as well as emerging channels, such as value operators and the Internet. And the influence that Internet-based media, specifically, has had on consumers’ path to purchase is simply profound. Ultimately, all of these forces have combined to forever change consumer engagement and the CPG shopping journey—and the evolution is far from over.

 

Russ Merz, Ph.D.'s insight:

This article includes a link to a report compiled by IRI Worldwide that examined the #PathtoPurchase of #CPG shoppers. Very useful and up-to-date information about the state of #shopping behaviors and how the use of #mobile and #digital technologies is transforming the shopping landscape. Clear #brand management implications.

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Infographic: opportunities and threats of omnichannel for B2B and B2C marketers

Infographic: opportunities and threats of omnichannel for B2B and B2C marketers | Consumer Behavior in Digital Environments | Scoop.it

B2B and B2C organisations are facing similar business challenges and opportunities in meeting increasingly omnichannel consumers' needs, according to research from Oracle. 

 

Loyalty and customer retention are the main focuses for B2C companies, while B2B companies are focusing on adopting techniques often used in B2C to deliver commerce capabilities and customer experiences.

 

The following infographic, created by Oracle Marketing Cloud, compares the priorities, challenges and areas of focus for B2

Russ Merz, Ph.D.'s insight:

A useful summary of the contrasts between B2C and B2B customers and the requirements of each regarding omnichannel trends. The infographic also contains some great summary #stats that highlight the differences.

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Guislain d'Hauteville's curator insight, October 27, 1:01 PM

The following infographic, created by Oracle Marketing Cloud, compares the priorities, challenges and areas of focus for B2B and B2C marketers.

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Which Types of Product Offers Will Consumers Share on Social Media?

Which Types of Product Offers Will Consumers Share on Social Media? | Consumer Behavior in Digital Environments | Scoop.it

Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads, finds Yesmail in newly-released survey results. While that’s not an entirely surprising result given the generally greater influence of earned than paid media, the study also details the types of deals that are most likely to be shared.

Asked the types of offers they’re most likely to share with friends, respondents ranked the following among their top-3:

Restaurants (58%);Entertainment (42%);Electronics (31%);Clothing and accessories (31%); andTravel and hospitality (24%).

Additionally, percent-off deals (36%) are more likely to be shared than money-off (26%) or buy-one-get-one-free (17%) deals.

Overall, some 34% of active social media users have shared a product offer with their social networks, with Facebook easily the most popular channel, used by 94% of offer-sharers. (By comparison, just 15% shared on Twitter and 10% on Pinterest.)

Russ Merz, Ph.D.'s insight:

An insightful look at how #socialmedia #sharing behaviors vary across product category. Clear marketing implications for media planning decisions related to paid, owned and #earnedmedia budget allocations.

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Liza Viana's curator insight, October 12, 4:44 PM

What are the top 3 types of deals most likely to be shared? 

Restaurants (58%)

Entertainment (42%)

Electronics (31%)



Dean Ryan G. Martin's curator insight, October 18, 12:17 PM

Entertainment ranks second. This only shows these reality shows are powerful products.

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Consumers Bullish on a Mobile Payments Future - eMarketer

Consumers Bullish on a Mobile Payments Future - eMarketer | Consumer Behavior in Digital Environments | Scoop.it

Despite a fragmented, constantly evolving landscape, proximity mobile payment transaction values and users are expected to grow aggressively in the US over the next five years, according to a new eMarketer report. While many US consumers remain skeptical about using mobile payments in the near term, most can envision a future where paying with a phone becomes as common as paying with a credit card.

Russ Merz, Ph.D.'s insight:

Recent research findings suggest that growing exposure to mobile payment technology will drive adoption and growth of its use.

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Second Screening During TV Time—It's Not What You Think - eMarketer

Second Screening During TV Time—It's Not What You Think - eMarketer | Consumer Behavior in Digital Environments | Scoop.it

As digital devices take an increasingly prominent place in the lives of US consumers, media use is becoming characterized not by the influence of any single device or platform, but by the simultaneous use of multiple ones. Consuming digital content in a nonlinear manner, using whatever screen is most convenient at any given time, is now commonplace. And the fluidity with which people access media—whether TV shows, movies, news, music or games—carries implications for content owners, platform providers, technology firms, app developers and marketers, according to a new eMarketer report, “Simultaneous Media Use: Screen Fragmentation Complements Traditional Channels.” 

 

Of the seemingly infinite ways consumers multitask with media, the most common is the use of a digital device while watching TV. According to a new eMarketer report, more internet users access second screens during shows rather than during commercials, which represents a transformation of TV from being a focal point to being just one of many screens competing for attention.

Russ Merz, Ph.D.'s insight:

Here are the most recent stats concerning #secondscreening by TV viewers. Interesting insight into TV viewing behavior of "digitally connected" consumers.

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Retailers Beware: Online Shopping Trends Are Accelerating - Marketing Technology Blog

Retailers Beware: Online Shopping Trends Are Accelerating - Marketing Technology Blog | Consumer Behavior in Digital Environments | Scoop.it

More people are moving to cities where same-day delivery is not only possible, but already in place in many cities across the United States.

DIGITAL SHOPPING DEFINITIONS:
Webrooming – when a customer travels to a store to make the purchase after researching the product online.

Showrooming – when a customer purchases online after researching the product in the store.

The explosive growth of mobile commerce is bringing the store to the consumer rather than leading the consumer to the store. That changes the profile of retail… massive stores are no longer necessary, in place of smaller showrooms that are more personal with in-depth displays and product assistance. I don’t have to stand in line with a phone or worry about a product being out of stock.

As well, it changes the profile of success for every retail outlet. Online shops don’t just have to compete with the physical stores nearby, they have to compete with every online shop that may have great pricing, free shipping, fast delivery, awesome return policies or great customer service. That means a huge investment in technology rather than continued brick and mortar investments.

Buying products online is a relatively new phenomenon in the worldwide retail sector and it is one that the channel is still trying to get used to. Some retailers have chosen to go online to chase the ecommerce side of the business while some retailers stay true to the traditional, physical retail store option. Of course, some retailers have encompassed both avenues which can lead to fantastic growth.

Russ Merz, Ph.D.'s insight:

A great review of the explosive growth in online shopping with #stats,  and the #retailing trends that are developing

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Infographic: The role of bloggers in the path to purchase

Infographic: The role of bloggers in the path to purchase | Consumer Behavior in Digital Environments | Scoop.it
Bloggers have become an important part of the savvy marketer’s online toolkit, with research suggesting they play an important role in the path to purchase.Over two-thirds (84 per cent) of people make purchases after reading about products on a blog, with two in three people reading blogs a few times a week – but over a third (36 per cent) are discouraged by paid content in blogs, according to research.

The study into the influence of blogs on purchase decisions found that over half of the 1,000 respondents surveyed had read blogs that contain advertising, and one in four people buy something on a monthly basis after reading about it on a blog.

 

Readers are more discouraged by paid content within blog posts than by advertising in blogs, the research found, with only 27 per cent stating they would be put off by advertising, and 36 per cent saying they have been turned off from a blog that contains paid content.

Russ Merz, Ph.D.'s insight:

Recent research about the role of #bloggers in a customer's "pathtopurchase. However, the sample used was respondents from the UK who "read blogs at least once a month". Unfortunately, the article does not reveal the incidence rate of blog readership within the sample. Consequently the comparative effect, relative to other social media influences, cannot be assessed. None the less, the findings are interesting and thought provoking.

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Global consumers’ motivation to go online differs depending on economic development of their countries, the Connected Consumer Study finds

Global consumers’ motivation to go online differs depending on economic development of their countries, the Connected Consumer Study finds | Consumer Behavior in Digital Environments | Scoop.it

 

The global research and consulting firm A.T. Kearney has revealed the findings of its latest survey of nearly 10,000 “connected consumers”—those going online at least once a week.

 

The respondents from across ten countries—the United States, the United Kingdom, Germany, Japan, Brazil, Russia, China, India, South Africa, and Nigeria—agreed on four primary motivations for using Internet, however, the extent to which those factors motivated consumers from developed and developing countries was different.

 

Here are the major highlights of the research:

 

Respondents from developed markets tend to use Internet for self-expression less, and rely on social media for shopping less than consumers from developing countries.

Russ Merz, Ph.D.'s insight:

A compilation of some interesting stats about the differences in motives for using #digital media across the different economic development stages of ten countries. #digital #consumerbehavior

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17.9% Of Internet Users Account For More Than 80% Of Video Shares, Says Unruly - Unruly

17.9% Of Internet Users Account For More Than 80% Of Video Shares, Says Unruly - Unruly | Consumer Behavior in Digital Environments | Scoop.it

New report highlights video sharing patterns across the globe Thursday, November 13, 2014: Almost one in five (17.9%) internet users share videos with their social networks more than once a week. That’s according to a new report published today by marketing technology company Unruly, which found that these “super-sharers” account for 82.4% of all video shares.

 

Unruly’s Geography of Sharing Report, which identifies key online video sharing trends from around the world, suggests that advertisers looking to drive more earned media should target these consumers.

 

The report also shows that the video ecosystem is fragmented. While the majority of video shares (59.4%) worldwide take place on Facebook, viewers share across a multitude of platforms, including Twitter (13.8%), Google+ (9.3%), Tumblr (5.7%) and Pinterest (3.9%). The report also shows that over three-quarters of video views take place outside of YouTube.

Other highlights from the report include:

The speed of social diffusion varies greatly by country. South Koreans are the fastest sharers, with 20% of shares occurring within the first 24 hours of launch;Video viewers in South Korea (28%) are also more likely to click, replay or share an ad than any other territories worldwide (source: Unruly Activate™);Happiness is the most effective emotional trigger for global campaigns, whereas social motivations are more culturally dependent;Viewers in Germany are more likely to watch an ad to the end. 79% of Germans who watched an ad stayed till the final frame. The UK was in second place with 77% (source: Unruly Activate™).
Russ Merz, Ph.D.'s insight:

Recent research by Unruly reveals new patterns of online consumer sharing behaviors. The research looks at sharing behaviors across countries revealing several notable behavioral differences that have implications for global marketers

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Public Perceptions of Privacy and Security in the Post-Snowden Era

Public Perceptions of  Privacy and Security in the Post-Snowden Era | Consumer Behavior in Digital Environments | Scoop.it

Privacy evokes a constellation of concepts for Americans—some of them tied to traditional notions of civil liberties and some of them driven by concerns about the surveillance of digital communications and the coming era of “big data.” While Americans’ associations with the topic of privacy are varied, the majority of adults in a new survey by the Pew Research Center feel that their privacy is being challenged along such core dimensions as the security of their personal information and their ability to retain confidentiality.

 

 

Russ Merz, Ph.D.'s insight:

A summary of recent research by Pew Research reveals split opinions about government surveillance and regulation of personal #digital information and the activities of social media networks regarding #privacy and security issues. It contains some very interesting #stats. 

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US Hispanic Mobile Buyers More Inclined to Buy, Research on Device - eMarketer

US Hispanic Mobile Buyers More Inclined to Buy, Research on Device - eMarketer | Consumer Behavior in Digital Environments | Scoop.it

Nearly half of US internet users—48%—have never used their mobile device to make a purchase, according to a September 2014 survey by cloud commerce provider Avangate. And for 40% of those who have yet to adopt mobile commerce, the barrier lies in safety concerns. 


An in-depth look into the 52% who are comfortable making mobile purchases shows that US Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet. August 2014 data from ThinkNow Research and Zpryme Research & Consulting found that approximately half of US Hispanic mobile buyers had purchased clothes, electronics, music or movie tickets within the past month. Non-Hispanic mobile buyers were significantly less likely to have made any of these purchases within the last 30 days. 

Russ Merz, Ph.D.'s insight:

An interesting look at #crosscultural #mobile #shopping patterns. Not only do Hispanic shoppers use mobile more than non-Hispanic for search, the product categories where they search and the search sources are also quite different. 

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Smartphone M-Commerce Revenues Grew 141 Percent In Q3 -- Report

Smartphone M-Commerce Revenues Grew 141 Percent In Q3 -- Report | Consumer Behavior in Digital Environments | Scoop.it

This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable demands of multi-device shopping and mainstream mobile commerce.

The company said that smartphone traffic to e-commerce sites grew by more than 62 percent and revenue grew 141 percent. Tablet revenue and traffic grew by a more modest 20 percent. Though still dominant, PC-based commerce growth “continued its decline.”

PCs generated 57 percent of traffic to e-commerce sites but were responsible for 76 percent of revenues in the aggregate. Smartphones drove 28 percent of traffic but only 11 percent of revenue. Tablets generated 15 percent of traffic and 13 percent of revenue.

The gap between smartphone traffic and conversions is a function of the fact that m-commerce experiences are typically suboptimal. Accordingly and as part of the broader mobile traffic shift, MarketLive reported an overall 2 percent decline in conversions vs. a year ago. Shopping cart and checkout abandonment were both higher as well, up almost 3 percent and almost 7 percent respectively.

Russ Merz, Ph.D.'s insight:

This recent report by MarketLive points to the growing importance of #mobile shopping on #ecommerce. The article contains some very interesting #benchmarking #stats documenting the relationship and alignment of traffic and revenues. For instance, while social media accounts for 2% of the traffic it only accounts for 1% of the revenues.

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Mapping your customer journeys across touchpoints: Examples and techniques | MyCustomer

Mapping your customer journeys across touchpoints: Examples and techniques | MyCustomer | Consumer Behavior in Digital Environments | Scoop.it

Jim Roberts provides a sample map to share tips on the mapping process.

 

Understanding your customer and how they interact with your business directly and indirectly is critical in driving improved value, repeat business and longevity of relationship. To deliver this and to be able to create a communication strategy which builds a conversation with your customers, it helps to visualise current and planned customer journeys and the key touchpoints across different marketing channels.

 

So, where do you start when looking at your business and the journey a customer takes in the initial phases of a decision-making process and in follow-up phases as the relationship builds? This post has been written to provide advice and guidance to marketing professionals on the key steps to mapping your customer’s journey with you.

Russ Merz, Ph.D.'s insight:

A useful step by step description of how to construct a customer journey map complete with tools and examples. A nice primer on the subject.

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Dean Ryan G. Martin's curator insight, October 28, 10:22 AM

Recommended read for all. 

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Where Can Digital Video Ads Have Consumers' Attention? Smartphones - eMarketer

Where Can Digital Video Ads Have Consumers' Attention? Smartphones - eMarketer | Consumer Behavior in Digital Environments | Scoop.it

The device on which a digital video ad is viewed—not mood, location or content genre—matters the most when it comes to grabbing a viewer's eye, and smartphones are the best at this, beating out tablets and PCs for audience attention. These higher attention rates are proving to boost viewer purchase intent.

Russ Merz, Ph.D.'s insight:

Video ads get the most attention on smartphones according to recent research. Of course, it is hard to avoid an ad on the small screens of most smartphones.

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Interesting infographic: How your brain sees a logo

Interesting infographic: How your brain sees a logo | Consumer Behavior in Digital Environments | Scoop.it

Rob Marsh, the author of Logomaker, put together this infographic based on research results he found in a number of journals. I found the progression from vague shapes to shape descriptions to brand names and finally to value propositions quite interesting. Does your brand’s logo trigger this response in 400 milliseconds?

Russ Merz, Ph.D.'s insight:

A compilation of #neuroscience research findings from 8 studies that help explain how logos and other forms of visual communication are interpreted by the brain. It also suggests that there may be a link to behavior.

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Dean Ryan G. Martin's curator insight, October 18, 12:06 PM

This infographic reminds you to attract people with your logo. Your logo represents your brand. Your reputation depends on it too.

EarthquakeMachine's curator insight, November 1, 7:53 PM

CHEAP tricks...

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Millennial Consumers: Experiences vs. Stuff Debate Rages On - eMarketer

Millennial Consumers: Experiences vs. Stuff Debate Rages On - eMarketer | Consumer Behavior in Digital Environments | Scoop.it

Despite financial constraints, US millennials are increasingly a force as consumers; collectively, their expenditures are large and growing, expected to reach an annual $1.4 trillion by 2020. Millennials may prefer spending on experiences rather than "stuff," but they are not unique in that respect. Evidence is thin thus far for the theory that they shun ownership en masse in favor of mere access in a "sharing" economy.

 

Offering a forward-looking glimpse at spending, a June 2014 survey by Harris Interactive asked online respondents about their intentions for the following six months. A slightly above-average proportion of millennials planned to reduce outlays on entertainment and eating out. But they were also a bit above average in stating an intention to buy a computer.

 

Russ Merz, Ph.D.'s insight:

An interesting cross-generational view of consumer behaviors. If the differences seen here hold-up, there will be big changes in category purchase patterns, especially in banking, homes/apartments, and consumer electronics.

 

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Miguel A. de Jesus's curator insight, October 10, 5:33 PM

Hmmm ... great information for marketers.

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Survey: Users Show Interest In Ad-Free Social Network

Survey: Users Show Interest In Ad-Free Social Network | Consumer Behavior in Digital Environments | Scoop.it

After the recent uproar over Facebook’s real names policy that provided rocket fuel to competing social network Ello, the company apologized to the LGBT community and is even readying a separate app that will allow Facebook usage under a pseudonym.

 

These moves are designed to blunt any potential exodus of users and the related PR fallout. The company looks like it has succeeded.

 

Part of Ello’s appeal for some and a central part of its “manifesto” is that it won’t sell user data to advertisers. And just as the Ello story was breaking a week ago, I decided to take a look at how much pent-up demand there is for an ad-free alternative to Facebook.

Russ Merz, Ph.D.'s insight:

These survey results seem to suggest a softening of user support for Facebook and a growing rejection of advertising intrusions into social networks. Stay tuned.

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Consumers on the Changing Role of Digital Channels in the Purchase Journey

Consumers on the Changing Role of Digital Channels in the Purchase Journey | Consumer Behavior in Digital Environments | Scoop.it

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years, though most consumers in emerging markets such as the BRIC countries disagree. That’s according to a recent report[download page] from Capgemini, which also finds consumers placing less importance on the role of social media than they did 2 years ago. Indeed, compared to the 2012 survey, consumers place less importance on social media in the awareness, choice, and post-sales stages of the shopper journey across each of the 5 verticals measured (food, health, fashion, DIY and electronics). In each case, websites appear significantly more important to the journey, while the role that smartphones play is on the rise.

Those trends ought to continue, according to the survey results. Based on more than 18,000 respondents across 18 markets, the study finds that:

 

Two-thirds of respondents overall expect an increase in online ordering direct from brand manufacturers over the next 3 years;2 in 3 also expect more ordering from online retail stores;Slightly more than half (53%) feel that the role of in-store digital devices will increase;Roughly half believe that the role of mobile apps from brand manufacturers (51%), third parties (50%), and retailers (49%) will increase; whileFewer than half (47%) feel that the role of social media for retail will increase.
Russ Merz, Ph.D.'s insight:

Another reminder that "change is a constant" especially when it comes to consumer behaviors. The research reported here highlights some key behavioral #trends and the roles that #digitalmedia and devices play in the consumer's #pathtopurchase. Some of the findings may upset previously held beliefs about the effectiveness of certain channels--such as social media. 

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