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Conversation Agent: 48 Percent Combine Social and Search in Buying Process

Conversation Agent: 48 Percent Combine Social and Search in Buying Process | Consumer Behavior in Digital Environments | Scoop.it
We're social creatures, we tend to follow the advice of our friends and neighbors. 78 percent of us would rather buy a product or service upon the (genuine) recommendation of another person than by clicking on an ad.
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Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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How To Do Location-Based Push Marketing Without Going Too Far

How To Do Location-Based Push Marketing Without Going Too Far | Consumer Behavior in Digital Environments | Scoop.it

Location-based marketing has been described as “the intersection of people, places, and media.”

This evolving new capability centers around the idea of understanding your customers’ context — such as their current location, their location history and their current or historical beacon proximity — to deliver more relevant, timely content as a result.

Enabled by apps, mobile marketing leaders are using location-based audience segmentation to craft smarter messages to engage their mobile customers and win a greater share of smartphone and tablet screen time.

However, brands must tread carefully. When you collect location data but fail to provide a relevant, valuable experience — and worse, when you cross assumed privacy boundaries — your customers may disable location sharing… or delete the app altogether.

With the continuous evolution of location technology, three key concepts are emerging: presence, history and proximity. Brands can now deliver the perfectly targeted message in the most relevant time and place, and achieve levels of engagement other channels would drool over.

Russ Merz, Ph.D.'s insight:

Delivering relevant location-based marketing to consumers requires and understanding of three key ingredients: presence, history and proximity.

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Using Customer Analytics To Improve Corporate Performance

Using Customer Analytics To Improve Corporate Performance | Consumer Behavior in Digital Environments | Scoop.it

Striving to gain greater insights into how existing customers can be retained and grown while attracting new prospects, nearly all companies are capturing customer data at an accelerating rate.

The challenge is to translate the massive amounts of captured customer data into strategically relevant, insightful and immediately useful action.  Too often companies are not getting the most value out of their customer data however.  From senior management not being committed to its value, advanced analytics applications including Big Data not managed to its best use, or a proliferation of analytics applications that fail to deliver a unified, solid strategic direction, many companies are falling short of the value analytics can provide.

Russ Merz, Ph.D.'s insight:

A summary of a recent McKinsey-Datametrics survey and report about the relationship between the use of #customeranalytics and corporate #performance.  This speaks to the economic value gained from investments in understanding and measuring customers and their experiences. #consumerbehavior #CXM #CXMetrics

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Holiday Online Retail Unwrapped: What's in Store for 2014

There’s good news for retailers as we approach the all-important holiday shopping season. The economy is on the rebound, shoppers are spending more and mobile is booming. But what’s next? Take a look at 4 key trends for retailers this season. Visit www.ibm.com/benchmark to download the full report: Online Retail Holiday Readiness Report.

Russ Merz, Ph.D.'s insight:

Key trends that retailers need to know about for the 2014 holiday season.

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How Different Generations Use Smartphones

How Different Generations Use Smartphones | Consumer Behavior in Digital Environments | Scoop.it

Millennial smartphone owners spend 14.5 hours a week—more than two hours a day—on average using their phones, according to a recent report from Experian Marketing Services.

 

In fact, Millennials spend so much time on their smartphones that they account for 41% the total time that Americans spend using the devices, despite making up only 29% of the adult population.

In a typical week, Millennial smartphone owners in aggregate spend 765.9 million hours on their smartphones, far more than any other generation, the analysis found.


Russ Merz, Ph.D.'s insight:

From a recent Experian research study some Interesting and up-to-date stats documenting the variations in smartphone usage across demographic groups.

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2014: The Year of Customer Experience - Marketing Technology Blog

2014: The Year of Customer Experience - Marketing Technology Blog | Consumer Behavior in Digital Environments | Scoop.it

I would hope that every year is the year of customer experience for each of our companies, don’t you? I know that’s not the title was eluding to. In the past I’ve said that customer service is now a core to every company’s social strategy. Because of the natural tendency of consumers to share and research information online about the products they use, companies they work with and the brands they love or are frustrated by, every company’s social media strategy can be severely damaged or improved by the echos of customer experience across the Internet.+

As social platforms grow and expand in 2014, so does the amount that customers are saying and sharing on social media. 2014 is undeniably the year of the customer experience and this is all supplemented by social media. In this infographic we’ll discuss why now is the time to utilize social intelligence to perfect the customer experience and how you can take action.

Conversions are tied directly to the emotional choice that a consumer or business makes once they trust they’re making a good purchasing decision. Since customer service is the number 1 factor of trust, it’s a no-brainer that you must have a great customer experience in order to reach, find and attract customers online.


Russ Merz, Ph.D.'s insight:

#Customerexperience expectations = sharing, customer service and engagement.

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How Image Recognition Can Improve Brand Insights Into Consumer Behavior - PSFK

How Image Recognition Can Improve Brand Insights Into Consumer Behavior - PSFK | Consumer Behavior in Digital Environments | Scoop.it

Brands can now learn more about their customers via images than ever before.

 

Earlier this month we documented a new startup named Curalate that offers image analytics that is able to determine whether a post on social media will gain likes, comments and shares. Now their investors are on the hunt for a slicker model.

Apu Gupta and his co-founder and CTO Nick Shiftan started with an idea that would enable brands to get involved with Pinterest in a more calculated, meaningful way by offering a service that would analyze Pins for their potential to expose campaigns and products. As Gupta began to write the code, he realized many people don’t use text on Pinterest as they do on other social media sites and therefore needed to figure out a way to specifically analyze images on their own.

 
Russ Merz, Ph.D.'s insight:

Interesting development in the field of #visualanalytics. Clearly Curalate's technology will be very useful for understanding how brand images affect consumer behaviors. This capability can help assess the relative "quality" of visual images. Stay tuned.

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Data's Role in the Online Path to Purchase - Marketing Technology Blog

Data's Role in the Online Path to Purchase - Marketing Technology Blog | Consumer Behavior in Digital Environments | Scoop.it

There are dozens of points on the path to purchase where retailers can collect and use data to enhance the shopping experience and turn browsers into buyers. But there is so much data that it can become easy to focus on the wrong things and veer off course. For example, 21% of consumers abandon their cartsimply because the checkout process is inefficient. +

The path to purchase has dozens of points where retailers can collect valuable data, enhance the shopping experience, and convert browsers into buyers. But beware: tThe volume of data can be overwhelming, and it’s easy to veer off course. By steering clear of “data detours”, retailers can focus on actionable data to drive customers across the finish line.

Baynote released an infographic Data’s Role in the Online Path to Purchase providing insight into the most important and actionable data and the detours that can lead retailers astray.+

 

 

Russ Merz, Ph.D.'s insight:

Infographic summary of the role data plays in understanding the consumer's #digital path to purchase.

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How Women and Men Use Social Media and Mobile Differently - Marketing Technology Blog

How Women and Men Use Social Media and Mobile Differently - Marketing Technology Blog | Consumer Behavior in Digital Environments | Scoop.it

How Women and Men Use Social Media and Mobile Differently by Douglas Karr on Marketing Technology Blog

 

Did you know that women are more likely to play games on their smartphone, more likely to like a brand to get deals and more likely to utilize mobile and social media to keep tabs on family and communicate with one another? +

The gender difference revolves around three distinct areas: our personal and professional relationships, the need for information and entertainment, and consumer behavior. On that note, we prepared this infographic based on those parameters for a broader look at how men and women differ. There are distinct variances. For instance, men are more likely to use social media for business and dating, while women for relationships, sharing, entertainment, and self-help.

Understanding your audience is key when you’re developing content – so recognizing what content may resonate with the gender you’re trying to attract is imperative… this infographic from FinancesOnline.com details some of the key differences.

 

Russ Merz, Ph.D.'s insight:

Recent #stats on #gender differences in the use of #socialmedia and #mobile devices. Good reference material worth keeping, especially if you need to win any arguments...

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The power of visual communication (Infographic) | dotRising

The power of visual communication (Infographic) | dotRising | Consumer Behavior in Digital Environments | Scoop.it
A picture is worth a thousand words - and marketers are fast realising that visual communication is worth thousands of pounds.
Russ Merz, Ph.D.'s insight:

A historical and stylistic review of visual communication techniques. Good reference value.

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Puppies and the Titanic: The Science of Emotion in Marketing via @Buffer - Search Engine Journal

Puppies and the Titanic: The Science of Emotion in Marketing via @Buffer - Search Engine Journal | Consumer Behavior in Digital Environments | Scoop.it

Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.

According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted.

But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews.

Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers.

Russ Merz, Ph.D.'s insight:

This is a very handy overview of some of the thinking behind emotion and its use in marketing. It does a good job of covering the basics.

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Infographic: Six psychological theories of social commerce | MyCustomer

Infographic: Six psychological theories of social commerce | MyCustomer | Consumer Behavior in Digital Environments | Scoop.it

How do you use the psychology of shopping to optimise your social commerce?

 

Psychologists have defined six universal heuristics (mental rules of thumb) that are evident in shoppers.

 

This infographic by social commerce experts TabJuice reveals how consumers make their purchase decisions, and how retailers can use this information to optimise their social commerce. (click to enlarge)

Russ Merz, Ph.D.'s insight:

How do you make purchase decisions?

 

Here are an interesting set of shopping decision-making approaches.

 

Do you use all of these approaches or only some?

What shopping conditions best determine their use?

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Ken Schneider's curator insight, May 12, 8:15 PM

Don't You Just Love Science! ... shows that despite technology deep down we're still a troop of social apes. #bonobosnotchimps

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Women, Men and the Future of Science

Women, Men and the Future of Science | Consumer Behavior in Digital Environments | Scoop.it

Overall, men have a more positive outlook than women have when it comes to the impact of future technological and scientific developments. But there are some nuances when you drill down to specifics - like women and men's attitudes on lab-grown meat, wearable technologies and brain implants.

Russ Merz, Ph.D.'s insight:

An interesting read of recent findings reported by Pew Research comparing the attitudes and orientations of men and women toward technological change. 

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Friends, and Influence, for Sale Online

Friends, and Influence, for Sale Online | Consumer Behavior in Digital Environments | Scoop.it
By using social media bots, celebrities, politicians and others can falsely inflate the number of friends and followers they have, possibly swaying public opinion about a new song — or a policy position.
Russ Merz, Ph.D.'s insight:

This article, about the creation of phony "friends" and "followers" with snippets of software called "bots" is raising serious questions about the efficacy of data extracted from social media networks. From a #marketingresearch perspective the use of data derived from #socialmedia has to be suspect given the very real possibility that it isn't real, and is not easily "cleaned". Clearly the bot threat can cause serious issues of misrepresentation such as sample error as well as measurement error...#MR user beware!

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Survey: 74% Of U.S. Adults Would Delete Themselves From Search Results If They Could

Survey: 74% Of U.S. Adults Would Delete Themselves From Search Results If They Could | Consumer Behavior in Digital Environments | Scoop.it

In the wake of the the Right to Be Forgotten controversy in Europe, Survey Monkey has conducted a survey of online adults (n=210) to explore U.S. attitudes toward search and online privacy. Eli Schwartz of Survey Monkey has written about parts of the survey on Search Engine Land: Right To Be Forgotten: Do Users Even Care? This article looks at some of the other findings in the survey.

Russ Merz, Ph.D.'s insight:

Interesting survey results about privacy attitudes. However, the sample is somewhat on the small side.

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Dropbox's Head of Design on the Dawn of Personalized Products

Dropbox's Head of Design on the Dawn of Personalized Products | Consumer Behavior in Digital Environments | Scoop.it

Cuervo is a firm believer that you need to know where you’ve been before you can decide where you’re going. In this case, it’s important for founders to understand how product personalization in computing has evolved and where it is today so they can decide what their next move should be.

It may be hard to believe that the concept of personalization is as old as personal computing itself, but that’s what skeuomorphic design was all about on the early Macintosh: Folders and files were fashioned to look and operate like their real-life counterparts to ease early adopters into digital work. Obviously since then there’s been a massive jump.

Over the past ten years, consumer technology has gotten to know our names, where we're located, what we’re interested in, and who we’re connected to —both socially and implicitly. It was at the start of this transition that Cuervo entered the scene, joining Facebook right as algorithms were making it possible to give individual users tailored experiences.

 
Russ Merz, Ph.D.'s insight:

An interesting discussion about the four ingredient of personalized digital product design as envisioned by Soleio Cuervo at DropBox. The four components of identity, graphs, context and behavior when combined build personal engagement with consumers.

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Digital Marketing Strategies by Customer Journey / Buying Cycle - Fourth Source

Digital Marketing Strategies by Customer Journey / Buying Cycle - Fourth Source | Consumer Behavior in Digital Environments | Scoop.it

How to define your goals and tailor your strategy to the customer journey or buying cycle.

 

If you are looking to cover multiple channels when promoting your business, it is useful to look at the customer journey or buying cycle when defining the channels, platforms and metrics that you will use to manage your campaigns.

 

In order to measure the success within any of these areas it is imperative that you set relevant and impactful goals. In order to do this you need to understand each of the channel’s benefits, strengths and weaknesses.

 

When you carry out any digital marketing, at a high level you are either looking to increase traffic to your site, the reach of your brand or customer retention, which effectively means increasing revenue, brand awareness or nurturing existing relationships.

 

Below I have outlined what I believe to be the customer journey or buying cycle:

 
Russ Merz, Ph.D.'s insight:

A thoughtful review of the stages in the digital customer journey along with proposed marketing strategies and metrics.

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People Trust Strangers As Much As Friends

People Trust Strangers As Much As Friends | Consumer Behavior in Digital Environments | Scoop.it

The ironweed and ivy vines taking over my garden tell me I need a better weed wacker. So I've been reading online reviews and consulting a lot of friends.

 

Like many consumers, I'm finding both sources are a good supplements to the raw data available on the web, like the size of the motor and the diameter of the cutting line.

 

When a stranger tells me "this machine broke after three uses," I take it very seriously. And if someone says "this cut through my ivy like butter," 

 

urns out, I'm pretty typical, according to a just-released survey of 2,104 consumers conducted by BrightLocal, which guides agencies and consultants with online search optimization. It's the fourth year the company has conducted the survey, which was sent to its panel of 5,000 consumers in North America. 

 

What surprised me was that 88 percent of consumers who said they trust reviews by total strangers online as much as they trust recommendations from their friends. That was up from 79 percent in last year's survey.

Russ Merz, Ph.D.'s insight:

Interesting research that reports the criteria that consumers use in their assessment of which online reviews to #trust. The number of reviews available, the perceived authenticity of the reviews, and the type of business/product being reviewed seem to affect the degree of reliance placed on the review as truthful.

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Geert Stox's curator insight, July 11, 9:24 AM

The power of peers?

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6 Myths of Social Sharing - Marketing Technology Blog

6 Myths of Social Sharing - Marketing Technology Blog | Consumer Behavior in Digital Environments | Scoop.it

There are no rules! This has been my mantra for as long as I’ve been marketing. What I watch that works fantastic for one company barely moves the needle for another. Virtually no two businesses are alike, yet we have an entire marketing consulting industry of so-called experts that give bunk advice every single day. +

Of course there are strategies that may not align with a company, there are strategies that work short-term but can do damage long-term, and there are even strategies that can get you into trouble. At the root of your marketing strategy, though, should be your ability to observe the strategies that are being deployed and then test your own. Don’t discount strategies that didn’t work for other companies or that your consultant dislikes… they may just work!+

Po.st has dug through our social data and found some surprising information that debunks several social sharing ideas you may have assumed otherwise true.

This is a great infographic from the folks at Po.st, a URL shortening and social sharing platform – 6 Myths of Social Sharing.

 

Russ Merz, Ph.D.'s insight:

Don't let your #brand #marketingstrategy be misled by social sharing myths. Here are some handy facts.

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Twitter, Facebook, LinkedIn – What Happens To Your Online Presence When You Die? [INFOGRAPHIC] - AllTwitter

Twitter, Facebook, LinkedIn – What Happens To Your Online Presence When You Die? [INFOGRAPHIC] - AllTwitter | Consumer Behavior in Digital Environments | Scoop.it

Twitter, Facebook, LinkedIn – What Happens To Your Online Presence When You Die? [INFOGRAPHIC]

 

Do you realise, that everyone you know, someday, will die?

And I hate to be the one to break it to you, but at some point – hopefully in the distant, distant future – you’re going to leave this mortal coil, too.*

 

So here’s the big question: what happens to our social media profiles when we cease to exist?

 

Consider this: in the first eight years of its existence, 30 million Facebook users died.

 

30 million.


But that’s just the start. If the social network stops growing, the number of people who will have died “on Facebook” will surpass the living by 2065.

 

Add Twitter, LinkedIn, Pinterest, Google and every other social platform into the mix and we could be looking at billions of virtual tombs.

 

You think your social media profile is dead now? Just wait until you’ve actually died.

This visual from WebpageFX looks at what happens to your online presence when you die.

Russ Merz, Ph.D.'s insight:

Probably not a topic of great popularity, but certainly a pertinent one for everybody. Clear legal implications.

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The Psychology of Sharing [Infographic]

The Psychology of Sharing [Infographic] | Consumer Behavior in Digital Environments | Scoop.it

What types of people are most likely to share content online? And why are they sharing it?

 

The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.

 

Careerists are sharers who "are savvy business networkers and are more likely to share content on LinkedIn," states StatPro, whereas altruists "are helpful, reliable, thoughtful, connected, and only use email to share."

The group that use social networks and emails are selectives, who are "resourceful, careful, and thoughtful." However, hipsters are the least likely of the groups to use email.

The reasons people share online content are various, but the main reason is "value and entertainment."


Russ Merz, Ph.D.'s insight:

An interesting compendium of the 6 types of #sharing behaviors and modes of sharing on social media and other interactive forms of digital media.

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Maryse Rebillot's curator insight, June 6, 3:50 AM

A good overview of the different behavioural types in digital sharing. It may lead to an additional segmentation item to better reach and engage your target.

StickyCommunication's curator insight, June 23, 4:08 AM

Interesting article on the psychology of sharing. It is good to have in mind when creating the content, whether people will find it entertaining or compelling enough to share it with their network. This article will help you form these thoughts before sending out useless content!

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Silver Surfers: How The Older Generation Uses Social Media [INFOGRAPHIC] - AllTwitter

Silver Surfers: How The Older Generation Uses Social Media [INFOGRAPHIC] - AllTwitter | Consumer Behavior in Digital Environments | Scoop.it

Silver Surfers: How The Older Generation Uses Social Media [INFOGRAPHIC]

 

Did you know that one in three seniors now use social media?

That’s up from just 13 percent in 2009. Almost one in five (18 percent) Twitter users are aged 50 or over, and a whopping 49 percent of online seniors have a Facebook account.

This visual from Accredited Online Colleges looks at internet usage amongst the older generation.

Russ Merz, Ph.D.'s insight:

Social media usage by older demographic groups. Useful reference material.

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Women and Social Media Go Hand-in-Hand When Shopping Locally

Women and Social Media Go Hand-in-Hand When Shopping Locally | Consumer Behavior in Digital Environments | Scoop.it

Local Media Watch provides the latest news, events and updates happening in the local media space.

 

We have already learned that men are heavily engaged with their mobile devices in my first blog postregarding BIA/Kelsey’s recent spotlight deck comparing the male vs. female consumer, but what about women?


When it comes to local shopping, female consumers interact much more on social media than their male counterparts. According to BIA/Kelsey’s Consumer Commerce Monitor™, 49.1% of females interact with or use social media regarding local purchases compared to only 37% of males. Seventy-one percent of women cite Facebook as their preferred social media site for local shopping. Women also strongly value the opinions of the Facebook Friends with 51.9% considering them to be a trustworthy or very trustworthy source of information for local products and services. Men were not as quick to trust their Facebook Friends with only 44% considering them to be a trustworthy or very trust worthy source.

 
Russ Merz, Ph.D.'s insight:

Stats on the use of #socialmedia for shopping purposes. 

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Lindsey Lindgren's curator insight, May 18, 1:05 PM

Window Shopping to a whole new level.

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84% of female Pinterest users are still active in their fourth year: stats

84% of female Pinterest users are still active in their fourth year: stats | Consumer Behavior in Digital Environments | Scoop.it

In terms of user retention, this is an incredible figure. Especially compared to the competition.

 

In February 2014, I looked at Google+ and discovered that although it had 1.15bn users, only 35% of those were active monthly. Similarly 36% of Twitter’s registered users are active on a monthly basis.

 

Facebook fairs a lot better, a recent GWI Social report reveals a global account ownership figure of 83%, of which 49% are active and 56% of users log in more than once a day.

 

Of course social channels are very reluctant to reveal their true figures for active users, so its up to third party studies to estimate this and just because your regularly using Twitter right now doesn’t mean you won’t still be doing so in four years time. Which is why the headline figure for Pinterest is so encouraging.

 
Russ Merz, Ph.D.'s insight:

The findings from a recent Pinterest user study shows vast differences in usage between women and men on the curation social media network.  What are the reasons for the differences?

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AFreeman's curator insight, May 14, 8:14 PM

Great info

Lindsey Lindgren's curator insight, May 18, 1:08 PM

We'll pin it all and share it all with the world..power of women.

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Survey Analytics Blog: Top 5 Infographics of the Week: Social Media Demographics

Survey Analytics Blog: Top 5 Infographics of the Week: Social Media Demographics | Consumer Behavior in Digital Environments | Scoop.it
Whether or not we like to admit it, social media has become a huge part of our lives. That is why we were so interested in learning about the demographics of social media users.
Russ Merz, Ph.D.'s insight:

A collection of 5 infographics highlighting different aspects of social media demography. Good reference material.

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malek's curator insight, May 4, 7:14 AM

a good collection in one page

Sherin Nicolson's curator insight, May 5, 10:01 PM

This is such a big insight into what the market is doing in todays cluttered technological world. This can help marketers break through that clutter and target these audiences through the means of technology that they are more inclined to use and relate to more. This also encourages research of IMC campaigns to move forward with their thinking as the technological advances are moving even more rapidly and quickly. The industry has changed rapidly because of technology and we as marketers cannot afford to ignore this. 

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How Men and Women Use Mobile and Social Media Differently (Infographic)

How Men and Women Use Mobile and Social Media Differently (Infographic) | Consumer Behavior in Digital Environments | Scoop.it

As the old saying goes, men are from Mars and women are from Venus.

An infographic from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.

 

For example, men are more likely to use social media for business and dating, whereas women are more likely to use it for relationships, sharing and entertainment.

 

But the differences don't end there.

 

Did you know that men prefer quick access to deals and information on social media, whereas women would rather have an encounter with a brand? And while only 18 percent of men will follow an organization for deals, 71 percent of women will.

 

But there are some aspects of social media on which both genders agree: Both enjoy social media ads that are funny or feature celebrity endorsements. (Hey, it's something, right?)

 

Learn more about how men and women use social media in the infographic. 

Russ Merz, Ph.D.'s insight:

Some useful comparative stats about difference across genders regarding #mobile and #socialmedia use.

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LuceCEM's curator insight, April 24, 7:54 AM

Interesante artículo sobre las diferencias en el Uso del `Social Media´ entre hombres y mujeres

Mai Lam's curator insight, April 27, 5:59 AM

This article states that women and men have different ways of using social media and mobile. It reveals women tend to rely on social media and mobile for relationship, sharing and entertainment purposes where as men use social media for business and dating reasons. Furthermore, Men are more likely to scan coupons or QR codes than women, in contrast, women tend to follow a brand for deals/sales. This article is relevant to IMC as it can be a source or an idea for a company to focus on a targeted market where they can endorse their products or services instead of aiming for a broad market. 

Inside Market Strategy's curator insight, May 16, 5:38 PM

Very interesting.