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What Motivates Your Customers? ‹ Retail Minded

What Motivates Your Customers? ‹ Retail Minded | Consumer Behavior in Digital Environments | Scoop.it

You’re busy. Customers are busy. So what slows them down just enough to shop in your store?

Customers today have a lot of options when it comes to purchasing almost ANYTHING these days. It’s up to you to support them in their unique needs, and  that means understanding what motivates them to want to 1) shop and 2) buy. The real catch? Making sure these decisions are made with your store in mind.

Russ Merz, Ph.D.'s insight:

The three C's: Convenience, Cozy and other Customers.

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Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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How 11 ecommerce sites use stock levels to create buyer urgency

How 11 ecommerce sites use stock levels to create buyer urgency | Consumer Behavior in Digital Environments | Scoop.it

In the same way that exclusive offers and flash sales cause shoppers to throw rational thought out of the window, dwindling stock levels create a fear of loss and a sense of urgency that nudges consumers ever closer to making a purchase.

Ecommerce retailers are obviously wise to this as a sales tactic and it's common to see stock information displayed prominently on product pages.

With this in mind I’ve been scouring apparel ecommerce sites to see how different retailers present stock levels as part of their product page design.

 

While it's common for apparel retailers to display stock information, only Boticca attempted to ramp up the fear of loss using dramatic copywriting. Its message was:

Act now, there is only 1 piece left!

I was actually expecting more of this kind of excitable copy, however it seems that most ecommerce retailers are content with taking a calm, subtle approach to stock information, then relying on human emotion to do the rest.

Russ Merz, Ph.D.'s insight:

An interesting article with examples highlighting how on-line #retailers use inventory levels to induce a fear of missing out (#FOMO) among consumers.

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People Are Pretty Much Glued to Technology 24/7 - eMarketer

People Are Pretty Much Glued to Technology 24/7 - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
How often do you unplug from personal technology? According to recent research, 43% of US internet users never do, and 17% only take a break a few times a year. While gender and income don't play major roles in whether or not consumers unplug, age does, with younger millennials the most likely to never take a break.
Russ Merz, Ph.D.'s insight:

Is this type of "dependence" troubling?

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Infographic: The 10 Best Selling Products - Total Customer

Infographic: The 10 Best Selling Products - Total Customer | Consumer Behavior in Digital Environments | Scoop.it
Which products rule the roost People buy things every day, probably every second if you want to really get into the statistics behind that flippant remark. But really how much stuff do people buy? And which products are the most successful at convincing consumers to part with their money? Well, this infographic from Finances Online does …
Russ Merz, Ph.D.'s insight:

If you need to win an argument about which products are sales winners, here is a handy list to reference.

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Why social media is constructing a reality unworthy of your anxiety

Why social media is constructing a reality unworthy of your anxiety | Consumer Behavior in Digital Environments | Scoop.it

Why social media is constructing a reality unworthy of your anxiety, Social networks are fuelling social anxiety on an unparalleled scale and brands are in the firing line, writes Nicola Kemp. | Marketing Magazine

 

Facebook and its ilk are making us miserable. These days, the notion of "keeping up with the Joneses" has been taken to a new level. No longer content to silently ogle the neighbour’s car, today’s savvy consumers are using social-media platforms to compare their lives with those of people they barely know – and coming up short. Through a heavily filtered lens, they are given snapshots of others’ great, albeit highly edited, lives, and are made to feel that they are missing out.

 

The constant stream of curated aspirational identities filtered through Instagram is creating a collective anxiety about where we are in life, according to Lucie Green, editor at trends consultancy LSN:Global. This is particularly prevalent in millennials, who are not only the heaviest users of social media, but also the most ambitious, with a strong notion of self-entitlement – and with the highest expectations.

In effect, social media is creating a driving, self-propelling force of anxiety that motivates us to want more, do more and be more," she says.

Russ Merz, Ph.D.'s insight:

A thoughtful discussion about how #socialmedia may be raising consumer anxieties as it pertains to lifestyle and consumption (aka #FOMO). Worth reading and considering especially given the growing role of brands in social media.

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How to target Gen Z, the new consumer on the block, via mobile - Mobile Marketer - Research

How to target Gen Z, the new consumer on the block, via mobile - Mobile Marketer - Research | Consumer Behavior in Digital Environments | Scoop.it

Their attention spans are getting shorter, they think in 4D, they communicate with symbols and images and their reliance on mobile devices has left them with a lack of situational awareness; this is Generation Z, a group of digital natives who should not be ignored despite their youth.

 

This next generation of consumers has somewhat been neglected as brands and marketers have been focused on Gen Y, or Millennials, for more than a decade now, making them the most researched generation in history according to ad agency Sparks & Honey. But it may be time for marketers to shift their focus – because the Gen Z group, born from 1995 on, comprises 29.5 percent of the population and will continue to out-populate each generation that has come before it.

 

“Don’t treat Gen Z like Millennials — they’re different,” said Sarah DaVanzo, chief cultural strategy officer at Sparks & Honey. “Feed their desire to ‘make,’ collaborate and co-create as they want controls and preference settings, turning their data on and off as they toggle between being ‘INsumers’ and ‘OUTsumers.’”

Russ Merz, Ph.D.'s insight:

A comprehensive discussion with examples of the emerging consumer cohort known as Generation Z and their purchase behaviors. Interactivity and mobility are important to this group. Worth a read.

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Half of Smartphone Owners Don't Want Their Locations Tracked

Half of Smartphone Owners Don't Want Their Locations Tracked | Consumer Behavior in Digital Environments | Scoop.it

Attention retailers: shoppers are not as interested with beacons and in-store tracking as you think they are, according to a new report from digital marketing platform Punchtab. The findings come at an interesting time as marketers are beginning to share new case studies and launch location-based programs.

The "Mobile Tracking: Are Consumers Ready?" report surveyed 1,153 consumers on how they feel about handing over information about themselves in exchange for some form of personalized messages. While 50 percent of participants did not want to be tracked, 27 percent of the consumers surveyed said they were open to it—but only under certain circumstances. The remaining 23 percent of consumers in the study did not care if they were tracked or not.

Of the 50 percent of participants who didn't want to be tracked online, privacy was the No. 1 reason offered, at 51 percent. Another 13 percent didn’t want to receive too many messages and 8 percent were wary of irrelevant messages. An additional 5 percent of users were afraid a marketer would manipulate their information or send inappropriate and uninteresting messages.

Within the 27 percent of consumers who opted in to location tracking, 88 percent said that they would give over information in exchange for a coupon or special offer. Shorter checkout times (72 percent), personalized alerts (69 percent) and checking the status of points and rewards (58 percent) were other top reasons. 

Russ Merz, Ph.D.'s insight:

Do customers want to be tracked on their #smartphones? The evidence from this survey is somewhat equivocal.

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Survey: 74% Of U.S. Adults Would Delete Themselves From Search Results If They Could

Survey: 74% Of U.S. Adults Would Delete Themselves From Search Results If They Could | Consumer Behavior in Digital Environments | Scoop.it

In the wake of the the Right to Be Forgotten controversy in Europe, Survey Monkey has conducted a survey of online adults (n=210) to explore U.S. attitudes toward search and online privacy. Eli Schwartz of Survey Monkey has written about parts of the survey on Search Engine Land: Right To Be Forgotten: Do Users Even Care? This article looks at some of the other findings in the survey.

Russ Merz, Ph.D.'s insight:

Interesting survey results about privacy attitudes. However, the sample is somewhat on the small side.

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Dropbox's Head of Design on the Dawn of Personalized Products

Dropbox's Head of Design on the Dawn of Personalized Products | Consumer Behavior in Digital Environments | Scoop.it

Cuervo is a firm believer that you need to know where you’ve been before you can decide where you’re going. In this case, it’s important for founders to understand how product personalization in computing has evolved and where it is today so they can decide what their next move should be.

It may be hard to believe that the concept of personalization is as old as personal computing itself, but that’s what skeuomorphic design was all about on the early Macintosh: Folders and files were fashioned to look and operate like their real-life counterparts to ease early adopters into digital work. Obviously since then there’s been a massive jump.

Over the past ten years, consumer technology has gotten to know our names, where we're located, what we’re interested in, and who we’re connected to —both socially and implicitly. It was at the start of this transition that Cuervo entered the scene, joining Facebook right as algorithms were making it possible to give individual users tailored experiences.

 
Russ Merz, Ph.D.'s insight:

An interesting discussion about the four ingredient of personalized digital product design as envisioned by Soleio Cuervo at DropBox. The four components of identity, graphs, context and behavior when combined build personal engagement with consumers.

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Digital Marketing Strategies by Customer Journey / Buying Cycle - Fourth Source

Digital Marketing Strategies by Customer Journey / Buying Cycle - Fourth Source | Consumer Behavior in Digital Environments | Scoop.it

How to define your goals and tailor your strategy to the customer journey or buying cycle.

 

If you are looking to cover multiple channels when promoting your business, it is useful to look at the customer journey or buying cycle when defining the channels, platforms and metrics that you will use to manage your campaigns.

 

In order to measure the success within any of these areas it is imperative that you set relevant and impactful goals. In order to do this you need to understand each of the channel’s benefits, strengths and weaknesses.

 

When you carry out any digital marketing, at a high level you are either looking to increase traffic to your site, the reach of your brand or customer retention, which effectively means increasing revenue, brand awareness or nurturing existing relationships.

 

Below I have outlined what I believe to be the customer journey or buying cycle:

 
Russ Merz, Ph.D.'s insight:

A thoughtful review of the stages in the digital customer journey along with proposed marketing strategies and metrics.

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People Trust Strangers As Much As Friends

People Trust Strangers As Much As Friends | Consumer Behavior in Digital Environments | Scoop.it

The ironweed and ivy vines taking over my garden tell me I need a better weed wacker. So I've been reading online reviews and consulting a lot of friends.

 

Like many consumers, I'm finding both sources are a good supplements to the raw data available on the web, like the size of the motor and the diameter of the cutting line.

 

When a stranger tells me "this machine broke after three uses," I take it very seriously. And if someone says "this cut through my ivy like butter," 

 

urns out, I'm pretty typical, according to a just-released survey of 2,104 consumers conducted by BrightLocal, which guides agencies and consultants with online search optimization. It's the fourth year the company has conducted the survey, which was sent to its panel of 5,000 consumers in North America. 

 

What surprised me was that 88 percent of consumers who said they trust reviews by total strangers online as much as they trust recommendations from their friends. That was up from 79 percent in last year's survey.

Russ Merz, Ph.D.'s insight:

Interesting research that reports the criteria that consumers use in their assessment of which online reviews to #trust. The number of reviews available, the perceived authenticity of the reviews, and the type of business/product being reviewed seem to affect the degree of reliance placed on the review as truthful.

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Geert Stox's curator insight, July 11, 6:24 AM

The power of peers?

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6 Myths of Social Sharing - Marketing Technology Blog

6 Myths of Social Sharing - Marketing Technology Blog | Consumer Behavior in Digital Environments | Scoop.it

There are no rules! This has been my mantra for as long as I’ve been marketing. What I watch that works fantastic for one company barely moves the needle for another. Virtually no two businesses are alike, yet we have an entire marketing consulting industry of so-called experts that give bunk advice every single day. +

Of course there are strategies that may not align with a company, there are strategies that work short-term but can do damage long-term, and there are even strategies that can get you into trouble. At the root of your marketing strategy, though, should be your ability to observe the strategies that are being deployed and then test your own. Don’t discount strategies that didn’t work for other companies or that your consultant dislikes… they may just work!+

Po.st has dug through our social data and found some surprising information that debunks several social sharing ideas you may have assumed otherwise true.

This is a great infographic from the folks at Po.st, a URL shortening and social sharing platform – 6 Myths of Social Sharing.

 

Russ Merz, Ph.D.'s insight:

Don't let your #brand #marketingstrategy be misled by social sharing myths. Here are some handy facts.

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Twitter, Facebook, LinkedIn – What Happens To Your Online Presence When You Die? [INFOGRAPHIC] - AllTwitter

Twitter, Facebook, LinkedIn – What Happens To Your Online Presence When You Die? [INFOGRAPHIC] - AllTwitter | Consumer Behavior in Digital Environments | Scoop.it

Twitter, Facebook, LinkedIn – What Happens To Your Online Presence When You Die? [INFOGRAPHIC]

 

Do you realise, that everyone you know, someday, will die?

And I hate to be the one to break it to you, but at some point – hopefully in the distant, distant future – you’re going to leave this mortal coil, too.*

 

So here’s the big question: what happens to our social media profiles when we cease to exist?

 

Consider this: in the first eight years of its existence, 30 million Facebook users died.

 

30 million.


But that’s just the start. If the social network stops growing, the number of people who will have died “on Facebook” will surpass the living by 2065.

 

Add Twitter, LinkedIn, Pinterest, Google and every other social platform into the mix and we could be looking at billions of virtual tombs.

 

You think your social media profile is dead now? Just wait until you’ve actually died.

This visual from WebpageFX looks at what happens to your online presence when you die.

Russ Merz, Ph.D.'s insight:

Probably not a topic of great popularity, but certainly a pertinent one for everybody. Clear legal implications.

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The Psychology of Sharing [Infographic]

The Psychology of Sharing [Infographic] | Consumer Behavior in Digital Environments | Scoop.it

What types of people are most likely to share content online? And why are they sharing it?

 

The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.

 

Careerists are sharers who "are savvy business networkers and are more likely to share content on LinkedIn," states StatPro, whereas altruists "are helpful, reliable, thoughtful, connected, and only use email to share."

The group that use social networks and emails are selectives, who are "resourceful, careful, and thoughtful." However, hipsters are the least likely of the groups to use email.

The reasons people share online content are various, but the main reason is "value and entertainment."


Russ Merz, Ph.D.'s insight:

An interesting compendium of the 6 types of #sharing behaviors and modes of sharing on social media and other interactive forms of digital media.

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Maryse Rebillot's curator insight, June 6, 12:50 AM

A good overview of the different behavioural types in digital sharing. It may lead to an additional segmentation item to better reach and engage your target.

StickyCommunication's curator insight, June 23, 1:08 AM

Interesting article on the psychology of sharing. It is good to have in mind when creating the content, whether people will find it entertaining or compelling enough to share it with their network. This article will help you form these thoughts before sending out useless content!

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Meet Generation Z: Marketing’s Next Big Audience [Infographic]

Meet Generation Z: Marketing’s Next Big Audience [Infographic] | Consumer Behavior in Digital Environments | Scoop.it

If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” But time marches on, and there’s a new generation in town. Generation Z might still be under the legal drinking age (in the US, at least), but they’re rapidly coming into their own — in terms of influence, consumption, and spending power.

Already, Generation Z has distinguished itself from Millennials in very significant ways — from their deepest aspirations to their preferences on social networks. And like all new generations, their behaviors will soon be shaping the status quo. Our new infographic explores Generation Z’s view of the world — and how your company can reach them.

Russ Merz, Ph.D.'s insight:

Facts and #stats about the Generation Z cohort. Good reference material for marketers.

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The Social Life of the App-Addicted Teen [Infographic]

The Social Life of the App-Addicted Teen [Infographic] | Consumer Behavior in Digital Environments | Scoop.it

Rise and shine—and check your smartphone? That would have sounded foreign to most people 10 years ago, but it's now the natural course of action after shutting off your alarm.

Moreover, it's not just adults who can't start their day without first checking their phone. It's teenagers, too.

Of the 95% of teens in the United States who have Internet access, 78% have smartphones. Those smartphones are jam-packed with apps, including for Facebook, Snapchat, Instagram, and Spotify. Even texting, the most basic use for a smartphone, is being replaced by messaging apps, such as WhatsApp and Kik Messenger.

These days, for teenagers, using their smartphones in any and all situations is deemed acceptable. Whether they are sitting in class or hanging out at home in front of the TV, teens are constantly running apps.

Does any of that surprise you? If you have kids, the answer is probably no.

 

Russ Merz, Ph.D.'s insight:

A summary of some interesting #stats about the daily #digital lifestyles of connected teens. Sound familiar?

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We'll Buy Nearly Anything From a Woman in a Red Dress

We'll Buy Nearly Anything From a Woman in a Red Dress | Consumer Behavior in Digital Environments | Scoop.it

Marketers like to talk about stuff that’s “disruptive.” And when it comes to advertising—actually, when it comes to pop culture in general—few things are quite as disruptive as a woman in a red dress.  

 

Care for some proof?

 

When celebrity photographer Milton Greene shot Marilyn Monroe in 1957, he made sure she wore a red dress. Chris de Burgh was a little-known singer until 1986, when he crooned about his Lady in Red. In 1999’s The Matrix, young Neo nearly took a bullet in the head—and why? Because he was distracted by a woman in a red dress. And while few remember much about Queen Elizabeth’s 2012 jubilee, who can forgetKate Middleton showing up in that red Alexander McQueen dress?

Russ Merz, Ph.D.'s insight:

More on the power of color + imagery to influence consumer psychology and behavior. #advertising #creativestrategy

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New Study Shows Consumers More Receptive To Mobile Ads

New Study Shows Consumers More Receptive To Mobile Ads | Consumer Behavior in Digital Environments | Scoop.it

A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive to relevant ads.

 

According to the report, nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013.

 

In addition, 40 percent of those surveyed report clicking on ads and nearly half of those take secondary actions such as viewing the referring website and searching for additional product information.

Russ Merz, Ph.D.'s insight:

Making the #mobile advertising relevant by using coupons and #geolocation targeting is the key to success. Infographic contains some good stats.

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[New Research] Do Viral Emotions Differ by Age and Gender? | Convince and Convert: Social Media Strategy and Content Marketing Strategy

[New Research] Do Viral Emotions Differ by Age and Gender? | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Consumer Behavior in Digital Environments | Scoop.it

A new study shows that the virality of a piece of content not only depends on the emotional reaction of your audience, but also their age, gender, and other demographic features.

 

When was the last time an article made you smile? Or an infographic surprised you with something you didn’t know? For example, the average percentage markup for the services industry is close to 3,000%!

Are you surprised?

The answer just may be different based on your generation or your gender.

Putting Emotional Response to the Test

Content can inspire a range of reactions, but viral, highly shareable images inspire a range of predictable emotional reactions – and those reactions are different depending on age and gender. This is gold for creative teams, because it means that a quick lesson in basic psychology will improve your chances of a viral hit.

By showing more than 800 men and women between the ages of 18 – 54 a collection of viral images from Imgur, as well as a set of non-viral images for comparison, we were able to determine which emotions are linked to viral content for different demographics.

Their responses were categorized as either positive, negative, or surprised (which can be triggered both positively and negatively) based on Robert Plutchik’s comprehensive Wheel of Emotion. The results give us greater insight into three elements common to how emotions and demographics work together when content goes viral.

Russ Merz, Ph.D.'s insight:

Interesting research that investigated three ways #emotional responses to #viral content and images were manifested across gender and age based #demographic groups.

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How To Do Location-Based Push Marketing Without Going Too Far

How To Do Location-Based Push Marketing Without Going Too Far | Consumer Behavior in Digital Environments | Scoop.it

Location-based marketing has been described as “the intersection of people, places, and media.”

This evolving new capability centers around the idea of understanding your customers’ context — such as their current location, their location history and their current or historical beacon proximity — to deliver more relevant, timely content as a result.

Enabled by apps, mobile marketing leaders are using location-based audience segmentation to craft smarter messages to engage their mobile customers and win a greater share of smartphone and tablet screen time.

However, brands must tread carefully. When you collect location data but fail to provide a relevant, valuable experience — and worse, when you cross assumed privacy boundaries — your customers may disable location sharing… or delete the app altogether.

With the continuous evolution of location technology, three key concepts are emerging: presence, history and proximity. Brands can now deliver the perfectly targeted message in the most relevant time and place, and achieve levels of engagement other channels would drool over.

Russ Merz, Ph.D.'s insight:

Delivering relevant location-based marketing to consumers requires and understanding of three key ingredients: presence, history and proximity.

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Using Customer Analytics To Improve Corporate Performance

Using Customer Analytics To Improve Corporate Performance | Consumer Behavior in Digital Environments | Scoop.it

Striving to gain greater insights into how existing customers can be retained and grown while attracting new prospects, nearly all companies are capturing customer data at an accelerating rate.

The challenge is to translate the massive amounts of captured customer data into strategically relevant, insightful and immediately useful action.  Too often companies are not getting the most value out of their customer data however.  From senior management not being committed to its value, advanced analytics applications including Big Data not managed to its best use, or a proliferation of analytics applications that fail to deliver a unified, solid strategic direction, many companies are falling short of the value analytics can provide.

Russ Merz, Ph.D.'s insight:

A summary of a recent McKinsey-Datametrics survey and report about the relationship between the use of #customeranalytics and corporate #performance.  This speaks to the economic value gained from investments in understanding and measuring customers and their experiences. #consumerbehavior #CXM #CXMetrics

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Holiday Online Retail Unwrapped: What's in Store for 2014

There’s good news for retailers as we approach the all-important holiday shopping season. The economy is on the rebound, shoppers are spending more and mobile is booming. But what’s next? Take a look at 4 key trends for retailers this season. Visit www.ibm.com/benchmark to download the full report: Online Retail Holiday Readiness Report.

Russ Merz, Ph.D.'s insight:

Key trends that retailers need to know about for the 2014 holiday season.

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How Different Generations Use Smartphones

How Different Generations Use Smartphones | Consumer Behavior in Digital Environments | Scoop.it

Millennial smartphone owners spend 14.5 hours a week—more than two hours a day—on average using their phones, according to a recent report from Experian Marketing Services.

 

In fact, Millennials spend so much time on their smartphones that they account for 41% the total time that Americans spend using the devices, despite making up only 29% of the adult population.

In a typical week, Millennial smartphone owners in aggregate spend 765.9 million hours on their smartphones, far more than any other generation, the analysis found.


Russ Merz, Ph.D.'s insight:

From a recent Experian research study some Interesting and up-to-date stats documenting the variations in smartphone usage across demographic groups.

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2014: The Year of Customer Experience - Marketing Technology Blog

2014: The Year of Customer Experience - Marketing Technology Blog | Consumer Behavior in Digital Environments | Scoop.it

I would hope that every year is the year of customer experience for each of our companies, don’t you? I know that’s not the title was eluding to. In the past I’ve said that customer service is now a core to every company’s social strategy. Because of the natural tendency of consumers to share and research information online about the products they use, companies they work with and the brands they love or are frustrated by, every company’s social media strategy can be severely damaged or improved by the echos of customer experience across the Internet.+

As social platforms grow and expand in 2014, so does the amount that customers are saying and sharing on social media. 2014 is undeniably the year of the customer experience and this is all supplemented by social media. In this infographic we’ll discuss why now is the time to utilize social intelligence to perfect the customer experience and how you can take action.

Conversions are tied directly to the emotional choice that a consumer or business makes once they trust they’re making a good purchasing decision. Since customer service is the number 1 factor of trust, it’s a no-brainer that you must have a great customer experience in order to reach, find and attract customers online.


Russ Merz, Ph.D.'s insight:

#Customerexperience expectations = sharing, customer service and engagement.

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How Image Recognition Can Improve Brand Insights Into Consumer Behavior - PSFK

How Image Recognition Can Improve Brand Insights Into Consumer Behavior - PSFK | Consumer Behavior in Digital Environments | Scoop.it

Brands can now learn more about their customers via images than ever before.

 

Earlier this month we documented a new startup named Curalate that offers image analytics that is able to determine whether a post on social media will gain likes, comments and shares. Now their investors are on the hunt for a slicker model.

Apu Gupta and his co-founder and CTO Nick Shiftan started with an idea that would enable brands to get involved with Pinterest in a more calculated, meaningful way by offering a service that would analyze Pins for their potential to expose campaigns and products. As Gupta began to write the code, he realized many people don’t use text on Pinterest as they do on other social media sites and therefore needed to figure out a way to specifically analyze images on their own.

 
Russ Merz, Ph.D.'s insight:

Interesting development in the field of #visualanalytics. Clearly Curalate's technology will be very useful for understanding how brand images affect consumer behaviors. This capability can help assess the relative "quality" of visual images. Stay tuned.

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Data's Role in the Online Path to Purchase - Marketing Technology Blog

Data's Role in the Online Path to Purchase - Marketing Technology Blog | Consumer Behavior in Digital Environments | Scoop.it

There are dozens of points on the path to purchase where retailers can collect and use data to enhance the shopping experience and turn browsers into buyers. But there is so much data that it can become easy to focus on the wrong things and veer off course. For example, 21% of consumers abandon their cartsimply because the checkout process is inefficient. +

The path to purchase has dozens of points where retailers can collect valuable data, enhance the shopping experience, and convert browsers into buyers. But beware: tThe volume of data can be overwhelming, and it’s easy to veer off course. By steering clear of “data detours”, retailers can focus on actionable data to drive customers across the finish line.

Baynote released an infographic Data’s Role in the Online Path to Purchase providing insight into the most important and actionable data and the detours that can lead retailers astray.+

 

 

Russ Merz, Ph.D.'s insight:

Infographic summary of the role data plays in understanding the consumer's #digital path to purchase.

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