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Future retail stores will focus on experiences before products – Bazaarvoice Blog

Future retail stores will focus on experiences before products – Bazaarvoice Blog | Consumer Behavior in Digital Environments | Scoop.it

What does a typical shopping trip look like? In just the past few years, the answer has changed dramatically to include technologies like smartphones and tablets, omnichannel experiences like ship-to-store, etc.

Russ Merz, Ph.D.'s insight:

Big customer experiences changes coming to retailing. Are these changes a way to fight "showrooming"?

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Consumer Behavior in Digital Environments
The Identification, measurement and analysis of consumer types, perceptions, attitudes, and activities in digital environments.
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Over 50% of 16-34s post reviews online

Over 50% of 16-34s post reviews online | Consumer Behavior in Digital Environments | Scoop.it
Globally, it’s almost half of internet users who are posting reviews about products or companies online each month.
Russ Merz, Ph.D.'s insight:

How actively do your customers share brand experiences via online reviews? Here are some recent stats about review activity among demographic groups.

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What Marketers Need to Know About Snapchat [Infographic]

What Marketers Need to Know About Snapchat [Infographic] | Consumer Behavior in Digital Environments | Scoop.it
Mobile - Snapchat has emerged from its murky roots to become a popular app with 100 million daily active users. So, should marketers consider having a strategy for this video messaging app?
Russ Merz, Ph.D.'s insight:

Thinking about incorporating Snapchat into your digital marketing program? Here are some facts about users you might want to know. #digitalmarketing

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Infographic: How Voters Are Consuming Political News on Mobile Devices

Infographic: How Voters Are Consuming Political News on Mobile Devices | Consumer Behavior in Digital Environments | Scoop.it
Voters increasingly are turning to social media to stay informed about the 2016 presidential race. According to new data from programmatic advertising company RadiumOne, social channels are the second most popular way for voters to keep up with political news. In fact, one in three voters follows at least one candidate on social media.
Russ Merz, Ph.D.'s insight:

Voters Consuming More Political News on Mobile Devices. Is Mobile Voting Next?

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Report: 92% of Online Consumers Use Emoji (Infographic)

Report: 92% of Online Consumers Use Emoji (Infographic) | Consumer Behavior in Digital Environments | Scoop.it
A new report from Emogi documents the rising use of emoji, and the connection emoji selection has on consumer opinions to advertising.
Russ Merz, Ph.D.'s insight:

Do you use emoji's? Apparently you are not alone. How should brands respond? 

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Generation Gap: Online Content Consumption and Age

Generation Gap: Online Content Consumption and Age | Consumer Behavior in Digital Environments | Scoop.it
Content - How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?
Russ Merz, Ph.D.'s insight:

Do you know how digital media consumption differs by demographic cohorts? Here is some recent research on the topic that might be surprising.

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Baby Boomers Not Fans of Mobile Ads - eMarketer

Baby Boomers Not Fans of Mobile Ads - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Mobile shopping and advertising have caught on quickly in the US. While younger mobile users appreciate the convenience of smartphones for shopping, baby boomers are less sure. And they're a lot more sure they don't like ads on their devices.
Russ Merz, Ph.D.'s insight:

How do demographic cohorts differ with regard to mobile ad receptiveness? This eMarketer article reports some stark attitudinal and behavioral differences across three demographic groups.

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Pinterest: In-Store Mobile Shoppers’ Little Helper - eMarketer

Pinterest: In-Store Mobile Shoppers’ Little Helper - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Pinterest’s influence on users’ purchase decisions goes all the way to the store, especially among those on smartphones. According to recent research, more than two-thirds of Pinterest users have looked up pins via mobile phones while in-store, with mobile activities largely revolving around food and recipes, art and home products, and fashion and beauty items.
Russ Merz, Ph.D.'s insight:

Do you know the reasons why shoppers are using Pinterest in-store? This eMarketer article reports on some of them.


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Who is On Facebook, LinkedIn, Pinterest, Snapchat and Other Networks? [Infographic]

Who is On Facebook, LinkedIn, Pinterest, Snapchat and Other Networks? [Infographic] | Consumer Behavior in Digital Environments | Scoop.it

It’s important to know your audience if you’re going to be an effective marketer in any medium. For social media marketers, knowing who the core users are on each social network could be invaluable in helping decide which platforms to focus on. Digital marketing agency Sprout Social dug into the demographic data and pulled it all together in one handy infographic.

 

Overall, the data supports what we already know, that women dominate social media. This is especially true on Pinterest where women made up 42 percent of users, and Snapchat where women represented 70 percent of users.

Russ Merz, Ph.D.'s insight:

Need a quick reference for #socialmedia demographic profiles? Check out this #Infographic. 

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Deloitte Digital Study: Digitally-Influenced Sales in Retail Brick-and-Mortar Stores to Reach $2.2 Trillion by Year-end

Deloitte Digital Study: Digitally-Influenced Sales in Retail Brick-and-Mortar Stores to Reach $2.2 Trillion by Year-end | Consumer Behavior in Digital Environments | Scoop.it

NEW YORK, May 13, 2015 /PRNewswire/ -- 

 Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or $2.2 trillion, according to Deloitte Digital's latest study, "Navigating the New Digital Divide." This figure has grown considerably from 14 cents of each dollar spent in brick-and-mortar stores in 2012, the first year Deloitte Digital conducted the annual study.

 

Deloitte Digital defines "digital influence" as the percentage of traditional brick-and-mortar retail sales impacted by shoppers' use of digital devices[i]. Deloitte Digital has also identified a growing digital divide where consumers' digital behaviors and retailers' ability to deliver on those consumer expectations continue to diverge.  

 

"Retailers often use the wrong metric – e-commerce sales – to indicate whether their digital strategy is working," said Kasey Lobaugh, principal, Deloitte Consulting LLP and Deloitte Digital's chief retail innovation officer. "Last year, e-commerce sales represented $300 billion, or just seven percent, of total retail sales, while digitally-influenced store sales were over five times higher, topping $1.7 trillion. Retailers that prioritize and design digital functionality with the sole purpose of driving sales in the e-commerce channel marginalize the consumer experience and risk ceding authority to competitors."

Russ Merz, Ph.D.'s insight:

Do you know how retail shopping behaviors are changing because of #mobile #digital capabilities? This recent research report describes 5 ways shoppers are using mobile devices in their shopping journeys. Definitely worth reading.

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Do Consumers Even Know What They Want from Wearables? - eMarketer

Do Consumers Even Know What They Want from Wearables? - eMarketer | Consumer Behavior in Digital Environments | Scoop.it

Does the Apple Watch really have what it will take to make the wearables market a mass one? Current research on wearables suggests the picture is hazy: Between consumers' murky idea of what specific wearables might do, and their perhaps murkier idea of what they might want them to do, what will actually appeal to users?

 

February 2015 research by ACCENT Marketing Services indicates that watches are not what most consumers are looking for when it comes to wearables. Only around a quarter of internet users said they were most excited about watches, compared with 44% who were more likely to be most interested in an activity tracker or fitness band. Another 8% most wanted activity or fitness clips, as opposed to bands. 

Russ Merz, Ph.D.'s insight:

Defining the market for #wearables is appears to be increasingly more difficult. Preferences and purchase intentions are very fragmented suggesting that consumers are still weighing the options. This makes the business a risky proposition. Time will tell if the Apple Watch entry can start to shape the market.

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What Motivates Customers to Make Recommendations on Social Media? [Infographic]

What Motivates Customers to Make Recommendations on Social Media? [Infographic] | Consumer Behavior in Digital Environments | Scoop.it

Want to get more customers to recommend you on their social networks? Then you'll need to know what drives them to make those recommendations and which networks they prefer.

 

The most trusted social media platform for product/service recommendation is Facebook, according to the following Social Media Link infographic, based on a recent study.

 

Some 54% of survey respondents use Facebook to share their product purchases.

 

So, what inspires consumers to write a product review? A whopping 93% cite "a positive experience with the brand," and 79% say "receiving a free product or sample."

 

Poor customer experiences inspire sharing as well: 71% say "a negative experience with a brand" motivates them to write a review, according to Social Media Link.

Russ Merz, Ph.D.'s insight:

Do you want your customers to make #recommendations about your #brand to friends and others on social networks? Here is a good list of key motivators.

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Marco Favero's curator insight, March 4, 2015 6:32 AM

aggiungi la tua intuizione ...

Sylvie Bédard's curator insight, March 4, 2015 10:13 AM

Qu'est-ce qui motive les clients à faire des recommandations sur les médias sociaux? Très intéressant!

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12 Secrets of the Human Brain to Use in Your Marketing [Infographic]

12 Secrets of the Human Brain to Use in Your Marketing [Infographic] | Consumer Behavior in Digital Environments | Scoop.it

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.

 

Here's a look at some fascinating facts about the human mind, from a marketing perspective.

Did you know that the human brain processes emotions far more quickly than rational thought? "Emotions process input five times faster than our conscious brain," according to the following Emma infographic.

 

Our brains also really love images. "Our brains process images 60,000 times faster than text," states Emma. "We comprehend and remember pictures with text more than text alone."

To get more facts about the human brain to help you improve your marketing, check out the following infographic:

Russ Merz, Ph.D.'s insight:

Do you use any of these #neuroscience factoids in your #marketing planning? Perhaps you should.

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Nedko Aldev's curator insight, June 29, 2015 9:36 AM

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INFOGRAPHIC: Which Social Networks Are Used by Job Seekers?

INFOGRAPHIC: Which Social Networks Are Used by Job Seekers? | Consumer Behavior in Digital Environments | Scoop.it

Social recruiting platform Jobvite released the results of its 2015 Job Seeker Nation Study, which is now in its sixth year.

Social media-related highlights from the study included:

67 percent of job seekers using social media turn to Facebook, while 45 percent use Twitter and 40 percent use LinkedIn.The “big three” are starting to get some company, however, as 31 percent of job seekers said they used Instagram as part of the process, 25 percent cited Pinterest and 17 percent said they use Snapchat.31 percent of job seekers admitted to inflating their skills while using Twitter.27 percent of job seekers said they fabricated job references on Facebook, with twice as many men admitting to doing so as women.47 percent of job seekers used mobile as part of their job search.

Other findings from Jobvite’s 2015 Job Seeker Nation Study included:

45 percent of job seekers are satisfied in their current positions but open to new opportunities.50 percent of employed workers see their positions as entry-level or stepping stones, with that figure rising to 71 percent for those aged 18 through 29.79 percent of recruiters have made hires via LinkedIn, despite job seekers’ prolific Facebook use.

Russ Merz, Ph.D.'s insight:

Do you know which #socialnetworks are most used by job seekers? The results might surprise you.

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What makes your online fans click 'unfollow'

What makes your online fans click 'unfollow' | Consumer Behavior in Digital Environments | Scoop.it
Brand managers must understand their online audiences in order to build loyalty and trust. If you're wondering why some of your followers have jumped ship, this infographic can shed some light.
Russ Merz, Ph.D.'s insight:

Do You Know What makes your Online Fans Click Unfollow? Here are Some Reasons from Recent Research.

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In What Situations Are Americans Willing to Share Personal Information? [Infographic]

In What Situations Are Americans Willing to Share Personal Information? [Infographic] | Consumer Behavior in Digital Environments | Scoop.it
Customer Behavior - Under various circumstances, many Americans would share personal information or permit surveillance in return for getting something of perceived value, according to a recent report from the Pew Research Center.
Russ Merz, Ph.D.'s insight:

When are most people willing to share personal information? Recent research reveals six acceptable scenarios. 

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Growth of Time Spent on Mobile Devices Slows - eMarketer

Growth of Time Spent on Mobile Devices Slows - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably.
Russ Merz, Ph.D.'s insight:

The surprising stat to me in this article is the total row...12 hours a day being spent per day with major media forms. Presumably people are doing other things in their life besides interacting with media.

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Consumer trust in traditional ads falls (but friend recommendations still most credible) | Netimperative - latest digital marketing news

Consumer trust in traditional ads falls (but friend recommendations still most credible) | Netimperative - latest digital marketing news | Consumer Behavior in Digital Environments | Scoop.it
Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research. The study, from Nielsen’s latest biennial Global Survey of Trust in Advertising, polled 30,000 online respondents in 60 countries. In the ...
Russ Merz, Ph.D.'s insight:

Do you know the most trusted form of brand promotion? Here are some recent research findings by Nielsen addressing that issue.

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Nearly Two in Three Millennials Block Ads - eMarketer

Nearly Two in Three Millennials Block Ads - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Ad blocking has been around for a long time, but digital advertisers and publishers are seeing it as an increasing problem. Research suggests that a solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content.
Russ Merz, Ph.D.'s insight:

How likely is an ad to be seen by Millennials on digital media? New research reported by eMarketer finds 63% are using ad blockers.

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Kimberly Kachadoorian's curator insight, September 22, 2015 10:13 AM

hot hot topic trending on the web

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For Devices, Daypart Determines Digital Video Usage - eMarketer

For Devices, Daypart Determines Digital Video Usage - eMarketer | Consumer Behavior in Digital Environments | Scoop.it
Digital video content consumption across devices continues to rise among consumers. According to recent research, time of day has an influence on when devices see the most action.
Russ Merz, Ph.D.'s insight:

Do you know how much day-part determines digital video usage by device type? This eMarketer article provides some research findings about this issue.

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The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC]

The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC] | Consumer Behavior in Digital Environments | Scoop.it
As online audiences continue to grow and diversify, it's essential for content marketers to understand what resonates with their customers. One of the most important factors is how different age groups will react to specific types of content. BuzzStream and Fractl surveyed over 1200 people from three generations - Millennials (people who born in between 1981-1997), Generation X (born 1965-1980), and Baby Boomers (born 1946–1964) - to learn how content preferences differ among these groups.Key takeaways:Late Evening, between 08 PM to 11:59 PM, is when most people like to consume content. Try to post content during this time to reach the largest audience.Don't forget to optimize for mobile. More than a quarter of Millennials use mobile as their primary device for viewing content.Don't be too wordly; all generations agree that 300 words is the sweet spot for article length.Generation X uses Twitter as a primary content sharing platform 70.4 percent more than Baby Boomers. Baby Boomers use Google+ as a primary content sharing platform 92 percent more than Millennials.Millennials prefer sharing memes 54.7 percent more than Baby Boomers. Generation X likes sharing slide-shares 49.6 percent more than Millennials. Baby Boomers prefer sharing images and videos the most.
Russ Merz, Ph.D.'s insight:

Do you know how generational differences can affect your marketing content creation and delivery choices? Here's a good summary of the generation "content gap".

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5 ways for marketers to win with Millennials (Infographic) | BarnRaisers

5 ways for marketers to win with Millennials (Infographic) | BarnRaisers | Consumer Behavior in Digital Environments | Scoop.it
Millennials are a sought after demographic to more and more marketers. How do you reach, engage and win them over? Here are some ways to consider.
Russ Merz, Ph.D.'s insight:

Know How to Keep Millennials Happy? Here are 5 Ways

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The Sharing Economy: Users Desire 'Access Over Ownership' - eMarketer

The Sharing Economy: Users Desire 'Access Over Ownership' - eMarketer | Consumer Behavior in Digital Environments | Scoop.it

The sharing economy continues to expand as more consumers choose "access over ownership." As ownership loses its value—many view it as a burden and more expensive—this new business model presents consumers with cost-effective, convenient options that inspire a sense of trust and community.

 

PwC noted that the definition of the sharing economy is still broad and uncertain, and in its studied defined it as “an emergent ecosystem that monetizes underutilized assets or forgoes the purchase of those assets altogether, in favor of borrowing, renting or serving up microskills in exchange for access or money,” such as Airbnb, Uber, SnapGoods and Spotify. In all, 44% of US adult internet users polled in December 2014 were familiar with the sharing economy, and nearly one-fifth of respondents had actually used such a service. The most excited respondents fell into the 18-to-24 age range, had a household income between $50,000 and $75,000, and had children in the house younger than 18. 

Russ Merz, Ph.D.'s insight:

How much do you #trust businesses operating in the #sharing economy? Research finds that it is critical for success.

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Today's Wealthy Luxury Consumers are Very Tech Savvy

Today's Wealthy Luxury Consumers are Very Tech Savvy | Consumer Behavior in Digital Environments | Scoop.it
Russ Merz, Ph.D.'s insight:

A concise summary of some stats about the tech savviness of wealthy luxury consumers.

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Millennials Want Brands To Support Their Social Causes

Millennials Want Brands To Support Their Social Causes | Consumer Behavior in Digital Environments | Scoop.it

Pinpoint Market Research reports that “twenty-somethings” want something more from brands than just a product or service; they want social, political and community action.

 

The market research company surveyed 1,650 men and women aged twenty to twenty-nine in the U.S. about social issues and brand engagement. The study shows that U.S. consumers age 20-29 want brands involved in the social, political & economic issues they care about.

Russ Merz, Ph.D.'s insight:

Do you know what attracts the Millennial generation to a brand? Here is some recent research that provides some insight about that question.

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Lytics State of Digital Marketing Survey Reveals 80% of Consumers Are Receiving Irrelevant Offers Online, Majority of Marketers Believe They Deliver Personalized Customer Experiences - Press Releas...

Lytics State of Digital Marketing Survey Reveals 80% of Consumers Are Receiving Irrelevant Offers Online, Majority of Marketers Believe They Deliver Personalized Customer Experiences - Press Releas... | Consumer Behavior in Digital Environments | Scoop.it

PORTLAND, OR--(Marketwired - Feb 10, 2015) - Lytics (http://www.getlytics.com), a predictive data service, today released its first State of Digital Marketing Survey Report and infographic. Revealed in the many salient findings was that most marketers (53 percent) believe they are delivering effective personalized experiences to their online customers, yet the vast majority of consumers (80 percent) reported that brands are not familiar (or at best only somewhat familiar) with their online purchasing needs.

Disconnects between marketers and consumers can cause brands to lose customers to competitors, miss opportunities and waste countless hours and resources developing and providing offers that are ignored completely," said Kathleen Schaub, vice president, IDC CMO Advisory Service. "In 2015, marketers that want to close the gap between what they are delivering and what customers respond to must find ways to identify how, when and where online purchases are made and then deliver more personalized experiences that address buyers' desires."

Russ Merz, Ph.D.'s insight:

This recent report suggests a large gap between consumers and marketers about the relevance and #personalization of online offers via #digitalmarketing activities. Get the report via a link in the article.

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