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Social pressure stops Facebook users recommending products on social media sites

Social pressure stops Facebook users recommending products on social media sites | Consumer Behavior | Scoop.it
Users of social media sites such as Facebook are less willing to recommend products and services online because of the perceived risks to their reputation.
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70% of those helped via social customer service remain loyal to brand

70% of those helped via social customer service remain loyal to brand | Consumer Behavior | Scoop.it
A study has found that 70% of customers helped through social media are likely to shop again and remain loyal to that brand. The study, the results of...
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When Your Brand Shouldn’t Use a Meme or Hashtag | Scout Moderation

When Your Brand Shouldn’t Use a Meme or Hashtag | Scout Moderation | Consumer Behavior | Scoop.it
Memes are a bad idea if your brand, organization, or the topic is controversial and polarizing. If you’re looking to start an Internet troll war, or if y
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Some brands just need to stay away from hashtags and memes. Here's the when and the why. 

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What every marketer needs to know about neuromarketing

What every marketer needs to know about neuromarketing | Consumer Behavior | Scoop.it
In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced this new way of thinking about consumer behaviour and branding.   I am not talking about lab tests that deliver reliable but limited information about how consumers process marketing stimuli such as ads, logos or package designs.  Rather, I’m referring to the application of neuroscience concepts in a strategic context. In other words, how marketers can benefit from the latest insights into how consumers think, feel and, and most importantly, make purchase…
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"The application of neuroscience lifts the effectiveness of marketing, brand, communications, shopper marketing, pricing and innovation strategies – including, of course, social and other digital media strategies."

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Dom Jennings's curator insight, May 14, 2014 5:26 PM

According to Dr Peter Steidl, Neuro-Marketing is the way of the future, lifting the effectiveness of traditional marketing campaigns.

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The Difficulties of the Disruption Fetish

The Difficulties of the Disruption Fetish | Consumer Behavior | Scoop.it
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Every time something works really well, there's a rush to recreate the tactic. In this case, "disruption". This falls more under "entrepreneur behavior" than "consumer behavior" but there's much to learn.

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Fighting tuberculosis in Moldova with a nudge | iNudgeYou

Fighting tuberculosis in Moldova with a nudge | iNudgeYou | Consumer Behavior | Scoop.it
At a recent World Bank workshop held in Berlin I met Alex Oprunenco from Moldova, who told me how they had begun working with the Behavioural Insights Team. Now Alex has provided some more news on what they are up ...
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Market research can no longer predict what consumers will like

Market research can no longer predict what consumers will like | Consumer Behavior | Scoop.it
In 2007, 10,000 people around the globe were asked about portable digital devices. It was part of a study conducted by the global media company Universal McCann. One of the hottest topics at the time was the first iPhone, which was announced but hadn’t yet been released. Once researchers tallied the results, they reached an...
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Harry Gage's curator insight, March 10, 2014 7:12 PM

Interesting article suggesting marketing is going to become more instinctual in the future? @marcoms2014

Samantha Mayo-Smith's curator insight, March 12, 2014 1:42 AM

This is an interesting article to stumble upon; About an hour ago I watched a program and in one scene the marketing manager was showing a new design for a product and stated that the results from market research and focus groups had been through the roof. The exec replied that he didn't like the new design and that often consumers don't know what they really want until you give it to them! So in the end they went with a completely different design which turned out to be even more of a hit. watching this made me realize that statement to be true; often people think they like or want something if you put it in front of them when in actual fact it may in the end not really be what they truly desire or often consumers don't even know what they want. 

 

Stumbling on this article furthers this thinking even more...! 

Jana Jess's curator insight, May 11, 2014 3:29 PM

This is really interesting!!!!!

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Happiness Means Creativity: One Company's Bet On Positive Psychology - Co.Create

Happiness Means Creativity: One Company's Bet On Positive Psychology - Co.Create | Consumer Behavior | Scoop.it

gCo.Create Happiness Means Creativity: One Company's Bet On Positive Psychology Co.Create Cultivating a more positive outlook is a better way of boosting creativity than indulging a tortured genius, according to consultant psychologist Professor...

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"There is a strong relationship between employee happiness and a workforce that is productive, creative, and flourishing," he says, pointing to lab studies designed to test creativity after participants have been made more and less happy, which shows creative levels improve when people are happier."

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Diana Rojas Zaldívar's curator insight, March 3, 2014 11:29 AM

#PositivePsychology

Kaitlyn Cunigan's curator insight, March 4, 2014 12:19 AM

     Reading this article made me quite curious as to what the "sessions" consisted of. While I've found that creativity flows abundantly when I'm in a happier state of mind, I've also found the opposite. When I'm satisfied with a final product as a result of creativity, my happiness is through the roof! This recycling of good energy is absolutely the reason I miss my old job as a cake decorator at times, and the reason I get such a thrill from writing insights! So, while not all of us have access to a wealthy company willing to provide us with positive outlook sessions, what can we be doing to actively turn that frown upside down?  One major tip that's a huge struggle for me and I hadn't taken completely seriously until recently is really being content with what I have. That means your body, your home, your friends and family. I'm about to go a little yogi on you, but when we find that balance within, it truly brings a whole new meaning to life. This doesn't mean looking for ways to improve your self, but rather, discovering and learning what positive things already surround us. Instead of filling your life with more- more material items, more people, etc. "Lightening the load" in terms of giving more freely has really been a huge success to bringing balance to my life. And, while practicing donation with material items can absolutely bring a cheerful boost into our lives. Time, for me, has always been a more rewarding endeavor when it comes to donating. Along with these methods I've used to upgrade to a blissful state, studies have shown a variety of other activities that can also increase prosperity. Nurturing current relationships, forgiving, smiling,  having meaningful conversations, being compassionate, treating your body right, and showing gratitude. If we push beyond our comfort zone to thrive for personal growth, it could ultimately bring happiness and creativity to our lives and the lives of others. Either that, or we might end up "van Gogh-ing" it and cutting off a piece of our ear...

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A Crossroads for Marketing - The Ethics of Neuromarketing

A Crossroads for Marketing - The Ethics of Neuromarketing | Consumer Behavior | Scoop.it
Neuromarketing empowers us to influence consumer behaviour without people's awareness. Barry Adams explains why the ethical implications need considering.
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Patrice Laubignat's curator insight, February 22, 2014 5:11 AM

Le marketing ne doit pas être manipulateur... sinon les marques perdront tout crédit auprès des clients.

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Conservative when crowded? Crowds affect consumer behavior, researcher says - PR NewsChannel (press release)

Conservative when crowded? Crowds affect consumer behavior, researcher says
PR NewsChannel (press release)
Heading to the mall this weekend for some new shoes? Dropping by Home Depot tonight?
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'“Consumers in crowded environments get conservative and safety-focused,” Maeng said. “We believe this is because people in socially crowded settings activate an avoidance system that results in a more prevention-focused mindset. This, in turn, makes socially crowded individuals more likely to choose options that provide prevention-focused benefits.”

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Copycats | Sustainable Industries

Copycats | Sustainable Industries | Consumer Behavior | Scoop.it
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"Presently, psychologists and environmentalists are beginning to piece together evidence that our thirst for regularity could also be used to improve our collective sustainability."

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2013's Complex Social Media Landscape in One Ch...

2013's Complex Social Media Landscape in One Ch... | Consumer Behavior | Scoop.it
When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handfu...
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Mathematical model illustrates our online 'copycat' behavior

Mathematical model illustrates our online 'copycat' behavior | Consumer Behavior | Scoop.it
Researchers examined how users are influenced in the choice of apps that they install on their Facebook pages by creating a mathematical model to capture the dynamics at play.
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50% online consumers check brands social media before making purchase

50% online consumers check brands social media before making purchase | Consumer Behavior | Scoop.it
New research has found that nearly 50% of online consumers would check a brands social media presence before confirming a purchase.
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A Viral Angry Mob Was Not the Kind of Viral You Were Hoping For | Scout Moderation

A Viral Angry Mob Was Not the Kind of Viral You Were Hoping For | Scout Moderation | Consumer Behavior | Scoop.it
Last week the news around the social media water cooler was that Kelly Blazek had been nasty to someone via email, then the recipient of that email posted it to
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The Next Big Thing You Missed: Airbnb’s Human Brains Crunch Data Better Than Computers | Business | WIRED

The Next Big Thing You Missed: Airbnb’s Human Brains Crunch Data Better Than Computers | Business | WIRED | Consumer Behavior | Scoop.it
In 2011, Airbnb had a problem. The room-sharing site was growing fast, but so were customer complaints. People just couldn't figure out how to use the service. The issue was so severe, Airbnb was getting an average of one customer service call for every room booked.
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The human brain still trumps computer analysis of #BigData when it comes to consumer behavior. Intuition is a powerful tool!

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Consumer Behavior | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
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Highly useful guide backed by research. 

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Sandrine CI's curator insight, April 21, 2014 9:19 AM

Combien de caractères ne dois-je pas dépasser pour un titre ? Un post ? Est ce que mon audience va voir ce que j'écris ? Est ce que ce n'est pas trop long ?


Cet article repond tres bien a toutes ces questions. Je ne pense pas que cela soit a prendre au pied de la lettre car le contenu doit Etre privilégie par rapport a la forme mais c'est un bon guide. 

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Is Too Much Choice Killing Your Conversion Rates? [Case Studies]

Is Too Much Choice Killing Your Conversion Rates? [Case Studies] | Consumer Behavior | Scoop.it
The psychology of choice is more complicated than you think. These case studies show that when it comes to conversion rate optimization, less is often more. (Is Too Much Choice Killing Your Conversion Rates?
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Evidence

Evidence | Consumer Behavior | Scoop.it
What the science has to say about design, creativity, innovation, and visual culture.
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Do Users Really Prefer Parallax Web Design? One study suggests, not really.

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Meet Merel Bekking, A Designer Who's Secretly A Scientist

Meet Merel Bekking, A Designer Who's Secretly A Scientist | Consumer Behavior | Scoop.it
Borrowing techniques from neuroscience. Bekking measured how users brains responded to basic design elements. The results might surprise you.
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Why pay $50 when you can pay $5? Professor Robert Cialdini explains how behavioral science can save you money

Why pay $50 when you can pay $5? Professor Robert Cialdini explains how behavioral science can save you money | Consumer Behavior | Scoop.it
Simple economics predicts that a $50 reward will undoubtedly be a more powerful motivator than a $5 one. Behavioral science, however, suggests otherwise. Speaking to a captive audience at Opower’s customer innovation conference in Miami…
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Kaitlyn Cunigan's curator insight, March 1, 2014 11:53 PM

     Claim $10 if you read this insight!!! Using behavioral science is always an intriguing way to look at the customer. The video in the article talks about the science behind survey rewards. Like many companies, the one I work for also has an attached survey for the customer to take for a reward. The reward is 20% of one full-priced item and you must take the survey within five days of the purchase.  Most items in the store are roughly $98 and up, if you think about it, 20% is almost twenty dollars saved, but when you're dropping $500 in one transaction, is that twenty dollars worth the hassle of taking thirty minutes out of your hectic life? Most of our customers when faced with it don't think so. I almost never get a customer with the survey discount. On top of that, it doesn't usually layer with promotions that we have going on on a DAILY basis. However, majority of our shopper's are signed up for email promotions and coupons and will use those to their full advantage, but why not claim an additional reward that takes minutes to complete? Rarely, do I even get bargain hunters or sale sweepers presenting me with the coupon, but monthly, reports come back with detailed comments of their experiences good and bad. So, people are taking the survey, but where are all the rewards? Do customer's even care about the prize attached or do they genuinely just want to provide insight into how their shopping experience was to give a good (or bad) credit to the store or employee who helped them? Research shows, one of the most rewarding feelings is gratitude. Maybe that's all people really want to be rewarded with. Thank you for reading. :)

 

http://www.good.is/posts/how-we-re-making-gratitude-a-part-of-your-everyday

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CRO

CRO | Consumer Behavior | Scoop.it
How Colors Affect Conversion Rate (How Colors Affect Conversion Rate http://t.co/AWkuCJ2yId)
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Doesn't actually directly link color to conversion rate optimization, but does provide some interesting and useful information about consumer color psychology.

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Top Influence on Online Purchase Decisions? Deals and Discounts

Top Influence on Online Purchase Decisions? Deals and Discounts | Consumer Behavior | Scoop.it

Reviews matter when it comes to online purchase decisions, but not as much as deals,according to a RetailMeNot.com survey conducted by Ipsos. 56% of US respondents said that deals, discounts or sales on the product they’re purchasing influences their decision, while 51% counted reviews, ratings or opinions of customers who have already bought the product as an influence on their purchase decision.

 

Not far behind, 45% of US respondents said that the trustworthiness of the retailer plays a part in their decision-making process. Fewer pointed to factors such as speed and convenience of delivery for the product (29%), reviews, ratings or opinions of professional journalists or industry experts that have used the product (26%), and comments, reviews and opinions from peers on social media (22%).

 

It’s interesting to see customer reviews showing up as far more influential than professional reviews, as Weber Shandwick found the same result when looking at consumer electronics purchases.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, August 26, 2013 12:58 PM

Personal recommendations as influencers of online purchase decisions are only important for 1 in 5 shoppers.

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Challenger brands, persuasive forces and the colour orange

Challenger brands, persuasive forces and the colour orange | Consumer Behavior | Scoop.it
Garfield creator Jim Davis thinks cats when he sees the colour orange. What thoughts does orange evoke for you and your customers?
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Using orange in your branding? Here's come information to decide if it's the right color for your brand based on data and brain response.

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