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Consumer behavior
Consumer behavior
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The Importance of Emotional Brand Measures - Forbes

The Importance of Emotional Brand Measures - Forbes | Consumer behavior | Scoop.it
The Importance of Emotional Brand Measures Forbes Advertising and promotion can help to drive consumer behavior, of course, but no matter how entertaining the ad, it's extraordinarily less powerful than being able to leverage emotional aspects of...
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Consumers' shift to older iPhones raises concerns on Wall Street - Los Angeles Times

Consumers' shift to older iPhones raises concerns on Wall Street - Los Angeles Times | Consumer behavior | Scoop.it
Los Angeles Times Consumers' shift to older iPhones raises concerns on Wall Street Los Angeles Times And yet, because the Oakland resident opted to buy a cheaper, older iPhone 4 rather than the latest, pricier iPhone 5, she represents a trend that...
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Chart/table from: Top 10 Fastest-Growing US Industries: The Internet Makes its Mark

Chart/table from: Top 10 Fastest-Growing US Industries: The Internet Makes its Mark | Consumer behavior | Scoop.it
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Consumers want to easily move across shopping channels - InternetRetailer.com

Consumers want to easily move across shopping channels - InternetRetailer.com | Consumer behavior | Scoop.it
Consumers want to easily move across shopping channels
InternetRetailer.com
There are, however, big differences in shopper behavior depending on what they're buying.
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UNDERSTANDING CONSUMER BEHAVIOUR

UNDERSTANDING CONSUMER BEHAVIOUR | Consumer behavior | Scoop.it
What Is Consumer Behaviour?

Consumer behaviour is the study of how individuals,
groups, and organizations select, buy, use, and dispose of goods, services,
ideas, or experiences to satisfy their needs and wants.
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It's Consumer Behavior, Stupid!

It's Consumer Behavior, Stupid! | Consumer behavior | Scoop.it
Realmente, o consumo é uma caixinha de surpresas. Chegam-nos, todos os dias, cada vez mais histórias que o comprovam. É intrínseca uma vaga de mudança sem precedentes, quer do ponto de vista das or...
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O meu novo artigo no Consumer Behavior Portugal.

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10000 Voices Heard: Consumer Insights Drive New Packaging Development at ... - PR Web (press release)

10000 Voices Heard: Consumer Insights Drive New Packaging Development at ... - PR Web (press release) | Consumer behavior | Scoop.it
PR Web (press release)
10000 Voices Heard: Consumer Insights Drive New Packaging Development at ...
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Wireless highway charges electric cars as they go

Wireless highway charges electric cars as they go | Consumer behavior | Scoop.it
Researchers are close to developing a system that allows electric cars to recharge while they are moving… via a recharging road.
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28 Things You Didn’t Know About Reviews and Ratings

28 Things You Didn’t Know About Reviews and Ratings | Consumer behavior | Scoop.it
Making shopping experiences better for everyone (Insightful research: how reviews really impacts consumer behavior http://t.co/rit0rQBsjx)
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Trolley-ology: Games supermarkets play - The Express Tribune

Trolley-ology: Games supermarkets play - The Express Tribune | Consumer behavior | Scoop.it
Trolley-ology: Games supermarkets play The Express Tribune Here, Browne incorporates the work of consumer psychologist Dr Paul Harrison of Deakins University, who has identified the more recent trend of arranging the supermarket to look like a...
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For Penney, a Tough Lesson in Shopper Psychology

For Penney, a Tough Lesson in Shopper Psychology | Consumer behavior | Scoop.it
Simplifying pricing in stores isn’t so simple, experts say, because of the quirks of human psychology. J.C. Penney learned that lesson the hard way.
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Proposed soda ban likely to backfire, study finds - Los Angeles Times

Proposed soda ban likely to backfire, study finds - Los Angeles Times | Consumer behavior | Scoop.it
Proposed soda ban likely to backfire, study finds Los Angeles Times New research shows that prompting beverage makers to sell sodas in smaller packages and bundle them as a single unit actually encourages consumers to buy more soda — and gulp down...
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Why Do They Do It? Understanding Digital Consumer Behavior ...

Why Do They Do It? Understanding Digital Consumer Behavior ... | Consumer behavior | Scoop.it
That was perhaps the key finding in our first annual Avenue A | Razorfish Digital Consumer Behavior Study. We've reached a collective digital tipping point as a majority of consumers are tapping into a variety of emerging ...
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On the frontiers of consumer psychology in Alamo

On the frontiers of consumer psychology in Alamo | Consumer behavior | Scoop.it
The work consumer psychologists do is highly relevant to us as market researchers as they spend their time answering questions like how people make choices about products and how we can influence consumers' ...
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The Best Weapon That Merchants Have To Combat 'Showrooming' - Business Insider

The Best Weapon That Merchants Have To Combat 'Showrooming' - Business Insider | Consumer behavior | Scoop.it
Business Insider The Best Weapon That Merchants Have To Combat 'Showrooming' Business Insider If merchants understand how it works and why it happens, they can actually use the consumer behaviors that drive showrooming (including mobile technology...
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Tech and the VirtuoCity - Research Magazine

Tech and the VirtuoCity - Research Magazine | Consumer behavior | Scoop.it
Research Magazine
Tech and the VirtuoCity
Research Magazine
The challenge for out-of-home (OOH) media research has long been to replicate what the consumer sees.
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Obituary: Robert Perloff / University of Pittsburgh professor, father of consumer psychology - World News Report

The most comprehensive geo-political news service available on the Internet, covering over 263 countries and regions, all U.S. States and Industries.
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Father of consumer psychology dies, at the age of 92.

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The Seven Sins of Consumer Psychology

The Seven Sins of Consumer Psychology | Consumer behavior | Scoop.it
Editor's note: This week we're doing something a little bit different. At the recent conference of the Society for Consumer Psychology, the presidential address of professor Michel Tuan Pham at Col...

Via Giovanni Benavides
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Consumers Say – Again – That First Impressions Matter for Loyalty

Consumers Say – Again – That First Impressions Matter for Loyalty | Consumer behavior | Scoop.it
Better make that first impression a good one. 56% of consumers believe that the first purchase or beginning of service is the deciding moment in establishing brand loyalty, ...
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The Psychology of Small Packages

The Psychology of Small Packages | Consumer behavior | Scoop.it
As more foods try smaller wrapping, how to decipher the cues that make people eat more or less.
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New watchdogs probe the mind tricks behind our money decisions - and warn ... - This is Money

New watchdogs probe the mind tricks behind our money decisions - and warn ... - This is Money | Consumer behavior | Scoop.it
The Guardian
New watchdogs probe the mind tricks behind our money decisions - and warn ...
This is Money
New financial watchdogs are to apply psychology to how they regulate firms and prevent future mis-selling scandals.
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Five Times We Tend To Overspend (And How To Stop Doing That) - Lifehacker Australia

Five Times We Tend To Overspend (And How To Stop Doing That) - Lifehacker Australia | Consumer behavior | Scoop.it
Five Times We Tend To Overspend (And How To Stop Doing That)
Lifehacker Australia
My friend has fallen prey to what consumer behaviour experts call a “spending trigger” — an emotional state that makes us more vulnerable to parting with our money.
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The New Business Of Sleep (And What It Means Fo...

The New Business Of Sleep (And What It Means Fo... | Consumer behavior | Scoop.it
"Companies are bringing a new wave of innovation to monitoring and improving sleep. What does it mean for consumers and products throughout the home?
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The Future of Neuromarketing — Studying Moods, Not Emotions | The Agency Post

The Future of Neuromarketing — Studying Moods, Not Emotions | The Agency Post | Consumer behavior | Scoop.it
Ana Iorga provides a sneak peak into the future of neuromarketing. This new field of research on moods and feelings aims to pinpoint and improve marketing tactics.
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Tide Pods killing laundry market, P&G competitor says - Business First of Columbus (blog)

Tide Pods killing laundry market, P&G competitor says - Business First of Columbus (blog) | Consumer behavior | Scoop.it
Tide Pods killing laundry market, P&G competitor says Business First of Columbus (blog) Procter & Gamble Co.'s Tide Pods, which provide an exact dose of laundry detergent, is a product that's changing the market for detergent, which relies on...
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