Consumer behavior

Foods sold under a healthy brand and marketing message are perceived to be tastier and more satisfying to consumers, according to new research findings. (CPG: Healthy brands taste better in consumer's mind, researchers find.

Research Magazine
Under the influence
Research Magazine
Much of consumer research focuses on identifying consumer preferences, but research of the past decade has led to increased awareness of social influence on our decisions.

Great look at marketers vs. consumer behavior. RT @kyleplacy: 93% of consumers are email subscribers > http://t.co/ouSKCw6T

120828011347-consumer-confidence-monster You are sitting at your table trying to enjoy an evening out with your spouse or significant other; enjoying your time, sipping on some wine or a nice cold draft beer… and then it ...

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights (10 Trends in Strategic #Marketing Management http://t.co/42LOfyWf)...

Most business leaders don't understand what makes innovation so different from everything else they do at work -- and they haven't adjusted their behavior to accommodate these differences. By Jeff DeGraff (TheMIX) ...

Rather, it seems that different kinds of purchases tend to have different effects on consumers' happiness; that's been a subject of academic inquiry by psychology researchers over the past several years.

The recent Consumer Reports National Research Center surveyed about 1,300 psychologists about the relationship between weight loss and emotions. Apparently, only 306 of them offer weight loss treatment per se, so their ...

ClickZ Showrooming and Social Shopping ClickZ Consumer behavior is driven by the way consumers shop: some try to minimize money and time spent ("Doers"), others validate their purchases with information ("Thinkers"), while the remaining look for...

Consumer website reviews should give you the truth about goods and services – unless they've been written to order (@cityjournalism My Guardian Money splash — an investigation into the world of fake consumer reviews: #citybylines

Retailers should note and adjust to five trends shaping the consumer experience: A 2nd big bang is taking shape and concerning personal and domestic equipment (RT @McK_CMSOForum: Know the top #smartphone activities while #shopping in a store?

Too often when we think of a customer, our view is filtered through the lens of our job, profession, department, or specialty. Think of how patients are treated in most hospitals.

Via Fábrica de Startups, Olivier P. Soares, paulo oliveira

Marketing Strategy - Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently.

When Cheap Is Too Cheap for Shoppers
BusinessNewsDaily
But it turns out that consumer behavior isn't as predictable as retailers might assume.

The Irrational Consumer: Why Economics Is Dead Wrong About How We Make ...
The Atlantic
And how might, say, a company use that superior understanding of consumer theory to make consumers behave a certain way?