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Consumer behavior
Consumer behavior
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This is Your Life: Facebook and the business of identity

This is Your Life: Facebook and the business of identity | Consumer behavior | Scoop.it
This is Your Life: Facebook and the business of identity Engadget Those "next few hours" are increasingly being built based on your daily behavior both inside and outside of Facebook.
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Seven steps to the perfect story

Seven steps to the perfect story | Consumer behavior | Scoop.it

Via José Carlos
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Lauren Scime's curator insight, July 25, 2013 4:46 PM

I would have to call this the "Joseph Campbell Lite" Infographic - still, a useful resource if only a reminder of the classic monomythic storytelling recipe.

Mervi Rauhala's curator insight, July 30, 2013 4:59 AM

Clever infographic!

 

John Thomas's curator insight, February 12, 2014 9:07 AM
Seven steps to the perfect story
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In Russia, supermarket checkouts will read emotions to offer personalized deals

In Russia, supermarket checkouts will read emotions to offer personalized deals | Consumer behavior | Scoop.it
Marketing tech company Synqera wants to bring emotion detection to checkouts to offer timely promotions based on shoppers' real-time feelings.
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Wine: let taste and not price guide you - Soapbox | Moneyweb

Wine: let taste and not price guide you - Soapbox | Moneyweb | Consumer behavior | Scoop.it
Moneyweb - Breaking news, independent analysis, latest JSE share prices, exchange rates and data on investment, finance and business in South Africa
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Diana Teixeira de Carvalho's comment, June 25, 2013 3:36 PM
A great truth! Thanks, Francisco!!! :)
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Marketing Dissertation The Impact of Fast Food Consumption Trends on Consumer Behaviour | Dissertation Blog | Dissertation Topics

Marketing Dissertation The Impact of Fast Food Consumption Trends on Consumer Behaviour. A Study of Pizza Hut UK (Marketing Dissertation The Impact of Fast Food Consumption Trends on Consumer Behaviour |...
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Workshop Comportamento Consumidor em Gaia

Workshop Comportamento Consumidor em Gaia | Consumer behavior | Scoop.it
Workshops e serviços nas áreas relacionadas com negócios on-line e multimédia. Formação nas áreas do desenvolvimento pessoal, motivação, marketing e finanças.. Directório de Formação
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Francisco Teixeira's comment, June 21, 2013 5:30 PM
~Workshop Comportamento do Consumidor: 10 Ferramentas para o sucesso. Gaia 10 & 11 de Julho. 6 horas.
Francisco Teixeira's comment, June 24, 2013 10:49 AM
RECOMENDO!
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MEC study of over 100000 consumers offers insight into how brands are chosen - The Drum

MEC study of over 100000 consumers offers insight into how brands are chosen - The Drum | Consumer behavior | Scoop.it
MEC study of over 100000 consumers offers insight into how brands are chosen The Drum The psychology of decision making is central to the project, taking factors such as customer beliefs and how they can influence decisions, consumer bias by...
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Ikea's New Free Food Deal -- and the Powerful Psychology Behind It - Huffington Post

Ikea's New Free Food Deal -- and the Powerful Psychology Behind It Huffington Post Ikea often offers $0.99 mini-breakfasts, but research in consumer psychology shows people put a premium on free. Free has its own value and a warm glow around it.
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Researchers Explain How Brands Make You Fall In Love - Co.Create

Co.Create Researchers Explain How Brands Make You Fall In Love Co.Create The results were recently published in the Journal of Consumer Psychology and reveal that making a consumer fall in love with a brand depends on "narrowing the psychological...
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Something doesn’t add up

Something doesn’t add up | Consumer behavior | Scoop.it
Bring a calculator with you WHEN retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to...
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Brands: The Historical Leaders in Creating Consumer Behavior Change | Sustainable Brands

Brands: The Historical Leaders in Creating Consumer Behavior Change | Sustainable Brands | Consumer behavior | Scoop.it
Brands have the potential to disrupt the status quo and promote behavior change. They certainly have a history of doing so. One of my favorite examples is the way that shampoo brands have changed the way we care for our hair over the past 100 years.
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How to React to 5 Changing Online Consumer Behaviors - Multichannel Merchant

How to React to 5 Changing Online Consumer Behaviors - Multichannel Merchant | Consumer behavior | Scoop.it
How to React to 5 Changing Online Consumer Behaviors Multichannel Merchant There are a number of things that retailers can do to combat this shift in consumer behavior and meet these new expectations.
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Monsanto's GMO Killer Seeds: Profits Above Human Health - Center for Research on Globalization

Monsanto's GMO Killer Seeds: Profits Above Human Health - Center for Research on Globalization | Consumer behavior | Scoop.it
Monsanto's GMO Killer Seeds: Profits Above Human Health
Center for Research on Globalization
They want consumer protections enacted. ...
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How shopping makes you happy

How shopping makes you happy | Consumer behavior | Scoop.it
How shopping makes you happy CNN According to a 2011 study published in the Journal of Psychology and Marketing, retail therapy can positively affect your mood. The study noted that 28% of shoppers had purchased something ...
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Neuroeconomics: The Psychology of Consumer Behaviour and ...

Neuroeconomics: The Psychology of Consumer Behaviour and ... | Consumer behavior | Scoop.it
I'm going to start this article by posing a question, how much would you pay for a cool refreshing beverage after 2 days in the desert with no fluids? An extreme situation but the point I'm trying to make is that the reason the ...
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Happier Spending - New York Times

Happier Spending - New York Times | Consumer behavior | Scoop.it
Happier Spending
New York Times
When the banking industry extended consumer credit to ever more tantalizing levels, Americans got more — and more immediate — access to everything from macchiatos to Maseratis.
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The psychology of secrets

The psychology of secrets | Consumer behavior | Scoop.it
Why is it so hard for some of us to keep things confidential? Psychologists suggest it has to do with our personality and what we've learned from our parents.
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Brand Backlash: The ugly truth about beauty

Brand Backlash: The ugly truth about beauty | Consumer behavior | Scoop.it

"It's the marketing truism very few retailers are willing to admit out loud: we want only attractive and stylish people associated with our products..."

©


Via Leona Ungerer
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Traditional Media Ads Tops For Reaching, Influencing Luxury Buyers

Traditional Media Ads Tops For Reaching, Influencing Luxury Buyers | Consumer behavior | Scoop.it
TV is the top advertising medium for reaching affluent adults, while magazines are particularly effective in reaching those who plan to buy luxury items, according to survey
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ecognomy: Behavioral marketing

Marketers have long understood that emotions play an important role in consumer decision making. But, as the latest scientific evidence suggests, their influence is much more nuanced and complex than many are aware.
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Rise Of The 'Hybrid Consumer' To Polarize The Food Sector - PerishableNews (press release)

Rise Of The 'Hybrid Consumer' To Polarize The Food Sector - PerishableNews (press release) | Consumer behavior | Scoop.it
Rise Of The 'Hybrid Consumer' To Polarize The Food Sector PerishableNews (press release) The rise of the 'hybrid consumer' is an emerging trend with significant implications for food companies, food retailers and food service companies.
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SenseMaking for ChangeMaking

Humantific has been integrating data and information visualization into purposeful Strategic Cocreation for more than ten years.
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Beware the Cannibal In Your Product Line

Beware the Cannibal In Your Product Line | Consumer behavior | Scoop.it
Kantar Worldpanel predicts that 75% of growth for consumer products companies in the next decade will come through new product development.
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Trends in Consumer Book Buying (INFOGRAPHIC) - Random Notes ...

During a recent industry event at Random House, Carl Kulo of Bowker Market Research shared highlights from their 2013 U.S. Book Consumer Demographics & Buying Behaviors Annual Review.
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