Consumer behavior
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The New Golden Rule of Consumer Behavior

The New Golden Rule of Consumer Behavior | Consumer behavior | Scoop.it
Peace on Earth and goodwill toward man--admirable concepts, particularly at this time of year, but still considerably lacking among the general public as of late. You see, 'commercialism' has become the C-word that defines the season, not 'Christmas' or 'Chanukah' even, putting the focus on 'me' ahead of 'we' more and more each year. Thus, as shoppers make their final purchases and travelers embark upon their journey home, we must take some time to assess how our self-involved behaviors impact those around us.
Francisco Teixeira's insight:
verdade!
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How Emotions Influence What We Buy

How Emotions Influence What We Buy | Consumer behavior | Scoop.it

Emotions influence almost all human decision-making, but are especially important to consumer purchase decisions.

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How Consumer Behaviors Change During the Holidays (Infographic)

How Consumer Behaviors Change During the Holidays (Infographic) | Consumer behavior | Scoop.it

While most shoppers makes a purchase based on multiple touch points and are influenced by brand allegiance, holiday shoppers are more likely to purchase on first visit and are more influenced by cost.

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Brands should be targeting attitudes and emotions, claims Omnilotus

Brands should be targeting attitudes and emotions, claims Omnilotus | Consumer behavior | Scoop.it

After a recent study by Network Research revealed consumers are relating to brands based on rational and emotional attitudes, Omnilotus is urging brands to change their marketing approach to appeal to attitude and emotions...

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How Terrorist Attacks Influence Consumer Behaviors

How Terrorist Attacks Influence Consumer Behaviors | Consumer behavior | Scoop.it
The adverse effects of behavior shifts on business & the environment
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The changing face of TV and media

The changing face of TV and media | Consumer behavior | Scoop.it
Shifts in consumer behavior and technology are reshaping TV and media. Gordon Castle, Head of Ericsson’s Strategy Area Mediacom, explains how these changes bring together linear TV with over-the-top services to create converged media experiences.
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Shop-Alongs Research

Shop-Alongs Research | Consumer behavior | Scoop.it
Shop-Alongs are a qualitative research methodology used to understand the behaviors that influence consumer's buying decisions at time of purchase.
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A seismic shift in how people eat

A seismic shift in how people eat | Consumer behavior | Scoop.it

"Eating habits are changing across the country and food companies are struggling to keep up ..."


Via Leona Ungerer
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O outro lado do Marketing-Mix |

O modelo dos 4 P’s (Product, Place, Price e Promotion) é sobejamente conhecido em todo o mundo. Este artigo não trata de referenciar todo o historial dos 4 P’s, que parece ter sido uma simplificação de um modelo de 12 variáveis de Neil Borden (saiba quais). Não trata também de julgar a validade ou não…
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Tricks stores use to make you spend more money - Business Insider

Tricks stores use to make you spend more money - Business Insider | Consumer behavior | Scoop.it
Retailers are carefully engineered to get you to spend the most money possible.
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O poder do pensamento... negativo. | Francisco Teixeira | LinkedIn

O poder do pensamento... negativo. | Francisco Teixeira | LinkedIn | Consumer behavior | Scoop.it
Talvez seja o instinto de sobrevivência dos nossos antepassados que nos faz ser assim. Centramo-nos muito mais facilmente nos pensamentos negativos d
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Psychological Strategies to Increase eCommerce Sales [Infographic]

Psychological Strategies to Increase eCommerce Sales [Infographic] | Consumer behavior | Scoop.it

If you're an eCommerce brand, you know the struggle of trying to get into your customers' minds to understand their purchasing habits.

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Mapping the customer experience: innovate using customer experience j…

Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves th…
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The Father Of Video Games Was A Refugee To America

The Father Of Video Games Was A Refugee To America | Consumer behavior | Scoop.it
“I suggested that we do something drastically different with a TV set. But the chief engineer said, ‘Forget it.'"
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What a great story!

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The Big Mistake Most Non-Profits (and Some Businesses) Make

The Big Mistake Most Non-Profits (and Some Businesses) Make | Consumer behavior | Scoop.it
There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.
Francisco Teixeira's insight:
Um artigo muito interessante sobre o conceito Social Proof, especialmente a forma como algumas instituições não o utilizam.
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Ikea's innovation lab is where the company hopes to cook up its Next Big Idea

Ikea's innovation lab is where the company hopes to cook up its Next Big Idea | Consumer behavior | Scoop.it
It's all about concepts, not products.
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PwC says changes in consumer behaviour will disrupt all industries

PwC says changes in consumer behaviour will disrupt all industries | Consumer behavior | Scoop.it
Changes in customer behaviour are set to disrupt businesses in all industries over the next five years suggests a new PwC survey of 1,262 operations decision-makers around the world, launched today.
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Clayton Christensen is WRONG about Disruptive Innovation

Clayton Christensen is WRONG about Disruptive Innovation | Consumer behavior | Scoop.it
Here's what Clayton Christensen misses about recent innovation.

Via FRANK FEATHER ~ Business Futurist
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FRANK FEATHER ~ Business Futurist's curator insight, November 24, 2015 9:16 AM

Christensen's theoretical concept on disruption is just that: an academic concept not borne out by practical reality. From now on, just IGNORE everything he says about anything.

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10 Consumer Behavior Studies on Persuasion and Conversion

10 Consumer Behavior Studies on Persuasion and Conversion | Consumer behavior | Scoop.it
Technology changes, but human nature is perpetual. Get informed with these 10 consumer behavior studies on converting more customers.
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O que é o Comportamento do Consumidor?

O que é o Comportamento do Consumidor? | Consumer behavior | Scoop.it
O Comportamento do Consumidor é uma área do saber com forte base nas ciências sociais, e que tem importância estratégica no marketing e na gestão. Em primeiro lugar, devemos assumir que estamos sempre a consumir algo: pode ser tempo, oxigénio, comida, entretenimento, prazer … praticamente qualquer coisa, mesmo que por vezes não pareça óbvio. Claro que…
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Does Social Media Actually Sell Your Product?

Does Social Media Actually Sell Your Product? | Consumer behavior | Scoop.it
What can businesses expect from their social media efforts? If the bottom line is what matters, how does social media marketing fit into the equation?
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Customer Experience: 10 estatísticas fantásticas que não pode ignorar |

Customer Experience: 10 estatísticas fantásticas que não pode ignorar | | Consumer behavior | Scoop.it
A gestão da experiência do consumidor deixou, há algum tempo, de ser uma opção. É o novo campo de batalha em que as empresas portuguesas devem focar-se, a par da inovação. Só assim conseguiremos atingir a competitividade desejada. Talvez não seja por acaso, que a Indústria do Turismo seja a que mais impacto tem na…
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