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Consumer Behavior Marketing with Karon Thackston

Consumer Behavior Marketing with Karon Thackston | Consumer behavior | Scoop.it
Consumer behavior is one of the most important things a copywriter can study. After all, understanding how and why customers do what they do when it comes to buying can make or break your copy.
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GravityLight: lighting for developing countries.

GravityLight: lighting for developing countries. | Consumer behavior | Scoop.it
We have developed a realistic alternative to Kerosene lamps by harnessing the power of gravity. We need your help to make it happen. (Such an innovation! GravityLight: lighting for developing countries.
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How Will Consumer Behavior Change in 2013? [INFOGRAPHIC]

How Will Consumer Behavior Change in 2013? [INFOGRAPHIC] | Consumer behavior | Scoop.it
The 2013 Consumer Trend Report has all kinds of good ideas that are on the imminent horizon and they've created a handy infographic to tease you with. The full 2013 Consumer Trend Report is available here.
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Marketers exploiting secrets of the living brain - CBC.ca

Marketers exploiting secrets of the living brain - CBC.ca | Consumer behavior | Scoop.it
CBC.ca Marketers exploiting secrets of the living brain CBC.ca He's completing a PhD in cognitive psychology at McMaster University, in Hamilton, Ontario, but at the same time he's using his scientific knowledge to help get one of Canada's first...
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The mindful dieter - ConsumerReports.org

The mindful dieter - ConsumerReports.org | Consumer behavior | Scoop.it
The mindful dieter
ConsumerReports.org
That's a shame, because it's a useful method for aiding behavior change, such as that involved in weight loss, and something that people can practice on their own.
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10 Surprising Marketing Predictions For 2013

10 Surprising Marketing Predictions For 2013 | Consumer behavior | Scoop.it
Get ahead of the curve on fast-moving, under-the-radar developments with these fresh ideas and trends to watch in the new year.
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What Does the Future of Retail Look Like? - DailyFinance

What Does the Future of Retail Look Like? - DailyFinance | Consumer behavior | Scoop.it
What Does the Future of Retail Look Like?
DailyFinance
The retail sector has become a minefield for investors as consumer behavior changes rapidly every year.
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Ericsson outlines 10 hot consumer trends for 2013 - EE Times

Ericsson outlines 10 hot consumer trends for 2013 - EE Times | Consumer behavior | Scoop.it
EE Times Ericsson outlines 10 hot consumer trends for 2013 EE Times After polling some 100,000 individuals in more than 40 countries and 15 megacities, the firm believes it has identified some key movements for the coming year, including how the...
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Affectiva's Emotion Recognition Tech: When Machines Know What ...

Affectiva's Emotion Recognition Tech: When Machines Know What ... | Consumer behavior | Scoop.it
Could companies that use Affectiva technology also manipulate our emotions to make us feel a certain way, so we're more inclined to consume their product? ... The New Face Of AdTech Goes Consumer: Emotion Tracker .
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The Exciting Field of EduTech: Rife With Innovation - Small Business Trends | Technology in Business Today

The Exciting Field of EduTech: Rife With Innovation - Small Business Trends | Technology in Business Today | Consumer behavior | Scoop.it
Small Business Trends The Exciting Field of EduTech: Rife With Innovation Small Business Trends For years, I have patiently waited for innovation in educational technologies, otherwise known as edu tech.
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Consumer-behavior research can teach us about pitfalls

Consumer-behavior research can teach us about pitfalls | Consumer behavior | Scoop.it
The findings from this relatively new academic field can help explain our actions at the mall and why we often make poor buying decisions.
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How Retailers Get You to Spend More

How Retailers Get You to Spend More | Consumer behavior | Scoop.it
From the greeters at the door to the music overhead, retailers work really hard to get shoppers to spend more than planned--don't be fooled.  (article: "How Retailers Get You to Spend More" (re: adapting to consumer behavior at retail level) Fox Business...
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Emotional Moneymaker: Why Advertisers Need to Appeal to ...

Emotional Moneymaker: Why Advertisers Need to Appeal to ... | Consumer behavior | Scoop.it
It is also important to recognize that many different outside factors affect consumers' emotional responses to advertising. Consumers' brand loyalty to products, for instance, can be either a hindrance or an advantage for ...
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Li Ma's curator insight, August 12, 2013 7:15 AM

This article is talking about the emotional factor can be a significant role in consumers’ purchasing or decision making process, it will guide the overall decision making, thus for advertisers they could effectively use the emotional responses from consumers to influence their decision making. This article explain this through three aspects, they are emotion and logic, outside factors and emotional appeals in all types of ads. 

 

From the first aspect, the emotional responses will help shape the brand perception, and consumers’ response is depending on the emotion of the advertising, thus, advertisers should evoke the positive emotion from consumers. 

 

From the second aspect, there are some outside factors will affect consumers’ emotional responses, like the brand loyalty, memory. Those factors could be the hindrance and alos advantage for advertising. So the advertisers should be more creative in their approach of ad strategy.

 

From the third aspect, for all types of products and services, advertisers could use many different emotions to appeal to consumer. The author use a few examples like Benz and hospitals to explain that the businesses are most care about how consumer feel about and their emotional responses, and them influence their decision making process.

 

Overall, depending on the importance of emotional responses, the advertising with emotion will effectively connect the consumers and the brand.  

 

 

Juju Jadine Davis's comment, August 20, 2013 6:18 AM
This article discusses how emotional advertising can be used to bond with your target audience. Evoking emotions in consumers through the use of advertising aids in cultivating meaningful brand relationships. This article also discusses how emotional appeal on a product can override logic when it comes to the purchasing process. Consumers are more like to purchase a product based on how they feel about the product as opposed to the price and it is this emotional connection with a brand or product that allows brands to charge premiums on products and services and creates brand loyalty.
David Weng's comment, August 21, 2013 5:33 AM
Very interesting article, author have discussed on how emotional advertising affect people on their choice. Consumers like to choose the brands that they think are suit for them, but emotions have influence their decisions making. Also this article has discuss on emotional appeals in all types of ads, the example of Mercedes Benz has shown the emotional appeal in this ad emphasizes a social responsibility and explicitly voices a call to action with the tagline. give them the feeling that this brand are really good quantity.
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Innovation Excellence | Top 40 Innovation Bloggers of 2012

Innovation Excellence | Top 40 Innovation Bloggers of 2012 | Consumer behavior | Scoop.it
The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
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Mind hacks, recommendations and behavioral heuristics: 2012′s top articles on online consumer behavior | Mats Stafseng Einarsen

Understanding consumer psychology and online behavior has become essential and mainstream knowledge for e-commerce development in 2012. While some of us might

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, December 31, 2012 9:33 AM

A good compendium of articles about on-line consumer behavior.

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10 Predictions For The Mobile Industry In 2013 - Forbes

10 Predictions For The Mobile Industry In 2013 - Forbes | Consumer behavior | Scoop.it
10 Predictions For The Mobile Industry In 2013
Forbes
In so doing, they'll be able to make valuable predictions of consumer behavior — notwithstanding a host of privacy concerns. 11. Bonus prediction: The definition of “mobile” will broaden.
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How Deloitte Made Learning a Game

How Deloitte Made Learning a Game | Consumer behavior | Scoop.it
"Training is a funny thing," James Sanders, Manager of Innovation at Deloitte Consulting, told me recently.
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4 Reasons Why 2013 Will Be The Year of Innovation - Forbes

4 Reasons Why 2013 Will Be The Year of Innovation - Forbes | Consumer behavior | Scoop.it
2012 looked like it could be the year of social but 2013 belong to innovation Here are four reasons why.
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What It's Like To Use The Beautiful, Futuristic Nest Thermostat - Popular Science

What It's Like To Use The Beautiful, Futuristic Nest Thermostat
Popular Science
The Nest thermostat is a test case for the proposition that better consumer products can save the world. ...
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Top Small Business 2013 Predictions and Trends (Infographic) | Matt About Business

Top Small Business 2013 Predictions and Trends (Infographic) | Matt About Business | Consumer behavior | Scoop.it
See what the future has in store for your small business in 2013 with this analysis (plus a handy infographic) of 70 predictions and trends posts.
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The Shadowy World of Food Innovation – News Watch

The Shadowy World of Food Innovation – News Watch | Consumer behavior | Scoop.it
When most of us think about food, it's usually a question of how things taste or how they make you feel. Foodies are concerned with their palate and food critics toss around terms like texture, temperature, and presentation.
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Latest trends in the Innovation Economy | Socialmedia.biz

Latest trends in the Innovation Economy | Socialmedia.biz | Consumer behavior | Scoop.it
Highlights and takeaways from the Venture Summit Silicon Valley 2012, featuring thought leaders in tech and business.
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euronews innovation - A machine which can read your mind

www.euronews.com "We have developed so called brain-computer interfaces which allow the user to control different devices and programmes ...youtube.com
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Mass Market Emotions :: MediaCom

Mass Market Emotions :: MediaCom | Consumer behavior | Scoop.it
.@Amazon and @eBay tap into consumer passions by building a space colonized by enthusiasts (via @nextwavefutures) http://t.co/jGcHpmEW
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