Consumer behavior
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Ditch the Funnel: 'Purchase Loop' Echoes New Buyer Behavior - MarketingProfs.com (subscription)

Ditch the Funnel: 'Purchase Loop' Echoes New Buyer Behavior - MarketingProfs.com (subscription) | Consumer behavior | Scoop.it
MarketingProfs.com (subscription) Ditch the Funnel: 'Purchase Loop' Echoes New Buyer Behavior MarketingProfs.com (subscription) With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply...
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Technology is crucial to driving changes in consumer behaviour

Technology is crucial to driving changes in consumer behaviour | Consumer behavior | Scoop.it
Five examples of technology in sustainability show innovation is not limited to supply side or resource efficiency, say Peter Lacy and Justin Keeble (Find out why is #technology crucial to driving changes in #consumer behavior.
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How do consumers research and purchase your products?

How do consumers research and purchase your products? | Consumer behavior | Scoop.it
This tool could help identify new opportunities for your business and show the senior execs in your business how consumers in your market are typically interacting between the online and the offline world when making a decision on which product to...
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Seven Technological Trends Changing Consumer Behavior

What are the next big things changing the marketing landscape of tomorrow? WE have found seven trends that are changing the marketer and the consumer alike.
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Are you experienced? - Research Magazine

Are you experienced? - Research Magazine | Consumer behavior | Scoop.it
Research Magazine
Are you experienced? Research Magazine Beyond Philosophy's Steven Walden and consumer psychologist Nigel Marlow call for a new model of customer experience – one that takes account of both the psychological and physical aspects of...
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How to Respond to a Customer Revolt

How to Respond to a Customer Revolt | Consumer behavior | Scoop.it
Facing a social media rebellion? These lessons from the military can help.
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A tirania das marcas brancas

A tirania das marcas brancas | Consumer behavior | Scoop.it
No outro dia precisei de realizar umas compras rápidas, uma utilitária e outra hedonista – arroz e chocolate, respectivamente. A minha ideia era comprar arroz da marca Malandrinho e um chocol...
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Necessity is the mother of innovation | Marketing magazine

Necessity is the mother of innovation | Marketing magazine | Consumer behavior | Scoop.it
The term 'innovation' is one of the most abused and overused words in our language. Adopted across countless industries and no longer merely limited to products or new inventions, 'innovation' encompasses new processes ...
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Consumer Behavior and Website Design « Cygnis Media Blog

Consumer Behavior and Website Design « Cygnis Media Blog | Consumer behavior | Scoop.it
Designing a website or an application is a very tough job. You need to understand the things that would trigger the customers to take actions. These triggers ar.
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Emotions Still Influential in Obesity

Emotions Still Influential in Obesity | Consumer behavior | Scoop.it
The recent Consumer Reports National Research Center surveyed about 1,300 psychologists about the relationship between weight loss and emotions. Apparently, only 306 of them offer weight loss treatment per se, so their ...
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Building Customer Communities Is the Key to Creating Value

Building Customer Communities Is the Key to Creating Value | Consumer behavior | Scoop.it
What are your customers telling their friends and colleagues about your business?
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Showrooming and Social Shopping - ClickZ

Showrooming and Social Shopping - ClickZ | Consumer behavior | Scoop.it
ClickZ Showrooming and Social Shopping ClickZ Consumer behavior is driven by the way consumers shop: some try to minimize money and time spent ("Doers"), others validate their purchases with information ("Thinkers"), while the remaining look for...
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Fake reviews plague consumer websites

Fake reviews plague consumer websites | Consumer behavior | Scoop.it
Consumer website reviews should give you the truth about goods and services – unless they've been written to order (@cityjournalism My Guardian Money splash — an investigation into the world of fake consumer reviews: #citybylines
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Using Smell to Make a Sale

Using Smell to Make a Sale | Consumer behavior | Scoop.it
What scents move property best? Think simple. (Dhere's a short article on the power of scent to affect our consumer behavior. Bottom line: Simpler smells are...
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Facebook Card's Big Implications for Advertising, Shopping

Facebook Card's Big Implications for Advertising, Shopping | Consumer behavior | Scoop.it
New gift card business could help tie online ads and offline purchases (While usage remains nascent, Facebook gift cards could ultimately have a big impact on consumer behavior http://t.co/ra3GvlnH)...
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The key qualities of great consumer insights practitioners - Brand Truth

The key qualities of great consumer insights practitioners - Brand Truth | Consumer behavior | Scoop.it
As a counter-point to the new wealth of data available, there is increasing questioning of the ability of research to understand consumer motivation, particularly the emotional dimensions critical for brand communications.
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'One-Handed World' research reveals keys to user friendly packaging | Packaging World

'One-Handed World' research reveals keys to user friendly packaging | Packaging World | Consumer behavior | Scoop.it
Kimberly-Clark, Kraft Foods and Avery Office and Consumer products confirm that simpler packaging can benefit all who have a hand tied-up driving, eating, texting, Web-surfing or holding a hand...
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Nine rules of engagement in the social validation economy - Marketing

Nine rules of engagement in the social validation economy - Marketing | Consumer behavior | Scoop.it
Nine rules of engagement in the social validation economy
Marketing
However, there is no denying that a wealth of strange consumer psychology comes into play when it comes to social validation.
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Economic and consumer psychology reveals how to charge high ...

Economic and consumer psychology reveals how to charge high ... | Consumer behavior | Scoop.it
Once again, these studies on economic and consumer psychology point out that what sales people have been told – focus on the pain – is wrong, plain wrong. You are much more likely to gain higher sales and higher prices if you focus on the personal pleasure your products and services provide to individuals.
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Consumers unarmed when it comes to shopping psychology ... - Blogs

Consumers unarmed when it comes to shopping psychology ... - Blogs | Consumer behavior | Scoop.it
I am privileged to serve on the Board of the Mississippi Council on Economic Education. This important organization is doing some great work to help not only train our school-aged kids to become better consumers and more ...
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Revolution Hits the Universities

Revolution Hits the Universities | Consumer behavior | Scoop.it
Nothing has more potential to let us reimagine higher education than massive open online course, or MOOC, platforms.

Via Society for College and University Planning (SCUP), Pedro Barbosa
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Anne Bosworth's curator insight, February 2, 2013 10:13 PM

To all the administrators and retention peeps to whom I predicted this 10 years ago...I hate to say, "I told ya so," but...

GIBS Information Centre / GIBSIC's curator insight, February 3, 2013 2:38 AM

Critical to HE, MOOCs, on-line learning  Ackn.SCUP -  Society for College and University Planning (SCUP)'s insight:  Must-read:   "As we look to the future of higher education, said the M.I.T. president, L. Rafael Reif, something that we now call a 'degree' will be a concept 'connected with bricks and mortar' — and traditional on-campus experiences that will increasingly leverage technology and the Internet to enhance classroom and laboratory work."

Pedro Barbosa's curator insight, February 3, 2013 4:17 AM

How the education scenario is changing to a new landscape.

 

Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com

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Healthy brands taste better in consumer's mind, researchers find

Healthy brands taste better in consumer's mind, researchers find | Consumer behavior | Scoop.it
Foods sold under a healthy brand and marketing message are perceived to be tastier and more satisfying to consumers, according to new research findings. (CPG: Healthy brands taste better in consumer's mind, researchers find.
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Mandatory! Country Brand Index 2012/13

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Mandatory! Country Brand Index 2012/13

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Under the influence - Research Magazine

Under the influence - Research Magazine | Consumer behavior | Scoop.it
Research Magazine
Under the influence
Research Magazine
Much of consumer research focuses on identifying consumer preferences, but research of the past decade has led to increased awareness of social influence on our decisions.
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