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Six marketing lessons from Red Bull Stratos - Marketing news - Marketing magazine

Six marketing lessons from Red Bull Stratos - Marketing news - Marketing magazine | Consumer behavior | Scoop.it
Six marketing lessons from Red Bull Stratos marketing news. Read Six marketing lessons from Red Bull Stratos and other marketing news online.
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Want to Be More Eco-Friendly? Announce it to the World - Earth911.com

Want to Be More Eco-Friendly? Announce it to the World - Earth911.com | Consumer behavior | Scoop.it
Earth911.comWant to Be More Eco-Friendly?
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How does context affect consumer judgment?

Research into why people look favorably on a product shows that -- as in real life -- everything is relative.
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For Consumers, "Being Online" Is Becoming A Fluid Concept - Forbes

For Consumers, "Being Online" Is Becoming A Fluid Concept - Forbes | Consumer behavior | Scoop.it
ForbesFor Consumers, "Being Online" Is Becoming A Fluid ConceptForbesConsumer behavior is changing even more rapidly than you might think.
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Experience Project - Personal Stories about any Life Experience

Experience Project - Personal Stories about any Life Experience | Consumer behavior | Scoop.it
The world's largest collection of life experiences, personal stories, and the people who have had them. Share and connect through your life experiences, or explore new experiences.
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Doctors identify impulse marketing a risk factor for obesity

Doctors identify impulse marketing a risk factor for obesity | Consumer behavior | Scoop.it
Supermarket layouts are designed using a body of consumer psychology research to influence impulse buying of high profit items. A textbook example of impulse marketing is the rack of junk food at the checkout counter, ...
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How 'Ideation' Can Power Innovation

It means looking in four directions for creative solutions to pressing problems. Innovation delivery teams in several cities are pioneering the process.
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Value Psychology for the Poshly-Priced Apartment

Value Psychology for the Poshly-Priced Apartment | Consumer behavior | Scoop.it
In terms of consumer psychology, this phenomenon is not unusual. Take, for example, the legendary Birkin bag; with every price increase, the waiting list for the bag increases, increasing its exclusivity.
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Love Advertising | Consumer Goods Club - global business networking

Love Advertising | Consumer Goods Club - global business networking | Consumer behavior | Scoop.it
Love is a continuum, a matter of intensity in an intriguing scale. Everyone can express it in different ways, could be pressing the “Like” button in Facebook or dying for love.
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Enterra Insights: Targeted Marketing Will Change Consumer Behavior

Al Ramadan & Christopher Lochhead, co-founders and partners at Play Bigger Advisors, claim that "social, mobile, and cloud technologies are giving both consumers and marketers more power than ever." ["The new $50 ...
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Apple iPad Mini: 10 million units ordered | Digital Trends

Apple iPad Mini: 10 million units ordered | Digital Trends | Consumer behavior | Scoop.it
Apple has reportedly ordered up to 10 million units of its rumored iPad Mini tablet — but production problems could cause delays.
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How to Build Trust in a Virtual Workplace

How to Build Trust in a Virtual Workplace | Consumer behavior | Scoop.it
Teams can't function well when co-workers don't trust one another.
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The future of digital and social media in newsrooms « ScribbleLive ...

The future of digital and social media in newsrooms « ScribbleLive ... | Consumer behavior | Scoop.it
PEW Research Center has recently published their biennial news consumption survey, looking at trends in news consumption over the last 20 years. One of the most promising trends for digital newsrooms is that their format ...
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Implicit Attitudes Predict Impulsive Behavior | Psychology Today

Implicit Attitudes Predict Impulsive Behavior | Psychology Today | Consumer behavior | Scoop.it
Understanding consumer behavior—before you buy. ... Indeed, research has shown when individuals are feeling more impulsive, for example after expending willpower, implicit attitudes tend to predict their behavior.
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BII REPORT: Here's How Consumers Are Shopping With Their ...

BII REPORT: Here's How Consumers Are Shopping With Their ... | Consumer behavior | Scoop.it
The Guardian Denies Reports It Is Ending Its Print Publication ... Since many consumers access email mainly through their phones, mobile has become an important marketing channel.
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20 Brilliant Package Design Ideas - PelFusion

20 Brilliant Package Design Ideas - PelFusion | Consumer behavior | Scoop.it
In order to achieve this, the respective packaging must be capable of triggering the desired emotions in your consumers, while at the same time delivering all of the necessary information and specifications about the content and quality o f the ...
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Can Teens' brains predict which songs will be popular?

Journal of Consumer Psychology, 22 (1), pp.154-160. Summary. The current approaches to predicting popularity rely on standard marketing strategies such as focus groups and questionnaires. The purpose of the paper was ...
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The patent war has begun - let's chase consumer emotions.

The patent war has begun - let's chase consumer emotions. | Consumer behavior | Scoop.it
Emotion is important because it is a critical driver of decision making and by understanding how someone feels, you can better serve the needs of your consumers in ways that a “Like” button on Facebook cannot do.
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All-You-Can-Eat Food Forests: Coming to a City Near You

All-You-Can-Eat Food Forests: Coming to a City Near You | Consumer behavior | Scoop.it
http://t.co/Xujnyd1m...
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10 Journalism Trends to Watch | Newstex - Authoritative Content ...

10 Journalism Trends to Watch | Newstex - Authoritative Content ... | Consumer behavior | Scoop.it
Today, consumers have more choice when it comes to accessing news, journalism, and content than ever, and content publishers, including traditional newsrooms, have to develop brand identities that consumers can trust ...
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Consumers Increasingly Skeptical of Green Products? Maybe Not.

Consumers Increasingly Skeptical of Green Products? Maybe Not. | Consumer behavior | Scoop.it
The problem with this sort of survey is that it follows consumers' attitudes rather than their behavior, and as we see time and again there is a large gap between what consumers say and what they do when it comes to green ...
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Emerging Consumer Buying Trends Will Have Significant ...

Emerging Consumer Buying Trends Will Have Significant ... | Consumer behavior | Scoop.it
Emerging consumer buying trends will have significant implications for retailers this holiday season, according to a new survey from Booz & Co. ...
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LinkedIn Study: Marketing to Mindset, Platform and Emotion in ...

LinkedIn Study: Marketing to Mindset, Platform and Emotion in ... | Consumer behavior | Scoop.it
LinkedIn released an interesting study on Mindset Marketing this month, all about the surprising amount of emotion that drives consumer use of social media and business decisions. If you are like me...
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Shall We Play a Game? - The power of Gamification on Consumer Behavior

Shall We Play a Game? - The power of Gamification on Consumer Behavior | Consumer behavior | Scoop.it
Shall We Play a Game?NetworkComputing.comGamification uses game mechanics such as competition and rewards to encourage consumers' behavior.
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Coca-Cola to Display Drink Calories in New York City Vending Machines | Business | TIME.com

Coca-Cola to Display Drink Calories in New York City Vending Machines | Business | TIME.com | Consumer behavior | Scoop.it
NEW YORK -- As criticism over sugary sodas intensifies, Coke, Pepsi and Dr Pepper are rolling out new vending machines that display just how many calories are in their drinks.
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