Consumer behavior
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Consumer Insights: Supermarket Psychology

Consumer Insights: Supermarket Psychology | Consumer behavior | Scoop.it
#Supermarket #Psychology: Como compra un #consumidor? ¿En que se fija? Averígualo en nstro Blog http://t.co/KpGwtci1 #insight
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Brands: The Power of Emotion

Brands: The Power of Emotion | Consumer behavior | Scoop.it
Only before a specific need can a brand speak to the emotions of a consumer.Brands: The Power of Emotion http://t.co/49RsukjAfY via @BW
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What consumers want brands to understand about them | New Media and Marketing

What consumers want brands to understand about them | New Media and Marketing | Consumer behavior | Scoop.it
Consumers expect brands to know more about them but are brands listening ?
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16 things you didn't know about sleep

16 things you didn't know about sleep | Consumer behavior | Scoop.it
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Pedro Barbosa's curator insight, February 22, 2013 11:27 AM
Consider the sleep as a real must-be is a trend among informed managers. Life balance must include a good sleep to achieve a good overall professional performance Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
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How Patent Trolls Kill Innovation - Reason.com

How Patent Trolls Kill Innovation - Reason.com | Consumer behavior | Scoop.it
"My statement to someone that is the victim of a patent troll lawsuit is that you are completely screwed," says Austin Meyer, who is himself the target.
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What We Talk About When We Talk About "Social"

What We Talk About When We Talk About "Social" | Consumer behavior | Scoop.it
Enterprise 2.0, Social Media, Social Business, Social Innovation, Social Era — are they all the same, or are they quite different? Do you know?
If you don't know, you might be using the wrong term in the wrong context.
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50% of companies will gamify innovation by 2015 | Marketing ...

50% of companies will gamify innovation by 2015 | Marketing ... | Consumer behavior | Scoop.it
Gamification will be used for innovation by 50% of companies and will become as important as Facebook for customer retention, Gartner predicts. The analyst forecasts that 50% of companies involved in innovation and new ...
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Reports & Trends | The Global, Socially Conscious Consumer | Nielsen

Reports & Trends | The Global, Socially Conscious Consumer | Nielsen | Consumer behavior | Scoop.it
Understand the right audience for cause marketing activities, find the segment of socially-conscious consumers who cause marketers ought to pay attention to.
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Using Smell to Make a Sale

Using Smell to Make a Sale | Consumer behavior | Scoop.it
What scents move property best? Think simple. (Dhere's a short article on the power of scent to affect our consumer behavior. Bottom line: Simpler smells are...
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Facebook Card's Big Implications for Advertising, Shopping

Facebook Card's Big Implications for Advertising, Shopping | Consumer behavior | Scoop.it
New gift card business could help tie online ads and offline purchases (While usage remains nascent, Facebook gift cards could ultimately have a big impact on consumer behavior http://t.co/ra3GvlnH)...
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The key qualities of great consumer insights practitioners - Brand Truth

The key qualities of great consumer insights practitioners - Brand Truth | Consumer behavior | Scoop.it
As a counter-point to the new wealth of data available, there is increasing questioning of the ability of research to understand consumer motivation, particularly the emotional dimensions critical for brand communications.
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'One-Handed World' research reveals keys to user friendly packaging | Packaging World

'One-Handed World' research reveals keys to user friendly packaging | Packaging World | Consumer behavior | Scoop.it
Kimberly-Clark, Kraft Foods and Avery Office and Consumer products confirm that simpler packaging can benefit all who have a hand tied-up driving, eating, texting, Web-surfing or holding a hand...
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Nine rules of engagement in the social validation economy - Marketing

Nine rules of engagement in the social validation economy - Marketing | Consumer behavior | Scoop.it
Nine rules of engagement in the social validation economy
Marketing
However, there is no denying that a wealth of strange consumer psychology comes into play when it comes to social validation.
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Consumers Spend Less When Using A Single Account, Study Finds - Huffington Post

Consumers Spend Less When Using A Single Account, Study Finds - Huffington Post | Consumer behavior | Scoop.it
Consumers Spend Less When Using A Single Account, Study Finds
Huffington Post
According to new consumer behavior research, the easiest way to stop overspending is to use only a single account.
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Francisco Teixeira | Consultoria & Formação em Comportamento do Consumidor

Francisco Teixeira | Consultoria & Formação em Comportamento do Consumidor | Consumer behavior | Scoop.it
Consultoria, estudos de mercado e formação em Comportamento do consumidor
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Psychology of Web Design: What Consumers Notice First - Groove Commerce

Psychology of Web Design: What Consumers Notice First - Groove Commerce | Consumer behavior | Scoop.it
Read Psychology of Web Design: What Consumers Notice First from the eCommerce Blog at GrooveCommerce.com (What do consumer check first on your #ecommerce website ?
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Short-term shopping: A temporary storefront comes to Annapolis - CapitalGazette.com

Short-term shopping: A temporary storefront comes to Annapolis - CapitalGazette.com | Consumer behavior | Scoop.it
Short-term shopping: A temporary storefront comes to Annapolis
CapitalGazette.com
“The key for them is finding locations where their target customers are likely to be going,” said Wagner, who studies consumer behavior.
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The Globalization of Giving | Stanford Social Innovation Review

The Globalization of Giving | Stanford Social Innovation Review | Consumer behavior | Scoop.it
One of 16 special essays on how the field of social innovation has evolved and what challenges remain ahead.
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Why women break up with brands | New Media and Marketing

Why women break up with brands | New Media and Marketing | Consumer behavior | Scoop.it
The female consumer is breaking up with brands, and she is trying to tell advertisers why. Listen to her. We don’t talk anymore. You’re doing all the talking. (Why women break up with brands.
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Deus Marketing

Deus Marketing | Consumer behavior | Scoop.it
Antes de tudo veio a necessidade, e Deus Marketing criou o que era preciso, o que não era preciso e o que talvez viesse a ser preciso. No início, pouco era oferecido e pouco se necessitava. Hoje há de tudo, e precisa-se sempre do dobro.
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Ditch the Funnel: 'Purchase Loop' Echoes New Buyer Behavior - MarketingProfs.com (subscription)

Ditch the Funnel: 'Purchase Loop' Echoes New Buyer Behavior - MarketingProfs.com (subscription) | Consumer behavior | Scoop.it
MarketingProfs.com (subscription) Ditch the Funnel: 'Purchase Loop' Echoes New Buyer Behavior MarketingProfs.com (subscription) With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply...
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Technology is crucial to driving changes in consumer behaviour

Technology is crucial to driving changes in consumer behaviour | Consumer behavior | Scoop.it
Five examples of technology in sustainability show innovation is not limited to supply side or resource efficiency, say Peter Lacy and Justin Keeble (Find out why is #technology crucial to driving changes in #consumer behavior.
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How do consumers research and purchase your products?

How do consumers research and purchase your products? | Consumer behavior | Scoop.it
This tool could help identify new opportunities for your business and show the senior execs in your business how consumers in your market are typically interacting between the online and the offline world when making a decision on which product to...
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Seven Technological Trends Changing Consumer Behavior

What are the next big things changing the marketing landscape of tomorrow? WE have found seven trends that are changing the marketer and the consumer alike.
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Are you experienced? - Research Magazine

Are you experienced? - Research Magazine | Consumer behavior | Scoop.it
Research Magazine
Are you experienced? Research Magazine Beyond Philosophy's Steven Walden and consumer psychologist Nigel Marlow call for a new model of customer experience – one that takes account of both the psychological and physical aspects of...
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