Consumer behavior
Follow
6.5K views | +0 today
Consumer behavior
Consumer behavior
Your new post is loading...
Your new post is loading...
Scooped by Francisco Teixeira
Scoop.it!

Does Your Marketing Have a High Emotional IQ?

Does Your Marketing Have a High Emotional IQ? | Consumer behavior | Scoop.it
Emotions have a powerful influence on decision-making and behavior. When you leverage the power emotion, you can create more engaging content and connect with your audience in a real way.
more...
Ilina Dimitrova's curator insight, March 9, 5:49 PM

Good read for #marketers #growthhackers.

Hyungjin Shin's curator insight, March 19, 10:12 PM

Since the digital appeared, the importance of content marketing has become more and more noticeable. In order to succeed with content marketing, emotional factors and colours should be considered like this author said. In other words, for example, if actors’ performing was not natural or colours are used wrongly, then it is difficult to appeal to customers even the story was well-written. Thus, I would like to share my ideas about content (story-telling) marketing to supplement author’s statement. If you look at the scarecrow (http://www.youtube.com/watch?v=lUtnas5ScSE&feature=player_detailpage), the brand name of ‘Chipotle’ only appears in the last scene of the video. This can mean if those Viewers or potential customers felt positively after they watch it, then it is more likely to link and sustain their feelings to positive experience of that company’s brand. In addition, content marketing improves its image by showing the respectfulness and meaningful. For this reason, I think it is different to general repeated marketing because content marketing can make positive brand image. I think that is why many globalized company also invest a lot of money on this kind of content production. In summary, in this article, the author is explaining how important it is to consider emotional impacts and maximizing its effectiveness in order to make content more affluent. The author also mentioned five most commonly used emotional marketing and they are fear, guilt, pride, greed and love. Other than this, he tells us how colours are used as well, but did not provide any examples. So, I want to share some of examples I can think of:

For example, Red – it makes people feel in emergency situation other than excitement. This is why used for ‘SALE’ tag. Blue – bank of America, ANZ, BNZ (Many Banks use this coluor because blue = truthfulness). Marketers should refer to the information of people are influenced by colours and emotional factors.

Therefore, they should more concentrate on emotions not logical or rational explanation and they can only present most effectively through content marketing.

Scooped by Francisco Teixeira
Scoop.it!

Book Club: Who Cares How Consumers Feel?

Book Club: Who Cares How Consumers Feel? | Consumer behavior | Scoop.it
Each month, we are treated to the release of several surveys of consumer sentiment. The most prominent come from the Conference Board and the University of Michigan.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Luxury Branding: Psychology of the Luxury Driven Consumer | Brand Marketing Psychology

Luxury Branding: Psychology of the Luxury Driven Consumer | Brand Marketing Psychology | Consumer behavior | Scoop.it
What is it that makes a luxury brand desirable? In the world of luxury brand marketing, the main factor we tend to look at of our consumers is their income and their assets.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

LRW Blog | Re-envisioning Customer Experience with Virtual Reality

LRW Blog | Re-envisioning Customer Experience with Virtual Reality | Consumer behavior | Scoop.it
Virtual reality allows us to design customer-winning stories & actual immersive experiences that shape minds, perception, and even, behavior. (The Proteus Effect influences BOTH social & #consumer behavior.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

How to Leverage LinkedIn for Professional Services Marketing

How to Leverage LinkedIn for Professional Services Marketing | Consumer behavior | Scoop.it
If you are a marketer, or a company executive, chances are you’re already on LinkedIn – the question is: Are you taking full advantage of this premier online networking platform?
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

How to Build and Use a Social Media Team in 2014

How to Build and Use a Social Media Team in 2014 | Consumer behavior | Scoop.it
Businesses that already have social media marketing teams should use 2014 to make sure they're getting the best results from their teams; businesses that don't have a team should make one.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Marketing Psychology Secrets: Establishing Valu...

Marketing Psychology Secrets: Establishing Valu... | Consumer behavior | Scoop.it
If there is one crucial thing marketers should understand about consumer psychology, it’s how consumer’s place value on things.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

What’s Empowering the New Digital Consumer?

What’s Empowering the New Digital Consumer? | Consumer behavior | Scoop.it
Francisco Teixeira's insight:

Tablet. Cada vez mais!

more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Online Marketing Trends for Hotels in 2014 - Business 2 Community

Online Marketing Trends for Hotels in 2014 - Business 2 Community | Consumer behavior | Scoop.it
Online Marketing Trends for Hotels in 2014 - http://t.co/AhGEeA60mo
more...
Patrice Laubignat's curator insight, February 10, 6:49 AM

Le futur du marketing des hôtels... avec l'apparition de la sémantique !

Scooped by Francisco Teixeira
Scoop.it!

Understanding Consumer Sharing

Understanding Consumer Sharing | Consumer behavior | Scoop.it
ShareThis’s new quarterly share metrics report shows Pinterest is the fastest growing channel for shares and is big in the Midwest. More insights help marketers understand social and content strategies.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Why we experience? A look into consumer psychology

Why we experience?  A look into consumer psychology | Consumer behavior | Scoop.it
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

How Consumer Behavior Affects Food Packaging » Flexo Daily

How Consumer Behavior Affects Food Packaging » Flexo Daily | Consumer behavior | Scoop.it
Consumers aren't passive when it comes to what types of packages their foods come in. Eating habits and convenience are two factors that play ...
more...
Moons Lucien's curator insight, January 20, 4:08 PM

customers are still kings?

Scooped by Francisco Teixeira
Scoop.it!

Advertising And Its Impact On Consumer Behavior Marketing Essay

Advertising And Its Impact On Consumer Behavior Marketing Essay | Consumer behavior | Scoop.it
However, the advertisers have put most of their focus to rectify this behavior. These are the reason that tends to observe the behavior of the consumer in the marketing activities to investigate the organized complexity of the tool (Adeolu et.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

5 Tips for Smarketing [INFOGRAPHIC]

5 Tips for Smarketing [INFOGRAPHIC] | Consumer behavior | Scoop.it
Smarketing unifies the two typically opposing groups to create common, overreaching goals for them to achieve together. They can share the sales funnel and work in alignment to create a seamless transition for leads and customers within that funnel.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Twelve consumer trends that shook the world

Twelve consumer trends that shook the world | Consumer behavior | Scoop.it
Twelve consumer trends that shook the world The Globe and Mail The trends may seem both familiar and odd.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Marketing professor publishes study on mood and food choices - University of Delaware Review

Marketing professor publishes study on mood and food choices - University of Delaware Review | Consumer behavior | Scoop.it
Marketing professor publishes study on mood and food choices University of Delaware Review 25 in the Journal of Consumer Psychology that has since received attention from national and international publications, including Prevention, Men's Health...
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

A Short Guide to Consumer Psychology for Online Shop Owners

A Short Guide to Consumer Psychology for Online Shop Owners | Consumer behavior | Scoop.it
Knowing consumers and their shopping habits is the key to making any e-commerce venture a success. There are many factors that influence the behavior of customers, some of which are things we don't usually expect.
more...
No comment yet.
Rescooped by Francisco Teixeira from BrandMarketingPsychology.com
Scoop.it!

Consumer Buying Decisions Strategy | Brand Marketing Psychology

Consumer Buying Decisions Strategy | Brand Marketing Psychology | Consumer behavior | Scoop.it
Understanding consumer psychology is fundamentally about: Understanding how people make use of their time and money Where they focus their

Via Sam Pardhan
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Consumer behavior | Scoop.it
Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.
more...
communitymanagerspain's curator insight, February 18, 3:11 PM

EYE TRACKING 101: Estudio de como tus ojos se mueven en una pagina Web en funciòn de tus intereses

Scooped by Francisco Teixeira
Scoop.it!

Behind the Scenes of Online Shopping

Behind the Scenes of Online Shopping | Consumer behavior | Scoop.it
The future expansion of online shopping seems inevitable, and it's poised to make our lives more and more convenient.
more...
No comment yet.
Rescooped by Francisco Teixeira from Psychology of Consumer Behaviour
Scoop.it!

Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Consumer behavior | Scoop.it
Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich...

Via k3hamilton
more...
Melita Valcich's curator insight, February 11, 7:00 PM

Why colour is so important!

Anabell Hilarski's curator insight, February 17, 10:18 AM
Why Is Facebook Blue? The Science Behind Colors In Marketing #Facebook #Marketing
Suggested by Jcharles Varlet
Scoop.it!

La révolution des objets connectés

La révolution des objets connectés | Consumer behavior | Scoop.it
Ils vont être la vedette du salon CES de Las Vegas la semaine prochaine et ils préfigurent une incroyable révolution : les objets connectés débarquent dans notre quotidien. En masse. Il devrait y en avoir 80 milliards d’ici 2020 contre 15 ...
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Write Jobs: Consumer Psychology Writer wanted | freelance, work at home | pay: $100 per article

Write Jobs: Consumer Psychology Writer wanted | freelance, work at home | pay: $100 per article | Consumer behavior | Scoop.it
Consumer Psychology Writer wanted | freelance, work at home | pay: $100 per article http://t.co/zRL4rcuZqe
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Human emotions mapped for the first time, shows where we feel love, fear, and shame | ExtremeTech

Human emotions mapped for the first time, shows where we feel love, fear, and shame | ExtremeTech | Consumer behavior | Scoop.it
Researchers in Finland have compiled the first authoritative atlas of (Human Emotions : http://t.co/3CI0g7fMmV
#human #emotion #consumer)
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

The Role Sound Plays in Consumer Behaviour | Canadian ...

The Role Sound Plays in Consumer Behaviour | Canadian ... | Consumer behavior | Scoop.it
If you've ever tasted horrible food, it may not be the chef's fault. Thanks to modern science, marketers now better understand how our senses interact with each other to make one complete experience. This type of research, ...
more...
No comment yet.