Consumer behavior
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Infographic: How Does Custom Clothing Affect Consumer ...

Infographic: How Does Custom Clothing Affect Consumer ... | Consumer behavior | Scoop.it
How can you take your business to the next level? This infographic shows off the marketing power of custom clothing.
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Rabobank: Rise of the 'Hybrid Consumer' to polarise the food sector ...

Rabobank: Rise of the 'Hybrid Consumer' to polarise the food sector ... | Consumer behavior | Scoop.it
The rise of the 'hybrid consumer' is an emerging trend with significant implications for food companies, food retailers and food service companies. According to a new report from Rabobank, consumers are becoming less ...
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Idea Entrepreneur: The New 21st Century Career

Idea Entrepreneur: The New 21st Century Career | Consumer behavior | Scoop.it
There is a new player emerging on the cultural and business scene today: the idea entrepreneur. Perhaps you are one yourself — or would like to be.
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Researchers work with Coca-Cola to transform home recycling - Science News - Phys.Org

Researchers work with Coca-Cola to transform home recycling - Science News - Phys.Org | Consumer behavior | Scoop.it
Phys.Org Researchers work with Coca-Cola to transform home recycling - Science News Phys.Org "Our commitment to reduce the carbon footprint of the drink in your hand by a third by 2020 means we must inspire change in consumer recycling behavior,"...
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As 13 marcas mais escolhidas pelos consumidores a nível mundial

As 13 marcas mais escolhidas pelos consumidores a nível mundial | Consumer behavior | Scoop.it
João Almeida | Notícias
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HBR's 10 Must Reads on Innovation

HBR's 10 Must Reads on Innovation | Consumer behavior | Scoop.it
Here are HBR's 10 must read articles on innovation. No need to buy, as I've compiled the PDF's for each article. Just click on the link and voila!
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Bienvenidos a Google, pero no al buscador, sino al banco online - Tecnología - ElConfidencial.com

Bienvenidos a Google, pero no al buscador, sino al banco online - Tecnología - ElConfidencial.com | Consumer behavior | Scoop.it
Todavía hay más preguntas que respuestas, más indicios que pruebas de que la hoja de ruta de las grandes empresas tecnológicas del mundo incluya, a medio plazo, el objetivo de convertirse en bancos.
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'Worst' File-Sharing Pirates Spend 300% More on Content Than ...

'Worst' File-Sharing Pirates Spend 300% More on Content Than ... | Consumer behavior | Scoop.it
Early 2012 UK telecoms regulator Ofcom commissioned research designed to track consumer behavior and attitudes towards the legal and illegal consumption of copyrighted material. The research targeted Internet users ...
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Facebook: The Psychology of Social Media

Facebook: The Psychology of Social Media | Consumer behavior | Scoop.it
Why consumers 'like' brand pages on Facebook. (Facebook: The Psychology of Social Media http://t.co/dcfp5HJzBj)
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Por um novo consumidor: Jogar em todas as frentes

Por um novo consumidor: Jogar em todas as frentes | Consumer behavior | Scoop.it
Por questões de conveniência e de critério, o Marketing e a Gestão modernas têm uma forte tendência para classificações e tipologias.
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Paula Maria Tinoco Trindade's comment, July 25, 2014 12:34 PM
Também vai gostar de ler este artigo: Também vai gostar de ler este artigo: http://sexonomarketing.com/nudez-e-mais-recente-tendencia-de-marketing-viral/
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Changing Consumer Behavior

Changing Consumer Behavior | Consumer behavior | Scoop.it
One of the most challenging objectives any brand owner can undertake is to change consumer behavior. Customer segmentation can help hone in on who your target is, how your message might be tailored...
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Gamification: An Introduction to Its Potential - Huffington Post

Gamification: An Introduction to Its Potential - Huffington Post | Consumer behavior | Scoop.it
Gamification: An Introduction to Its Potential
Huffington Post
Gamification can be implemented as loyalty programs, business branded games, work-based activities, advertising, positive psychology and social improvement.
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Why Innovation Is Tough to Define -- and Even Tougher to Cultivate - Knowledge@Wharton

Why Innovation Is Tough to Define -- and Even Tougher to Cultivate - Knowledge@Wharton | Consumer behavior | Scoop.it
Why Innovation Is Tough to Define -- and Even Tougher to Cultivate by Knowledge@Wharton, the online business journal of the Wharton School.
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How Retailers Can Exploit Fast Fashion's Effects on Consumer ...

How Retailers Can Exploit Fast Fashion's Effects on Consumer ... | Consumer behavior | Scoop.it
Consumer behavior may never significantly change. People will always want to be stylish, and the profits of major fashion chains don't go down along with the buildings their clothes are made in. But retailers can change the ...
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A Futurist Looks at the Future of Marketing

A Futurist Looks at the Future of Marketing | Consumer behavior | Scoop.it
Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond.
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Social Innovation Creates Prosperous Societies | Stanford Social ...

Social Innovation Creates Prosperous Societies | Stanford Social ... | Consumer behavior | Scoop.it
The old paradigm of government aid is inadequate. What's needed are innovative solutions that foster sustainable economic growth.
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Novice or expert: How do consumers increase their knowledge about products?

Novice or expert: How do consumers increase their knowledge about products? | Consumer behavior | Scoop.it
Consumers seek out novel consumption experiences to increase their knowledge about products but do so selectively based on their level of expertise, according to a new study in the Journal of Consumer Research.
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Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase ... - Search Engine Watch

Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase ... - Search Engine Watch | Consumer behavior | Scoop.it
Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase ...
Search Engine Watch
In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop.
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Innovation Excellence | Deloitte Survey: How Millennials See Innovation

Innovation Excellence | Deloitte Survey: How Millennials See Innovation | Consumer behavior | Scoop.it
Deloitte Touche Tohmatsu Limited (DTTL) have provided a set of interesting results from a survey of the world’s future leaders and what they think about innovation, which was released for the World Economic Forum, held in January 2013.
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Twitter Study Measures Day to Day Happiness of Last 5 Years - EverythingLubbock.com

Twitter Study Measures Day to Day Happiness of Last 5 Years - EverythingLubbock.com | Consumer behavior | Scoop.it
Twitter Study Measures Day to Day Happiness of Last 5 Years
EverythingLubbock.com
"We get news quickly, especially when tragic events happen," Bryan Reuther, postdoctoral resident in clinical psychology at Nova Southeastern University told ABC News.
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Emotional Marketing | Think Marketing Magazine

Emotional Marketing | Think Marketing Magazine | Consumer behavior | Scoop.it
motional Marketing, does this lexicon ring a bell to you? Is your drive to choose a product sometimes merely emotional?
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Loyalty Programs Seen Having Desired Influence on Consumer Behavior

Loyalty Programs Seen Having Desired Influence on Consumer Behavior | Consumer behavior | Scoop.it
The average consumer is a member in more than 7 loyalty programs, and many have room for more, details Maritz Loyalty Marketing [download page] in a new report.
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Fly factory that transforms waste into animal feed wins UN ...

Fly factory that transforms waste into animal feed wins UN ... | Consumer behavior | Scoop.it
A fly factory that transforms blood, guts, manure and discarded food into animal feed has walked away with a $100,000 UN-backed innovation prize. The Stellenbosch, South Africa-based initiative uses the prolific egg layers ...
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The Gap Between What Consumers Say And Do About Green Brands

The Gap Between What Consumers Say And Do About Green Brands | Consumer behavior | Scoop.it
As we noted in a recent post, consumers care about buying items from socially responsible brands more than they ever have before. But caring about something doesn’t always translate into action. (RT @humanscale: Do you shop "green"?
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The Children's Consumer Culture Project: University of Sussex

The Children's Consumer Culture Project: University of Sussex | Consumer behavior | Scoop.it
#Branding children - consumer culture impact on UK's children (project University of #Sussex )
http://t.co/TqE3Sfw9Ch
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