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The Impact of Social Media on Purchasing Behavior

The Impact of Social Media on Purchasing Behavior | Consumer behavior | Scoop.it
First of Its Kind Online Word of Mouth Marketing Study, Commissioned by DEI Worldwide, Shows That Directly Engaging With Consumers Online Using Brand Representatives Will Motivate Purchase Intent and Increase Pass-Along...
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20 Game-Changing Technology Trends That Will Create Both Disruption and Opportunity on a Global Level | Flash Foresights from Daniel Burrus | Big Think

20 Game-Changing Technology Trends That Will Create Both Disruption and Opportunity on a Global Level | Flash Foresights from Daniel Burrus | Big Think | Consumer behavior | Scoop.it

"No matter what industry you’re in, your company can’t survive without technology. And these days, even non-technical employees know that technology goes way beyond desktop computers and networks.

 

From smart phones and tablet computers to mobile apps and cloud-based technology, there’s a plethora of technological advancements to not only keep track of, but also to profit from. To stay competitive, your organization needs to anticipate the most significant technology trends that are shaping your business and then develop innovative ways to use them to your advantage, both inside and outside of your organization.

 

Remember, if it can be done, it will be done. If you don’t use these technologies to create a competitive advantage, someone else will."


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Research and explanation into e-branding and it's impact on the ...

Research and explanation into e-branding and it's impact on the ... | Consumer behavior | Scoop.it
Modern day marketing has greatly developed. Companies now use consumer driven approaches to promote their abilities to satisfy needs and wants of the modern consumer.
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The Science Behind Gifting - Wall Street Journal

The Science Behind Gifting - Wall Street Journal | Consumer behavior | Scoop.it
Wall Street JournalThe Science Behind GiftingWall Street Journal"Everyone has been a giver and receiver often in the past," says Francis Flynn, a professor of organizational behavior at Stanford University's Graduate School of Business, who has...
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10 trends that will shape consumer mindset and behavior in 2013 | JWT Intelligence

10 trends that will shape consumer mindset and behavior in 2013 | JWT Intelligence | Consumer behavior | Scoop.it
#10trendsfor2013 RT @jwtintelligence: 10 trends that will shape consumer mindset and behavior in 2013 http://t.co/Uxc9bhoh...
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Emotional branding: Love it or hate it, it works - - BizReport

It found consumers that form an emotional attachment to a brand purchase significantly more than those who don't. Emotions considered for the study were trust, bonding ('It's my brand'), resonance ('This fits my self image'), ...
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Vetida Namprasert's curator insight, August 11, 2013 2:38 AM

I like the way this artical used marmite to be the example of the emotional branding 'love it or hate it' and I'm also agree with this artical about people tend to purchase more if they are loyal with the brand. therefore it is the task for maketer of a company to find the way to attack on customer's emotional through their marketing management and build the strong feeling and emotional of the brand.

Maybelle O'Connell's comment, August 19, 2013 4:16 PM
I agree with Vetidas comment in that people are more likely to buy from a well-known brand and in turn they will be loyal to that brand because they know what they are going to get from them. This article touches on how consumers build an emotional attachment with their favourite brand and how this can have a significant effect on the brand through brand awareness and exposure.
Aimie White 1085804's comment, August 20, 2013 3:12 AM
this is great article to highlight how vehemently people will stand by their brand. I don't think people realise just how loyal they are to a brand till they can't get it. This also highlights what was covered in the lecture about heuristics, how people don't even think about some of their purchaces, they just grab what they always get.
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The World's Most (and Least) Emotional Countries

The World's Most (and Least) Emotional Countries | Consumer behavior | Scoop.it
When it comes to being least emotional, Singapore is the coolest, while the Philippines is red hot. This is ... Average consumer prices rose 53.2% year-over-year, more than twice as much as any other country.
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strategy+business Selects The Best Innovation Books of 2012

strategy+business Selects The Best Innovation Books of 2012 | Consumer behavior | Scoop.it
In its annual review, strategy+business announced their selection for 2012 Best Business Books on Innovation.
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Marketing 101: Pyschological Factors of Consumer Buyer Behavior ~ The Market, Media, Life

Marketing 101: Pyschological Factors of Consumer Buyer Behavior ~ The Market, Media, Life | Consumer behavior | Scoop.it
Physiological factors influence consumer buyer behavior http://t.co/9OIOheq3 #marketing #cmo #branding #advertising #socialmedia...
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The Future Of Iconic Brands

The Future Of Iconic Brands | Consumer behavior | Scoop.it
In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me that he's nervous about Apple and their ability to deliver products that people can't get enough of.
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trendwatching.com's Trend Briefing covering "10 Crucial Consumer Trends for 2013"

trendwatching.com's Trend Briefing covering "10 Crucial Consumer Trends for 2013" | Consumer behavior | Scoop.it
expect pre-ordering, crowdfunding and consumer equity to compete with traditional consumption in 2013 http://t.co/QMdBNKLA...
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How to Calculate the Value of a Like

How to Calculate the Value of a Like | Consumer behavior | Scoop.it
Over my decade working in web marketing, I've spent a ton of time at various marketing conferences, and I've read countless books and blogs about new media.
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Mobile Social Consumer Trends | Visual.ly

Mobile Social Consumer Trends | Visual.ly | Consumer behavior | Scoop.it
2012 Mobile Social Consumer Trends tracking over 40 million US consumers that use mobile devices to select and interact with restaurants and retail br.
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The power of internet on consumer buying behaviour | The ...

The power of internet on consumer buying behaviour | The ... | Consumer behavior | Scoop.it
Good combination of supportive essence as explained above will result to a strong brand image in favor of consumers. From the consumers' perspective, It is found that consumers' emotions are one of the major determinants ...
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5 marketing meta-trends (the presentation) - Chief Marketing Technologist

5 marketing meta-trends (the presentation) - Chief Marketing Technologist | Consumer behavior | Scoop.it
I'm giving a presentation today at the ITSMA's annual marketing conferencing on the topics of agile marketing and the rise of marketing technologists — two of my favorite subjects. I'll be discussing them in the context of the 5 meta-trends...
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The Game Will begin - Google launches an awesome augmented reality game called 'Ingress'

The Game Will begin - Google launches an awesome augmented reality game called 'Ingress' | Consumer behavior | Scoop.it

Google launches an awesome augmented reality game called 'Ingress' - To kick-start it's Google Goggles Campaign, and to give people the much desired feel of 'augmented reality', Google has launched an awesome...


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This is huge data collection for good ends - Global Pulse

On 8 November 2011, the Global Pulse team briefed the United Nations General Assembly on its Research Projects, Technology Toolkit, country-based Pulse Labs ...
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When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win | Psychology of Consumer Behaviour

When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win | Psychology of Consumer Behaviour | Consumer behavior | Scoop.it
Advertising and marketing are changing and more than ever, and it's the customers who are pulling the strings.
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Desperately Seeking Stats: No Such Thing as Information Overload for Today's Consumers

Desperately Seeking Stats: No Such Thing as Information Overload for Today's Consumers | Consumer behavior | Scoop.it
By combining our own proprietary research with a broad range of emerging work from academia, we have reached a simple, but eye-opening conclusion for marketers: it's not brands that make people feel good, but their decision to choose them that...

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Toyota Named 2012 Green Marketer of the Year

Toyota Named 2012 Green Marketer of the Year | Consumer behavior | Scoop.it
Toyota is the greenest auto marketer of 2012, according to a recent Nielsen analysis of consumer awareness, TV advertising response and social media buzz.
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The Bipolar Economy: If Consumers Are Happy, Why Is Business So Miserable?

The Bipolar Economy: If Consumers Are Happy, Why Is Business So Miserable? | Consumer behavior | Scoop.it
The Bipolar Economy: If Consumers Are Happy, Why Is Business So Miserable?The AtlanticAt River Twice Research, Karabell analyzes economic and political trends. He is also a senior advisor for Business ...
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Book: Psychological Foundations of Marketing

Book: Psychological Foundations of Marketing | Consumer behavior | Scoop.it
This book provides a solid foundation in the concepts, principles, and processes that determine the whys and hows of consumer behavior at its core. With Malcolm ... Ethical Issues in Applied Social Research (Sage) Ethics of ...
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Psychology Behind Consumer Spending (Infographic) | Shopper 360

Psychology Behind Consumer Spending (Infographic) | Shopper 360 | Consumer behavior | Scoop.it
Source: www.truaxis.com (Psychology behind consumer spend: What do consumers say about brand loyalty, promotions, impulse buys?
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Study reveals the power of love for a brand - mUmBRELLA

Study reveals the power of love for a brand - mUmBRELLA | Consumer behavior | Scoop.it
Emotions included trust, bonding (“It‟s my brand”), resonance (“This fits my self image”), companionship (“This brand is like a companion to me”) and love – in which a deep affection was felt and the consumer would be really ...
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Study finds aging population won't increase vehicle crashes - ConsumerReports.org

Study finds aging population won't increase vehicle crashes - ConsumerReports.org | Consumer behavior | Scoop.it
Study finds aging population won't increase vehicle crashesConsumerReports.orgLooking at current trends, the overall claim rate is decreasing and will actually be lower in 2030 than in 2010.
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