Marketers have long understood that emotions play an important role in consumer decision making. But, as the latest scientific evidence suggests, their influence is much more nuanced and complex than many are aware.
Rise Of The 'Hybrid Consumer' To Polarize The Food Sector PerishableNews (press release) The rise of the 'hybrid consumer' is an emerging trend with significant implications for food companies, food retailers and food service companies.
Colours play a major factor in consumer preference, influence psychology fnbnews.com Colour of the food is the major contributing factor for consumer preference. Colour has influenced the psychology of human beings since ancient times.
A guy walks into a store. No, it's not the opening salvo for a bad joke. It's a critical moment of truth for the in-store and brand marketer that, today, is complicated — even compromised — by the hyperconnected consumer.
It might be useful to position sociological research within the field of consumer behavior research in general. A perusal of the Journal of Consumer Research,for example, indicates that certain topics are fairly well developed, ...
Marketing Dissertation The Impact of Fast Food Consumption Trends on Consumer Behaviour. A Study of Pizza Hut UK (Marketing Dissertation The Impact of Fast Food Consumption Trends on Consumer Behaviour |...
MEC study of over 100000 consumers offers insight into how brands are chosen The Drum The psychology of decision making is central to the project, taking factors such as customer beliefs and how they can influence decisions, consumer bias by...
Ikea's New Free Food Deal -- and the Powerful Psychology Behind It Huffington Post Ikea often offers $0.99 mini-breakfasts, but research in consumer psychology shows people put a premium on free. Free has its own value and a warm glow around it.
Co.Create Researchers Explain How Brands Make You Fall In Love Co.Create The results were recently published in the Journal of Consumer Psychology and reveal that making a consumer fall in love with a brand depends on "narrowing the psychological...
Brands have the potential to disrupt the status quo and promote behavior change. They certainly have a history of doing so. One of my favorite examples is the way that shampoo brands have changed the way we care for our hair over the past 100 years.
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