Consumer behavior
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The psychology of secrets

The psychology of secrets | Consumer behavior | Scoop.it
Why is it so hard for some of us to keep things confidential? Psychologists suggest it has to do with our personality and what we've learned from our parents.
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Brand Backlash: The ugly truth about beauty

Brand Backlash: The ugly truth about beauty | Consumer behavior | Scoop.it

"It's the marketing truism very few retailers are willing to admit out loud: we want only attractive and stylish people associated with our products..."

©


Via Leona Ungerer
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Traditional Media Ads Tops For Reaching, Influencing Luxury Buyers

Traditional Media Ads Tops For Reaching, Influencing Luxury Buyers | Consumer behavior | Scoop.it
TV is the top advertising medium for reaching affluent adults, while magazines are particularly effective in reaching those who plan to buy luxury items, according to survey
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ecognomy: Behavioral marketing

Marketers have long understood that emotions play an important role in consumer decision making. But, as the latest scientific evidence suggests, their influence is much more nuanced and complex than many are aware.
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Rise Of The 'Hybrid Consumer' To Polarize The Food Sector - PerishableNews (press release)

Rise Of The 'Hybrid Consumer' To Polarize The Food Sector - PerishableNews (press release) | Consumer behavior | Scoop.it
Rise Of The 'Hybrid Consumer' To Polarize The Food Sector PerishableNews (press release) The rise of the 'hybrid consumer' is an emerging trend with significant implications for food companies, food retailers and food service companies.
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SenseMaking for ChangeMaking

Humantific has been integrating data and information visualization into purposeful Strategic Cocreation for more than ten years.
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Beware the Cannibal In Your Product Line

Beware the Cannibal In Your Product Line | Consumer behavior | Scoop.it
Kantar Worldpanel predicts that 75% of growth for consumer products companies in the next decade will come through new product development.
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Trends in Consumer Book Buying (INFOGRAPHIC) - Random Notes ...

During a recent industry event at Random House, Carl Kulo of Bowker Market Research shared highlights from their 2013 U.S. Book Consumer Demographics & Buying Behaviors Annual Review.
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Colours play a major factor in consumer preference, influence psychology - fnbnews.com

Colours play a major factor in consumer preference, influence psychology - fnbnews.com | Consumer behavior | Scoop.it
Colours play a major factor in consumer preference, influence psychology
fnbnews.com
Colour of the food is the major contributing factor for consumer preference. Colour has influenced the psychology of human beings since ancient times.
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Um livro que faltava em Portugal

Um livro que faltava em Portugal | Consumer behavior | Scoop.it
Este é, sem dúvida, um livro que faltava em Portugal. Um livro que aborda a temática do Comportamento do Consumidor numa perspectiva actual, com colaboradores nacionais e com sentido holístico: ten...
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Win the Attention of Your Distracted Consumer

A guy walks into a store. No, it's not the opening salvo for a bad joke. It's a critical moment of truth for the in-store and brand marketer that, today, is complicated — even compromised — by the hyperconnected consumer.
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CONSUMER BEHAVIOR THEORY: EXCESSES AND LIMITATIONS

CONSUMER BEHAVIOR THEORY: EXCESSES AND LIMITATIONS | Consumer behavior | Scoop.it
It might be useful to position sociological research within the field of consumer behavior research in general. A perusal of the Journal of Consumer Research,for example, indicates that certain topics are fairly well developed, ...
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Marketing Dissertation The Impact of Fast Food Consumption Trends on Consumer Behaviour | Dissertation Blog | Dissertation Topics

Marketing Dissertation The Impact of Fast Food Consumption Trends on Consumer Behaviour. A Study of Pizza Hut UK (Marketing Dissertation The Impact of Fast Food Consumption Trends on Consumer Behaviour |...
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Workshop Comportamento Consumidor em Gaia

Workshop Comportamento Consumidor em Gaia | Consumer behavior | Scoop.it
Workshops e serviços nas áreas relacionadas com negócios on-line e multimédia. Formação nas áreas do desenvolvimento pessoal, motivação, marketing e finanças.. Directório de Formação
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Francisco Teixeira's comment, June 21, 2013 5:30 PM
~Workshop Comportamento do Consumidor: 10 Ferramentas para o sucesso. Gaia 10 & 11 de Julho. 6 horas.
Francisco Teixeira's comment, June 24, 2013 10:49 AM
RECOMENDO!
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MEC study of over 100000 consumers offers insight into how brands are chosen - The Drum

MEC study of over 100000 consumers offers insight into how brands are chosen - The Drum | Consumer behavior | Scoop.it
MEC study of over 100000 consumers offers insight into how brands are chosen The Drum The psychology of decision making is central to the project, taking factors such as customer beliefs and how they can influence decisions, consumer bias by...
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Ikea's New Free Food Deal -- and the Powerful Psychology Behind It - Huffington Post

Ikea's New Free Food Deal -- and the Powerful Psychology Behind It Huffington Post Ikea often offers $0.99 mini-breakfasts, but research in consumer psychology shows people put a premium on free. Free has its own value and a warm glow around it.
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Researchers Explain How Brands Make You Fall In Love - Co.Create

Co.Create Researchers Explain How Brands Make You Fall In Love Co.Create The results were recently published in the Journal of Consumer Psychology and reveal that making a consumer fall in love with a brand depends on "narrowing the psychological...
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Something doesn’t add up

Something doesn’t add up | Consumer behavior | Scoop.it
Bring a calculator with you WHEN retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to...
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Brands: The Historical Leaders in Creating Consumer Behavior Change | Sustainable Brands

Brands: The Historical Leaders in Creating Consumer Behavior Change | Sustainable Brands | Consumer behavior | Scoop.it
Brands have the potential to disrupt the status quo and promote behavior change. They certainly have a history of doing so. One of my favorite examples is the way that shampoo brands have changed the way we care for our hair over the past 100 years.
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How to React to 5 Changing Online Consumer Behaviors - Multichannel Merchant

How to React to 5 Changing Online Consumer Behaviors - Multichannel Merchant | Consumer behavior | Scoop.it
How to React to 5 Changing Online Consumer Behaviors Multichannel Merchant There are a number of things that retailers can do to combat this shift in consumer behavior and meet these new expectations.
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Monsanto's GMO Killer Seeds: Profits Above Human Health - Center for Research on Globalization

Monsanto's GMO Killer Seeds: Profits Above Human Health - Center for Research on Globalization | Consumer behavior | Scoop.it
Monsanto's GMO Killer Seeds: Profits Above Human Health
Center for Research on Globalization
They want consumer protections enacted. ...
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Consumer Behavior & The Consumer Decision Making Process

http://www.woltersworld.com How to we know what consumers will want or need or more importantly buy? One way is to understand consumer behavior. This video s...
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Cosmetics Industry Targets Consumer Behavior - Environmental Leader

Cosmetics Industry Targets Consumer Behavior Environmental Leader The high incidence of greenwashing in the cosmetics industry also undermines companies' efforts to influence consumer behavior.
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