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Consumer Behavior Survey Finds Personalized Service Options Win Over Brand Loyalty

Consumer Behavior Survey Finds Personalized Service Options Win Over Brand Loyalty | Consumer behavior | Scoop.it
Findings from a recent survey conducted by Harris Interactive and inContact, a provider of cloud contact center software, prove companies cannot rely on brand loyalty when it comes to keeping existing customers or winning new ones.
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Reach Out To Consumers With Experiential Marketing Strategies ...

Reach Out To Consumers With Experiential Marketing Strategies ... | Consumer behavior | Scoop.it
As a unique approach to the task of marketing goods and services, Experiential Marketing is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer in as many ways ...
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Alina Oleinik's curator insight, March 26, 2013 4:47 PM

Experiential marketing aims to reach the consumer's senses, allowing them to "experience" the product/service for themselves. Using emotions and encouraging thought processes about a product or service is a powerful way to win over customers. Personal experiences are what helps customers to relate to brands and understand what they stand for more clearly. Thoroughly understanding the needs, wants, and feelings of the chosen target market is the key for success in this strategy. Due to the changes in our society, experiential marketing is likely to be adopted by more companies as a strategic way of marketing. 

Kate Corkery's comment, April 7, 2013 6:11 PM
a company wants to "create and experience" for their consumers

our society is evolving which means so are the consumers. traditional ways of marketing are no longer going to cut the mustard.

companies need to find a way to successfully create a customer experience that will drive their sales. this articles tells us that experimental marketing is a way for companies to do this. experimental marketing is when a company gets in touch with as many consumers as possible, this could be through displays, visuals, online, social media, print, songs and slogans. these means of contact now need to integrate a way to show their message while emotionally connecting with the consumer. relating on an emotional level will help the consumer relate, building their trust with that brand.
Daniel Armstrong's comment, April 7, 2013 9:34 PM
"As society evolves following the trends of technology, traditional approaches to marketing are rapidly becoming obsolete and out of touch." For instance, people are using technology to block out ads on tv and/or radio and choose weather they want to take in the information on billboards or other advertising mediums; therefore brands need to get their message across by catching the consumers attention by appealing to their senses. This is because consumers are just simply over stimulated as they are faced with so much advertising on a day to day basis that they'd rather change the channel through ads or record their favourite shows on my sky so that they can fast forward through the ads for example. Experiential marketing aims to reach consumers on an emotional level, stimulating their senses, so companies must do their research into who their target market is to successfully implement this strategy. "Experiential Marketing, aims at going beyond the product itself and tries to provide a holistic experience to which customers can relate through packaging and advertising."
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British Airways Launches UnGrounded 'Innovation Lab In The Sky ...

British Airways Launches UnGrounded 'Innovation Lab In The Sky ... | Consumer behavior | Scoop.it
British Airways today announced the first of its "UnGrounded" innovation lab flights that will assemble 100 Silicon Valley luminaries on a flight to..
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Fatsmack: What it Takes to Make Health Campaigns Stick - The Atlantic

Fatsmack: What it Takes to Make Health Campaigns Stick - The Atlantic | Consumer behavior | Scoop.it
The Atlantic
Fatsmack: What it Takes to Make Health Campaigns Stick
The Atlantic
Good marketing must also make a clear promise about what the product will do for the consumer. Unfortunately, most American public health ...
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Dollars and sex: The surprising economics of love and romance - CTV News

Dollars and sex: The surprising economics of love and romance - CTV News | Consumer behavior | Scoop.it
Dollars and sex: The surprising economics of love and romance
CTV News
That class led to a wildly popular blog in which Adshade explores how consumer psychology, marketing and microeconomics intersect with our search for love and sex.
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Is Creativity the New Business Edge? | Innovation Management

Is Creativity the New Business Edge? | Innovation Management | Consumer behavior | Scoop.it
The business world is very rational. Operational excellence, financial mastery and technology savviness have become pre-requisite not to stand out as a winner but to be allowed to compete.
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Most Emails Deployed in the Morning – But Best Results Seen in the Evening

Most Emails Deployed in the Morning – But Best Results Seen in the Evening | Consumer behavior | Scoop.it
As part of its Q4 2012 Email Marketing Quarterly Benchmark Study [download page], Experian Marketing Services has analyzed the best time of the day to send emails, cautioning
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Yes, Robots Are Coming for Our Jobs—Now What?: Scientific American

Yes, Robots Are Coming for Our Jobs—Now What?: Scientific American | Consumer behavior | Scoop.it
M.I.T. economist Erik Brynjolfsson explains how technology has affected economic growth and productivity, and how human workers can adapt
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Know It Consulting | The importance of consumer insights and needs for your consumer segmentation

Know It Consulting | The importance of consumer insights and needs for your consumer segmentation | Consumer behavior | Scoop.it
Get in the spotlight
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Consumer Online Behaviour is Hard to Predict | Internet Psychologist | Graham Jones

Consumer Online Behaviour is Hard to Predict | Internet Psychologist | Graham Jones | Consumer behavior | Scoop.it
Consumer Online Behaviour is not as simple to predict as we might think. But website owners can go some way to engaging with consumers. (WORTH RE-READING:: Consumer Online Behaviour is Hard to Predict - Consumer online behaviour is something every...
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Our brains, and how they're not as simple as we think - The Guardian

Our brains, and how they're not as simple as we think - The Guardian | Consumer behavior | Scoop.it
The Guardian
Our brains, and how they're not as simple as we think
The Guardian
For example, a great deal of psychology research has shown that we tend not to have a good insight into why we make certain choices.
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The psychology of home buying

The psychology of home buying | Consumer behavior | Scoop.it
The psychology of home buying: What happens inside your head when you choose a home. (Interesting - study suggests emotions twice as important as knowledge in consumer home buying decisions.
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Sugar, children and the food industry's billions - The Guardian

Sugar, children and the food industry's billions - The Guardian | Consumer behavior | Scoop.it
The Guardian Sugar, children and the food industry's billions The Guardian Their predilection for sweets became scientifically significant a few years later when Sclafani – who had become an assistant professor of psychology at Brooklyn College –...
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Five Reasons We Impulse Buy

Five Reasons We Impulse Buy | Consumer behavior | Scoop.it
It's time to stop products you don't use filling up your home. (@PsychToday: 4 Reasons We Impulse Buy: http://t.co/xHl4nj5CSC #health #psychology)
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Flash sale sites are the hot online shopping trend | PIX 11

Flash sale sites are the hot online shopping trend | PIX 11 | Consumer behavior | Scoop.it
Flash sale sites, as they are called, are the latest online shopping trend. To break it down, we went to the New York headquarters of Consumer Reports to meet with the Deputy Editor of ShopSmart magazine, Jody Rohlena, ...
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Bilal Khan Shah's curator insight, March 21, 2013 7:19 AM

www.AzadBazar.af is the biggest Online Market Place in Afghanistan. Where All Afghans can post thiere Products for sell, and other Afghans can Buy them online. All the Services are free for all.

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Study: Recyclers Actually Consume More - Earth911.com (blog)

Study: Recyclers Actually Consume More - Earth911.com (blog) | Consumer behavior | Scoop.it
Earth911.com (blog)
Study: Recyclers Actually Consume More
Earth911.com (blog)
That seems to be the indication from a study published recently in the Journal of Consumer Psychology.
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Pedro Barbosa's curator insight, March 16, 2013 6:47 PM

How Consumer Behavious is influenced by unconscient moves. 

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

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Mobility is reshaping consumer gadget spending and behavior ...

Mobility is reshaping consumer gadget spending and behavior ... | Consumer behavior | Scoop.it
Mobility is reshaping consumer gadget spending and behavior. by CXOtoday News Desk Mar 14, 2013. Tweet. Mobility. Household adoption and spending on consumer technology products is shifting faster than expected in favor of gadgets ...
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High-tech software for retailers discreetly tracks customers

High-tech software for retailers discreetly tracks customers | Consumer behavior | Scoop.it
Every retailer wants to know which products attract shoppers. San Francisco startup Prism Skylabs has developed sophisticated technology that helps business owners get a window into the minds of customers.
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EU bans cosmetics with animal-tested ingredients - Evansville Courier & Press

EU bans cosmetics with animal-tested ingredients - Evansville Courier & Press | Consumer behavior | Scoop.it
EU bans cosmetics with animal-tested ingredients Evansville Courier & Press "This is a great opportunity for Europe to set an example of responsible innovation in cosmetics without any compromise on consumer safety," said Tonio Borg, the EU's top...
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brittany carver's curator insight, March 15, 2013 1:36 PM

impacts on the cosmetic industry.

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Seattle bar preemptively bans customers wearing ... - Digital Trends

Seattle bar preemptively bans customers wearing ... - Digital Trends | Consumer behavior | Scoop.it
Specifically looking to protect the privacy of customers, the owner of a Seattle restaurant and bar announced plans to boot out anyone that enters the business wearing Google Glass.
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As 7 Memórias do Ser Humano | Psicologia Free

As 7 Memórias do Ser Humano | Psicologia Free | Consumer behavior | Scoop.it
A Memória é essencial à aprendizagem, mas ela está dividida em 7 diferentes Sub-memórias de forma a garantir o seu desenvolvimento saudável.
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JUST 25% OF PEOPLE REPORT BEING LOYAL TO A BRAND | New Media and Marketing

JUST 25% OF PEOPLE REPORT BEING LOYAL TO A BRAND | New Media and Marketing | Consumer behavior | Scoop.it
Given the explosion of social media and the immediate availability of information, customers are now in the driver’s seat.
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fMRI Scan Detects Mental Pictures

fMRI Scan Detects Mental Pictures | Consumer behavior | Scoop.it
Scientists are now one step closer to reading human minds with machines. A new Cornell University study successfully used fMRI machines to detect mental pictures of other people.
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Innovation Begins Individually Far Away from Traditional ...

Innovation Begins Individually Far Away from Traditional ... | Consumer behavior | Scoop.it
Innovation Begins Individually Far Away from Traditional Brainstorming Sessions. Brainstorming, which owes its popularity to Madison Avenue adman Alex Osborn, who pioneered the concept at BBDO in the 1950s, has ...
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