Consumer behavior
8.0K views | +0 today
Follow
 
Scooped by Francisco Teixeira
onto Consumer behavior
Scoop.it!

The Effect of Emotions on Consumer Behavior - The Psychology of ...

The Effect of Emotions on Consumer Behavior - The Psychology of ... | Consumer behavior | Scoop.it
Patti Williams analyzes how consumers with different visual and emotional perspectives handle consumer situations. Williams mentions that research has shown that loneliness is linked to materialism, which causes people to ...
more...
Deanna Dahlsad's curator insight, December 3, 2013 12:04 AM

A book overview/review.

Consumer behavior
Consumer behavior
Your new post is loading...
Your new post is loading...
Scooped by Francisco Teixeira
Scoop.it!

Retailers trigger this emotion to make you spend more

Retailers trigger this emotion to make you spend more | Consumer behavior | Scoop.it
New research shows how stores can use shoppers' aversion to regret to get consumers to spend more.
more...
No comment yet.
Rescooped by Francisco Teixeira from Serious Play
Scoop.it!

The Science of the Story

The Science of the Story | Consumer behavior | Scoop.it
We know in our gut when we’re hearing a good story—and research is starting to explain why.

Via Ariana Amorim
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

For A Better Customer Experience, Evoke Emotion Rather Than Manufacture It

For A Better Customer Experience, Evoke Emotion Rather Than Manufacture It | Consumer behavior | Scoop.it
Emotion isn't a tactic in customer experience; it is an outcome. In this post, contributor Augie Ray explains the difference.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Elementary my dear watson evidences from psychology about a (somewhat ) rational consumer

This presentation deconstructs the supposedly well-know fact that all consumers are generally rational in their decision-making processes.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

The psychology of pricing a real estate property | Inman

The psychology of pricing a real estate property | Inman | Consumer behavior | Scoop.it
Is there a science or psychology to pricing your client's property? I believe there is, and that price is a direct function of marketing. A strategic market price will complement your marketing campaign and position your client's home effectively in the marketplace. Let's look at the four ways that psychology can influence the price.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Why brands are applying the principles of psychology to design

Why brands are applying the principles of psychology to design | Consumer behavior | Scoop.it
Marketers are increasingly tapping into the power of psychology to improve the impact of design and give their brands the cutting edge.
more...
No comment yet.
Rescooped by Francisco Teixeira from consumer psychology
Scoop.it!

What do consumers want? Look at their selfies

What do consumers want? Look at their selfies | Consumer behavior | Scoop.it

"Companies are paying to have people to take selfies with their products to learn about consumer behavior, and marketers say the insights are eye-opening ..."

©


Via Leona Ungerer
more...
Friilance's curator insight, May 8, 5:12 PM

What do consumers want? Look at their selfies

Scooped by Francisco Teixeira
Scoop.it!

How Weather Affects Consumer Behaviour and Purchase Decisions - Weather Unlocked

How Weather Affects Consumer Behaviour and Purchase Decisions - Weather Unlocked | Consumer behavior | Scoop.it
Weather is the second biggest influence of consumer behaviour after the economy. It affects consumers’ emotional state, drives their purchase decisions, and dictates how much they are willing to spend.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Crucial Factors Affecting Consumer Behaviour

Crucial Factors Affecting Consumer Behaviour | Consumer behavior | Scoop.it
Crucial Factors Affecting Consumer Behaviour: Combinations of cultural, social, personal, and psychological factors, which are largely uncontrollable, affect
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Role of Consumer Behaviour in Advertising

Advertisements are very important in creating an image of a product in the minds of consumers. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

6 Important Stats on How Consumer Behavior Has Changed in the Digital Age

6 Important Stats on How Consumer Behavior Has Changed in the Digital Age | Consumer behavior | Scoop.it
We all know that consumers change from year to year. It might be slight variations; it might huge, sweeping trends that alter the way businesses market and conceive their products and services. Eithe…
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

How the Internet of Things Will Change Your Life [Infographic]

How the Internet of Things Will Change Your Life [Infographic] | Consumer behavior | Scoop.it
To provide a better understanding of what the ‘Internet of Things’ means, RS Components in the UK have put together this infographic which visualizes the Internet of Things and looks at how the term has advanced – and what it will come to encompass...
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

The Sunlight Effect: How daylight might make you money…

The Sunlight Effect: How daylight might make you money… | Consumer behavior | Scoop.it
New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Are You Scaring Your Customer's Inner Caveman?

Are You Scaring Your Customer's Inner Caveman? | Consumer behavior | Scoop.it
Your website design may activate threat circuits in your customer's brain, which evolved to be alert for danger in our caveman ancestors.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

How mobile payments will disrupt consumer behavior research

How mobile payments will disrupt consumer behavior research | Consumer behavior | Scoop.it
Mobile payment technology is growing rapidly, with major corporations offering their own solutions, and changing the way marketers connect with consumers.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Será o futuro low cost?

Será o futuro low cost? | Consumer behavior | Scoop.it
O low cost (baixo custo) não é um fenómeno novo – tem mais de 40 anos. É normalmente associado às companhias aéreas que aderiram ao conceito, mas empresas de diferentes sectores já há muito vêm trabalhando a oferta low cost: telecomunicações, distribuição ou mobiliário são alguns exemplos. Ter um modelo low cost, não é o…
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Harley-Davidson’s Authenticity is a Hit With Stylists

Harley-Davidson’s Authenticity is a Hit With Stylists | Consumer behavior | Scoop.it
Harley–Davidson doesn’t pay celebrities to wear their clothes and that authenticity is a hit with stylists and their Millennial clients.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

The 'On-Demand Economy' Is Revolutionizing Consumer Behavior — Here's How

The 'On-Demand Economy' Is Revolutionizing Consumer Behavior — Here's How | Consumer behavior | Scoop.it
It's not a bubble or a short-term trend.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Use Consumer Psychology to Help Reel In More of Your Ideal Prospects

Use Consumer Psychology to Help Reel In More of Your Ideal Prospects | Consumer behavior | Scoop.it
Consumer psychology is a powerful tool that you can use to assist your sales process.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Hearts and Minds: Using Consumer Behavior Psychology To Convert Customers | CustomerThink

How to use consumer behavior psychology to convert customers: https://t.co/wOZnOHiFjS via @CustomerThink #CRO
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Priming consumer behaviour

Priming consumer behaviour | Consumer behavior | Scoop.it
Priming can be a powerful psychological tool for the marketer who understands it. How a subtle nudge can lead to a big effect on a viewer's behaviour. 
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Consumer Buying Behavior: How Grocery Stores Can Tap Big Data to Meet Shopper Demand - Midmarket today

Consumer Buying Behavior: How Grocery Stores Can Tap Big Data to Meet Shopper Demand - Midmarket today | Consumer behavior | Scoop.it
by Barbara Thau It’s no secret that online shopping continues to redefine consumer buying behavior. While supermarkets have been late to the online party, that’s now changing rapidly. Last month, Target began testing a same-day grocery delivery service with Instacart. Meanwhile, Amazon has been piloting AmazonFresh groceries in select markets to gauge consumer buying behavior, …
more...
No comment yet.