Atente na imagem deste artigo. Pode ver alguns exemplos de produtos vendidos nas grandes superfícies, supermercados ou mercearias de bairro, nomeadamente: vinhos, champôs, vestuário ou alimentos para animais. Estes 4 tipos de produtos têm origens bastante diferenciadas e processos de produção distintos. Na mente dos consumidores, têm posicionamentos diferentes e evocam memórias por vezes díspares.…
Asking powerful questions can be a highly effective method for enhancing group discovery and creative problem solving. The right question, asked at the appropriate moment, can transform the unknown into new understanding, simplify complex issues, stimulate leaps in imagination, shift a group out of the doldrums, and quickly refocus efforts that have veered off onto unproductive tangents.
The brick-and-mortar retail store is still the front-line operation for many major retailers out there, as well as several not-so-major operations. Tracking the behavior of their consumers, though, is somewhat difficult, as there's no handy IP trail to follow like on a website. Euclid Analytics is out to change that, and has solicited a hefty $20 million from a recent Series C effort to help push that initiative.
Grosso modo, a distribuição é o sistema multifacetado que permite que os produtos se movimentem da produção para o consumo, podendo haver mais ou menos intermediários envolvidos no processo. A verdade, é que ao longo dessa “movimentação”, na maioria dos casos há um acrescento de valor ao produto. Isto porque o sistema de distribuição inclui…
It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with brands. They drive our nonconscious decisions and play a major role in our conscious decisions, too.
Peace on Earth and goodwill toward man--admirable concepts, particularly at this time of year, but still considerably lacking among the general public as of late. You see, 'commercialism' has become the C-word that defines the season, not 'Christmas' or 'Chanukah' even, putting the focus on 'me' ahead of 'we' more and more each year. Thus, as shoppers make their final purchases and travelers embark upon their journey home, we must take some time to assess how our self-involved behaviors impact those around us.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Creating engaging newsletters with your curated content is really easy.